Music Trade Review

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THE WEATHER
Fair, followed by showers (of
business 1 )
Convention Edition
ISSUED BY THE AUTO PNEUMATIC ACTION CO.
VOL. 1—NO. 1
HEATON LEAVES CHICAGO
FOR TOUR OF MIDWEST
Auto Pneumatic Action Company's president to cross
continent on business trip. Will visit Western
Piano Trades Convention in San Francisco
MUSSOLINI GIVES
PHOTOGRAPH TO ARTIST
Magdeleine Brard cherishes
Duce's picture
This recording studio has produced over 201)0 original Welte-Mignon (Licensee) Records
CHILDREN BIG FACTORS
IN PIANO BUSINESS
Merchants to make bigger bid
for the youngster's favor in
business-building program.
Great stress was laid upon the im-
portance of the child as a potential pros-
pect in the piano business during the
recent Convention. Numerous sugges-
tions as to educational plans were made.
The Miessner Melody Way, a method of:
teaching children to play the piano was
heartily endorsed, as were lines of in-
struments designed especially for the
use of children. It was suggested that
advertising be designed to appeal to the
rising 1 generation and, all in all, the sub-
ject seemed to be the most important
one discussed.
A member of the piano industries,
whose success has been outstanding for
many years made the statement that ''If
people were born 18 years old there
wouldn't be any pianos sold."
THERE AIN'T NO
SUCH ANIMAL
Many people who hear the Welte-
Mignon Licensee Reproducing Piano find
it hard to believe there is not an actual
person playing somewhere in the piano.
Some very amusing cases have arisen,
among which was that of an old country-
man who actually wouldn't believe his
eyes and ears and left the dealer's show-
room in a huff, saying that there must
be a radio concealed in the instrument.
ORGAN, REPRODUCING
PIANO, AND ARTISTS
GIVE PROGRAM
W. W. Kimball Company fea-
tures Dorothy Miller Duck-
witz, Welte-Mignon Licensee
Reproducing Piano and Allen
Bogen at the Kimball Organ
in successful program.
An unusual combination of "artists"
rendered the program given recently at
Kimball Hall.
Dorothy Miller Duck-
witz, well-known recording artist played
her own records upon the Welte-Mignon
licensee equipped Kimball Piano in con-
junction with Allen Bogen at the splen-
did Kimball organ.
This was a comparison program with
a vengeance. At times, the artist re-
moved her fingers from the keys and
the Reproducing Piano continued the se-
lection in perfect coordination.
As a
finale the Kimball Welte-Mignon Licensee
played the 15th Hungarian Rhapsady by
Liszt in conjunction with Miss Duckwitz
at a Kimball Grand and Mr. Bogen at
the Kimball Organ.
HAZEL HALLETT
HEARS RECORDING
Miss Hazel Hallett visited the Auto
Pneumatic Action Company factory in
New York on Wednesday, June 1st, to
hear the finished record of her playing.
Miss Hallet was the winner of the Fed-
eration of Music Clubs' Contest, recently
held in Chicago and earned her right to
fame after eliminating hundreds of other
contestants. She received a $500 prize
from the Baldwin Piano Company as
first prize.
Magdeleine Brard, accomplished, pian-
ist and Welte-Mignon Licensee artist,
had an audience with Italy's Dictator
some time ago and shortly afterward re-
ceived a photograph of that famous per-
sonage. The picture shows Mussolini
upon his favorite mount, and the Duce's
bold signature may be seen across the
bottom.
In a recent communication to Mr. W.
C. Heaton, President of The Auto Pneu-
matic Action Company, Mile. Brard says :
"I played for him three times . . . he
is crazy for my music."
Through the influence of Mussolini this
artist has secured a large number of
special engagements in Italy.
QUESTIONNAIRE DIS-
CLOSES SATISFACTION
Welte-Mignon Licensee Records
considered "Best of All"
A recent questionnaire to private in-
dividuals asking for suggestions as to
how Welte-Mignon Licensee Reproducing
Records could be improved brought a
flood of favorable comment to the manu-
facturers.
