Music Trade Review
Issue: 1927 Vol. 84 N. 8 - Page 33
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\n Instruction Plan That
Should Increase Sales
"Music by Mail" Plan of U. S. School of Music
Proves Interesting to Musical Instrument
Dealers in Many Sections
A new plan for increasing the sales of musical
instruments and a practical way of reconciling
the long-standing antipathy of the musical in-
strument dealer to the music school is presented
lo the trade by the U. S. School of Music, 225
Fifth avenue, New York. An arrangement has
been made by this school which is such an in-
teresting proposition that already music deal-
ers in over seventy cities and towns through-
out the United States and Canada are profiting
by the unusual plan.
According to David Kemp, the originator of
"Music by Mail" and founder of the U. S.
School of Music, 225 Fifth avenue., New York
City, the chief reason why so many music
lovers are holding back and not purchasing in-
struments—when they are really desirous of
doing so—is because they actually balk at learn-
ing through private teaching methods.
They
consider it too difficult—too time-consuming—
too expensive.
Mr. Kemp maintains that scores of men and
women, boys and girls, finding that they can
quickly attain musical ability in their spare time
through mailed instruction—and at a cost of
only a few cents a day—immediately become in-
terested in learning to the extent of buying their
favorite instrument.
With the co-operation of progressive dealers
Mr. Kemp's plan is to inform prospective but
hesitant musical instrument customers of his
simple, practical and economical musical courses
that can be quickly mastered at home and there-
by create in them a keen incentive that was
previously lacking—an incentive to buy an in-
strument.
Gretsch & Brenner, Inc.,
Issue New 1927 Catalog
New Thirty-six-Page Booklet Illustrates and
Describes Many Lines of Merchandise Dis-
tributed by That House
The 1927 catalog of Gretsch & Brenner, Inc.,
manufacturers' agents and importers of mu-
sical instruments, 42-48 East Twentieth street,
New York, is now ready for distribution to
the trade. It is a thirty-six-page booklet, which
contains a listing of the following lines of
merchandise for which the firm has the exclu-
sive representation:
G. Leblanc clarinets and woodwinds, J. Gras-
l'aris band instruments, Guy Humphrey-Paris
clarinets and woodwind instruments, C. Kruspe
flutes and piccolos, Eug. Van Doren-Paris
hand-made reeds, E. Reinhold Schmidt violins,
violas and 'cellos, Richard Weichold Gold Knot
gut strings, L. Doucet-Paris violin rosin, Kroll-
Paris reed trimmers and Green Band reeds, A.
Tashjian cymbals, A. K. Huttl-Graslitz band
instruments.
The Huttl line of band instruments is ex-
tensively cataloged and featured with photo-
graphs of the factories in Graslitz, the musical
instrument producing center of Czecho-Slovakia.
This firm has been making band instruments
lor over a century and has supplied the gov-
ernments of Europe with band instruments for
many years. They have been awarded numer-
ous diplomas and awards at expositions.
Founder of York Band Instrument Co. Entered
The genuine Buffet saxophone, made by
Manufacturing in 1882—Widely Known in
Evette & Schaeffer, Paris, famous the world
Trade
over, is also accorded a prominent place in the
G.etseh & Brenner catalog, as are the famous
GRAND RAPIDS, M I C H ,
February
14.—James
K. Zildjian & Cie, Constantinople, cymbals. A
Warren York, founder of the York Hand In-
most complete line of accessories is also listed. strument Co., died Tuesday night, February 8,
J. W. York Dies at
Age of Eighty-Eight
in Los Angeles, Cal., where he had resided
-ince 1917.
Mr. York was born in Exeter, N. H., on
November 24, 1839. He received his education
and schooling in New England.
Later he
Head of Keefer Manufacturing Co., Williams- served in the Civil War as a musician. After
port, Pa., Succumbs After Brief Illness— the war he married and moved West, settling
.Hiominent in Banking Circles
in Grand Rapids, where he established the com-
pany which still bears his name in 1882.
