Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
i.tllllllllllUlil!!
That's Why I Bought It
These five words are destined to mean much in profit
and prestige to Welte-Mignon Licensee dealers
during 1927. They constitute the running headline
carried through the current national advertising cam-
paign of the Auto Pneumatic Action Company.
These advertisements are unique in piano advertising
history. Colorful in the extreme—the work of a
famous artist—they mark a clean break away from
contemporary publicity.
This series of remarkable four-color advertisements
will appear through the year in Vogue, House and
Garden, Vanity Fair, House Beautiful, Country Life,
Spur and other magazines. Such a list offers the
Welte-Mignon Licensee dealer a group of readers
ot tremendous purchasing power.
Supplementing this national advertising, an extensive
direct mail and sales, promotion plan will focus the
attention of the music lover on Welte-Migncn
Licensee representatives. "The Welte-Mignon Li-
censee Book of Famous Artists' 1 is a feature of this
sales stimulating program.
These are but two of the reasons why YOU should
feature and sell the famous Welte-Mignon Licensee
Reproducing Action. Write for details of the others.
AUTO PNEUMATIC ACTION CO.
WILLIAM C. HEATON, President
653 West 51st Street, New York City
Melt
THE
MASTER'S
FINGERS
ON
VOUR
PIANO