Music Trade Review
Issue: 1927 Vol. 85 N. 14 - Page 7
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The Music Trade Review
OCTOBER 1, 1927
Three More Carloads of Pianos for
the Eastman School of Music
First of Columbia Radio
Programs for the Season
Eleven Steinway and Thirty-five Kohler & Campbell Instruments Added to Equipment
of Rochester, N. Y., Institution Through Levis Music Store
Sophie Breslau, Contralto, Charles Hackett,
Tenor, and Fritz Reiner, Orchestra Conduc-
tor, Presented on Wednesday
O OCHESTER, N. Y., September 26.—The
*^- Levis Music House this city has just de-
livered to the Eastman School of Music what
is held to be the largest shipment of pianos ever
delivered to a single purchaser in this city. The
shipment included eleven Steinway pianos and
thirty-five Kohler & Campbell instruments to
be added to the large number already in use in
the schools.
The Eastman School's piano equipment now
consists of 78 Steinways, 99 Kohler & Camp-
bell and one Weber Duo-Art, for all of which
makes the Levis Music Stores are sole repre-
sentatives in this district. Exploitation of this
huge sale to the Eastman School already has
proved valuable to the Levis stores in increased
sales to private individuals, and eventually will
build up a substantial clientele for that com-
pany, it is believed.
Incidentally, there will be more sales at the
Eastman School in years to come. A graduate
department has been established this year, with
courses leading to the degrees of master of arts
and master of music. The opera department
will include opportunity for actual performance
in opera, the productions to be given by Vladi-
mir Rosing, director of the American Opera
Co., formerly of the school staff.
The first radio broadcast program of the sea-
son by the Columbia Phonograph Co. was
given on Wednesday of this week, September
28, through Station WOR, Newark, and sixteen
associated stations in the New Columbia broad-
cast chain. The artists who came before the
microphone were of a calibre and in keeping
with the important event, and included Sophie
Breslau, the noted contralto; Charles Beckett,
the leading tenor of the Chicago Opera, and
Fritz Reiner, conductor of the Cincinnati
Symphony Orchestra. The program was of the
type that has a wide appeal and, it is said,
will be followed by others of equal merit during
the season.
So. California Dealers
Discuss "Pageant of Music"
benefits which had been derived by exhibitors
as well as the satisfactory profit which had ac-
crued to the association through the Show.
Plans were also discussed in regard to a Music
Show—or "Pageant of Music," which it was
proposed should be given early next Summer at
the time of the finals of the piano-playing con-
test which will take place early next year. Com-
mittees were appointed and definite action is
anticipated in the near future.
Music Trades' Association of Southern Cali-
fornia Plans Elaborate Music Show to Be
Given Next Summer
Los ANGELES, CM,., September 23.—The Sep-
tember meeting of the Music Trades' Associa-
tion of Southern California was the occasion for
a report and discussion on the radio trades
show which was held at the Ambassador Audi-
torium last week. The report was given by
Waldo T. Tupper, managing director and guest
of the evening, who told of the wonderful direct
The Innes Music Co., of Wichita, Kans., has
secured additional floor space at 405 East
Douglas avenue, which will be used as an annex
until the company's new home at Lawrence
avenue and William street is completed.
Collecting the Money But Keeping the Customer
(Continued from page 3)
nuts to crack and so the remaining two letters
of this series tighten up their grip on the cus-
tomer's pursestrings:
"Gladstone said he never could do a thing un-
til he had to. Some debtors can't see their way
clear to pay their debts until they find out
they must.
"You have not paid your account, nor advised
me when you could pay it, in spite of three re-
minders sent you and two personal letters writ-
ten about the matter.
"Your CREDIT standing will be impaired un-
less you send us your check by the 15th.
"I'm not going to'write you any more letters,
or send you any more reminders—the 15th is
absolutely the deadline."
Naturally, the music trade dealer is now near-
ing the end of his rope, and if the debtor does
not now pay, he takes one more long, last and
final chance with the following letter:
"Let's sit down and talk this thing over, man
to man fashion.
"You no doubt want to pay us and we want
to see you get this account out of the way. You
have other expenses, no doubt, but we can help
you pay this off. Let's get together and discuss
it fully.
"But if you don't come in or reply to this let-
ter, as you have in the past, I'm going to file
suit on the 30th, and obtain a judgment against
you.
"Surely you don't want this sword suspended
over your head? Then come in and let's talk
this thing over in a friendly way. I'm waiting—
until the 30th."
Naturally, this is the straw that breaks the
cornel's batk, and into suit the account goes if
the debtor is worth it, and a judgment is ob-
tained. If not worth a judgment, the account is
turned over to one collection agency after an-
other to hound the man to death.
ten days, personally typewritten letters are now
used, as printed forms are no longer of value.