Mr. York possessed keen, shrewd judgment,
iA, PA., February 15.—With earnest
regrets the Quaker City trade learned of the and, although lacking in capital, lii^ venture
was a success from the start, owiiij; to his
passing of one of the leading manufacturers of
band instruments in Pennsylvania, Brua C. sterling principles and determination lo build
Keefer, head of the Keefer Manufacturing Co., only the best in brass instruments.
Williamsport, Pa. His death occurred at the
Mr. York retired from active life ten years
University of Pennsylvania Hospital here, ago, moving to California, where he resided
where he was removed when attacked with the up to the time of his death. He is mourned by
illness which resulted in his death. Mr. Keefer two sons, his widow, one grandchild, and hosts
was prominent in the civic and business life of
of friends, both in and out of the profession.
Death of Brua G. Keefer,
Band Instrument Maker
the community in which he was established in
business and in the State Capital, where he wa*
formerly a director of the Union Trust Co., of
Harrisburg. He was president of the C'om-
munity Discount Bank and director of the Ly-
coming Trust Co. of Williamsport. During the John L. Snyder, District Distributor for Holton
war he served as food administrator of Wil-
Line in Philadelphia, Directs Band in Special
liamsport district and won the praise of Herbert
Concert in That City
Hoover. He was born in Schuylkill Haven and
went to Williamsport twenty years or more
PHII Amai'iiiA, PA., February 15.—One of the
ago. Surviving are his widow and one son, B. C.
musical treats of the week of special interest to
Keefer, Jr.
the trade and to the music lovers of Philadelphia
was the concert given at the Academy of Music
by the Reading Seashore Band in accompani-
ment to Giovanni Martinelli, tenor of the Metro-
SAN FRANCISCO, CAL., February 14.—Chimes Mu-
politan Opera Co., with John L. Snyder, dis-
sic Store, 1182 Market street, San Francisco, is a tributor of the Holton band instruments, direct-
newcomer in the music field. Dave Black, ing. With a band of sixty pieces the program
prominent musician, and his brother are the consisted of the special arrangements of well-
active members of the new firm, while Wm. known orchestral numbers and the little
B. Wagnon, wealthy real estate owner, is the played and almost forgotten
inauguration
silent partner. The new concern has just inarch from Moszkowski's only opera "Boabdil."
opened in a new building located right at Civic
Square, a most desirable location. T n e new
firm specializes in musical merchandise and is
showing a complete line of York instruments.
Being a professional musician, Dave Black was
very particular in the choice of a line, and after
a very thorough investigation of all the
standard lines, decided the firm would profit
most with the York instruments. Accordingly,
the opening, recently held, featured a most
remarkable display of York instruments in the
popular finishes, as well as many instruments
in special artist finishes. Initial orders indi-
cate that the Chimes Music Store has many
friends in Frisco.
Sold by Representative
Reading Seashore Band
Using Holton Instruments
Chimes Handles the York
BACON
BANJOS
Played by Leading
Musicians and Orchestras
Paramount, Orpheum and
Langstile Banjos
Sold by Leading
for musical inmtramtnt*
Gold-plated Steel mnd
Wound Strings
Gibson Musical String Co. % * ? "
SEND FOR TRADE PRICE LIST OF
for
Violin, Viola,
'Cello and BMI
BACON BANJO CO., Inc.
GROTON, CONN.
MR.
Established 28 Years
225 E. 24th St.
New York
WAVERLY PRODUCTS
DEALER—1927 EDITION
NOW READY
America's Fastest Selling Tenor Banjo Method
MORRIS MODERN METHOD (original)
Shows the new Charleston stroke—Up-to-date in every
way. Highest recommended Tenor-Banjo Method on
th.: market. Sells on sight.
We make a complete line of accessories
for fretted Instruments. Demand Wav-
erly accessories on your instruments.
Retails only $1 Net—Order your supply now
Waverly Musical Products Co.
NICOMEDE MUSIC CO.
71 Tenth St.
154 East 85th St., N. Y.
Music Merchants
Dealers
Gold Medal Strings
MULLER & KAPLAN
33
The Music Trade Review
FEBRUARY 19, 1927
Long Island City, N. Y.
Send for cutalotju? Altoona, Pa.
