Music Trade Review
Issue: 1927 Vol. 84 N. 25 - Page 10
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
10
C0IN0LAS
Supremacy thru their
Performance
JUNE 18, 1927
Beale Piano, Made by Beale & Co. of
Australia, Displayed by Chickering
Instrument With Unique System of Construction, From Australian Factory, Shown in
New York—One of the Foreign Instruments Available With Ampico
A HIGHLY interesting window display, list-
•^^ ing world-renowned pianos in which the
Ampico is installed, was arranged recently in
Chickering & Sons' retail warerooms, 27 West
Fifty-seventh street, New York. The feature of
the display was a Beale piano, made by the
shoulder fits an accurately turned conical face
in the iron wrest-plank. A tension screw presses
the shoulder of the pin against the conical face.
The immediate result of this construction is a
wrest-pin and bearing that will not alter under
heavy string stress. In fact, a steel wire could
Beale Piano Displayed
prominent Australian concern of Beale & Co.,
Ltd. The instrument has an unusually beautiful
case of figured Italian butt walnut with colored
panels, the whole being finished with a mirror-
like lacquer polish. The panels, symbolic of
Music, Happiness and Hope, consist of mar-
quetry inlays composed of numerous pieces of
different colored woods, which are so perfectly
pieced together that the joining is invisible.
One of the construction features of the Beale
piano is its all-iron tuning system. A wrest
plank of solid iron is used, cast in one piece
with the iron frame, affording a very rigid con-
struction. More than 50,000 pianos have been
constructed by the house of Beale on this prin-
ciple. The method of holding tuning pins in the
wrest plank employed by this Australian house
is also very successful. Instead of introducing
the pins from the front, driving them in like a
nail, they are put in from the back. A conical
shoulder is on the end of each pin, and this
by Chickering & Sons
be wound round and round the pin until the
string snapped, but there would be no turn-back
of the wrest-pin.
The Beale is one of the great instruments in
which the Ampico may be heard, and the effec-
tiveness of this window display was given an
added touch by a card on the other side of the
window which listed other world-renowned
pianos equipped with the Ampico, reading:
"World-famous pianos in which is installed
the Incomparable Ampico—The only device that
faithfully re-enacts the playing of great pianists.
"In Australia—The Beale. In England—The
Broadwood, The Hopkinson, The Collard & Col-
lard, The Challen, The Chappell, The Marshall
& Rose, The Rogers. In Germany—The Gro-
tian-Steinweg. In Austria—The Bosendorfer.
And in America—The Chickering, The Knabe,
The Mason & Hamlin, The Marshall & Wen-
dell, The Haines Bros., The J. & C. Fischer, The
Armstrong, The Brewster and The Foster."
Witlin Made Sales
Manager of Starr Go.
Greenstein Made Assistant
Tiny Colnola
Durability that has
defied the years
Plajrmr Orgaa
Known Values
Proven Satisfaction
Your territory may be open
Former Philadelphia Representative Now Gen-
eral Sales Manager With Headquarters in
New York
Clarence S. Hammond, who became manager
of the piano department of Gimbel Bros., New
York, a few weeks ago, has appointed Benjamin
Greenstein as his assistant in the department.
Mr. Greenstein has been identified with the Gim-
bel piano department about eight years and is
thoroughly familiar with the details of the busi-
ness. James V. Day, well-known piano execu-
tive in the Eastern trade, has also been added
to Mr. Hammond's staff of assistants.
CHICAGO, III., June 13.—Ben Witlin has been ap-
pointed general sales manager of the Starr
Piano Co., Richmond, Ind., and will make his
headquarters at the New York offices of the
company, the promotion being effective as of
June 1. Mr. Witlin well deserves this promo-
tion, as he has made a remarkable record as
Starr representative in Philadelphia and the
ATLANTA, GA., June 14.—R. Hooke has been made
large surrounding territory. Some seven years
ago he formed the Witlin Musical Instrument district manager of the phonograph division
Co. in that city to represent Starr products and of the Brunswick-Balke-Collcnder Co., with
later become the direct Starr representative. Be- headquarters in Atlanta. About five years ago
fore entering the piano field he was for some • Mr. Hooke represented the Brunswick-Balke-
years connected with the Victor Talking Collender Co. as traveling representative in
Machine Co. as traveling representative and Alabama and Georgia, with an office in Atlanta.
also covered the Philadelphia district for that He later was transferred to the Cincinnati
branch of the company.
organization.
Hooke Atlanta Manager
*
Manufactured by
The Operators Piano Co.
