Music Trade Review
Issue: 1927 Vol. 85 N. 13 - Page 7
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
SEPTEMBER 24, 1927
The Music Trade Review
This Music Counter Sells Pianos
(Continued from page 3)
made by the Chickering Warerooms through
the quarterly circulation of Mance Bro.'s book
"Harmony in the Home." This publication is
printed at an annual cost of $4,000.
Particular effort is made through the columns
of this booklet to stimulate juvenile interest in
the piano. Each addition is centered around the
life work of some immortal artist. Chopin, for
example, was the introductory feature in the last
copy. Other articles that attract the interest of
parents who are contemplating giving their chil-
dren piano lessons are headed: "A Boy With
Initiative," about 600 words are devoted to an
interesting narrative as to how little Eddie
Beyer, ten years old, had the distinction of
playing, not long ago, for the President in the
White House. Now Eddie gives recitals at his
home to help promote his musical education.
Another interesting yarn is quoted, "What a
Piano and Music Did for Mary Louise Kanaga."
Mary was inspired to play the piano by the
pictures of great musicians constantly watching
her from the walls of her home. She wanted
to hear something from the great masters who
looked down upon her, and so in good music she
finds her greatest pleasure.
Still another sales stimulating tale is entitled
"Food for Happiness," with a sub-title, "Music
makes children grow mentally and fits them for
life's problems." This is merely a polite sales
talk put forward in a matter of fact fashion.
The closing paragraph reads:
"We must not expect to be happy unless we
provide ourselves with the food for happiness,
nor can we assume that our children will be
happy as a matter of course without the food
for happiness, any more than they would be
healthy without the food for their growing
bodies."
"Music as a Success Factor, Those Who Over-
look It Are the Losers,"—"Music—Flower of
History, It Has Brought Nations From Dark-
ness to Light by its Magic Influence"; these
are some of the inspiring topics parents and
teachers will run across on reading "Harmony
in the Home."
The only direct appeal to parents in this book
is the closing paragraph which reads:
"For your child a piano in the home means a
vast difference. In our stock are famous makes,
awaiting the touch of your child's hand to
respond with its soul-building and character-
moulding influences. Your child will thank you
deeply and sincerely in later years for musical
training. Begin that training now. Consider
us your counsellor in musical matters. Let us
assist you in the selection of a good instrument
at a price and on terms to suit your means."
This booklet is gotten up in such an attractive
fashion; colored cover, foreign and local photo-
graphs of celebrities, and the reading matter
is so attractively put, that it would not be so
readily thrown away as the usual mail circular is.
After four editions Mance is convinced that.
"Harmony in the Home," is cooperating well
with Mr. Perks in getting the juvenile and
teacher trade to the music counter and event-
ually to the piano sales department.
Interest in Piano Continues Strong
in Kansas City After Melody Way
Special Programs Held at the End of the Melody Way Classes in That City Attract
Large Audiences—Guild Music Co. Moves
I £ ANSAS CITY, Mo., September 17.—Pros-
pects for unusual activity in the music lines
during this Fall and Winter have never been
better than during the past two weeks, when
unseasonably hot weather has prevailed through-
out the agricultural districts surrounding Kan-
sas City, and a bumper corn crop has been as-
sured. Even the hot weather itself has not in-
jured business to any extent, some of the deal-
ers reporting the best business at this time that
they have had for several months. Melody Way
classes have closed and the children are again
back in school, but interest in piano has not
ceased with the closing of the classes.
The Kimball Co. marked' the close of its
Melody classes with a musical and entertain-
ment for the students and their parents on the
Friday night before school opened. Miss Janice
Scott, publicity director for Kimball's, directed
the program of music for the children and other
musical numbers for the parents in the audi-
ence, and there were approximately 1,000 persons
in attendance. The program was held on the first
floor of the store, where the chairs were ar-
ranged around two pianos, a Kimball Welte-
Mignon (licensee) grand and a Kimball concert
grand. Music with an appeal to the children
composed the first half of the program, played
on the Welte. Miss Scott used the two pianos
in the second half of the program, synchroniz-
ing on the Kimball concert grand with her own
record, which was being played on the Welte.
