Music Trade Review

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JANUARY 29, 1927
The Music Trade Review
Mid-Winter Meeting of Merchants in Chicago
(Continued from page 3)
Music Merchants as the first State to make hibits, music week celebrations and many other order to assure full co-operation to committee
application for a charter in the national body activities. A report was given by Secretary working on the piano promotion plan: Edmund
and A. Z. Moore, president of the Association, C. L. Dennis, in which he outlined some of the Gram, chairman, W. Otto Miessner, Frank J.
activities of his department since 1921 in sup- Bayley, Henry E. Weisert and M. V. DeForeest.
was made chairman of the auxiliary board.
Applications for charters were received from plying advertising and selling helps, business This committee met Friday afternoon for a
short session in order to get work under way
Michigan, Illinois, Indiana, northern California, forms and methods and* information service.
immediately.
Promotion
Work
Discussed
southern California and Wisconsin, and States
A resolution was adopted to the effect that
Considerable time was given to a discussion
in the process of formation, including Oregon,
Utah, Colorado, Nebraska, West Virginia, of the various phases of the promotion work it is the sense of the Board of Control that it
respectfully suggest the desirability of conduct-
Massachusetts, Maryland, New York, Washing-
ing general music educational work for piano
ton, Texas and Arkansas. Charters to those
promotion, such as piano group instruction,
associations will be issued as rapidly as na-
piano-playing contests and similar activities,
tional requirements are completed.
through the National Bureau for the Advance-
A number of other inquiries received from
ment of Music.
dealers in various States indicate prospective
associations in other localities and President
Convention Plans Outlined
Uhl announced that if these dealers will write
It was suggested that the past system of
to the national secretary when there are a suf-
allowing one-half of the day for meetings and
ficient number to organize, the national body,
one-half for exhibits be followed. The meet-
through representatives, will assist in the
ings will be held from 9 a. m. to 1 o'clock and
organization as well as co-operate in the
the programs will be so arranged as to allow
promotion of music activities. Membership
ample time for discussions after the business
certificates will be issued to both individual
meeting, so that members can express ideas
members and chartered State associations. Mr.
and opinions on the various subjects brought
Uhl stated that, with the new plan of giving
up. Wm. C. Hamilton, of Pittsburgh, was ap-
each State representation in the national or-
pointed chairman of the Merchants' Convention
ganization, State as well as national problems
Program Committee and the officers of the Piano
could be solved.
Club of Chicago were appointed as members
of that body. Invitations for the 1928 conven-
The important work that is to be undertaken
tion were received from Frank Bayley, of
includes educational and promotional work in
Detroit, as well as the Governor of Michigan,
child education, with action to be taken to
who urged that the sessions that year be held in
get primary schools, high schools and colleges
Detroit.
to include music as a major instead of a minor
Otto B. Heaton, of Columbus, also extended
subject. With such organization legislation
an invitation to hold the next convention in that
problems will also be taken up, particularly
city.
with a view of building up the standard of
Parham Werlein
business throughout the country.
George Wiswell, of Joliet, suggested that the
Charles E. Wells, representing Colorado, ex- now being carried on and W. Otto Micssncr, Joliet High School Band, which won the na-
plained that plans are being made to extend president of the Wisconsin Music Merchants tional championship contest, be invited to come
the regional territory to include Wyoming and Association, was highly praised by President Uhl to Chicago as one of the convention features in
Arizona. R. A. McKee, State Commissioner of when called upon to explain the purpose of the June and this matter was referred to the pro-
West Virginia, who was unable to attend the new booklet which Mr. Miessner recently pre- gram committee.
meeting, wrote and assured the board that West pared and published, entitled "Your Need of
A telegram was sent to C. A. Grinnell, of
Virginia is now ready to organize and a similar Music." Mr. Miessner explained that the book Grinnell Bros., Detroit, past president of the
report was received from C. J. Roberts, State was prepared to bring the message of the Merchants' Association, who has been seriously
Commissioner of Maryland. Reports on other educational possibilities of music into the hands ill at Colorado Springs, expressing sympahty
of parents and teachers as well as club leaders, and regret at his absence.
