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Music Trade Review

Issue: 1927 Vol. 85 N. 23 - Page 28

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Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
IN THE WORLD OF MUSIC PUBLISHING
Dance Folio Issued by
De Sylva, Brown, Henderson
Thirty-one of the Firm's Most Popular Numbers
in Piano and Ukulele Arrangements Included
in Publication
A dance folio for piano has just been issued by
DeSylva, Brown & Henderson, Inc., New York,
containing thirty-one popular dance hits specially
arranged in simplified form. The folio is an
elaborate edition, with a striking cover in five
colors, showing facsimiles of the title pages of
five numbers from the firm's current catalog.
These numbers are; "Broken Hearted," "So
Blue," "A Girl of the Pi Beta Phi," (from Good
News) "Baby Feet Go Fitter Fatter," and "Mag-
nolia." In addition the folio contains piano ar-
rangements of "Oh Doris! Were Do You Live?"
"One O'Clock Baby," "Who's That Knockin'
at My Door?" and more than twenty others.
As is customary with piano folios, the words of
the songs have been intentionally omitted to
protect the dealer on the sale of the individual
numbers, which are still on his counter. The
songs, however, are all provided with ukulele
accompaniments, specially arranged. Photo-
graphs of P. G. DeSylva, Lew Brown and Ray
Henderson, proprietors of the firm, constituting
one of the most successful combinations of song
writers in the history of music publishing, are
shown on the back cover, with a long list of
their compositions, most of which will be recog-
nized as best sellers.
Ringside Cabaret for using songs of the com-
pany without the publisher's permission. A sim-
ilar suit was also filed by attorneys for Irving
Merlin, Inc., New York, against James La Rocca,
manager of the Star Inn, for the improper use
of songs published by the company.
"Romona" and "Love" Two
New Feist Numbers
First by Composer of "In a Little Spanish
Town" and Second by the Ever-Popular
Walter Donaldson
Two new songs have been announced this
week by Leo Feist, Inc., New York, which are
expected to reach the "hit" class in a week or
two. The first is "Romona," written by Miss
Mabel Wayne, composer of "In a Little Span-
ish Town." "Romona" is a song of similar
character with lyrics by L. Wolfe Gilbert. The
other new Feist song is entitled "Love" with
a melody by one of the most popular present-
day composers, Walter Donaldson. Howard
Dietz, who wrote the lyrics of the revues,
"Merry-Go-Round" and "Manhatters," has writ-
ten the words. Mr. Dietz is in the publicity
department of the Metro-Goldwyn-Mayer Co.,
and it is understood that the song will be the
music theme of that concern's new picture
"Love" in which John Gilbert and Greta Garbo
are featured.
Singing Out-Peps Pep
A Good Sales Slogan
The interesting practice of employing group
singing instead of "pep" talks each Monday
PLAINFIELD, N. J., November 28.—"Making morning to erase the memories of devastating
classical music popular" has been adopted as the week-ends and imbue salesmen with a victorious
slogan of the Music Art Shop, recently opened attitude for the coming week came to light
here at 109 East Second street. The phrase has when a metropolitan reporter chanced to pass
been printed on the concern's letter heads and the Willys-Overland, Inc., motor salesrooms at
its sales policy is devoted to this purpose. L. Broadway and Fiftieth street early last Mon-
Demi, one of the proprietors, has had a wide ex- day. It seems that the singing has been going
perience in the music business abroad, and is on for several weeks and will be continued be-
himself a musician. His partner, Mr. Meyer, is cause it really dissipates the gloom of "blue"
new to the music trade, but has an extensive Monday. The manager has, in fact, become so
general business background. The store also enthused that a piano has been installed in the
handles a line of musical merchandise, phono- warerooms and a pick-up orchestra with violin,
three saxophones, banjo and traps has been de-
graphs and records.
veloped. The most popular songs with the
group are "Sweet Adeline," "Sidewalks of New
York" and "The Old Oaken Bucket."
Suits in New Orleans
NEW ORLEANS, LA., November 26.—Suit has
been filed in Federal Court here by attorneys
for Leo Feist, Inc., New York, to collect dam-
ages from Vito Longo, former manager of the
9EIX-SEZ
, Just Off the Press
| Three Shades of Blue
A Suite of Three Musical
Movements for the Piano
By FERDE GROFE
List Price $1.00
PAUL WHITEMAN
PUBLICATIONS, Inc.
Exclusive Distributors
799 Seventh Avenue,New York
CHICAGO, IIX., November 25.—The National
Broadcasting Co. will broadcast its first pro-
gram from the Chicago International Livestock
Show the entire week of November 29, which
will be sent out over twenty stations, taking
in all the principal stations from the Alle-
ghenies to the Coast. Jules Herbeveaux and
his band will be the feature and they, in turn,
will feature the two new song hits, "To-mor-
row" and "Countin* the Days," published by the
Forster Music Publisher, Inc.
"Happy" Score Scores
(Arranger of Rhapsody in III in 1 )
ROBBINS Music CORPORATION
Feature Forster Numbers

An unusual collection of good songs is to be
found in the new musical comedy, "Happy,"
which opens at the Earl Carroll Theatre, in
New York, on December 5, if the consensus of
the musical critics in Brooklyn, where the
show has already been seen, indicates anything.
The songs are by Earle Crooker and Frank
Grey, both experienced writers. The Brooklyn
Times has this to say of "Happy": "When a
musical comedy has a couple of song hits its
28
MORE PROFIT Z DEALER
OUR NEW RETAIL PRICE OF
TWENTY CENTS PER COPY
Shows a Profit of
Nearly 2 0 0 % !
OUR LINE GROWS BETTER AND SELLS
BETTER EACH YEAR!
SEND IN YOUR ORDER FOR 50 NEW
DMUSIC
CO.D
CHICAGO
success is usually assured. There are half a
dozen tuneful melodies in this new show. Some
of the honest-to-goodness hits are 'Happy,'
'Lorelei,' 'Check Your Troubles,' 'Through the
Night,' 'Mad About You' and 'Sunnyside of
You'."
Happiness Boys Feature It
"Svengali, the Pest of Budapest," the comedy
song published by the Harry Von Tilzer Music
Publishing Co., New York, was featured re-
cently by Billy Jones and Ernest Hare, the well-
known Happiness Boys, during a- vaudeville en-
gagement in Brooklyn. The report is that the
number was put over by them particularly well
and proved a scream. To express a token of
their regard to Mr. Von Tilzer, who has pro-
vided many other comedy songs for their radio
and vaudeville turns, they sent him a handsome
photograph inscribed "From Billy and Ernest."
Ben Bornstein in Chicago
Ben Bornstein, president of Ager, Yellen &
Bornstein, New York, has been spending the
past two weeks in the firm's Chicago office,
which is located in the Woods Theatre Build-
ing. This is the second time Mr. Bornstein
has visited Chicago this Fall for the purpose of
assisting the Western staff in handling an ex-
ceptionally lively catalog. Among the firm's
numbers, which are showing up particularly well
in both the West and East, are "Is She My
Girl Friend?" "Sugar," "Dream Kisses," and
"Are You Happy?" Mr. Bornstein on his pres-
ent trip has been starting another song,
"Momsy," which gives every indication of tak-
ing on quickly.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.

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