Music Trade Review
Issue: 1927 Vol. 85 N. 1 - Page 25
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
JULY 2, 1927
25
In the World of
MUSIC PUBLISHING
Conducted by V. D. Walsh
Linking the Store and the Song With
the Outstanding Topics of the Day
An Example of the Way Many Retail Sheet Music Stores Have Used the Feist Num-
ber "Lucky Lindy" for a Direct Tie-up With the Flight
T INKING up music with all important events
is now part of the program of every
wide-awake merchant. To be able to hook up
music so fittingly as has been recently done
through the return of Col. Lindbergh, the New
York to Paris flyer, with songs dedicated to him
terest, good-will and sales. The window in
question is that of Shalek's Music Shop, 3206
Lawrence avenue, Chicago.
In the Shalek's music store display, which is
often referred to as the Brunswick Shop, shown
here, the window is unusually elaborate and at-
SUNDOWN
Donaldson^ Distinctive
and Charming Ballad/
Window of
Shalek's Music
Shop,
Chicago, 111.
Comedy Fox Trot Sor$ ,
'THERESATRICK
INPICKIN'
- i l i l l ' I M I ' i l ' M N I i! ! l! I l i i Nil Illlliirlllllllllllllllllll,:
and commemorating the event was what could
be considered a master stroke.
That the trade not only saw the opportunity
in this regard, but realized on it, is now history,
although in some sections of the country the
possibilities of the Lindy songs have not finally
spent themselves. Hundreds of dealers through-
out the country took advantage of the furor
that Lindbergh created and extended themselves
in making window displays and otherwise mak-
ing the music store a Mecca for furthering in-
terest and, of course, sales.
While numerous photographs have arrived in
this office covering these Lindy hook-ups, one
recently received from Chicago, is a par-
ticularly good example of how the merchant can
take advantage of current events in building in-
BUY YOUR MUSIC FROM
BOSTON
Publishers
A CHICK-CHICKCHICKEH
i/CHARLlE TOBIAS, COLEMM GOETZ.
duod ^ RUSSELL
ROBINSON
New Berlin Numbers
Oliver Ditson Company
BOSTON
NEW YORK
Anticipate and Supply Every Requirement of Musie
Dealers
ROBERT TELLER SONS & DORNER
Music Engravers and Printers
SEND MANUSCRIPT AND IDEA OF
TITL.E FOB ESTIMATE
311 West 43rd Street
tractive. The color scheme was particularly
lively with its multi-colored American eagles
soaring over a replica of Lindbergh's. On either
sides are good-sized reproductions of the Eiffel
Tower m Paris and Statue of Liberty in New
York. Underneath these window magnets are
Brunswick records, Q R S rolls and a number
of title pages of the Feist song "Lucky Lindy."
Not always will it be -possible for the music
merchant to find songs so appropriate for topical
situations, but in the realm of printed composi-
tions there is so" much material that some par-
ticular number can always be found as a
timely tie-up. Probably no other store can take
advantage of the various holiday and other im-
portant events as can the music store. None
have such appropriate material available, and
that the music merchant invariably realizes this
is shown by the record he has established in co-
operating with publishers on timely offerings.
New York City
C/f/VV PUBLJSHBR. Otfft R
o^» «>w, WHITE /=o« PAIC
2 0 5 4 W.LAKE ST. CHICAGO. IL!
Irving Berlin, Inc., has just released six new
songs to be exploited during the Summer sea-
son. The numbers are "Is It Possible," "What
Do We Do on a Dew Dew Dewy Day?"
"Pretty Little Bom Bom From Bom Bay," "It's
a Million to One You're in Love," "Sweet
Yvette" and "Havana."
The campaign on the above numbers will be
most intensive in character and national in
scope and will continue until the opening of
the Fall season. The exploitation of these
numbers will be waged simultaneously with the
continuance of the Berlin songs, "Russian Lul-
laby," "What Does It Matter?" "Me and My
Shadow" and other big sellers in the catalog.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
gy
l i t mmm
W DIXIE
,!
•VAGABOND"
E -rA Fox Vrot Ballad
\ That's Just A Little J
[gi
Different/
$
H ^ i y K A H N W DONALDSON J£
LEO. FEIST, INC.
FEIST
BLDG.