Mrs. Leon Hinkle, soprano, sang several songs
with the accompaniment of the Welte.
A special feature of the program was the giv-
ing of three scholarships by the three teachers
who conducted the Melody Way classes for
Kimball's, Mrs. Eben White Sloan, Mrs. Maud-
ellen Littlefield and Miss Florence Woodard
Each of the teachers gave a ten weeks' scholar-
ship.
According to J. D. Mahaffey, manager of the
Kimball store-, the first two weeks of September
have been a great surprise, the company hav-
ing sold more grand pianos during that time
than during the whole month of August. Dur-
ing the August sale the greatest interest was
in the lower and medium priced merchandise,'
and the reaction to the sale which has followed,
has been pleasant rather than disagreeable as
i, sometimes the case. No advertising has been
done since the first of September, and this busi-
ness is attributed to prospects carried over from
the intensive work in advertising during the pre-
vious month.
The E. B. Guild Music Co., which was for-
merly located at 1327 Grand avenue, has moved
to 15 West Fourteenth street. The new location
is much nearer to the hotel and theatre district.
O. D. Standke has taken a location for a
second store to be at 1210A Main street. The
store will be just one block from the other
Standke shop, and will be ideally located for
business in the evening as well as in the day-
time, being near three of the largest motion
picture houses, one of which is the new Loew's
Midland, which will be opened October 1.
An important change has been made in the
distribution of the Columbia phonographs and
records in Kansas City and the territory sur-
rounding Kansas City. The Columbia Co. has
closed its Kansas City branch office, and the
Sterling Radio Co. has been appointed ex-
clusive distributors in Kansas, western Mis-
souri and northwestern Arkansas for the Colum-
bia products. The Sterling Radio Co. is ex-
clusive distributor for the Kolster radio in this
same territory, and, therefore, its appointment
i« especially appropriate in view of the recent
connection made by the Columbia with the
Kolster Co.
Consult the Universal Want Directory of
The Review.
New Aeolian Shop
Opens in the Bronx
Aeolian Co. Opens Piano Department in the
Adams-Flanigan Department Store
The new Aeolian Shop of the Adams-Flan-
igan Co. department store at Thud and West-
chester avenues, the Bronx, was formally opened
a few days ago with E. M. Wheatley in active
charge The department will complete the
Aeolian line of pianos with the Duo-Art, as
well as the Brunswick Panatrope, Brunswick
records and radio. Moe P. Stein, general man-
ager of the Bronx division of the Aeolian Co.,;
will supervise the Adams-Flanigan Aeolian,
Shop as well as the branch of the company on
East Fordham road, where he has been man-
ager for many years.
Mr. Wheatley, who has been associated with
the Aeolian Co. for about twelve years, was
formerly manager of the outside sales depart-
ment of the Fifth avenue store, and at one time
was manager of the Aeolian-Vocalion ware-
rooms in Boston. He will be assisted by Harry
Crawford in the piano department and by R.
M. Wharton, formerly with the Fifth avenue
>tore, in the radio department. The Aeolian
.department is located on the second floor of
the Adams-Flanigan store, and comprises- more
than 6,000 feet of floor space. This new branch
will supplant the former Aeolian Co. store on
East 149th street, which was closed this Sum- '
mer.
Gast Bros._ music and radio store has been
opened in elaborate.quarters at 836 Bergenlirte
avenue, Union City, N'.' 5-> handling a full line of
phonographs, radio and musical merchandise.
GRAND
KEYS
ACTIONS
PLAYERS
t: '
of the
\.
HIGH QUALITY
SKILLED WORKMAN-
SHIP and
FINE MATERIALS
found in all
PRATT READ
PRODUCTS
Write us NOW
PRATT, READ & CO.
Established 1806
The Pratt Read Player Action Co.
Deep River, Conn.