"For some reason or other, possibly because
apples grow on trees, our ledgers have de-
veloped into a roosting place for bills. We
have a number of Little Bills, Big Bills, New
Bills, Long Bills, Short Bills, Old Bills and
Young Bills on our books.
"These bills apparently have just naturally
accumulated, and while they do not represent
anything to actually worry about, I feel that
they should all be attended to before they all
get to be OLD BILLS.
"One of these bills is yours. Why not send
us some green and gold bills for this old one,
and help us clean up the roost? We'd surely
appreciate it! May we count on you—by return
mail please!"
If no results follow from this letter the "pin"
letter is now used to prick them into action:
"Here is 'The Magic Pin'—looks like the com-
mon household variety, but it can work won-
ders—here's how—
"Business is an exchange of commodities.
Money is a medium of exchange. A check is a
convenient method of transferring money.
"You owe us some money. Here is your bill
—also a blank check, filled out, dated and
everything. All you have to do is to sign your
name and fiM in the name of your bank, take
out this Magic pin—
(pinned lengthwise here)
"And pin them all together, and drop them
into the letter box. That will not only put you
at ease, but it will also end our worries.
"Do this to-day! To-morrow you may forget
about it! We's waiting."
Meanwhile results have been flowing into the
till, and the reminders alone have been known
to collect as high as 50 per cent of outstanding
accounts, because they only had to be "re-
minded," while the remainder needed "nagging"
and so the first letter woke them up and bagged
some 30 per cent with 25 per cent additional
from the second letter. The balance are hard
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
Phillip Gordon in Recital
Public school piano teachers of Cleveland, O.,
were afforded an opportunity recently of hear-
ing Phillip Gordon, celebrated American pianist,
elucidate teaching points on technique, expres-
sion and relaxation in piano playing. The affair
was under the auspices of the Dreher Piano Co.
nnd was conducted in the organ salon of the
Dreher Building at 1226 Huron road. Mr.
Gordon also gave a recital before members of
the Cleveland Women's Club, which was spon-
sored by the Dreher organization. At this re-
cital he played selections by Chopin, Liszt,
Grainger and others, using a Weber Duo-Art.
KEYS
ACTIONS
PLAYERS
for
Grand Pianos
This is the time to
investigate, prepara-
tory to the busy
period sure to come.
Write us NOW.
PRATT, READ & CO.
Established 1806
The Pratt Read Player Action Co.
Deep River, Conn.
The Music Trade Review
OCTOBER 1, 1927
Three More Carloads of Pianos for
the Eastman School of Music
First of Columbia Radio
Programs for the Season
Eleven Steinway and Thirty-five Kohler & Campbell Instruments Added to Equipment
of Rochester, N. Y., Institution Through Levis Music Store
Sophie Breslau, Contralto, Charles Hackett,
Tenor, and Fritz Reiner, Orchestra Conduc-
tor, Presented on Wednesday
O OCHESTER, N. Y., September 26.—The
*^- Levis Music House this city has just de-
livered to the Eastman School of Music what
is held to be the largest shipment of pianos ever
delivered to a single purchaser in this city. The
shipment included eleven Steinway pianos and
thirty-five Kohler & Campbell instruments to
be added to the large number already in use in
the schools.
The Eastman School's piano equipment now
consists of 78 Steinways, 99 Kohler & Camp-
bell and one Weber Duo-Art, for all of which
makes the Levis Music Stores are sole repre-
sentatives in this district. Exploitation of this
huge sale to the Eastman School already has
proved valuable to the Levis stores in increased
sales to private individuals, and eventually will
build up a substantial clientele for that com-
pany, it is believed.
Incidentally, there will be more sales at the
Eastman School in years to come. A graduate
department has been established this year, with
courses leading to the degrees of master of arts
and master of music. The opera department
will include opportunity for actual performance
in opera, the productions to be given by Vladi-
mir Rosing, director of the American Opera
Co., formerly of the school staff.
The first radio broadcast program of the sea-
son by the Columbia Phonograph Co. was
given on Wednesday of this week, September
28, through Station WOR, Newark, and sixteen
associated stations in the New Columbia broad-
cast chain. The artists who came before the
microphone were of a calibre and in keeping
with the important event, and included Sophie
Breslau, the noted contralto; Charles Beckett,
the leading tenor of the Chicago Opera, and
Fritz Reiner, conductor of the Cincinnati
Symphony Orchestra. The program was of the
type that has a wide appeal and, it is said,
will be followed by others of equal merit during
the season.
So. California Dealers
Discuss "Pageant of Music"
benefits which had been derived by exhibitors
as well as the satisfactory profit which had ac-
crued to the association through the Show.
Plans were also discussed in regard to a Music
Show—or "Pageant of Music," which it was
proposed should be given early next Summer at
the time of the finals of the piano-playing con-
test which will take place early next year. Com-
mittees were appointed and definite action is
anticipated in the near future.
