Music Trade Review
Issue: 1927 Vol. 85 N. 23 - Page 12
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
12
The Music Trade Review
DECEMBER 3, 1927
Redewill Music Go. Holds
Formal Opening in Phoenix
When You Think
Old-Established Music House Now Has Elab-
orate Quarters for the Display and Sale of
Musical Instruments—Was Founded in 1880
of
"Quality First
and First Quality"
You Naturally Think
of
"Unquestioned
Excellence"
Which Makes You Think
of
"A Name Well Known
Since 1875"
And of Pianos
That
"Make Homes
Happy"
You certainly do now, don't you? And
then it's just natural that you
write for catalogs to
PHOENIX, ARIZ., November 25.—The Redewill
Music Co. is now well settled in its elaborate
new quarters at 222 West Washington street,
which has been remodeled and redecorated at
a cost of approximately $60,000, and now rep-
resents one of the best-equipped and most
attractive retail music establishments in the
Southwest.
The opening ceremonies were of a distinctly
elaborate nature, the public being invited to
attend the reception at which a number of
prominent artists appeared, the program being
broadcast through radio station KFAD, which
is located in the store and which is operated
by the company.
The Redewill Music Co. was established by
the late Augustus Redewill in 1880, when
Phoenix was little more than a frontier town,
and in the early days musical instruments were
shipped to distant points. As the city and its
environs grew in size and importance, so did
the business grow, and eventually the present
head of the company, Eugene Redewill, became
associated with his father, eventually advancing
to the post of treasurer and general manager.
With the death of the founder, the present
Mr. Redewill purchased the business from the
estate and in 1918 became sole owner.
In addition to an entire new store front of
tinted concrete with an arcade entrance, the
interior has been finished in elaborate fashion
Arizona copper being used generously in tlv
decorations. Mural paintings and rich draperies
serve to add to the general attractiveness.
Beveled glass showcases with steel shelving
hold the smaller instruments and the floor sec-
tions are divided with copper-grilled railings.
The offices of the company are in the rear
of the first floor, together with a soundproof
room for the demonstration of used pianos.
On the mezzanine floor there is a radio broad-
casting station studio, together with demon
stration rooms, phonographs and radio receivers
A feature of the equipment that is believed to
be unique is a special vault proofed against
dampness and other atmospheric conditions,
wherein are store stringed instruments and tl
accessories therefor.
The company handles the Knabe with the
Ampico, the Gulbransen and the Behr pianos,
Columbia phonographs and records and the
leading lines of band and stringed instruments,
radio and sheet music.
George J. Jackman is manager of the piano
department, Milton J. Rasbury is in charge of
Lhe small goods department, and Frank Russell
iooks after the phonograph and radio depart
ment.
The occasion of the opening was featured in
a big way in the local newspapers, with illus-
trations of the remodeled store and articles
regarding its history.
New Branch in Faribault
The Segerstrom Piano Co., Albert Lea, Minn.,
of which V. E. Segerstrom is proprietor, has
opened a new branch store in Faribault, Minn.,
handling a full line of Baldwin pianos.
Opens Branch in Clifton N. J.
SONS
s-of 'Pianos^laijers
Write for Catalog"
O a s t l © , Ln.dian.a_
Abraham Goldberg, proprietor o f Goldberg's
International Music Shop, Passaic, N. J., has
opened a new branch store at 707 AJ a in avenue,
Clifton, handling a general stock of music
goods.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
12
The Music Trade Review
DECEMBER 3, 1927
Redewill Music Go. Holds
Formal Opening in Phoenix
When You Think
Old-Established Music House Now Has Elab-
orate Quarters for the Display and Sale of
Musical Instruments—Was Founded in 1880
of
"Quality First
and First Quality"
You Naturally Think
of
"Unquestioned
Excellence"
Which Makes You Think
of
"A Name Well Known
Since 1875"
And of Pianos
That
"Make Homes
Happy"
You certainly do now, don't you? And
then it's just natural that you
write for catalogs to
PHOENIX, ARIZ., November 25.—The Redewill
Music Co. is now well settled in its elaborate
new quarters at 222 West Washington street,
which has been remodeled and redecorated at
a cost of approximately $60,000, and now rep-
resents one of the best-equipped and most
attractive retail music establishments in the
Southwest.
The opening ceremonies were of a distinctly
elaborate nature, the public being invited to
attend the reception at which a number of
prominent artists appeared, the program being
broadcast through radio station KFAD, which
is located in the store and which is operated
by the company.
The Redewill Music Co. was established by
the late Augustus Redewill in 1880, when
Phoenix was little more than a frontier town,
and in the early days musical instruments were
shipped to distant points. As the city and its
environs grew in size and importance, so did
the business grow, and eventually the present
head of the company, Eugene Redewill, became
associated with his father, eventually advancing
to the post of treasurer and general manager.
With the death of the founder, the present
Mr. Redewill purchased the business from the
estate and in 1918 became sole owner.
In addition to an entire new store front of
tinted concrete with an arcade entrance, the
interior has been finished in elaborate fashion
Arizona copper being used generously in tlv
decorations. Mural paintings and rich draperies
serve to add to the general attractiveness.
Beveled glass showcases with steel shelving
hold the smaller instruments and the floor sec-
tions are divided with copper-grilled railings.
The offices of the company are in the rear
of the first floor, together with a soundproof
room for the demonstration of used pianos.
On the mezzanine floor there is a radio broad-
casting station studio, together with demon
stration rooms, phonographs and radio receivers
A feature of the equipment that is believed to
be unique is a special vault proofed against
dampness and other atmospheric conditions,
wherein are store stringed instruments and tl
accessories therefor.
The company handles the Knabe with the
Ampico, the Gulbransen and the Behr pianos,
Columbia phonographs and records and the
leading lines of band and stringed instruments,
radio and sheet music.
George J. Jackman is manager of the piano
department, Milton J. Rasbury is in charge of
Lhe small goods department, and Frank Russell
iooks after the phonograph and radio depart
ment.
The occasion of the opening was featured in
a big way in the local newspapers, with illus-
trations of the remodeled store and articles
regarding its history.
New Branch in Faribault
The Segerstrom Piano Co., Albert Lea, Minn.,
of which V. E. Segerstrom is proprietor, has
opened a new branch store in Faribault, Minn.,
handling a full line of Baldwin pianos.
Opens Branch in Clifton N. J.
SONS
s-of 'Pianos^laijers
Write for Catalog"
O a s t l © , Ln.dian.a_
Abraham Goldberg, proprietor o f Goldberg's
International Music Shop, Passaic, N. J., has
opened a new branch store at 707 AJ a in avenue,
Clifton, handling a general stock of music
goods.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
Future scanning projects are planned by the International Arcade Museum Library (IAML).