SEPTEMBER 24, 1927
The Music Trade Review
This Music Counter Sells Pianos
(Continued from page 3)
made by the Chickering Warerooms through
the quarterly circulation of Mance Bro.'s book
"Harmony in the Home." This publication is
printed at an annual cost of $4,000.
Particular effort is made through the columns
of this booklet to stimulate juvenile interest in
the piano. Each addition is centered around the
life work of some immortal artist. Chopin, for
example, was the introductory feature in the last
copy. Other articles that attract the interest of
parents who are contemplating giving their chil-
dren piano lessons are headed: "A Boy With
Initiative," about 600 words are devoted to an
interesting narrative as to how little Eddie
Beyer, ten years old, had the distinction of
playing, not long ago, for the President in the
White House. Now Eddie gives recitals at his
home to help promote his musical education.
Another interesting yarn is quoted, "What a
Piano and Music Did for Mary Louise Kanaga."
Mary was inspired to play the piano by the
pictures of great musicians constantly watching
her from the walls of her home. She wanted
to hear something from the great masters who
looked down upon her, and so in good music she
finds her greatest pleasure.
Still another sales stimulating tale is entitled
"Food for Happiness," with a sub-title, "Music
makes children grow mentally and fits them for
life's problems." This is merely a polite sales
talk put forward in a matter of fact fashion.
The closing paragraph reads:
"We must not expect to be happy unless we
provide ourselves with the food for happiness,
nor can we assume that our children will be
happy as a matter of course without the food
for happiness, any more than they would be
healthy without the food for their growing
bodies."
"Music as a Success Factor, Those Who Over-
look It Are the Losers,"—"Music—Flower of
History, It Has Brought Nations From Dark-
ness to Light by its Magic Influence"; these
are some of the inspiring topics parents and
teachers will run across on reading "Harmony
in the Home."
The only direct appeal to parents in this book
is the closing paragraph which reads:
"For your child a piano in the home means a
vast difference. In our stock are famous makes,
awaiting the touch of your child's hand to
respond with its soul-building and character-
moulding influences. Your child will thank you
deeply and sincerely in later years for musical
training. Begin that training now. Consider
us your counsellor in musical matters. Let us
assist you in the selection of a good instrument
at a price and on terms to suit your means."
This booklet is gotten up in such an attractive
fashion; colored cover, foreign and local photo-
graphs of celebrities, and the reading matter
is so attractively put, that it would not be so
readily thrown away as the usual mail circular is.
After four editions Mance is convinced that.
"Harmony in the Home," is cooperating well
with Mr. Perks in getting the juvenile and
teacher trade to the music counter and event-
ually to the piano sales department.
Interest in Piano Continues Strong
in Kansas City After Melody Way
Special Programs Held at the End of the Melody Way Classes in That City Attract
Large Audiences—Guild Music Co. Moves
I £ ANSAS CITY, Mo., September 17.—Pros-
pects for unusual activity in the music lines
during this Fall and Winter have never been
better than during the past two weeks, when
unseasonably hot weather has prevailed through-
out the agricultural districts surrounding Kan-
sas City, and a bumper corn crop has been as-
sured. Even the hot weather itself has not in-
jured business to any extent, some of the deal-
ers reporting the best business at this time that
they have had for several months. Melody Way
classes have closed and the children are again
back in school, but interest in piano has not
ceased with the closing of the classes.
The Kimball Co. marked' the close of its
Melody classes with a musical and entertain-
ment for the students and their parents on the
Friday night before school opened. Miss Janice
Scott, publicity director for Kimball's, directed
the program of music for the children and other
musical numbers for the parents in the audi-
ence, and there were approximately 1,000 persons
in attendance. The program was held on the first
floor of the store, where the chairs were ar-
ranged around two pianos, a Kimball Welte-
Mignon (licensee) grand and a Kimball concert
grand. Music with an appeal to the children
composed the first half of the program, played
on the Welte. Miss Scott used the two pianos
in the second half of the program, synchroniz-
ing on the Kimball concert grand with her own
record, which was being played on the Welte.
