Music Trade Review
Issue: 1927 Vol. 85 N. 12 - Page 38
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
38
The Music Trade Review
Please Note
Century's Price
both
Wholesale and
Retail is to
REMAIN AS IS
Century Music Pub. Go.
235 W. 40th St.
New Lyon & Healy Filing
System Is a Success
(Continued from page 37)
CHICAGO, I I I . , September 10.—One year after
the application of a new filing system to their
sheet music department Lyon & Healy is so
enthused over this innovation that the firm does
not hesitate to pronounce it a huge success.
The change from the old horizontal system
of filing sheet music to the present vertical
method was made just twelve months ago.
Under the direction of a filing expert, a corps
of eighty-five girls, in addition to the regular
sales force, worked for three months typing and
pasting labels, checking and rechecking for cor-
rections on 175,000 titles and finally transferred
them to their new quarters.
The effect of this change has been to release
over 50 per cent of the space formerly occu-
pied by the sheet music department, facilitate
the finding of any copy of music wanted, as
well as save time and confusion to both cus-
tomer and salesman.
Marks Publishes Score
of the "Enchanted Isle"
New Musical Production Due in New York on
September 19 Scores Hit on the Road
The box score lists the same numbers with
the "batting average" of each. This average
is- interesting in that it compares accurately
with the sales results of individual dealers
everywhere. "At Sundown" heads the list
with a home run, but "Sam, the Old Accordion
Man," and "In a Little Spanish Town" are
also credited with circuit clouts. Three-base
hits are scored by "If You See Sally" and
"Honolulu Moon." "Just the Same" comes
through with a good, clean single, and two-
baggers are scored by "Trick in Picking a
Chick, Chick, Chicken," "Sing Me a Baby
Song," "When Shadows Creep" and "Are You
Thinking of Me To-night?"
Paul Klepper, head of the foreign and classic
department of the Edward B. Marks Music Co.,
New York, who made two short trips for the
house during the Summer, left this week on his
third trip through the trade in New York State.
He plans to be in Buffalo during the presenta-
tion of the new musical show, "Enchanted
Isle," in order to have an opportunity of sec-
ing the production before it opens at the Lyric
Theatre in New York on September 19.
Interest in this new musical show has spread
to the entire Marks organization, which expects
some interesting results with the sheet music
of the production, which the house is publish-
ing. The show is classified more as an operetta
than a musical comedy, and is the work of Miss
Leo Feist Special
Ida Hoyt Chamberlain, who wrote book, music
and lyrics.
Drive on Two Songs In the enthusiastic reception given the show
"Are You Thinking of Me Tonight?" and "Baby by the critics and public in Toronto, the music
was singled out for the highest praise. "Juli-
Your Mother" in Special Campaign
anne," "Close in Your Arms" and "Dream Girl"
A special campaign for "Baby Your Mother." were mentioned particularly as the big hits.
and "Are You Thinking of Me To-night?" is There is also a corking fox-trot in the show
being carried on by Leo Feist, Inc., New called "Julianne." The Edward B. Marks Mu-
York, publisher of the numbers. A folder with sic Co. expects it to be one of the best pro-
the printed choruses of both songs ha,s beer ductions they have had since "Sari" and "The
mailed by the Feist house to the trade re- Spring Maid."
cently. An order blank was printed on the
BUY YOUR MUSIC FROM
reverse side of the folder with a list of a dozen
other Feist songs and many hundreds of these
have been returned by dealers to date. The
first number is another "Mother" song, with
a new thought, however, beautifully expressed
in both lyric and melody. "Are You Thinking
Oliver Ditson Company
of Me?", on the other hand, is a simple love
BOSTON
NEW YORK
ballad, characteristic of the type released every
Anticipate and Supply Every Requirement of Music
Dealers
so often by Leo Feist, Inc., and has all the
qualifications of a selling song.
BOSTON
HIS NEW SENSATION
^'WHENDAY
IS D O N E
AMERICAN VERSION OF THE EUROPEAN SUCCESS "MADONNA'
INC.
62 W.
45TH.
