Music Trade Review
Issue: 1927 Vol. 85 N. 17 - Page 33
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
OCTOBER 22, 1927
The Music Trade Review
33
An Effective Century Edition Window
Display by the Jahn's Music House
xX
Lyric and Melody f
BABY YOUR
A N attractive and highly effective show win-
dow, devoted exclusively to the Century
Certified Edition of sheet music, was used not
long ago by Jahn's Music House, 3720 Mont-
rose avenue, Chicago. The designer of the dis-
play used considerable ingenuity in grouping
the music, stacking some of it on wire rack*
and making cornucopias of other copies in such
a way as to make a clever pattern in the whole
display.
DOLLY
MORSE
ANDREW
- OON NELLY
. BURKE
Mystery of "Cot-Cot-Cotton"
Song Is Brought to End
"Blind" Campaign on Song by Broadway Music
Corp. Brings Unusually Satisfactory Re-
sults
Now that the series of mysterious advertise-
ments pertaining to the new fox-trot ballad.
"Make My Cot Where the Cot-Cot-Cotton
Grows," has been concluded and the secret has
been revealed that Will Von Tilzer, president
of the Broadway Music Corp., New York, is
backing the number as publisher, some inter-
esting facts concerning the whole episode have
come out. Quite a number of the boys in the
songwriting business tried to figure out who
wrote the number, but none of them guessed
correctly.
The stunt of using "blind" advertisements in
the trade papers to introduce the number was
characteristic of Will Von Tilzer and brings to
mind some of his doings in the exploitation field
in the past. He was the first music publisher to
use a reversed plate for advertising songs to
the trade and professional public, and it took
him two years to induce the manager of the old
Clipper to accept his "copy." Mr. Von Tilzer
was also the first publisher to buy an entire
page for songs and use not more than an inch
of it in the center, leaving the rest white.
As a result of his recent novel advertising of
"Cot-Cot-Cotton," the professional folk have
been talking and guessing and Mr. Von Tilzer
has tried to get dealers in various parts of the
country to solve the musical problem. The num-
ber is now getting away to a better start than
any number he has handled in recent years.
One prominent orchestra leader stated that if
the number does not click with a big bang, he,
the leader, will eat all the orchestrations the
firm happens to have left over.
Night Club "John" Pays
Heavily for "Dawning"
her escort to secure a copy of it for her. Find-
ing that the orchestra leader had no extra copy
of the number available, the escort offered him
ten dollars for his and refused to take "no" for
an answer.
Revised Edition of Most
Popular Music Books
Seven Volumes in Attractive New Cover De-
sign Are Offered by Hinds, Hayden &
Eldredge
The new, revised edition of the Most Popular
Music Books, published by Hinds, Hayden &
Eldredge, Inc., New York, is already off the
press in seven volumes and is at present be-
ing bound with an attractive new cover de-
sign.
Distribution of the revised series will
start shortly, as soon as the full seven books are
completed by the printer. The new Most Popu-
lar series includes: Most Popular Children's
Piano Pieces, Most Popular Selected Piano
Pieces, Most Popular Piano Transcriptions,
Most Popular Operatic Piano Pieces, Most
Popular Piano Recital Pieces, Most Popular
Modern Piano Pieces and Most Popular Con-
cert Piano Pieces.
Donaldson's
x
SONG HIT/
&HEBE AIN'T
NO LAND LIKE
DIXIELAND
k FOR ^ ME/"
WALTER,
DONALDSON
Interest in "Harvest Moon"
Song Showing Revival
"When the Harvest Moon Is Shining," a num-
ber written by Harry Von Tilzer about seven
years ago and published by the company bear-
ing his name, has begun to show up again and
demands are coming in for it from several sec-
tions of the South. Mr. Von Tilzer stated that
the experience of having an old song
resurrected through its own merits was not a
new one for him. He recalled that a vaude-
ville act was using "When the Harvest Moon
is Shining" through Texas recently and when
orders started to come in consistently for small
lots of the song he knew that he could trace
the "plug."
An amusing incident, establishing a new high
price for a single copy of "Dawning," a late
The Wilson-Stewart Co., of Indianapolis,
release of Irving Berlin, Inc., New York, was
reported this week as having transpired at the Ind., has purchased the Hobart M. Cable Piano
Co. store on South Main street, Anderson, Ind.
Frivolity Club, after theatre hours. Tom
Timothy and his orchestra had just played
Consult the Universal Want Directory ot
"Dawning" and a fair guest at one of the tables
The Review.
was so captivated with the song that she asked
|NY MEYER?
[A Introduced \> y BALIEFF
KML in "CHAUVE-S0UR1S" ^
LEO. FEIST, INC
FEIST
231-5
BLDG.