2 3 1 - 5 W. 4O™ ST.,
NEW YORK. CITY
The Music Trade Review
JULY 2, 1927
25
In the World of
MUSIC PUBLISHING
Conducted by V. D. Walsh
Linking the Store and the Song With
the Outstanding Topics of the Day
An Example of the Way Many Retail Sheet Music Stores Have Used the Feist Num-
ber "Lucky Lindy" for a Direct Tie-up With the Flight
T INKING up music with all important events
is now part of the program of every
wide-awake merchant. To be able to hook up
music so fittingly as has been recently done
through the return of Col. Lindbergh, the New
York to Paris flyer, with songs dedicated to him
terest, good-will and sales. The window in
question is that of Shalek's Music Shop, 3206
Lawrence avenue, Chicago.
In the Shalek's music store display, which is
often referred to as the Brunswick Shop, shown
here, the window is unusually elaborate and at-
SUNDOWN
Donaldson^ Distinctive
and Charming Ballad/
Window of
Shalek's Music
Shop,
Chicago, 111.
Comedy Fox Trot Sor$ ,
'THERESATRICK
INPICKIN'
- i l i l l ' I M I ' i l ' M N I i! ! l! I l i i Nil Illlliirlllllllllllllllllll,:
and commemorating the event was what could
be considered a master stroke.
That the trade not only saw the opportunity
in this regard, but realized on it, is now history,
although in some sections of the country the
possibilities of the Lindy songs have not finally
spent themselves. Hundreds of dealers through-
out the country took advantage of the furor
that Lindbergh created and extended themselves
in making window displays and otherwise mak-
ing the music store a Mecca for furthering in-
terest and, of course, sales.
While numerous photographs have arrived in
this office covering these Lindy hook-ups, one
recently received from Chicago, is a par-
ticularly good example of how the merchant can
take advantage of current events in building in-
BUY YOUR MUSIC FROM
BOSTON
Publishers
A CHICK-CHICKCHICKEH
i/CHARLlE TOBIAS, COLEMM GOETZ.
duod ^ RUSSELL
ROBINSON
New Berlin Numbers
Oliver Ditson Company
BOSTON
NEW YORK
Anticipate and Supply Every Requirement of Musie
Dealers
ROBERT TELLER SONS & DORNER
Music Engravers and Printers
SEND MANUSCRIPT AND IDEA OF
TITL.E FOB ESTIMATE
311 West 43rd Street
tractive. The color scheme was particularly
lively with its multi-colored American eagles
soaring over a replica of Lindbergh's. On either
sides are good-sized reproductions of the Eiffel
Tower m Paris and Statue of Liberty in New
York. Underneath these window magnets are
Brunswick records, Q R S rolls and a number
of title pages of the Feist song "Lucky Lindy."
Not always will it be -possible for the music
merchant to find songs so appropriate for topical
situations, but in the realm of printed composi-
tions there is so" much material that some par-
ticular number can always be found as a
timely tie-up. Probably no other store can take
advantage of the various holiday and other im-
portant events as can the music store. None
have such appropriate material available, and
that the music merchant invariably realizes this
is shown by the record he has established in co-
operating with publishers on timely offerings.
New York City
C/f/VV PUBLJSHBR. Otfft R
o^» «>w, WHITE /=o« PAIC
2 0 5 4 W.LAKE ST. CHICAGO. IL!
Irving Berlin, Inc., has just released six new
songs to be exploited during the Summer sea-
son. The numbers are "Is It Possible," "What
Do We Do on a Dew Dew Dewy Day?"
"Pretty Little Bom Bom From Bom Bay," "It's
a Million to One You're in Love," "Sweet
Yvette" and "Havana."
The campaign on the above numbers will be
most intensive in character and national in
scope and will continue until the opening of
the Fall season. The exploitation of these
numbers will be waged simultaneously with the
continuance of the Berlin songs, "Russian Lul-
laby," "What Does It Matter?" "Me and My
Shadow" and other big sellers in the catalog.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
gy
l i t mmm
W DIXIE
,!
•VAGABOND"
E -rA Fox Vrot Ballad
\ That's Just A Little J
[gi
Different/
$
H ^ i y K A H N W DONALDSON J£
LEO. FEIST, INC.
FEIST
BLDG.
2 3 1 - 5 W. 4O™ ST.,
NEW YORK. CITY
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