Music Trade Review
Issue: 1927 Vol. 84 N. 6 - Page 10
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10
The Music Trade Review
Eisteddfod Movement Winning Support
in the Southern California Music Trade
Superseding Music Week in That Section of the Country—Martin Music Co, Reports
Good Year—F. F. Friday Buys Small Goods Section
Ben Pearson—"Uncle Ben," as he is affection-
ately called—who was formerly chairman for
Music Week. He is one of the heads of the
Edison Co., the great electric concern of south-
ern California, and he is endowed with a limit-
less amount of energy and enthusiasm. It is
anticipated that the music trades will give their
further and more active support to the move-
ment this year.
Martin Music Co. Reports Good Year
L. E. Fontron, secretary-treasurer of the Mar-
tin Music Co., declares that compiled reports
for 1926 business are very satisfactory on the
whole.
The Martin Music Co. certainly deserves sue-
T OS ANGELKS, January 26.—The celebra-
^ tion of Music Week for the past two or
three years has been more or less discontinued
and there seems to be a growing tendency to
supersede it almost entirely by the Eisteddfod
movement. The latter was carried out very suc-
cessfully last year and there seems to be every
prospect of it being larger and greater this
year. Many claim that there is little in a name
and it would seem in this case that everything
that is being done by the Eisteddfod committees
is on the most approved Music Week methods
—except more so, and that the results obtained
are very much for the advancement and gospel
of music. The president of the Eisteddfod is
Now is the real selling season
for light socket radio
power devices
Keep your radio department oper-
ating at a PROFIT by pushing Balkite
—the standard line in this field
The New
Balkite Charger
MODEL J. Has two charg-
ing rates: A low trickle
charge rate and a high rate
for rapid charging and
heavy duty use. Can thus
be used either as a trickle
or as a high rate charger
and combines their advan-
tages. N o i s e l e s s . Large
water capacity. Visible
electrolyte level. Rates:
with (i-volt battery, 2.5 and
.5 amperes; with 4-volt
battery, .8 and .2 ampere.
Special model for 25-40
cycles with 1.5 amperes
high rate. Price $19.50.
West of Rockies $20. (In
Canada $27.50.)
Balkite
Trickle Charger
MODEL K. For those who
require a charger of limited
capacity only. Can be left
on continuous or trickle
charge thus automatically
keeping the battery at full
power. Converts the "A"
battery into a light socket
"A" power supply. Charg-
ing rate about .5 ampere.
Over 350,000 in use. Price
$ 1 0 . West of Rockies
$10.50. (In Canada $15.)
All Balkite Radio Power
Units operate from 110-
120 volt A C current
with models for both 60
and SO cycles. Also a 25'
40 cycle model tor the
Balkite Charger.
Your greatest problem during the coming
months is to keep your radio department
operating at a profit. It can be done. It's en-
tirely a question of choosing the right lines
to push, of concentrating on those which
you know can be sold in volume.
Balkite is one of those lines. During the
1925-26 season the sales of Balkite Radio
Power Units were 15% greater after than
before January 1st. With Balkite the sell-
ing season is 60 to 90 days later than that
of most radio lines.
This is logical. Every sale of a radio set
creates a Balkite prospect. In a few cases the
Balkite sale is made at the time the set is
sold, but usually it follows a month or two
later. That is why Balkite sales continue
to mount months after the peak in set sales
is passed.
True as this has been in past years, it
will be even more true this year, for this is
the greatest of all seasons for light socket
radio power devices. Never has public inter-
est in this type of equipment been so great;
never have sales been so large. And as usual
Balkite is the leader in this field.
Take advantage of this situation for your
profit. Feature Balkite, which you know
will sell, for the coming months. Prolong
your selling season 60 to 90 days, and keep
your radio department operating at a profit.
FANSTEEL PRODUCTS COMPANY, Inc.
North Chicago, Illinois
F*±LST?EL
1
'
• :
Balkite
Three New
Balkite " B " s
Balkite "B" eliminates "B'
batteries and supplies " B '
current from the light sock
et. Noiseless. Permanent
Employs no tubes and re
quires no replacements
Three new models. The
new popular priced Balkite
"B"-VVat $27-50 for sets of
5 tubes or less requiring 67
to 90 volts. Balkite "B"-X
(illustrated 1 , for sets of 8
tubes or less; capacity 30
milliamperes at 1 35 volts—
$42.Balkite"B"-Y,forany
radio set: capacity 40 milli-
amperes at I 50 volts—$69.
