Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
SEPTEMBER 17, 1927
TO MAKE SURE OF
A QUALITY PIANO
The new piano for your home
will be a quality instrument if you
take care to select a make contain-
ing the famous Wessell, Nickel &L
Gross piano action. For this fine
action is never found in a piano of
doubtful worth.
The piano action is the piano's
most vital part It must be deli-
cately responsive yet built to stand
years of usage. The Wessell, Nickel
&L Gross action is made by the old-
est, largest and leading makers of
high-grade piano actions. It is the
The advertisement you have just read ap-
pears in a group of National Magazines for
the month of October, 1927, reaching 2,450,-
000 better class homes, or a total of 12,250,-
000 readers. Wessell, Nickel & Gross Na-
tional Advertising is creating piano and
player sales for merchants everywhere. Be
sure you have Wessell, Nickel & Gross-
equipped instruments to show music lovers
responding to this strong publicity.
world's highest-priced piano action.
It is today the choice of America's
leading piano makers — and has
been since 1874-
WESSELL, NICKEL & GROSS
Established 1874
NEW YORK CITY