sections were received and discussed.
etc. It particularly emphasizes the important
It was also voted that a letter be written point that the merchants as well as the entire
to the Ohio Association, transmitted through trade is interested in promoting, namely, that
Otto B. Heaton, State Commissioner of Ohio, music should be treated as a major subject
to the effect that it is the sense of the Board in the schools and full credit should be given
of Control that an invitation be extended to The book was highly praised by the members
the Ohio Association to apply for charter in present, who explained problems that they had Popular Lecturer Uses the Baby Ampico for
the National Association, the letter to be signed confronted in trying to promote music in
Demonstrating Both in That City and in
by President Uhl, Past President Henry schools. The value of State organization was
Lancaster, Pa.
Weisert and A. Z. Moore, chairman of the explained by Wm. C. Hamilton, of Pennsyl-
auxiliary board.
Branson De Cou, the celebrated lecturer,
vania, who stated that with organized effort the
Report on Stamp Fund
Pennsylvania Association was a factor in re- whose "Dream Pictures" are now known to cul-
At the Thursday meeting the progress of establishing a State superintendent of music. tured audiences in many parts of the country,
the stamp fund, collected for the purpose of It was voted that new editions of the booklet recently presented his unique entertainment at
aiding the various local activities now being be published and distributed through the Na- Columbus, O., and Lancaster, Pa. As usual the
carried on, was emphasized by a gain in mem- tional Bureau for the Advancement of Music. Ampico supplied the music, Mr. De'Cou having
bers subscribing to stamps, showing that over
The Columbus musical instrument revue and made a careful choice of Ampico recordings to
50 per cent of the members are supporting the what it accomplished was reported upon by accompany each of his beautiful pictures. On
work and that the number of manufacturers Otto B. Heaton, of Columbus.
both occasions a Baby Ampico was supplied the
now collecting stamps has increased from
It was also suggested by Vice-President lecturer by Heaton's Music Store, Columbus,
thirty-two at the last report of the Board of Charles H. Yahrling, of Youngstown, O., that which is in receipt of congratulatory letters
Control meeting at Indianapolis to fifty-four. the Association issue a booklet to dealers and from those responsible for the lecture. This
As Carl A. Droop, of Washington, D. C, was travelers along the lines of what the Associa- diminutive instrument was particularly valuable
not present, the treasurer's report was read tion means to the dealer as a member, par- to Mr. De Cou, enabling him to view his audi-
by the secretary.
ticularly explaining the activities and benefits. ence and at the same time keep an eye on the
Alfred L. Smith, general manager of the A committee to compile data was appointed, recording.
Music Industries Chamber of Commerce, was consisting of Charles H. Yahrling, W. Otto
The Branson De Cou Dream Pictures, under
called upon to explain the new income tax Miessner, Milwaukee; A. Z. Moore, Sharon, Pa., the direction of their author, are to be a fea-
regulations and a motion was passed "recom- and E. Paul Hamilton, Newark, N. J.
ture of the world-wide cruise of the Franconia,
mending the publication of a new booklet on
Frank J. Bayley, president of the Michigan arranged by Thos. Cook & Son. An Ampico
income tax regulation on instalment sales, Music Merchants' Association, gave a report grand was recently put aboad the Franconia, not
which will be issued as service to the merchants. on the Detroit piano-playing contest booklet. only for the use of Mr. De Cou, but for the
After a discussion of plans for piano-playing general entertainment of those who have em-
Report Merchandising Service
The report of the Merchandising Service contests it was decided the various plans be barked on the five months' Around-the-World
Department of the Music Industries Chamber assembled and worked out and booklet be pub- Cruise.
of Commerce was also called for, inasmuch as lished by the National Bureau for the Advance-
Consult the Universal Want Directory of
the Merchandising Service Department has been ment of Music. The following committee was
functioning for the merchant in looking after appointed to work out suggestions and meet The Review. In it advertisements are inserted
trade service, including retail advertising ex- with the piano manufacturers' committee in free of charge for men who desire positions.
De Cou's "Dream Pictures"
Presented in Columbus