W. 4O™ ST.,
NEW YORK. aW
OCTOBER 22, 1927
The Music Trade Review
33
An Effective Century Edition Window
Display by the Jahn's Music House
xX
Lyric and Melody f
BABY YOUR
A N attractive and highly effective show win-
dow, devoted exclusively to the Century
Certified Edition of sheet music, was used not
long ago by Jahn's Music House, 3720 Mont-
rose avenue, Chicago. The designer of the dis-
play used considerable ingenuity in grouping
the music, stacking some of it on wire rack*
and making cornucopias of other copies in such
a way as to make a clever pattern in the whole
display.
DOLLY
MORSE
ANDREW
- OON NELLY
. BURKE
Mystery of "Cot-Cot-Cotton"
Song Is Brought to End
"Blind" Campaign on Song by Broadway Music
Corp. Brings Unusually Satisfactory Re-
sults
Now that the series of mysterious advertise-
ments pertaining to the new fox-trot ballad.
"Make My Cot Where the Cot-Cot-Cotton
Grows," has been concluded and the secret has
been revealed that Will Von Tilzer, president
of the Broadway Music Corp., New York, is
backing the number as publisher, some inter-
esting facts concerning the whole episode have
come out. Quite a number of the boys in the
songwriting business tried to figure out who
wrote the number, but none of them guessed
correctly.
The stunt of using "blind" advertisements in
the trade papers to introduce the number was
characteristic of Will Von Tilzer and brings to
mind some of his doings in the exploitation field
in the past. He was the first music publisher to
use a reversed plate for advertising songs to
the trade and professional public, and it took
him two years to induce the manager of the old
Clipper to accept his "copy." Mr. Von Tilzer
was also the first publisher to buy an entire
page for songs and use not more than an inch
of it in the center, leaving the rest white.
As a result of his recent novel advertising of
"Cot-Cot-Cotton," the professional folk have
been talking and guessing and Mr. Von Tilzer
has tried to get dealers in various parts of the
country to solve the musical problem. The num-
ber is now getting away to a better start than
any number he has handled in recent years.
One prominent orchestra leader stated that if
the number does not click with a big bang, he,
the leader, will eat all the orchestrations the
firm happens to have left over.
Night Club "John" Pays
Heavily for "Dawning"
her escort to secure a copy of it for her. Find-
ing that the orchestra leader had no extra copy
of the number available, the escort offered him
ten dollars for his and refused to take "no" for
an answer.
Revised Edition of Most
Popular Music Books
Seven Volumes in Attractive New Cover De-
sign Are Offered by Hinds, Hayden &
Eldredge
The new, revised edition of the Most Popular
Music Books, published by Hinds, Hayden &
Eldredge, Inc., New York, is already off the
press in seven volumes and is at present be-
ing bound with an attractive new cover de-
sign.
Distribution of the revised series will
start shortly, as soon as the full seven books are
completed by the printer. The new Most Popu-
lar series includes: Most Popular Children's
Piano Pieces, Most Popular Selected Piano
Pieces, Most Popular Piano Transcriptions,
Most Popular Operatic Piano Pieces, Most
Popular Piano Recital Pieces, Most Popular
Modern Piano Pieces and Most Popular Con-
cert Piano Pieces.
Donaldson's
x
SONG HIT/
&HEBE AIN'T
NO LAND LIKE
DIXIELAND
k FOR ^ ME/"
WALTER,
DONALDSON
Interest in "Harvest Moon"
Song Showing Revival
"When the Harvest Moon Is Shining," a num-
ber written by Harry Von Tilzer about seven
years ago and published by the company bear-
ing his name, has begun to show up again and
demands are coming in for it from several sec-
tions of the South. Mr. Von Tilzer stated that
the experience of having an old song
resurrected through its own merits was not a
new one for him. He recalled that a vaude-
ville act was using "When the Harvest Moon
is Shining" through Texas recently and when
orders started to come in consistently for small
lots of the song he knew that he could trace
the "plug."
An amusing incident, establishing a new high
price for a single copy of "Dawning," a late
The Wilson-Stewart Co., of Indianapolis,
release of Irving Berlin, Inc., New York, was
reported this week as having transpired at the Ind., has purchased the Hobart M. Cable Piano
Co. store on South Main street, Anderson, Ind.
Frivolity Club, after theatre hours. Tom
Timothy and his orchestra had just played
Consult the Universal Want Directory ot
"Dawning" and a fair guest at one of the tables
The Review.
was so captivated with the song that she asked
|NY MEYER?
[A Introduced \> y BALIEFF
KML in "CHAUVE-S0UR1S" ^
LEO. FEIST, INC
FEIST
231-5
BLDG.
W. 4O™ ST.,
NEW YORK. aW
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