715 N. Kedzie Ave.
Chicago
IlHnou
The Music Trade Review
10
C0IN0LAS
Supremacy thru their
Performance
JUNE 18, 1927
Beale Piano, Made by Beale & Co. of
Australia, Displayed by Chickering
Instrument With Unique System of Construction, From Australian Factory, Shown in
New York—One of the Foreign Instruments Available With Ampico
A HIGHLY interesting window display, list-
•^^ ing world-renowned pianos in which the
Ampico is installed, was arranged recently in
Chickering & Sons' retail warerooms, 27 West
Fifty-seventh street, New York. The feature of
the display was a Beale piano, made by the
shoulder fits an accurately turned conical face
in the iron wrest-plank. A tension screw presses
the shoulder of the pin against the conical face.
The immediate result of this construction is a
wrest-pin and bearing that will not alter under
heavy string stress. In fact, a steel wire could
Beale Piano Displayed
prominent Australian concern of Beale & Co.,
Ltd. The instrument has an unusually beautiful
case of figured Italian butt walnut with colored
panels, the whole being finished with a mirror-
like lacquer polish. The panels, symbolic of
Music, Happiness and Hope, consist of mar-
quetry inlays composed of numerous pieces of
different colored woods, which are so perfectly
pieced together that the joining is invisible.
One of the construction features of the Beale
piano is its all-iron tuning system. A wrest
plank of solid iron is used, cast in one piece
with the iron frame, affording a very rigid con-
struction. More than 50,000 pianos have been
constructed by the house of Beale on this prin-
ciple. The method of holding tuning pins in the
wrest plank employed by this Australian house
is also very successful. Instead of introducing
the pins from the front, driving them in like a
nail, they are put in from the back. A conical
shoulder is on the end of each pin, and this
by Chickering & Sons
be wound round and round the pin until the
string snapped, but there would be no turn-back
of the wrest-pin.
The Beale is one of the great instruments in
which the Ampico may be heard, and the effec-
tiveness of this window display was given an
added touch by a card on the other side of the
window which listed other world-renowned
pianos equipped with the Ampico, reading:
"World-famous pianos in which is installed
the Incomparable Ampico—The only device that
faithfully re-enacts the playing of great pianists.
"In Australia—The Beale. In England—The
Broadwood, The Hopkinson, The Collard & Col-
lard, The Challen, The Chappell, The Marshall
& Rose, The Rogers. In Germany—The Gro-
tian-Steinweg. In Austria—The Bosendorfer.
And in America—The Chickering, The Knabe,
The Mason & Hamlin, The Marshall & Wen-
dell, The Haines Bros., The J. & C. Fischer, The
Armstrong, The Brewster and The Foster."
Witlin Made Sales
Manager of Starr Go.
Greenstein Made Assistant
Tiny Colnola
Durability that has
defied the years
Plajrmr Orgaa
Known Values
Proven Satisfaction
Your territory may be open
Former Philadelphia Representative Now Gen-
eral Sales Manager With Headquarters in
New York
Clarence S. Hammond, who became manager
of the piano department of Gimbel Bros., New
York, a few weeks ago, has appointed Benjamin
Greenstein as his assistant in the department.
Mr. Greenstein has been identified with the Gim-
bel piano department about eight years and is
thoroughly familiar with the details of the busi-
ness. James V. Day, well-known piano execu-
tive in the Eastern trade, has also been added
to Mr. Hammond's staff of assistants.
CHICAGO, III., June 13.—Ben Witlin has been ap-
pointed general sales manager of the Starr
Piano Co., Richmond, Ind., and will make his
headquarters at the New York offices of the
company, the promotion being effective as of
June 1. Mr. Witlin well deserves this promo-
tion, as he has made a remarkable record as
Starr representative in Philadelphia and the
ATLANTA, GA., June 14.—R. Hooke has been made
large surrounding territory. Some seven years
ago he formed the Witlin Musical Instrument district manager of the phonograph division
Co. in that city to represent Starr products and of the Brunswick-Balke-Collcnder Co., with
later become the direct Starr representative. Be- headquarters in Atlanta. About five years ago
fore entering the piano field he was for some • Mr. Hooke represented the Brunswick-Balke-
years connected with the Victor Talking Collender Co. as traveling representative in
Machine Co. as traveling representative and Alabama and Georgia, with an office in Atlanta.
also covered the Philadelphia district for that He later was transferred to the Cincinnati
branch of the company.
organization.
Hooke Atlanta Manager
*
Manufactured by
The Operators Piano Co.
715 N. Kedzie Ave.
Chicago
IlHnou
Future scanning projects are planned by the International Arcade Museum Library (IAML).