(In Canada "B"-W $39;
"B"-X $59.50"B"-Y $96 )
Balkite Combination
When c o n n e c t e d to the
"A" battery this new Bal-
kite Combination Radio
Unit supplies automatic
powertoboth "A"and"B"
circuits. Controlled by the
filament switch on your set.
Entirely autom atic in oper-
ation. Can be put either
near the set or in a remote
location. Will serve any set
nowusing either 4 or 6-volt
"A" batteries and requiring
not more than 30 milliam-
peresat 135 voltsof'B" cur-
rent— practically all sets of
up to 8 tubes. Price $59.50.
(In Canada $83.)
Tiadio 'Power Units
The Balkite Line ofElectrolytic Devicesis Protected by Edgar
. W. Engle U. S. Reissue Patent No. 16,438, Dated Oct. 12,1926
FEBRUARY 5, 1927
cess from many points of view, chief among
them being the unfailing spirit of optimism,
courtesy and whole-hearted service which is re-
flected throughout the entire organization.
There never was a greater enthusiast than John
D. Martin, president, who never seems happier
than when he is selling pianos, which he does
with such genuine sincerity that it appears more
like the act of a religious zealot. It is no won-
der that he made for himself a name of national
repute in former days as special representative
and demonstrator of the Gulbransen. M. F.
Martin, in charge of the wholesale department,
cuts an equally conspicuous figure on the road
and in the outside territory; he is easily the
most popular of traveling men. There is one
complex, however, in M. F.'s character which
causes some bewilderment; one is never abso-
lutely sure whether he is serious or enjoying a
little joke of his own. Lou Fontron is the
wonder of the music trade in his remarkable
demonstration of versatility, for in the course
of three years he has transferred himself from
:i banker to a full-blown piano merchant and
salesman. He probably lacks some of the hard-
boiled characteristics of the bred-in-the-bone
piano man, but he seldom fails to "bring home
the bacon" when he tackles a customer.
Is it any wonder that, with three such lead-
ers, the entire personnel of the Martin Music
Co. outdo themselves, day in and day out, in
rendering the best that they have toward every
customer who comes to the store.
F. F. Friday Buys Department
The Neville-Marple Music Co. recently sold
out their band and orchestra instrument depart-
ment located in the Wiley B. Allen Co.'s store
to F. F. Friday, who was formerly with Volk-
wein Bros., Pittsburgh, Pa. Mr. Friday will
handle, among other lines, the Lyon & Healy
band instruments.
Mort Nathan Joins Escrow Indians
Mort Nathan, who has for a number of years
represented M. Witmark & Sons, music publish-
ers, in this territory, has resigned in order to
affiliate himself with Sackett Bros., real estate
dealers. Mr. Nathan will be very much missed
by a host of friends in the sheet music business.
Veteran Piano Teacher
Is Honored by Pupils
Los Angeles Instructor, 101 Years Old, Is Ten-
dered Reception by Eight Former Pupils in
Warerooms of the Starr Piano Co.
Los ANGELES, CAL., January 26.—Eight former
pupils of Galusha M. Cole, 101-year-old piano
teacher, staged an informal reunion with him
at the warerooms of the Starr Piano Co., 630
South Broadway. Most of the former students
of the piano, who are now residents of Los
Angeles and Santa Monica, confessed that they
received their first instruction from Mr. Cole
over fifty years ago. The aged master played
again for the gathering on one of the oldest up-
right pianos in existence. The instrument was
made in 1874, two years after the Starr com-
pany started to manufacture.
J. D. Noel Made Manager
LAWRENCE, MASS., January 31.—Joseph D. Noel
has been appointed manager of the Modern
Salon of Music, a new music store located at 494
Essex street. The establishment handles radio,
small goods and a complete stock of Columbia
phonographs and records. Mr. Noel has been
identified with the local music trade for more
than eighteen years and was a dealer on Broad-
way for a considerable period.
Remodeling Store
Al Gould, proprietor of Gould's Music Store
at 37 Main street, Flushing, N. Y., has an-
nounced a complete remodeling of his establish-
ment.
