Music Trade Review
Issue: 1927 Vol. 84 N. 6 - Page 8
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
FEBRUARY 5, 1927
CfHESE two men
yf"R£ you getting the
°S *-complete success your
sales efforts deserve!
•*• have achieved out-
standing success in a
town of },ooo homes.
Read why they now fea-
ture the
Gulbransen
Piano alone.
You owe it to yourself
to learn about the sales
plan developed by the
Gulbransen Company.
C. W. Dornbos ( R )
Milo De Vries ( L )
Read the special offer
below.
It seemed too good to be true!
But over 234 sales have proved the worth
of this sales plan to DeVries & Dornbos
T
EN years ago C. W. Dornbos, who had
learned selling via the piano game, had a
chance to become the partner of Milo De
Vries, of Holland, Michigan. DeVries had built
up a thriving, small store furniture business in
this typically American town of 15,000. The idea
was to build up a bigger furniture business, with-
out any particular thought then of including
pianos.
The new De Vries & Dornbos Furniture Com-
pany was a success from the very first. The part-
nership prospered. But Dornbos, who himself
loved music and played the pipe organ, missed
the old contacts. Why not liven up the furniture
store with a little music? Phonographs were the
first step, and then an old line of player pianos.
/ But there was something wrong. The pJayers
wouldn't sell! Dornbos was confident that his
judgment had been right. He knew that the
customers coming in to buy furniture, records
and machines w ^ e live prospects for piano sales.
He knew that the store could get this extra busi-
ness if only he could show people the right piano!
One day the two partners took a run over to
Grand Rapids. They had been reading about the
Gulbransen Registering Piano in the leading
magazines. They liked the honest state-
ment of fact and the clear cut announce-
ment of a one-price policy Yet it all
seemed too good to be true!
At one of the leading stores, De Vries
and Dornbos examined the complete Gulbran-
sen line. Here was a whole variety of models
—at fair, standard prices to appeal to all classes
of trade! As a musician, Dornbos marveled at
the Gulbransen's beautiful tone, at the Regis-
tering feature's personalized expression. Cer-
tainly they couldn't go wrong on this piano!
And what a sales plan behind it!
Today they sell no other!
"Believe me, it was well nigh impossible to dis-
pose of our old stock after we put the Gulbran-
sens on the floor," says Dornbos looking back
ten years. "After people heard the Gulbransen
Registering Piano, saw how easy it was to play,
and then compared prices . . . well, it was a case
of wanting a Gulbransen or nothing. Let me
tell you this story.
"We had carried an old player in stock for
two years. It wouldn't sell. We firmly decided
that we had to get rid of it somehow. So we cut
its price to the bone—$388—and ran an adver-
tisement saying that this special low price was
because we wanted to clear the player from our
stock of Gulbransens.
"The result? The special offer sold vine Gul-
/^L'ALITV appeal — ease of playing -
•^.national advertising—and a work-
able sales p!an are some of the reasons
why De Vries & Dornbos feature only
the Gulbransen line
, new, five-story home
of the DeVries & Dornbos Furniture
Company at 40-41-44 East 8th Street,
Holland, Mich.
bransens and a trade-in! But the old player
stayed, and I guess the only way we'll ever get
rid of it will be to give it away.
"Our Gulbransen sales are all nice clean busi-
ness. We have honest competitors whom we
respect. We treat them, of course, as they do us.
Quality, value and the wonderful pleasure of
owning a Gulbransen are our talking points.
We need no others.
"People know that a dollar for dollar valiu
is the least of what they're getting in a Gulbran
sen. With this piano and the effective sales plan
behind it, we are far removed from any price and
terms debate."
Exactly what is this sales plan?
"We have put Gulbransens in more than 2.34
homes. This means extra business for us—a nice
profit over and above our regular furniture sales.
With our special new music department and our
new store, we are equipped to go after Gulbran-
sen business in earnest. Of course we will em-
ploy the Gulbransen sales plan to the full."
If you do not know about this definite sales
plan that DeVries and Dornbos are using, you
should find out exactly what it is. Hundreds of
successful dealers from coast to coast have
found it a. revelation.
It is more than a plan. Actually it is a
complete method of doing business. You
are furnished not only a working outline,
but you are also given the material itself
with which to carry out every step.
Find out about this tried and proven
way of doing business. Full details will be
gladly furnished on request. No obligation
on your part! Just fill out the coupon and
mail it today.
Gulbransen Company, Dept. 12
3131 West Chicago Ave., Chicago, 111.
Please send me complete information about your
sales plan.
