Music Trade Review

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Money Making Musical Merchandise
r
you attended the National Music Con-
ventions and visited our exhibit you un-
doubtedly were impressed with the fact that
we have a number of articles that offer the
dealer the ideal combination he is looking for
—excellent merchandise that affords a quick
turnover, pays a good profit, satisfies the cus-
tomers and brings repeat orders.
If you did not have the opportunity to personally in-
spect our merchandise, ask us to send you our Wholesale
Catalog and quote you prices of our specialties.
MUSIC STAND
The strongest, most durable
and convenient folding type
music stand on the market.
Full height when opened, 60
inches; desk is 16 x 10 inches;
folds to 17 inches and weighs
but 2 pounds. Entire stand is
heavily nickel plated.
Silent Salesmen
CARUSO VIOLIN
STRINGS
We have several Display Cases and Cabinets that will
enhance the appearance of any small goods department.
They will keep your stock in good condition, display the
contents in a manner that catches the eye of the customer,
and undoubtedly will increase your sales.
Our Monarch Violin String Cabinet is made of Oak,
beautifully finished. It contains 27 dozen of the most
popular Monarch Violin Strings. We charge for the
strings only—the cabinet is free.
We have a beautiful Violin Bow Display case. It is
covered with keratol and lined with a rich shade of velvet.
It holds twelve bows of different models, the retail prices
of which vary from $2.25 to $12.50. This case is worth
seven to eight dollars, but costs you nothing, as it is in-
cluded with the assortment of twelve bows.
The Pick Display Cabinet contains 47 dozen of the best
selling styles of mandolin, guitar and ukulele picks—each
in a separate compartment plainly marked with catalog
number and selling price. The retail value of the con-
tents is $32.10. There is an excellent margin of profit
for you and the cabinet is included free of charge.
These strings created a sensa-
tion in Europe and are rapidly
becoming equally popular among
the violinists of America.
The smooth, clear quality of
the gut, the uniformity in thick-
ness, their beautiful tonal quality,
durability, the unique manner in
which they are presented to the
customer combine to make them
irresistible to discriminating
violinists.
Caruso strings are delivered
to you straight, which insures
them against flaws. Each string
is placed in a fibre-straw tube
and packed in a sturdy mailing
tube. This provides complete
protection for the strings in
shipping, also while carried in
stock.
Caruso Violin Strings can be
furnished in single length E
gut, A gut, D aluminum and G
pure silver.
These strings are not listed
in our Catalog.
Special prices on quantity lots
Every dealer should put these Silent Salesmen to ivork
MONARCH
ELECTRIC BAND LIGHT
G0LDBAND
For All Instruments in the Band
The Monarch Band Light is by far the most
practical device for night parades, etc. It is
self-contained and the battery is fastened to
the back of the music rack by means of a
special clip. The bulb is fitted inside a reflector
on an adjustable extension arm and the light
is thrown directly on the music, regardless of
the position in which the instrument is held.
The battery used in the Monarch Electric Band
Light is a standard size and can be purchased
in any electrical supply store.
Band Light $3.30
Extra Bulbs $0.12
Battery, extra $0.36
Subject to your usual discount
ZANETTI MUTES
For Trumpet, Cornet and Trombone. The
best of all "straight" mutes. Made of red
fibre and fitted with long corks to hold mute
securely. Zanetti Mutes do not choke the in-
strument and will reproduce any tone that can
be played on open instrument.
QrlRlNET^fflCOP
Write for prices
WINKLER VIOLIN BOWS
The Bow With a Perfect Balance
Franz Winkler is without doubt one of the
foremost bow makers of Europe and his
products are used by many violinists who ap-
preciate the importance of a perfectly balanced
bow.
The sticks of the Franz Winkler bows are
made of the highest quality pernambuco wood.
They are strong, resilient, and graduated so
perfectly that the proper resistance is main-
tained at every point from frog to tip.
These bows can be furnished in six different
models, each of which is described in detail in
the Carl Fischer Violin Book.
If you want a high-grade bow that invariably
proves satisfactory to the purchaser, the Franz
Winkler bows are the ones you should carry
in stock. We are exclusive American dis-
tributors for these bows and shall be pleased
to quote you prices on request.
These reeds are hand finished,
scientifically prepared, properly
cured and sterilized. Packed in in-
dividual envelopes, one dozen in a
box. Gold Band Reeds are not
only sanitary but also satisfactory.
They require no trimming or
scraping—they are ready to use
when taken from the envelope.
BAKER'S ROSIN
A handsome counter Display
Every dealer who has carried this rosin in
Case which contains an assortment
stock knows that it is one of the old reliable
of 12 dozen reeds cost you prac-
standbys for which there is a continual sale.
tically nothing.
Many violin and cello players will use no
Ask for Details
other. Special prices in quantities.
We are Eastern Distributor for "King" and Pan American Band Instruments
CARL FISCHER, Inc.
COOPER SQUARE, NEW YORK