Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
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The Music Trade Review
NOVEMBER 19, 1927
T
uagia
In their own language
It is said music is a universal language—a language that all people, no matter
what their nationality is, may understand.
In selling music and musical instruments, however, it is a great advantage to
be able to talk the native language of the prospective purchaser.
Perhaps the dealer does not realize what a tremendous market is represented by
those who speak and read their mother tongue in every day life.
A very large percentage of all the player pianos sold today go to the kind of
people most of us know as foreigners. This was absolutely proven in a recent
player selling contest.
We recognize this market and have prepared to advertise to these people in the
language which they knew before they learned English. As this advertising
will be given to you as selling equipment, we ask that you check off the in-
formation on the coupon at the bottom of the page so that our Advertising
Department may serve you more efficiently.
I
Would you use advertising in
I Polish
j " alia "
|
Yourname
I Address
spams!,
-J
I
i Autopiano Company
J
CORLEY GIBSON, President
j
629 West 50th Street
j
|
New York City