Music Trade Review
Issue: 1927 Vol. 84 N. 5 - Page 35
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MUSICAL MERCHANDISE
Conducted By Thomas W. Bresnahan
Steady Progress Being Made in Means
of Protecting the Dealer in Territory
Galperin Music Co. Write The Review, Commending the Policy of Ludwig & Lud-
wig, in Referring All Inquiries to Dealers Handling the Line of That Firm
K did,
1 " H between
long-standing bone of contention
instrument manufacturers and
musical instrument dealers is still cropping out.
"Why should we sell a manufacturer's line when
he sells it direct to our own customers here in
town—and often at a better price than we can
make them?"
That's the dealer's story and there certainly
seems to be justification for his complaint. It
is undeniably tru§ that the trade still has its
manufacturers who would delight in eating the
cake and having it, too. They sell their line
lo a dealer and advertise to create a demand
lor their product. Then when this demand is
created and the consumers apply direct to the
factory they cannot resist the temptation to
forget about their dealers and make the sales
direct.
We are glad to be able to report that the
trend of the trade is for the better. Manu-
facturers are seeing that if they are content to
resist the temptation to make a few of these
long-profit sales direct to the musician when
they have a dealer representative right on the
ground and direct the purchaser to the dealer
they profit in the end. The dealer builds up
an enthusiasm for the line that creates sales.
S. H. Galperin, proprietor of the Galperin
Music Shop, Charleston, W. Va., is loud in
his denunciation of the manufacturer who wants
to hog it all, but Mr. Galperin is even louder
in his praise of those forward-looking manu-
facturers who seek to raise trade practices to a
higher level by following modern methods.
He's a Ludwig drum dealer and he states
that if every manufacturer were to adopt the
policies of Ludwig & Ludwig in working with
its dealers we would all he better off. Read
the following illuminating Utter from Mr. Gal
perin:
"January 22, 1927.
"Editor Music Trade Review: We desire to
express our appreciation to the Ludwig & Lud-
wig Co., of Chicago, for their splendid adver-
tisement and the co-operation they offer to the
music dealer handling their line of merchandise.
We need more of this type advertisement from
the distributor and manufacturer of musical in-
struments, as a means of sincere co-operation
with the dealer.
"The following is a -statement usually made
by them when an inquiry is made direct to them
for musical instruments and where a dealer is
located in the same city:
"'Ludwig drums and accessories are sold by
your local dealer. He is in a position to serve
you on all your Ludwig requirements. A good
musical instrument dealer is nv asset to your
community. He carries a stock, takes care of
ordering for you, pays rent, salaries and taxes
in your community. Co-operate with your
dealer and he will gladly co-operate with you.'
"We will greatly appreciate it if you will
please print this letter in your next issue of the
\iusic Trade Review, in hopes that other dis-
tributors and manufacturers will take note of
I his and perhaps make use of this idea in their
own method of doing business.
"We find that there are a good many of the
-o-called professional musicians who order mer-
chandise direct from the manufacturer or dis-
tributor because of the fact that a slightly
larger discount will be given to him, in spite
of the fact that the local dealer is in a better
position to serve him. It is for this reason
we are writing this letter. Thanking you in
advance, we are,
"Yours very truly,
"GALPERIN Music Co.
"By (signed) S. H. Galperin, President."
Leedy Go. Plans Big
Addition to Factory
New Structure Required by Increasing Business
Will Be Four Stories in Height and Cost
$100,000
INDIANAPOLIS, IND., January 24.—Announcement
was made to-day of the forthcoming big ad-
dition to the manufacturing plant of the Leedy
Manufacturing Co., maker of Leedy drums and
percussion instruments, Barth avenue and
Palmer street. This addition, which has been
made necessary by. the continued steady growth
of the demand for Leedy products, will be four
stories in size and will involve an expenditure
of $100,000.
Officials of the Leedy Co. report a consider-
able increase in sales in the year just closed
Although 1925 was one of the finest years in
Leedy history the business done in 1926 was
fully 25 per cent in excess of the 1925 business.
The month of April alone showed an increase
in sales of 60 per cent over the corresponding
month in sales. It is further reported that the
month of January is already ahead of January,
1926.
This increase in business is attributed in part
to the constantly growing export business of
the company. A special representative of the
Leedy Manufacturing Co. is now covering
South America and is turning in a great deal
of business. It is considered significant that
South Africa, which is the part of the world
where the drum originated, is buying a large
volume of Leedy products annually
Leedy
drums are sold in every country mi the globe.