10
The Music Trade Review
Eisteddfod Movement Winning Support
in the Southern California Music Trade
Superseding Music Week in That Section of the Country—Martin Music Co, Reports
Good Year—F. F. Friday Buys Small Goods Section
Ben Pearson—"Uncle Ben," as he is affection-
ately called—who was formerly chairman for
Music Week. He is one of the heads of the
Edison Co., the great electric concern of south-
ern California, and he is endowed with a limit-
less amount of energy and enthusiasm. It is
anticipated that the music trades will give their
further and more active support to the move-
ment this year.
Martin Music Co. Reports Good Year
L. E. Fontron, secretary-treasurer of the Mar-
tin Music Co., declares that compiled reports
for 1926 business are very satisfactory on the
whole.
The Martin Music Co. certainly deserves sue-
T OS ANGELKS, January 26.—The celebra-
^ tion of Music Week for the past two or
three years has been more or less discontinued
and there seems to be a growing tendency to
supersede it almost entirely by the Eisteddfod
movement. The latter was carried out very suc-
cessfully last year and there seems to be every
prospect of it being larger and greater this
year. Many claim that there is little in a name
and it would seem in this case that everything
that is being done by the Eisteddfod committees
is on the most approved Music Week methods
—except more so, and that the results obtained
are very much for the advancement and gospel
of music. The president of the Eisteddfod is
Now is the real selling season
for light socket radio
power devices
Keep your radio department oper-
ating at a PROFIT by pushing Balkite
—the standard line in this field
The New
Balkite Charger
MODEL J. Has two charg-
ing rates: A low trickle
charge rate and a high rate
for rapid charging and
heavy duty use. Can thus
be used either as a trickle
or as a high rate charger
and combines their advan-
tages. N o i s e l e s s . Large
water capacity. Visible
electrolyte level. Rates:
with (i-volt battery, 2.5 and
.5 amperes; with 4-volt
battery, .8 and .2 ampere.
Special model for 25-40
cycles with 1.5 amperes
high rate. Price $19.50.
West of Rockies $20. (In
Canada $27.50.)
Balkite
Trickle Charger
MODEL K. For those who
require a charger of limited
capacity only. Can be left
on continuous or trickle
charge thus automatically
keeping the battery at full
power. Converts the "A"
battery into a light socket
"A" power supply. Charg-
ing rate about .5 ampere.
Over 350,000 in use. Price
$ 1 0 . West of Rockies
$10.50. (In Canada $15.)
All Balkite Radio Power
Units operate from 110-
120 volt A C current
with models for both 60
and SO cycles. Also a 25'
40 cycle model tor the
Balkite Charger.
Your greatest problem during the coming
months is to keep your radio department
operating at a profit. It can be done. It's en-
tirely a question of choosing the right lines
to push, of concentrating on those which
you know can be sold in volume.
Balkite is one of those lines. During the
1925-26 season the sales of Balkite Radio
Power Units were 15% greater after than
before January 1st. With Balkite the sell-
ing season is 60 to 90 days later than that
of most radio lines.
This is logical. Every sale of a radio set
creates a Balkite prospect. In a few cases the
Balkite sale is made at the time the set is
sold, but usually it follows a month or two
later. That is why Balkite sales continue
to mount months after the peak in set sales
is passed.
True as this has been in past years, it
will be even more true this year, for this is
the greatest of all seasons for light socket
radio power devices. Never has public inter-
est in this type of equipment been so great;
never have sales been so large. And as usual
Balkite is the leader in this field.
Take advantage of this situation for your
profit. Feature Balkite, which you know
will sell, for the coming months. Prolong
your selling season 60 to 90 days, and keep
your radio department operating at a profit.
FANSTEEL PRODUCTS COMPANY, Inc.
North Chicago, Illinois
F*±LST?EL
1
'
• :
Balkite
Three New
Balkite " B " s
Balkite "B" eliminates "B'
batteries and supplies " B '
current from the light sock
et. Noiseless. Permanent
Employs no tubes and re
quires no replacements
Three new models. The
new popular priced Balkite
"B"-VVat $27-50 for sets of
5 tubes or less requiring 67
to 90 volts. Balkite "B"-X
(illustrated 1 , for sets of 8
tubes or less; capacity 30
milliamperes at 1 35 volts—
$42.Balkite"B"-Y,forany
radio set: capacity 40 milli-
amperes at I 50 volts—$69.