Can't G o Wr<
After Year's Experiment Firm Which Carried
175,000 Titles in Stock Finds New System
Facilitates Sales
01
SUNDAY
THE CAT
8A-LU-TA
COLLETTE
AT SUNDOWN
SHE'S GOT "IT"
LAZY WEATHER
JUST WOND'RINO
HONOLULU MOON
THINKING OF YOU
IF YOU SEE SALLY
HE'S THE LAST WOR1)
CHEERIE BEEBIE BKE
THE DIXIE VAOAItONW
SING ME A BABY bONO
IN A LITTLE SPANISH TOWN
I ALWAYS KNEW I'D FIND SOU
SAM, THE OLD ACCORDION MAN
YOU DON'T LIKE IT—NOT MUCH
OH! WHAT A PAL WAS "WHOOZ18"
LOVE IS JUST A LITTLE BIT OF
THERE'S A TRICK IN PICKIN' A
CHICK-CHICK-CHICKEN TO-DAY
Write for Dealers' Price
New York
Using Window Displays
to Build Sales
HARMS
SEPTEMBER 17, 1927
ST. N.YC.
LEO
"Two Little Pretty Birds"
A fetching new song was placed in the cata-
log of M. Witmark & Sons, New York, recently,
being "Two Little Pretty Birds," the fox-trot
written by Joe Schuster and Johnny Tucker.
The piece gets its title from the little story it
tells in song, and the tune has caught on in-
stantly. During the past few weeks radio au-
diences have been delighted by the song as
played by various orchestras with a featured
singing chorus, and each day some new act
takes on the number. The Witmark house is
confident that "Two Pretty Little Birds" will be
available shortly on most of the leading records
and rolls.
A recent addition to
THE WITMARK
Black and White Series
and already
A BIG SELLER
Publishers
ROBERT TELLER SONS & DORNER
Music Engravers and Printers
SEND MANUSCRIPT AND IDEA OF
TITLE FOB E8TIMATB
311 West 43rd Street
New York City
MOREY DAVIDSON
CARL RIIPP
M.VITMARK I SONS
NEW YORK
CAATY PUBLISHER. OUR REFERENCE
~
~ WRITE FOR PRICES ~ ~
~
2 0 5 4 W. L A K E ST. CHICAGO. ILL
Solo—Three Keys: F, Ab, Bb. Octavo—Male,
Female, Mixed Vocal Orchestration. Band
M. WITMARK & SONS, NEW YORK
38
The Music Trade Review
Please Note
Century's Price
both
Wholesale and
Retail is to
REMAIN AS IS
Century Music Pub. Go.
235 W. 40th St.
New Lyon & Healy Filing
System Is a Success
(Continued from page 37)
CHICAGO, I I I . , September 10.—One year after
the application of a new filing system to their
sheet music department Lyon & Healy is so
enthused over this innovation that the firm does
not hesitate to pronounce it a huge success.
The change from the old horizontal system
of filing sheet music to the present vertical
method was made just twelve months ago.
Under the direction of a filing expert, a corps
of eighty-five girls, in addition to the regular
sales force, worked for three months typing and
pasting labels, checking and rechecking for cor-
rections on 175,000 titles and finally transferred
them to their new quarters.
The effect of this change has been to release
over 50 per cent of the space formerly occu-
pied by the sheet music department, facilitate
the finding of any copy of music wanted, as
well as save time and confusion to both cus-
tomer and salesman.
Marks Publishes Score
of the "Enchanted Isle"
New Musical Production Due in New York on
September 19 Scores Hit on the Road
The box score lists the same numbers with
the "batting average" of each. This average
is- interesting in that it compares accurately
with the sales results of individual dealers
everywhere. "At Sundown" heads the list
with a home run, but "Sam, the Old Accordion
Man," and "In a Little Spanish Town" are
also credited with circuit clouts. Three-base
hits are scored by "If You See Sally" and
"Honolulu Moon." "Just the Same" comes
through with a good, clean single, and two-
baggers are scored by "Trick in Picking a
Chick, Chick, Chicken," "Sing Me a Baby
Song," "When Shadows Creep" and "Are You
Thinking of Me To-night?"
Paul Klepper, head of the foreign and classic
department of the Edward B. Marks Music Co.,
New York, who made two short trips for the
house during the Summer, left this week on his
third trip through the trade in New York State.
He plans to be in Buffalo during the presenta-
tion of the new musical show, "Enchanted
Isle," in order to have an opportunity of sec-
ing the production before it opens at the Lyric
Theatre in New York on September 19.