The Music Trade Review
FEBRUARY 5, 1927
CfHESE two men
yf"R£ you getting the
°S *-complete success your
sales efforts deserve!
•*• have achieved out-
standing success in a
town of },ooo homes.
Read why they now fea-
ture the
Gulbransen
Piano alone.
You owe it to yourself
to learn about the sales
plan developed by the
Gulbransen Company.
C. W. Dornbos ( R )
Milo De Vries ( L )
Read the special offer
below.
It seemed too good to be true!
But over 234 sales have proved the worth
of this sales plan to DeVries & Dornbos
T
EN years ago C. W. Dornbos, who had
learned selling via the piano game, had a
chance to become the partner of Milo De
Vries, of Holland, Michigan. DeVries had built
up a thriving, small store furniture business in
this typically American town of 15,000. The idea
was to build up a bigger furniture business, with-
out any particular thought then of including
pianos.
The new De Vries & Dornbos Furniture Com-
pany was a success from the very first. The part-
nership prospered. But Dornbos, who himself
loved music and played the pipe organ, missed
the old contacts. Why not liven up the furniture
store with a little music? Phonographs were the
first step, and then an old line of player pianos.
/ But there was something wrong. The pJayers
wouldn't sell! Dornbos was confident that his
judgment had been right. He knew that the
customers coming in to buy furniture, records
and machines w ^ e live prospects for piano sales.
He knew that the store could get this extra busi-
ness if only he could show people the right piano!
One day the two partners took a run over to
Grand Rapids. They had been reading about the
Gulbransen Registering Piano in the leading
magazines. They liked the honest state-
ment of fact and the clear cut announce-
ment of a one-price policy Yet it all
seemed too good to be true!
At one of the leading stores, De Vries
and Dornbos examined the complete Gulbran-
sen line. Here was a whole variety of models
—at fair, standard prices to appeal to all classes
of trade! As a musician, Dornbos marveled at
the Gulbransen's beautiful tone, at the Regis-
tering feature's personalized expression. Cer-
tainly they couldn't go wrong on this piano!
And what a sales plan behind it!
Today they sell no other!
"Believe me, it was well nigh impossible to dis-
pose of our old stock after we put the Gulbran-
sens on the floor," says Dornbos looking back
ten years. "After people heard the Gulbransen
Registering Piano, saw how easy it was to play,
and then compared prices . . . well, it was a case
of wanting a Gulbransen or nothing. Let me
tell you this story.
"We had carried an old player in stock for
two years. It wouldn't sell. We firmly decided
that we had to get rid of it somehow. So we cut
its price to the bone—$388—and ran an adver-
tisement saying that this special low price was
because we wanted to clear the player from our
stock of Gulbransens.
"The result? The special offer sold vine Gul-
/^L'ALITV appeal — ease of playing -
•^.national advertising—and a work-
able sales p!an are some of the reasons
why De Vries & Dornbos feature only
the Gulbransen line
, new, five-story home
of the DeVries & Dornbos Furniture
Company at 40-41-44 East 8th Street,
Holland, Mich.
bransens and a trade-in! But the old player
stayed, and I guess the only way we'll ever get
rid of it will be to give it away.
"Our Gulbransen sales are all nice clean busi-
ness. We have honest competitors whom we
respect. We treat them, of course, as they do us.
Quality, value and the wonderful pleasure of
owning a Gulbransen are our talking points.
We need no others.
"People know that a dollar for dollar valiu
is the least of what they're getting in a Gulbran
sen. With this piano and the effective sales plan
behind it, we are far removed from any price and
terms debate."
Exactly what is this sales plan?
"We have put Gulbransens in more than 2.34
homes. This means extra business for us—a nice
profit over and above our regular furniture sales.
With our special new music department and our
new store, we are equipped to go after Gulbran-
sen business in earnest. Of course we will em-
ploy the Gulbransen sales plan to the full."
If you do not know about this definite sales
plan that DeVries and Dornbos are using, you
should find out exactly what it is. Hundreds of
successful dealers from coast to coast have
found it a. revelation.
It is more than a plan. Actually it is a
complete method of doing business. You
are furnished not only a working outline,
but you are also given the material itself
with which to carry out every step.
Find out about this tried and proven
way of doing business. Full details will be
gladly furnished on request. No obligation
on your part! Just fill out the coupon and
mail it today.
Gulbransen Company, Dept. 12
3131 West Chicago Ave., Chicago, 111.
Please send me complete information about your
sales plan.
Future scanning projects are planned by the International Arcade Museum Library (IAML).