Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
SEPTEMBER 17, 1927
An All-Year-Round Seller—
The Viva-tonal Columbia Portable
I
Dimensions:
7% in. high;
1314 in. wide; 17»4 in. deep.
Weight: 28 lbs.
Cabinet: Fine black fabri-
koid covering. Inside fac-
ing of top is mahogany
finish.
Record Compartment: Spe-
cially built-in compartment
holds five 10-in. records
and two 12-in. records.
Motor: Improved
single
spring No. 5A, with a main
spring 13 ft. 2 in. long.
Equipment:
New type of
floater tone arm, distinctly
Viva-tonal Columbia in de-
sign ; No. 15 Viva-tonal Co-
lumbia reproducer; 10 in.
deep rose velvet covered
turn-table.
Finish: All important ex-
posed metal parts are
heavily nickel-plated.
litirt Price: J50.00.
T'S almost as easy to sell portables in winter as in summer. The
new Viva-tonal Columbia Portable proves it. In this beauti-
ful portable type Viva-tonal Columbia, are embodied the prin-
ciples that have won for the Viva-tonal line the descriptive phrase,
"Like Life Itself."
Do not measure nor permit your customers to measure the per-
formance of this new Viva-tonal Columbia Portable, No. 160, in
terms- of other portables. Instead, play it, and then compare it—
both in tone and volume—with cabinet phonographs. You will
marvel that from such seemingly narrow confines can be produced
such volume, tone and range.
When closed, ready to go, Viva-tonal Columbia Portable, No. 160,
appears as a piece of fine luggage. When opened, ready to play,
its exquisite finishings blend perfectly with the furnishings of the
carefully appointed room. Many music lovers living in apart-
ments where space is at a premium, will want this new portable
in place of a cabinet phonograph. It takes but a few seconds to
open or close and tucks away in a corner or on a shelf.
Columbia Phonograph Company, 1819 Broadway, New York City
Canada—Columbia Phonograph Company, Ltd., Toronto
Columbia