Music Trades' Association of Southern Cali-
fornia Plans Elaborate Music Show to Be
Given Next Summer
Los ANGELES, CM,., September 23.—The Sep-
tember meeting of the Music Trades' Associa-
tion of Southern California was the occasion for
a report and discussion on the radio trades
show which was held at the Ambassador Audi-
torium last week. The report was given by
Waldo T. Tupper, managing director and guest
of the evening, who told of the wonderful direct
The Innes Music Co., of Wichita, Kans., has
secured additional floor space at 405 East
Douglas avenue, which will be used as an annex
until the company's new home at Lawrence
avenue and William street is completed.
Collecting the Money But Keeping the Customer
(Continued from page 3)
nuts to crack and so the remaining two letters
of this series tighten up their grip on the cus-
tomer's pursestrings:
"Gladstone said he never could do a thing un-
til he had to. Some debtors can't see their way
clear to pay their debts until they find out
they must.
"You have not paid your account, nor advised
me when you could pay it, in spite of three re-
minders sent you and two personal letters writ-
ten about the matter.
"Your CREDIT standing will be impaired un-
less you send us your check by the 15th.
"I'm not going to'write you any more letters,
or send you any more reminders—the 15th is
absolutely the deadline."
Naturally, the music trade dealer is now near-
ing the end of his rope, and if the debtor does
not now pay, he takes one more long, last and
final chance with the following letter:
"Let's sit down and talk this thing over, man
to man fashion.
"You no doubt want to pay us and we want
to see you get this account out of the way. You
have other expenses, no doubt, but we can help
you pay this off. Let's get together and discuss
it fully.
"But if you don't come in or reply to this let-
ter, as you have in the past, I'm going to file
suit on the 30th, and obtain a judgment against
you.
"Surely you don't want this sword suspended
over your head? Then come in and let's talk
this thing over in a friendly way. I'm waiting—
until the 30th."
Naturally, this is the straw that breaks the
cornel's batk, and into suit the account goes if
the debtor is worth it, and a judgment is ob-
tained. If not worth a judgment, the account is
turned over to one collection agency after an-
other to hound the man to death.
ten days, personally typewritten letters are now
used, as printed forms are no longer of value.
"For some reason or other, possibly because
apples grow on trees, our ledgers have de-
veloped into a roosting place for bills. We
have a number of Little Bills, Big Bills, New
Bills, Long Bills, Short Bills, Old Bills and
Young Bills on our books.
"These bills apparently have just naturally
accumulated, and while they do not represent
anything to actually worry about, I feel that
they should all be attended to before they all
get to be OLD BILLS.
"One of these bills is yours. Why not send
us some green and gold bills for this old one,
and help us clean up the roost? We'd surely
appreciate it! May we count on you—by return
mail please!"
If no results follow from this letter the "pin"
letter is now used to prick them into action:
"Here is 'The Magic Pin'—looks like the com-
mon household variety, but it can work won-
ders—here's how—
"Business is an exchange of commodities.
Money is a medium of exchange. A check is a
convenient method of transferring money.
"You owe us some money. Here is your bill
—also a blank check, filled out, dated and
everything. All you have to do is to sign your
name and fiM in the name of your bank, take
out this Magic pin—
(pinned lengthwise here)
"And pin them all together, and drop them
into the letter box. That will not only put you
at ease, but it will also end our worries.
"Do this to-day! To-morrow you may forget
about it! We's waiting."
Meanwhile results have been flowing into the
till, and the reminders alone have been known
to collect as high as 50 per cent of outstanding
accounts, because they only had to be "re-
minded," while the remainder needed "nagging"
and so the first letter woke them up and bagged
some 30 per cent with 25 per cent additional
from the second letter. The balance are hard
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
Phillip Gordon in Recital
Public school piano teachers of Cleveland, O.,
were afforded an opportunity recently of hear-
ing Phillip Gordon, celebrated American pianist,
elucidate teaching points on technique, expres-
sion and relaxation in piano playing. The affair
was under the auspices of the Dreher Piano Co.
nnd was conducted in the organ salon of the
Dreher Building at 1226 Huron road. Mr.
Gordon also gave a recital before members of
the Cleveland Women's Club, which was spon-
sored by the Dreher organization. At this re-
cital he played selections by Chopin, Liszt,
Grainger and others, using a Weber Duo-Art.
KEYS
ACTIONS
PLAYERS
for
Grand Pianos
This is the time to
investigate, prepara-
tory to the busy
period sure to come.
Write us NOW.
PRATT, READ & CO.
Established 1806
The Pratt Read Player Action Co.
Deep River, Conn.
Future scanning projects are planned by the International Arcade Museum Library (IAML).