(In Canada "B"-W $39;
"B"-X $59.50"B"-Y $96 )
Balkite Combination
When c o n n e c t e d to the
"A" battery this new Bal-
kite Combination Radio
Unit supplies automatic
powertoboth "A"and"B"
circuits. Controlled by the
filament switch on your set.
Entirely autom atic in oper-
ation. Can be put either
near the set or in a remote
location. Will serve any set
nowusing either 4 or 6-volt
"A" batteries and requiring
not more than 30 milliam-
peresat 135 voltsof'B" cur-
rent— practically all sets of
up to 8 tubes. Price $59.50.
(In Canada $83.)
Tiadio 'Power Units
The Balkite Line ofElectrolytic Devicesis Protected by Edgar
. W. Engle U. S. Reissue Patent No. 16,438, Dated Oct. 12,1926
FEBRUARY 5, 1927
cess from many points of view, chief among
them being the unfailing spirit of optimism,
courtesy and whole-hearted service which is re-
flected throughout the entire organization.
There never was a greater enthusiast than John
D. Martin, president, who never seems happier
than when he is selling pianos, which he does
with such genuine sincerity that it appears more
like the act of a religious zealot. It is no won-
der that he made for himself a name of national
repute in former days as special representative
and demonstrator of the Gulbransen. M. F.
Martin, in charge of the wholesale department,
cuts an equally conspicuous figure on the road
and in the outside territory; he is easily the
most popular of traveling men. There is one
complex, however, in M. F.'s character which
causes some bewilderment; one is never abso-
lutely sure whether he is serious or enjoying a
little joke of his own. Lou Fontron is the
wonder of the music trade in his remarkable
demonstration of versatility, for in the course
of three years he has transferred himself from
:i banker to a full-blown piano merchant and
salesman. He probably lacks some of the hard-
boiled characteristics of the bred-in-the-bone
piano man, but he seldom fails to "bring home
the bacon" when he tackles a customer.
Is it any wonder that, with three such lead-
ers, the entire personnel of the Martin Music
Co. outdo themselves, day in and day out, in
rendering the best that they have toward every
customer who comes to the store.
F. F. Friday Buys Department
The Neville-Marple Music Co. recently sold
out their band and orchestra instrument depart-
ment located in the Wiley B. Allen Co.'s store
to F. F. Friday, who was formerly with Volk-
wein Bros., Pittsburgh, Pa. Mr. Friday will
handle, among other lines, the Lyon & Healy
band instruments.
Mort Nathan Joins Escrow Indians
Mort Nathan, who has for a number of years
represented M. Witmark & Sons, music publish-
ers, in this territory, has resigned in order to
affiliate himself with Sackett Bros., real estate
dealers. Mr. Nathan will be very much missed
by a host of friends in the sheet music business.
Veteran Piano Teacher
Is Honored by Pupils
Los Angeles Instructor, 101 Years Old, Is Ten-
dered Reception by Eight Former Pupils in
Warerooms of the Starr Piano Co.
Los ANGELES, CAL., January 26.—Eight former
pupils of Galusha M. Cole, 101-year-old piano
teacher, staged an informal reunion with him
at the warerooms of the Starr Piano Co., 630
South Broadway. Most of the former students
of the piano, who are now residents of Los
Angeles and Santa Monica, confessed that they
received their first instruction from Mr. Cole
over fifty years ago. The aged master played
again for the gathering on one of the oldest up-
right pianos in existence. The instrument was
made in 1874, two years after the Starr com-
pany started to manufacture.
J. D. Noel Made Manager
LAWRENCE, MASS., January 31.—Joseph D. Noel
has been appointed manager of the Modern
Salon of Music, a new music store located at 494
Essex street. The establishment handles radio,
small goods and a complete stock of Columbia
phonographs and records. Mr. Noel has been
identified with the local music trade for more
than eighteen years and was a dealer on Broad-
way for a considerable period.
Remodeling Store
Al Gould, proprietor of Gould's Music Store
at 37 Main street, Flushing, N. Y., has an-
nounced a complete remodeling of his establish-
ment.
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