290 answers were received
and the only suggestions made were that
the records be made more accessible.
People complained that their dealers did
not carry as many Welte-Mignon Licen-
see Records as they shcrlrl. The ques-
tion of comparison brorght forth an
overwhelming indication that these rec-
ords were "the best of all." The manu-
facturers of Welte-Mignon Licensee Rec-
ords have relayed the information they
received to dealers.
PIANO COURSE ON
REPRODUCING RECORDS
At their recent Convention exhibit the
Auto Pneumatic Action Company dis-
played four records which contain the
first twelve lessons used in the Miessner
Melody Way method of teaching the
piano.
There are records for the Welte-Mig-
non Licensee Reproducing Piano, and
others for regular playerpianos.
The
method is clearly demonstrated on both,
and manufacturers expect it will be very
interesting for children to study this
way.
NOTABLES VISIT
RECORDING STUDIO
Descendants of Welte, inventor of Reproducing Action
call at Welte-Mignon Licensee Recording Room
"Bill"
Heaton trains secretly
The '"World" artist sketched this at
great personal risk while Mr. Heaton
was practising for the Western Piano
Trades Convention Tournament.
W. (.*. Heaton, after participating in
this year's Convention of the Music Mer-
chants Association, left immediately for
a business tour of the middle west. He
expresses himself as being thoroughly
satisfied with the way his part of the
Convention in Chicago had progressed
and hopes that the Western gathering
would be as good from a business stand-
point.
The Auto Pneumatic Action Company,
of which Mr. Heaton is the President,
exhibited three types of actions, the
Welte-Mignon
Licensee
Reproducing
Action, the DeLuxe Electric Expression
Action and the Art D^Luxe Foot-oper-
ated Reproducing Action.
While in the middle west Mr. Heaton
s^nve an address upon the history of Re-
producing Pianos at Kimball Hall on
June 7th, and another upon Sales ami
I'romnt'on at the Baldwin Company's
Kales Department in Indianapolis. After
dropping in at his New York otfiee for a
few days Mr. Iteaton will leave for San
Francisco, where he will attend the open-
ing of the Western Piano Trades Con-
vention on July 7th.
Among the famous people who visited
the Welte-Mignon Licensee Recording
Studio recently were Mr. and Mrs. Edwin
Welte of Frieburg, Germany. Descen-
dants of Michel Welte, they found their
call doubly interesting. Others who drop-
ped in from time to time were Rosa
Raisa and Giacomo Rimini of the Chi-
cago Civic Opera Company, and George
Liebling, Richard Singer, Cecile De Hor-
vath, Henri Deering and Reginald Stew-
art. Most of these latter artists came
to hear the performance of new record-
ings which they had made for the Welte-
Mignon Licensee Library of Artist Cre-
ated Records.
"I found no Reproducing Piano its
equal—that's why I bought the Welte-
Mignon Licensee."—Adv.
DePachmann said, "Through you T
live forever."
He spoke of the Welte-
Mignon Licensee Reproducing Piano.—
Adv.
Though tramps played this Art De Luxe
Foot-operated Reproducing Piano, they were
careful of it and actually kept the keys clean
STATION AGENT PROVES
HOBOES LOVE MUSIC
Foot-power Reproducing Piano
provides music for tramps
aboard freight car.
A Reproducing Piano of the new foot-
operated type provided music for a num-
ber of Knights of the Road while upon
its journey to the Chicago Convention.
It seems that the box in which the in-
strument was packed had been damaged.
When the hoboes boarded the car their
curiosity got the best of them and they
opened the case. They were discovered
when the train was backing into a siding
and a railroad employee heard the music
which came from it. "All the comforts
of home," said one hobo as he was be-
ing escorted out of the freight yard.
DE PACHMANN
REQUESTS RECORDS
Vladimir DePachmann recently wrote
from his Villa at Rome requesting a
number of Welte-Mignon Licensee Artist
Created Records. Since this famous vir-
tuoso himself has recorded extensively
for the aforementioned library, it is
plain to be seen that in this case famili-
arity decidedly does not breed contempt.