Music Trade Review

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12
The Music Trade Review
Cleveland Music Trades Ass'n to Hold
Annual Banquet at Winton, February 9
Representatives of Every Music House in Greater Cleveland and Officials of' Ohio
Association Will Attend—Better Business Bureau and Radio
/CLEVELAND, O., February 1.—The Cleve-
land Better Business Bureau, which has just
completed a campaign against unethical methods
of selling and advertising pianos, has now
turned its attention to the sale and advertising
of radio. In a talk broadcasted over WHAM
last Wednesday, by Dale Brown, manager of
the Bureau, he pointed out a number of things
such as what a complete set means, or should
mean. He said that the word complete meant
that the purchase price covers everything
needed to operate the set. Also that, strange as
it may seem, many people do not seem to be
aware that storage batteries require recharg-
ing and that the Bureau felt it was the duty of
dealers to advise purchasers to this effect.
Other points included standard equipment, static
eliminators, B batteries and ampere hours of
batteries. The talk ended with: "There arc
many reasons why you should own a good radio
receiving set or why you should seek to im-
prove the set you already have. It is a pleas-
ure and has almost become a necessity in the
family group to have a radio. Reputable
Cleveland radio dealers will be glad to talk to
you on this subject at any time."
Henry Dreher, president of the Dreher Piano
Co., has offered a prize of a grand piano to the
Cleveland singing society selling the most
coupon books in connection with the North
American Saengcrbund that is to be held ir.
Cleveland on June 22, 23 and 24 at the Public
.Auditorium. There will be four thousand sing-
jers taking part and groups will come from as far
jSouth as New Orleans and from the West as
•far as Nebraska. The event is expected to at-
itract thousands of music lovers to Cleveland.
Five concerts will be given during the course.
Serge Halman, representative of the Aeolian
Co., of New York, is spending a week with the
Dreher Piano Co., Cleveland representatives.
Dan Nolan, general manager of the Cleve-
land branch of the Wurlitzer Co., is a visitor
to New York on business.
Rexford C. Hyre, secretary of the Music Mer-
chants Association of Ohio, is receiving a great
deal of publicity in the newspapers for his fight
to have Lakewood appoint two municipal judges
and abolish the office of justice of the peace.
It looks as though he will win
The principal subject of interest in the trade
is the forthcoming banquet of the Cleveland
Music Trades Association which is to be held
February 9, at the Hotel Winton. President
Anthony Maresh has promised a wonderful din-
ner and the kind of entertainment that even
the most particular in the trade can enjoy. Men
prominent in the industry are to give speeches.
It is expected that there will be representatives
from every music house in greater Cleveland
and officers of the Music Merchants Associa-
tion of Ohio are also expected to attend.
Larger Gash Payments
and Shorter Terms
Baldwin Piano Co. Emphasizes the Importance
of the Dealer Getting Large First Payments
on Piano Sales—Benefits the Customer
The Baldwin Piano Co., Cincinnati, in its reg-
ular messages to its dealers has recently been
stressing the' importance and wisdom of secur-
FEBRUARY 5, 1927
ing larger cash payments and shorter terms on
piano transactions, explaining in detail just
why such a method not only cuts down the
dealer's credit losses, but actually benefits the
customer.
In a recent message to dealers the Baldwin
Co. said: "A larger down payment on his piano
purchase benefit* the customer. He saves in-
terest charges and owns his piano sooner. The
cash he pays on his piano becomes a capital
investment and is not wasted on passing fan-
cies.
"A larger down payment assures the cus-
tomer's interest in making the balance of his
payments.
"Larger down payments benefit the dealer.
He saves collection costs, adds to his working
capital and can purchase more pianos to sell at
a profit.
"Figures gathered by the National Associa-
tion, of Finance Companies show that large
down payments mean few cancellations on auto-
mobiles bought on the instalment plan.
"Thirty-three and one-third per cent each
down payment, \^/\ per cent repossessed.
"Twenty-five per cent cash down payment,
3 4-5 per cent repossessed.
"Twenty-four per cent or less cash down
payment, 11 per cent repossessed.
"The experience of automobile companies is
valuable in selling pianos. Get a large enough
down payment to make the customer feel that
he has a real equity in the piano and is not
just a renter.
"Many customers will not pay down as much
as they are able to, 6r agree to make as large
monthly payments as their income allows, be-
cause the advantages are not clearly pointed
out ot them.
"Larger down payments and larger monthly
payments benefit your customer and make your
book profits come true."
Consult the Universal Want Directory of
The Review.
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