Music Trade Review
Issue: 1927 Vol. 85 N. 22 - Page 34
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
27
The Saturday Evening Post
'Down South" Now
Issued as Fox-Trot
Marks Number Makes Immediate Appeal to
Orchestra Leaders, Who Feature it on Pro-
gram
NOVEMBER 26, 1927
Can't Go Wroi
and twenty-six other foremost magazines
are carrying the advertisements of
The Edward M. Marks Music Co., New York,
has always been particularly successful with its
reissues of older pieces in fox-trot form. Per-
AT SUNDOWN
SHE'S GOT " I T "
haps the most striking example in the past has
A SHADY TRKE
been the remarkable popularity of the celebrated
LAZY WKATHKR
JUST THE SAME
"Wooden Soldiers." This number was more
HONOLULU MOON
than eleven years old when, in 1922, it was re-
JUST
ONCE AGAIN
to over
MY BLUE HEAVEN
leased with a special fox-trot arrangement. No
I NEVER DREAMED
one had thought that this characteristic was
IF YOU SEE SALLY
a dance tune, but it made a corking one and
KISS AND MAKE UP
GHEERIE-BEERIE-BE
subscribers, or approximately
reached a state of popularity that might have
BABY YOUR MOTHER
been impossible otherwise.
SING ME A BABY SONG
SOME DAY YOU'LL SAY O.K.
And now comes "Down South," one of the
IN A LITTLE SPANISH TOWN
To get the full benefit
YOU DON'T LIKE IT—NOT MUCH
greatest standard selections in the Marks cat-
ARE YOU THINKING OF ME TO-
alog, reissued for dance. W. C. Polla arranged
NIGHT?
LOVE IB JUST A LITTLE BIT OF
the Myddleton classic and has turned out an
HEAVEN
orchestration that is simple to play, yet in-
THERE'S NO END TO MY LOVE FOR
genious and melodious. B. A. Rolfe was the
YOU
THERE'S A TRICK IN PICKIN' A
first orchestra leader to feature the new ar-
CHICK, CHICK, CHICKEN
rangement, and he has been followed by Ben
Write for Dealers' Price
Bernie, Nat Shilkret, Sam Lanin, Harry Reser,
235 W. 40th St.
New York
Fletcher Henderson, Irwin Abrams, Harold
Leonard and scores of other big leaders, who
have been broadcasting it constantly over im-
portant stations.
The crowds on the dance floors take to
"Down South" immediately, as it is familiar in order blank sent out to several thousand deal-
New Mother Number Rapidly Taking Hold— melody, though new in rhythm. The Marks
ers throughout the county. The reprint was
Other Numbers in This Firm's Catalog
firm expects to work on it, along with "A Kiss done in dark blue on light blue paper and
Before the Dawn," until both the old-timer reached the trade in this form about a fort-
The latest mother-song from the pen of Al. fox-trot and the new waltz are among the very
night after the original advertisement appeared
Piantadosi, entitled "My Stormy Weather elite of best sellers everywhere.
in the Kansas City papers.
Pal," has now taken the place of "Tired
Hands," last season's sensation, in the catalog
of Al. Piantadosi, music publisher, New York.
The firm expects even a bigger success with
PORTLAND, ORE., November 14.—Among the new
it than was enjoyed by the latter, which was
popular favorites to reach Portland is the new
recorded both ways on the leading mechanicals.
Kansas City Music House Puts Publicity Be-
Feist waltz number "My Blue Heaven," which
Mr. Piantadosi has always been regarded as a
hind the Leo Feist Number "Blue Heaven"
immediately took the lead here according to the
master in the writing of mother-songs since
sheet music dealers, who are all stocking up
the success of "Pal of My Cradle Days," "Cross
With its usual enterprise, Leo Feist, Inc.,
My Heart, Mother, I Love You" and others. New York, has been quick to realize the trade heavily, on account of the growing popularity
Since becoming a publisher, however, he has interest contained in the fact that the J. W. of the number.
shown his aptitude in many other directions Jenkins Sons' Music Co., Kansas City, Mo., re-
A recent addition to
as well.
cently conducted a newspaper campaign around
Often boasting of itself as the smallest pub- the fox-trot ballad, "Blue Heaven." In these
THE WITMARK
lishing house on Broadway from the stand- days it is unusual to find a music dealer ad-
Black
and White Series
point of office space, the firm of Al. Piantadosi vertising a single song and the initiative of the
and already
has managed to climb to remarkable heights Jenkins firm speaks well for the merits of this
since its organization last Fall. It has accom- Walter Donaldson hit.