\n Instruction Plan That
Should Increase Sales
"Music by Mail" Plan of U. S. School of Music
Proves Interesting to Musical Instrument
Dealers in Many Sections
A new plan for increasing the sales of musical
instruments and a practical way of reconciling
the long-standing antipathy of the musical in-
strument dealer to the music school is presented
lo the trade by the U. S. School of Music, 225
Fifth avenue, New York. An arrangement has
been made by this school which is such an in-
teresting proposition that already music deal-
ers in over seventy cities and towns through-
out the United States and Canada are profiting
by the unusual plan.
According to David Kemp, the originator of
"Music by Mail" and founder of the U. S.
School of Music, 225 Fifth avenue., New York
City, the chief reason why so many music
lovers are holding back and not purchasing in-
struments—when they are really desirous of
doing so—is because they actually balk at learn-
ing through private teaching methods.
They
consider it too difficult—too time-consuming—
too expensive.
Mr. Kemp maintains that scores of men and
women, boys and girls, finding that they can
quickly attain musical ability in their spare time
through mailed instruction—and at a cost of
only a few cents a day—immediately become in-
terested in learning to the extent of buying their
favorite instrument.
With the co-operation of progressive dealers
Mr. Kemp's plan is to inform prospective but
hesitant musical instrument customers of his
simple, practical and economical musical courses
that can be quickly mastered at home and there-
by create in them a keen incentive that was
previously lacking—an incentive to buy an in-
strument.
Gretsch & Brenner, Inc.,
Issue New 1927 Catalog
New Thirty-six-Page Booklet Illustrates and
Describes Many Lines of Merchandise Dis-
tributed by That House
The 1927 catalog of Gretsch & Brenner, Inc.,
manufacturers' agents and importers of mu-
sical instruments, 42-48 East Twentieth street,
New York, is now ready for distribution to
the trade. It is a thirty-six-page booklet, which
contains a listing of the following lines of
merchandise for which the firm has the exclu-
sive representation:
G. Leblanc clarinets and woodwinds, J. Gras-
l'aris band instruments, Guy Humphrey-Paris
clarinets and woodwind instruments, C. Kruspe
flutes and piccolos, Eug. Van Doren-Paris
hand-made reeds, E. Reinhold Schmidt violins,
violas and 'cellos, Richard Weichold Gold Knot
gut strings, L. Doucet-Paris violin rosin, Kroll-
Paris reed trimmers and Green Band reeds, A.
Tashjian cymbals, A. K. Huttl-Graslitz band
instruments.
The Huttl line of band instruments is ex-
tensively cataloged and featured with photo-
graphs of the factories in Graslitz, the musical
instrument producing center of Czecho-Slovakia.
This firm has been making band instruments
lor over a century and has supplied the gov-
ernments of Europe with band instruments for
many years. They have been awarded numer-
ous diplomas and awards at expositions.
Founder of York Band Instrument Co. Entered
The genuine Buffet saxophone, made by
Manufacturing in 1882—Widely Known in
Evette & Schaeffer, Paris, famous the world
Trade
over, is also accorded a prominent place in the
G.etseh & Brenner catalog, as are the famous
GRAND RAPIDS, M I C H ,
February
14.—James
K. Zildjian & Cie, Constantinople, cymbals. A
Warren York, founder of the York Hand In-
most complete line of accessories is also listed. strument Co., died Tuesday night, February 8,
J. W. York Dies at
Age of Eighty-Eight
in Los Angeles, Cal., where he had resided
-ince 1917.
Mr. York was born in Exeter, N. H., on
November 24, 1839. He received his education
and schooling in New England.
Later he
Head of Keefer Manufacturing Co., Williams- served in the Civil War as a musician. After
port, Pa., Succumbs After Brief Illness— the war he married and moved West, settling
.Hiominent in Banking Circles
in Grand Rapids, where he established the com-
pany which still bears his name in 1882.
