Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
NOVEMBER 5, 1927
attemptr
"paint the lily ?"
When a retail business has been operated successfully for twenty-seven years, the judgment
of the men in it as to merchandise and their opinions as to the value of co-operative advertis-
i n g a n c | merchandising plans are worthy of careful consideration.
Smith K.Gerhardt's letter below answers the question "Why should I feature Cable~ma.de
Pianos in my store? 1 * so completely and convincingly that Nothing More Need Be Said to
any thinking Piano Merchant.
Selling Plans
that are as val-
uable as they
are practical.
Advertising As-
sistance that de-
velops profit-
able business.
Unsurpassed High
Quality and Fair
Dealing that estab-
lishes full confi-
dence.
|
Concentration on The
Cable Line that proves
profitable, practical,
satisfactory.
M
National Prestige that
matches Local Reputa-
tion to the benefit of
both.
F your present sales promotional work fails to
measure up to this Standard of Satisfactory Service,
you owe it to yourself to invite a Cable Representative
to call and discuss with you every detail incident to
the perfecting of a Co-operative Association havin
as its sole objective, the further development of your
business in a mutually profitable way.
E COMPANY
Makers of Grand, Upright, Inner-Player and Reproducing Pianos
including Conover, Cable, Kingsbury, Wellington and Euphona
CHICAGO