A BIG SELLER
plished this without having a professional
A unique method of informing the trade of
studio in its offices, which is a striking indi- this happening was devised by the Feist organ-
cation of the merits of the numbers in the ization by imposing a facsimile reprint of the
Piantadosi catalog. In addition to "My Stormy Jenkins advertisement on a fragment of \he
Weather Pal," the number, "Dancing Shadows," chorus of the song, the reprint constituting an
by Ernie Golden, the orchestra leader, has be-
come another "natural" and is in big demand
BUY YOUR MUSIC FROM
by dance organizations and vaudeville acts.
This number is a novelette and makes a good
specialty number.
Other numbers in the Piantadosi catalog this
Fall are: "When the Sunset Bids the Day
Good-Bye," a lullaby; "You'll Be Sorry and So
Oliver Ditson Company
Will I," a waltz ballad; "Do You?" a novelty
BOSTON
HKW YORK
hot fox-trot; "Loved One" and "I May Learn
Anticipate and Supply Bvery Regainment of Music
Dealers
to Care."
Century Edition
Sheet Music
27 Million Monthly
60 Million Readers
HOOK-UP
Century Music Pub. Go.
LEO FEISThc 1X4WY0RK
"My Stormy Weather Pal"
Latest From Piantadosi
Jenkins Features Single
Song in Ad Campaign
Portland Popular Favorite
p blishers
BOSTON »
JUST A MEMORY
WHEN DAY IS DONE
DANCING TAMBOURINE
BARBARA
THE. OUTSTANDING BALLAD SUCCESS
BIGGER
THE
THAN
ROBERT TELLER SONS & DORNER
Music Engravers and Printers
BEND MANUSCRIPT AND IDKA OF
TITLE FOR ESTIMATE
311 West 43rd Street
New York City
F.VCR
IN POPULARITY DAILY
HARMS me 62 W45m ST N Y C ,
CARL RUPP
M.W1TMARK L SONS
INSTRUMENTAL NOVFLTV Of THE YEAR
GROWING
MOREY OWIDSON
NEW YORK
CANY PUBLISHER. OUR. REFERENCE
Solo—Three Keys: F, Ab, Bb. Octavo—Male,
Female, Mixed Vocal Orchestration.
Band
2 0 5 4 W.LAKE ST. CHICAGO. ILL
M. WITMARK & SONS, NEW YORK
fv> o-j WRITE FOR PRICES
~-> ~
<-»»
The Music Trade Review
27
The Saturday Evening Post
'Down South" Now
Issued as Fox-Trot
Marks Number Makes Immediate Appeal to
Orchestra Leaders, Who Feature it on Pro-
gram
NOVEMBER 26, 1927
Can't Go Wroi
and twenty-six other foremost magazines
are carrying the advertisements of
The Edward M. Marks Music Co., New York,
has always been particularly successful with its
reissues of older pieces in fox-trot form. Per-
AT SUNDOWN
SHE'S GOT " I T "
haps the most striking example in the past has
A SHADY TRKE
been the remarkable popularity of the celebrated
LAZY WKATHKR
JUST THE SAME
"Wooden Soldiers." This number was more
HONOLULU MOON
than eleven years old when, in 1922, it was re-
JUST
ONCE AGAIN
to over
MY BLUE HEAVEN
leased with a special fox-trot arrangement. No
I NEVER DREAMED
one had thought that this characteristic was
IF YOU SEE SALLY
a dance tune, but it made a corking one and
KISS AND MAKE UP
GHEERIE-BEERIE-BE
subscribers, or approximately
reached a state of popularity that might have
BABY YOUR MOTHER
been impossible otherwise.
SING ME A BABY SONG
SOME DAY YOU'LL SAY O.K.
And now comes "Down South," one of the
IN A LITTLE SPANISH TOWN
To get the full benefit
YOU DON'T LIKE IT—NOT MUCH
greatest standard selections in the Marks cat-
ARE YOU THINKING OF ME TO-
alog, reissued for dance. W. C. Polla arranged
NIGHT?
LOVE IB JUST A LITTLE BIT OF
the Myddleton classic and has turned out an
HEAVEN
orchestration that is simple to play, yet in-
THERE'S NO END TO MY LOVE FOR
genious and melodious. B. A. Rolfe was the
YOU
THERE'S A TRICK IN PICKIN' A
first orchestra leader to feature the new ar-
CHICK, CHICK, CHICKEN
rangement, and he has been followed by Ben
Write for Dealers' Price
Bernie, Nat Shilkret, Sam Lanin, Harry Reser,
235 W. 40th St.
New York
Fletcher Henderson, Irwin Abrams, Harold
Leonard and scores of other big leaders, who
have been broadcasting it constantly over im-
portant stations.
