Music Trade Review

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REVIEW
THE
VOL. LXXXIV. No. 26 Published Every Satwday. Edward LymanBill, Inc., 420 Lexington Ave., New York, N.Y., Jane 25,1927
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A Collection System
That Keeps Down the Past Due
Gene Redewill, of the Redewill Music Co., Phoenix, Ariz., Exemplifies
His Belief in Constant Collection Pressure on the Delinquent Customer
in a System That Successfully Gets the Money When the Debtor Has It
4 4 r I">HE early bird gets the worm," and
I the merchant who is first on the job
gets the money. That is the theory which
lies behind the collection system which has
REDEWILL MUSIC COMPANY
Phoenix, Arizona
Form letter No. 1. To be mailed at
the close of the third day after pay-
ment is due.
According to the terms of your note a pay-
ment fell due a few days ago, the amount of
which has not come to hand.
In the event your remittance is not already
in the mail, will you kindly look to the matter
promptly, obliging
Yours very truly,
REDEWILL MUSIC COMPANY.
been successfully developed by Gene Redewill,
of the Redewill Music Co., Phoenix, Ariz., a
theory that is particularly true at the present
time, he declares, because of the great number
of products that are sold on the instalment
system, and because many musical instrument
buyers are already loaded up with obligations
and are just human enough to pay first the
instalments of the merchant who gives the most
attention to his collections.
Mr. Redewill's system is simple but effective.
The material required, which is sufficient to
take care of 500 current instalment accounts,
includes one three-by-five card index; one set
of date cards numbered 1 to 31 to fit file; five
colored cards, three and one-half by five (any
color); 750 white cards, three by five; 2,500
form letters, No. 1; 2,000 form letters, No. 2;
1,000 form letters, No. 3; 500 form letters, No.
4; 250 sets of letterheads and envelopes of
your attorney; 500 private P. O. box return
envelopes; 6,000 regular white envelopes with
return card in left corner; 6,000 white printed
self-addressed envelopes, and 6,000 printed in-
stalment notice blanks. It will be seen the
system is comparatively simple.
The name of the customer, ledger page num-
ber and pay date should be entered on the
top of a white card, which is filed just behind
the date card, showing when payment is due.
All cards should be arranged under each
separate date numerically, according to ledger
page number.
If the customer makes more than one pay-
ment per month, add extra cards for each pay
REDEWILL MUSIC COMPANY
Phoenix, Arizona
Form letter No. 2. To be mailed one
week after form letter No. 1 if pay-
ment is not made.
About a week ago we called your attention
to a past due payment on your contract. We
will explain that in order to give other cus-
tomers liberal terms it is necessary that we
receive money due us promptly, and we know
when you realize the importance of this matter
you will hasten to arrange same with us.
We will also take this occasion to explain
that it is a custom in the piano trade in the
event a customer desires to change a date of
payment, that the matter be arranged with the
office before date of maturity.
Thanking you for past favors, and anticipat-
ing your immediate response, re remain,
Yours very truly,
REDEWILL MUSIC COMPANY.
date, but the first card in the file is the cus-
tomer's master-card, on which is kept a record
of the form letters mailed. Payment promises
are written on his ledger page. When the
customer pays after sending him a few letters,
start him all over again with form letter No.
1, if he does not pay upon receipt of the next
bill.
Colored Card Guides
The five colored cards serve as guides and
show whom to bill and to whom to send form
letters. They also serve to outline the daily
duties. Mark these cards with plain letters
on the top edge:
"Billed to Here"—(Bill three days in ad-
vance of payment, on the first sending out bill
for the fourth).
"Three-Day Letters—Form Letter No. 2"—
(Indicating form letters to be sent those who
have not paid three days after payment is due.
Hence place this guide six days after the
"Billed to Here" card guide).
"Ten-Day Letters—Form Letter No. 2"—
(Placed in file seven days after three-day
guide).
"Seventeen-Day Letters—Form Letter No. 3"
— (Placed in file seven days after ten-day guide).
"Twenty-four-Day Letters—Form Letter No.
4"—(Placed in file seven days after seventeen-
day guide).
Some attorneys appreciate the advertising.
REDEWILL MUSIC COMPANY
Phoenix, Arizona
Form letter No. 3. To be mailed one
week after form letter No. 2 if pay-
ment is not made.
You have broken your contract with us, per
terms of your contract-note for the purchase of
piano. This is a serious matter if you do not
make satisfactory arrangements for payment
with our office immediately.
On the other hand, if you show disposition
to take care of the obligation at once, we are
willing, in this one instance, to waive the
privileges that are optional with us, according
to our written agreement.
We will expect to hear from you promptly.
This will materially assist us in negotiating any
leniency you may desire.
Yours very truly,
REDEWILL MUSIC COMPANY.
Get from one of them—preferably your regu-
lar attorney—250 letterheads and envelopes and
ask permission to use his signature on the
three letter forms to be written completely in
your office, wording not to be changed without
the attorney's permission. If a customer has
not paid after receiving the bill and four col-
(Continued on page 4)