Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
JANUARY 15, 1927
let
draw a picture for you
A mental picture, if you please, of one. Weaver Dealer. A picture that, although
drawn around one individual, applies just as well to dozens of others in the great
Weaver family.
This man believes thoroughly in advertising—with emphasis on the kind that goes di-
rect to the homes of his prospects. He has been using the "Weaver Way" (a co-
operative sales plan which took months to perfect and which has already proven its
effectiveness) for a little over a year.
Now—whether it has his close cooperation with our advertising department, the direct-
mail advertising itself, or just good luck that caused the remarkable increase in his
business, we won't attempt to say. He credits the Weaver Way.
The fact remains that he is selling more pianos today than he ever sold—he's find-
ing competition less and less of an obstacle—he's meeting with less resistance and
enjoying an increasing list of satisfied customers.
The amazing thing to him, he said, is the fact that this service costs him nothing—
that dealers handling other makes are paying a considerable sum of money for a less
effective service—and he gets his free.
He wouldn't any more think of giving up this sales ammunition than a soldier would
oi throwing away his cartridges!
May we show you in detail the many advantages to the Weaver Way for 1927?
WEAVER PIANO CO., Inc.
An association of skilled piano builders, merchandisers and financiers, rendering
superior service to retailers
YORK, PA.