The crowds on the dance floors take to
"Down South" immediately, as it is familiar in order blank sent out to several thousand deal-
New Mother Number Rapidly Taking Hold— melody, though new in rhythm. The Marks
ers throughout the county. The reprint was
Other Numbers in This Firm's Catalog
firm expects to work on it, along with "A Kiss done in dark blue on light blue paper and
Before the Dawn," until both the old-timer reached the trade in this form about a fort-
The latest mother-song from the pen of Al. fox-trot and the new waltz are among the very
night after the original advertisement appeared
Piantadosi, entitled "My Stormy Weather elite of best sellers everywhere.
in the Kansas City papers.
Pal," has now taken the place of "Tired
Hands," last season's sensation, in the catalog
of Al. Piantadosi, music publisher, New York.
The firm expects even a bigger success with
PORTLAND, ORE., November 14.—Among the new
it than was enjoyed by the latter, which was
popular favorites to reach Portland is the new
recorded both ways on the leading mechanicals.
Kansas City Music House Puts Publicity Be-
Feist waltz number "My Blue Heaven," which
Mr. Piantadosi has always been regarded as a
hind the Leo Feist Number "Blue Heaven"
immediately took the lead here according to the
master in the writing of mother-songs since
sheet music dealers, who are all stocking up
the success of "Pal of My Cradle Days," "Cross
With its usual enterprise, Leo Feist, Inc.,
My Heart, Mother, I Love You" and others. New York, has been quick to realize the trade heavily, on account of the growing popularity
Since becoming a publisher, however, he has interest contained in the fact that the J. W. of the number.
shown his aptitude in many other directions Jenkins Sons' Music Co., Kansas City, Mo., re-
A recent addition to
as well.
cently conducted a newspaper campaign around
Often boasting of itself as the smallest pub- the fox-trot ballad, "Blue Heaven." In these
THE WITMARK
lishing house on Broadway from the stand- days it is unusual to find a music dealer ad-
Black
and White Series
point of office space, the firm of Al. Piantadosi vertising a single song and the initiative of the
and already
has managed to climb to remarkable heights Jenkins firm speaks well for the merits of this
since its organization last Fall. It has accom- Walter Donaldson hit.
A BIG SELLER
plished this without having a professional
A unique method of informing the trade of
studio in its offices, which is a striking indi- this happening was devised by the Feist organ-
cation of the merits of the numbers in the ization by imposing a facsimile reprint of the
Piantadosi catalog. In addition to "My Stormy Jenkins advertisement on a fragment of \he
Weather Pal," the number, "Dancing Shadows," chorus of the song, the reprint constituting an
by Ernie Golden, the orchestra leader, has be-
come another "natural" and is in big demand
BUY YOUR MUSIC FROM
by dance organizations and vaudeville acts.
This number is a novelette and makes a good
specialty number.
Other numbers in the Piantadosi catalog this
Fall are: "When the Sunset Bids the Day
Good-Bye," a lullaby; "You'll Be Sorry and So
Oliver Ditson Company
Will I," a waltz ballad; "Do You?" a novelty
BOSTON
HKW YORK
hot fox-trot; "Loved One" and "I May Learn
Anticipate and Supply Bvery Regainment of Music
Dealers
to Care."
Century Edition
Sheet Music
27 Million Monthly
60 Million Readers
HOOK-UP
Century Music Pub. Go.
LEO FEISThc 1X4WY0RK
"My Stormy Weather Pal"
Latest From Piantadosi
Jenkins Features Single
Song in Ad Campaign
Portland Popular Favorite
p blishers
BOSTON »
JUST A MEMORY
WHEN DAY IS DONE
DANCING TAMBOURINE
BARBARA
THE. OUTSTANDING BALLAD SUCCESS
BIGGER
THE
THAN
ROBERT TELLER SONS & DORNER
Music Engravers and Printers
BEND MANUSCRIPT AND IDKA OF
TITLE FOR ESTIMATE
311 West 43rd Street
New York City
F.VCR
IN POPULARITY DAILY
HARMS me 62 W45m ST N Y C ,
CARL RUPP
M.W1TMARK L SONS
INSTRUMENTAL NOVFLTV Of THE YEAR
GROWING
MOREY OWIDSON
NEW YORK
CANY PUBLISHER. OUR. REFERENCE
Solo—Three Keys: F, Ab, Bb. Octavo—Male,
Female, Mixed Vocal Orchestration.
Band
2 0 5 4 W.LAKE ST. CHICAGO. ILL
M. WITMARK & SONS, NEW YORK
fv> o-j WRITE FOR PRICES
~-> ~
<-»»
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