Mrs. Leon Hinkle, soprano, sang several songs
with the accompaniment of the Welte.
A special feature of the program was the giv-
ing of three scholarships by the three teachers
who conducted the Melody Way classes for
Kimball's, Mrs. Eben White Sloan, Mrs. Maud-
ellen Littlefield and Miss Florence Woodard
Each of the teachers gave a ten weeks' scholar-
ship.
According to J. D. Mahaffey, manager of the
Kimball store-, the first two weeks of September
have been a great surprise, the company hav-
ing sold more grand pianos during that time
than during the whole month of August. Dur-
ing the August sale the greatest interest was
in the lower and medium priced merchandise,'
and the reaction to the sale which has followed,
has been pleasant rather than disagreeable as
i, sometimes the case. No advertising has been
done since the first of September, and this busi-
ness is attributed to prospects carried over from
the intensive work in advertising during the pre-
vious month.
The E. B. Guild Music Co., which was for-
merly located at 1327 Grand avenue, has moved
to 15 West Fourteenth street. The new location
is much nearer to the hotel and theatre district.
O. D. Standke has taken a location for a
second store to be at 1210A Main street. The
store will be just one block from the other
Standke shop, and will be ideally located for
business in the evening as well as in the day-
time, being near three of the largest motion
picture houses, one of which is the new Loew's
Midland, which will be opened October 1.
An important change has been made in the
distribution of the Columbia phonographs and
records in Kansas City and the territory sur-
rounding Kansas City. The Columbia Co. has
closed its Kansas City branch office, and the
Sterling Radio Co. has been appointed ex-
clusive distributors in Kansas, western Mis-
souri and northwestern Arkansas for the Colum-
bia products. The Sterling Radio Co. is ex-
clusive distributor for the Kolster radio in this
same territory, and, therefore, its appointment
i« especially appropriate in view of the recent
connection made by the Columbia with the
Kolster Co.
Consult the Universal Want Directory of
The Review.
New Aeolian Shop
Opens in the Bronx
Aeolian Co. Opens Piano Department in the
Adams-Flanigan Department Store
The new Aeolian Shop of the Adams-Flan-
igan Co. department store at Thud and West-
chester avenues, the Bronx, was formally opened
a few days ago with E. M. Wheatley in active
charge The department will complete the
Aeolian line of pianos with the Duo-Art, as
well as the Brunswick Panatrope, Brunswick
records and radio. Moe P. Stein, general man-
ager of the Bronx division of the Aeolian Co.,;
will supervise the Adams-Flanigan Aeolian,
Shop as well as the branch of the company on
East Fordham road, where he has been man-
ager for many years.
Mr. Wheatley, who has been associated with
the Aeolian Co. for about twelve years, was
formerly manager of the outside sales depart-
ment of the Fifth avenue store, and at one time
was manager of the Aeolian-Vocalion ware-
rooms in Boston. He will be assisted by Harry
Crawford in the piano department and by R.
M. Wharton, formerly with the Fifth avenue
>tore, in the radio department. The Aeolian
.department is located on the second floor of
the Adams-Flanigan store, and comprises- more
than 6,000 feet of floor space. This new branch
will supplant the former Aeolian Co. store on
East 149th street, which was closed this Sum- '
mer.
Gast Bros._ music and radio store has been
opened in elaborate.quarters at 836 Bergenlirte
avenue, Union City, N'.' 5-> handling a full line of
phonographs, radio and musical merchandise.
GRAND
KEYS
ACTIONS
PLAYERS
t: '
of the
\.
HIGH QUALITY
SKILLED WORKMAN-
SHIP and
FINE MATERIALS
found in all
PRATT READ
PRODUCTS
Write us NOW
PRATT, READ & CO.
Established 1806
The Pratt Read Player Action Co.
Deep River, Conn.
Future scanning projects are planned by the International Arcade Museum Library (IAML).