Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
He wouldn't hear Paderewski
A Few Features
Manufactured by the makers
of Welte'frlignon [Licensee]
reproducing actions and
equipped with the same ac~
centing device and pump as
that famous mechanism (Ex-
clusive) "v. Equipped with
hollow duraluminum rods
which give greater tensile
strength and are lighter (Ex-
clusive) «•>_ Serviced by
W'elte-tAignon [Licensee] men
(Exclusive) every bit of expression in any
expression roll.
^
are many people who wouldn't give two cents to hear the best
^y pianist in the world—in fact, they wouldn't spend their time listening
to classical music if they were paid to—because they don't need money
and they don't like "highbrow" music.
These people are not necessarily ignoramuses—they simply like another
type of music. They want to hear the latest popular music played in the
latest way—they want to hear the sentimental ballads played sentimen-
tally—and they want their old favorites like "Silver Threads Among the
Gold" — "Annie Rooney" — "Old Black Joe" — things they know and
understand.
These people don't need reproducing pianos. They do need—like—and
buy Electric Expression pianos which will play their favorite music in their
favorite way. Most of them have made their own money and will not
stand being "high-hatted" into buying an instrument whose capabilities
and cost exceed their needs and proposed expenditure.
The lovers of popular music represent a real market which the dealer and
manufacturer can ill afford to neglect.
i
When selling or manufacturing Electric Express
sion pianos choose the Auto DeLuxe Action of this
type—it is being used with fine results by the
majority of manufacturers—115 to be exacU
AUTO PNEUMATIC ACTION COMPANY
W . C. Heaton, President
FIFTY-FIRST STREET AND TWELFTH AVENUE, NEW YORK CITY