Vahrling-Rayner Music Co., West Federal
street, on Friday afternoon for two hours, dur-
ing the recent engagement of the Whiteman
band at the Hippodrome Theatre in that city.
Mr. Siegrist demonstrated Conn trumpets and
other band instruments. Large crowds took ad-
vantage to interview the artist, and the store
profited through the publicity stunt, both direct-
ly and indirectly.
Pacific Coast Dealers
Propose Higher Prices
Call for Increase of 5 Per Cent on Band Instru-
ments to Cover Higher Costs of Merchandis-
ing
SAN FRANCISCO, January 24.—Higher list prices
of band instruments to allow for the differential
due to transportation charges and higher costs
in doing business are proposed by music deal-
ers upon the Pacific Coast, according to talk in
the local trade. It is seriously considered that
price increase of about 5 per cent will be made
in the near future.
Dealers explain that band and orchestra in-
struments are sold in this territory at the same
prices as by dealers near the factory areas, al-
though transportation costs are high, and also
the high wages paid on the Pacific Coast make
selling costs higher. These dealers represent
that the prices set by the Eastern factories do
not permit a fair margin of profit for the deal-
ers in this section.
Horenstein & Sons Lease
Greater Floor Space
New York Musical Merchandise Jobbers Lease
Entire Floor in Building They Now Occupy
Siegrist Demonstrates Conns
It was announced this week by B. Horen-
stein & Sons, importers and jobbers of musical
merchandise, 45 West Seventeenth Street, New
York, that they have closed a lease to take over
the entire first floor of the building where they
are now located. This deal gives the Horenstein
firm several hundred additional square feet of
floor space, which has been greatly needed due
to the recent rapid expansion of the business.
When the new floor is ready, it is expected
that the main entrance to the Horenstein estab-
lishment will be on Eighteenth street and the
shipping and receiving department will be con-
ducted from the Seventeenth street side, thus
increasing speed.
YOUNCSTOWN, O., January 24.—H. Siegrist, cor-
net soloist of Paul Whiteman's band, using
Conn instruments, was at the store of the
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
DRTTFCH
for
MUSICAL MERCHANDISE
MUSICAL INSTRUMENT MAKERS
SINCE 1883
The Fred Gretsch
6O Broadway
•XT*
35
Brookl
MUSICAL MERCHANDISE
Conducted By Thomas W. Bresnahan
Steady Progress Being Made in Means
of Protecting the Dealer in Territory
Galperin Music Co. Write The Review, Commending the Policy of Ludwig & Lud-
wig, in Referring All Inquiries to Dealers Handling the Line of That Firm
K did,
1 " H between
long-standing bone of contention
instrument manufacturers and
musical instrument dealers is still cropping out.
"Why should we sell a manufacturer's line when
he sells it direct to our own customers here in
town—and often at a better price than we can
make them?"
That's the dealer's story and there certainly
seems to be justification for his complaint. It
is undeniably tru§ that the trade still has its
manufacturers who would delight in eating the
cake and having it, too. They sell their line
lo a dealer and advertise to create a demand
lor their product. Then when this demand is
created and the consumers apply direct to the
factory they cannot resist the temptation to
forget about their dealers and make the sales
direct.
We are glad to be able to report that the
trend of the trade is for the better. Manu-
facturers are seeing that if they are content to
resist the temptation to make a few of these
long-profit sales direct to the musician when
they have a dealer representative right on the
ground and direct the purchaser to the dealer
they profit in the end. The dealer builds up
an enthusiasm for the line that creates sales.
S. H. Galperin, proprietor of the Galperin
Music Shop, Charleston, W. Va., is loud in
his denunciation of the manufacturer who wants
to hog it all, but Mr. Galperin is even louder
in his praise of those forward-looking manu-
facturers who seek to raise trade practices to a
higher level by following modern methods.
He's a Ludwig drum dealer and he states
that if every manufacturer were to adopt the
policies of Ludwig & Ludwig in working with
its dealers we would all he better off. Read
the following illuminating Utter from Mr. Gal
perin:
"January 22, 1927.
"Editor Music Trade Review: We desire to
express our appreciation to the Ludwig & Lud-
wig Co., of Chicago, for their splendid adver-
tisement and the co-operation they offer to the
music dealer handling their line of merchandise.
We need more of this type advertisement from
the distributor and manufacturer of musical in-
struments, as a means of sincere co-operation
with the dealer.