Mr. York possessed keen, shrewd judgment,
iA, PA., February 15.—With earnest
regrets the Quaker City trade learned of the and, although lacking in capital, lii^ venture
was a success from the start, owiiij; to his
passing of one of the leading manufacturers of
band instruments in Pennsylvania, Brua C. sterling principles and determination lo build
Keefer, head of the Keefer Manufacturing Co., only the best in brass instruments.
Williamsport, Pa. His death occurred at the
Mr. York retired from active life ten years
University of Pennsylvania Hospital here, ago, moving to California, where he resided
where he was removed when attacked with the up to the time of his death. He is mourned by
illness which resulted in his death. Mr. Keefer two sons, his widow, one grandchild, and hosts
was prominent in the civic and business life of
of friends, both in and out of the profession.
Death of Brua G. Keefer,
Band Instrument Maker
the community in which he was established in
business and in the State Capital, where he wa*
formerly a director of the Union Trust Co., of
Harrisburg. He was president of the C'om-
munity Discount Bank and director of the Ly-
coming Trust Co. of Williamsport. During the John L. Snyder, District Distributor for Holton
war he served as food administrator of Wil-
Line in Philadelphia, Directs Band in Special
liamsport district and won the praise of Herbert
Concert in That City
Hoover. He was born in Schuylkill Haven and
went to Williamsport twenty years or more
PHII Amai'iiiA, PA., February 15.—One of the
ago. Surviving are his widow and one son, B. C.
musical treats of the week of special interest to
Keefer, Jr.
the trade and to the music lovers of Philadelphia
was the concert given at the Academy of Music
by the Reading Seashore Band in accompani-
ment to Giovanni Martinelli, tenor of the Metro-
SAN FRANCISCO, CAL., February 14.—Chimes Mu-
politan Opera Co., with John L. Snyder, dis-
sic Store, 1182 Market street, San Francisco, is a tributor of the Holton band instruments, direct-
newcomer in the music field. Dave Black, ing. With a band of sixty pieces the program
prominent musician, and his brother are the consisted of the special arrangements of well-
active members of the new firm, while Wm. known orchestral numbers and the little
B. Wagnon, wealthy real estate owner, is the played and almost forgotten
inauguration
silent partner. The new concern has just inarch from Moszkowski's only opera "Boabdil."
opened in a new building located right at Civic
Square, a most desirable location. T n e new
firm specializes in musical merchandise and is
showing a complete line of York instruments.
Being a professional musician, Dave Black was
very particular in the choice of a line, and after
a very thorough investigation of all the
standard lines, decided the firm would profit
most with the York instruments. Accordingly,
the opening, recently held, featured a most
remarkable display of York instruments in the
popular finishes, as well as many instruments
in special artist finishes. Initial orders indi-
cate that the Chimes Music Store has many
friends in Frisco.
Sold by Representative
Reading Seashore Band
Using Holton Instruments
Chimes Handles the York
BACON
BANJOS
Played by Leading
Musicians and Orchestras
Paramount, Orpheum and
Langstile Banjos
Sold by Leading
for musical inmtramtnt*
Gold-plated Steel mnd
Wound Strings
Gibson Musical String Co. % * ? "
SEND FOR TRADE PRICE LIST OF
for
Violin, Viola,
'Cello and BMI
BACON BANJO CO., Inc.
GROTON, CONN.
MR.
Established 28 Years
225 E. 24th St.
New York
WAVERLY PRODUCTS
DEALER—1927 EDITION
NOW READY
America's Fastest Selling Tenor Banjo Method
MORRIS MODERN METHOD (original)
Shows the new Charleston stroke—Up-to-date in every
way. Highest recommended Tenor-Banjo Method on
th.: market. Sells on sight.
We make a complete line of accessories
for fretted Instruments. Demand Wav-
erly accessories on your instruments.
Retails only $1 Net—Order your supply now
Waverly Musical Products Co.
NICOMEDE MUSIC CO.
71 Tenth St.
154 East 85th St., N. Y.
Music Merchants
Dealers
Gold Medal Strings
MULLER & KAPLAN
33
The Music Trade Review
FEBRUARY 19, 1927
Long Island City, N. Y.
Send for cutalotju? Altoona, Pa.
Future scanning projects are planned by the International Arcade Museum Library (IAML).