Interest in this new musical show has spread
to the entire Marks organization, which expects
some interesting results with the sheet music
of the production, which the house is publish-
ing. The show is classified more as an operetta
than a musical comedy, and is the work of Miss
Leo Feist Special
Ida Hoyt Chamberlain, who wrote book, music
and lyrics.
Drive on Two Songs In the enthusiastic reception given the show
"Are You Thinking of Me Tonight?" and "Baby by the critics and public in Toronto, the music
was singled out for the highest praise. "Juli-
Your Mother" in Special Campaign
anne," "Close in Your Arms" and "Dream Girl"
A special campaign for "Baby Your Mother." were mentioned particularly as the big hits.
and "Are You Thinking of Me To-night?" is There is also a corking fox-trot in the show
being carried on by Leo Feist, Inc., New called "Julianne." The Edward B. Marks Mu-
York, publisher of the numbers. A folder with sic Co. expects it to be one of the best pro-
the printed choruses of both songs ha,s beer ductions they have had since "Sari" and "The
mailed by the Feist house to the trade re- Spring Maid."
cently. An order blank was printed on the
BUY YOUR MUSIC FROM
reverse side of the folder with a list of a dozen
other Feist songs and many hundreds of these
have been returned by dealers to date. The
first number is another "Mother" song, with
a new thought, however, beautifully expressed
in both lyric and melody. "Are You Thinking
Oliver Ditson Company
of Me?", on the other hand, is a simple love
BOSTON
NEW YORK
ballad, characteristic of the type released every
Anticipate and Supply Every Requirement of Music
Dealers
so often by Leo Feist, Inc., and has all the
qualifications of a selling song.
BOSTON
HIS NEW SENSATION
^'WHENDAY
IS D O N E
AMERICAN VERSION OF THE EUROPEAN SUCCESS "MADONNA'
INC.
62 W.
45TH.
Can't G o Wr<
After Year's Experiment Firm Which Carried
175,000 Titles in Stock Finds New System
Facilitates Sales
01
SUNDAY
THE CAT
8A-LU-TA
COLLETTE
AT SUNDOWN
SHE'S GOT "IT"
LAZY WEATHER
JUST WOND'RINO
HONOLULU MOON
THINKING OF YOU
IF YOU SEE SALLY
HE'S THE LAST WOR1)
CHEERIE BEEBIE BKE
THE DIXIE VAOAItONW
SING ME A BABY bONO
IN A LITTLE SPANISH TOWN
I ALWAYS KNEW I'D FIND SOU
SAM, THE OLD ACCORDION MAN
YOU DON'T LIKE IT—NOT MUCH
OH! WHAT A PAL WAS "WHOOZ18"
LOVE IS JUST A LITTLE BIT OF
THERE'S A TRICK IN PICKIN' A
CHICK-CHICK-CHICKEN TO-DAY
Write for Dealers' Price
New York
Using Window Displays
to Build Sales
HARMS
SEPTEMBER 17, 1927
ST. N.YC.
LEO
"Two Little Pretty Birds"
A fetching new song was placed in the cata-
log of M. Witmark & Sons, New York, recently,
being "Two Little Pretty Birds," the fox-trot
written by Joe Schuster and Johnny Tucker.
The piece gets its title from the little story it
tells in song, and the tune has caught on in-
stantly. During the past few weeks radio au-
diences have been delighted by the song as
played by various orchestras with a featured
singing chorus, and each day some new act
takes on the number. The Witmark house is
confident that "Two Pretty Little Birds" will be
available shortly on most of the leading records
and rolls.
A recent addition to
THE WITMARK
Black and White Series
and already
A BIG SELLER
Publishers
ROBERT TELLER SONS & DORNER
Music Engravers and Printers
SEND MANUSCRIPT AND IDEA OF
TITLE FOB E8TIMATB
311 West 43rd Street
New York City
MOREY DAVIDSON
CARL RIIPP
M.VITMARK I SONS
NEW YORK
CAATY PUBLISHER. OUR REFERENCE
~
~ WRITE FOR PRICES ~ ~
~
2 0 5 4 W. L A K E ST. CHICAGO. ILL
Solo—Three Keys: F, Ab, Bb. Octavo—Male,
Female, Mixed Vocal Orchestration. Band
M. WITMARK & SONS, NEW YORK
Future scanning projects are planned by the International Arcade Museum Library (IAML).