"The following is a -statement usually made
by them when an inquiry is made direct to them
for musical instruments and where a dealer is
located in the same city:
"'Ludwig drums and accessories are sold by
your local dealer. He is in a position to serve
you on all your Ludwig requirements. A good
musical instrument dealer is nv asset to your
community. He carries a stock, takes care of
ordering for you, pays rent, salaries and taxes
in your community. Co-operate with your
dealer and he will gladly co-operate with you.'
"We will greatly appreciate it if you will
please print this letter in your next issue of the
\iusic Trade Review, in hopes that other dis-
tributors and manufacturers will take note of
I his and perhaps make use of this idea in their
own method of doing business.
"We find that there are a good many of the
-o-called professional musicians who order mer-
chandise direct from the manufacturer or dis-
tributor because of the fact that a slightly
larger discount will be given to him, in spite
of the fact that the local dealer is in a better
position to serve him. It is for this reason
we are writing this letter. Thanking you in
advance, we are,
"Yours very truly,
"GALPERIN Music Co.
"By (signed) S. H. Galperin, President."
Leedy Go. Plans Big
Addition to Factory
New Structure Required by Increasing Business
Will Be Four Stories in Height and Cost
$100,000
INDIANAPOLIS, IND., January 24.—Announcement
was made to-day of the forthcoming big ad-
dition to the manufacturing plant of the Leedy
Manufacturing Co., maker of Leedy drums and
percussion instruments, Barth avenue and
Palmer street. This addition, which has been
made necessary by. the continued steady growth
of the demand for Leedy products, will be four
stories in size and will involve an expenditure
of $100,000.
Officials of the Leedy Co. report a consider-
able increase in sales in the year just closed
Although 1925 was one of the finest years in
Leedy history the business done in 1926 was
fully 25 per cent in excess of the 1925 business.
The month of April alone showed an increase
in sales of 60 per cent over the corresponding
month in sales. It is further reported that the
month of January is already ahead of January,
1926.
This increase in business is attributed in part
to the constantly growing export business of
the company. A special representative of the
Leedy Manufacturing Co. is now covering
South America and is turning in a great deal
of business. It is considered significant that
South Africa, which is the part of the world
where the drum originated, is buying a large
volume of Leedy products annually
Leedy
drums are sold in every country mi the globe.
Vahrling-Rayner Music Co., West Federal
street, on Friday afternoon for two hours, dur-
ing the recent engagement of the Whiteman
band at the Hippodrome Theatre in that city.
Mr. Siegrist demonstrated Conn trumpets and
other band instruments. Large crowds took ad-
vantage to interview the artist, and the store
profited through the publicity stunt, both direct-
ly and indirectly.
Pacific Coast Dealers
Propose Higher Prices
Call for Increase of 5 Per Cent on Band Instru-
ments to Cover Higher Costs of Merchandis-
ing
SAN FRANCISCO, January 24.—Higher list prices
of band instruments to allow for the differential
due to transportation charges and higher costs
in doing business are proposed by music deal-
ers upon the Pacific Coast, according to talk in
the local trade. It is seriously considered that
price increase of about 5 per cent will be made
in the near future.
Dealers explain that band and orchestra in-
struments are sold in this territory at the same
prices as by dealers near the factory areas, al-
though transportation costs are high, and also
the high wages paid on the Pacific Coast make
selling costs higher. These dealers represent
that the prices set by the Eastern factories do
not permit a fair margin of profit for the deal-
ers in this section.
Horenstein & Sons Lease
Greater Floor Space
New York Musical Merchandise Jobbers Lease
Entire Floor in Building They Now Occupy
Siegrist Demonstrates Conns
It was announced this week by B. Horen-
stein & Sons, importers and jobbers of musical
merchandise, 45 West Seventeenth Street, New
York, that they have closed a lease to take over
the entire first floor of the building where they
are now located. This deal gives the Horenstein
firm several hundred additional square feet of
floor space, which has been greatly needed due
to the recent rapid expansion of the business.
When the new floor is ready, it is expected
that the main entrance to the Horenstein estab-
lishment will be on Eighteenth street and the
shipping and receiving department will be con-
ducted from the Seventeenth street side, thus
increasing speed.
YOUNCSTOWN, O., January 24.—H. Siegrist, cor-
net soloist of Paul Whiteman's band, using
Conn instruments, was at the store of the
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
DRTTFCH
for
MUSICAL MERCHANDISE
MUSICAL INSTRUMENT MAKERS
SINCE 1883
The Fred Gretsch
6O Broadway
•XT*
35
Brookl
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