Music Trade Review

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22
The Music Trade Review
JUNE 4, 1927
Chicago and the Middle West—(Continued from page 21)
dinary merit. One of our new grands is four
One of the most important visitors to the Starck to Show New
feet ten inches.
Story & Clark office last week was J. A. Turner,
has been gratifying indeed to me to get
head of the J. A. Turner Music Co., of Tampa,
Models at Convention so "It generous
and widespread a response in the
Florida. He was highly enthusiastic over pres-
ent conditions in the State, stating that the most
conservative citizens there are convinced that
Florida has gotten over her land boom troubles
and is now a solid basis of definite prosperity.
Retail business in his line as well as other mer-
chandise fields is very much better.
These Include Louis XV Grand, Two Straight
Uprights and Two New Player-Piano Models
CHICAGO, III., May 31.—The wide personal ac-
quaintance and aggressive selling policy of
Vice-president Will T. Brinkerhoff is already
bringing in substantial results in the way of
Schiller Piano Co.
Has New Sales Slogan
La Marquise Latest
Schulz Period Design
New Louis XV Model, Planned After Marquise
de Pompadour, a Fine Example of True
Period Design
The M. Schulz Co. is introducing the La
Marquise as the latest period style in the line
of old world art grands which the company is
bringing out. This new style is from the de-
signs of Jacques Verbeckt and Jules Rousseau
at Versailles and is named in honor of Jeanne
Poisson, La Marquise de Pompadour, mistress
of Louis XV.
The new instrument will be displayed by the
M. Schulz Co. during the convention along with
the other period designs and new finishes. For
the edification of convention visitors, John
Anderson, foreman of the carving department
of the Schulz plant, will demonstrate the art of
the wood sculptor. Mr. Anderson will delicately
carve parts for Schulz cases, pointing out the
methods of a craft that has flourished since
antiquity and will offer convention visitors a
splendid opportunity to see a skilled artist at
his work.
Seeburg Home From Florida
J. P. Seeburg, president of the J. I'- Seeburg
Piano Co., is back in the North after spending
most of his vacation in his home at Palm Beach,
Fla. After staying several days at the Chicago
plant he went to New York on business and
returns next week to spend convention week
at the Seeburg factory and the convention head-
quarters at the Hotel Stevens where the firm
will exhibit.
Semi-Finals Being
Held in Chicago Contest
Thirty Contestants Selected to Take Part in
Grand Finals on Evening of June 8
"They Have Made Their Way by the Way They
Are Made" Linked With Schiller Line—Ex-
hibit at Convention
The Schiller Piano Co., of Oregon, 111., has
adopted as a new slogan, "They Have Made
Their Way by the Way They Are Made," as a
fitting expression of the Schiller instrument and
organization.
The slogan, in a measure, was adopted be-
cause it is a true testimonial to the Schiller
piano, for more than 75,000 Schiller pianos
"Have Made Their Way" into homes, schools
and institutions throughout this country and
abroad.
It is interesting to note that the slogan was
coined by a member of the music trade and
not of the Schiller organization. Edgar B.
Jones, president of the Schiller Piano Co., while
trying to find a slogan, was talking one day
to another member of the trade and in the
discussion the other part suggested the phrase
which will be used in all the Schiller Co. ad-
vertising.
"The Way They Are Made" part of the
slogan will be exhibited at the Schiller display
in Rooms S46A-548A-550A at the Stevens Hotel
during the convention, where the entire Schiller
line, including grands, reproducing grands, up-
right player-pianos and new period models will
be shown.
way of orders from the hundreds of old friends
among the dealers, and our selling plans are
sure to meet with the approval of the dealer as
we work with him and are helpful in every way."
Phil T. Starck
definite orders to the P. A. Starck Piano Co.
Discussing the situation with The Review Mr.
Brinkerhoff said: "I have been highly gratified
with the results already secured in our whole-
sale department and we are preparing for a
great enlargement of these activities. Now we
are going to show the dealers throughout the
country some instruments which we are cer-
tain will meet with great favor, and we have a
CHICAGO, III., May 31.—In preparation for the
grand finals of the Annual Greater Chicago
Children's Piano-Playing Tournament, which
will be staged on Wednesday evening, June 8,
in the grand ballroom of the Hotel Stevens, a
series of semi-finals are being held at Kimball
Hall.
The first of these was held Saturday evening
at 8 o'clock, when eighteen boys and girls in
the third division competed for a place in the
finals. Ten winners were selected and each of
them awarded a diamond medal.
The semi-final contest for those in the first
division was held Sunday afternoon at 2 o'clock
in Kimball Hall. Thirty-two contestants took
part and ten winners were selected. Each re-
ceived a diamond medal. The semi-finals for
those in the second division are to be held
to-morrow night and the thirty semi-final win-
ners will demonstrate, on June 8, the musical
talent that Chicago has discovered by the An-
nual Greater Chicago Children's Piano-Playing
Tournament.
All contestants in the grand finals will play
the same two selections that won them honors
in preliminary and district contests. Contest-
ants in the first division will be given three
minutes in which to play their two selections;
those in the second classification will be given
four minutes; while those entered in the third
division will be given five minutes each.
' Accommodations are now being made to seat
5,000 spectators, including many convention
visitors, in the grand ballroom of the Stevens,
the largest hotel in the world, to hear the grand
finals.
Chicago Better Business
Bureau Reports on Work
Has Been Successful in Checking Much Musical
Advertising That Is Held to Be Misleading
CHICAGO, III., May 31.—In pointing out the
errors of misleading musical instrument adver-
tising, the Chicago Better Business Bureau
emphasizes that the customer should not be
encouraged to expect a specific make of piano,
talking machine or radio, at a certain price,
and then be disappointed.
The Bureau has issued a bulletin to the local
trade giving a resume of musical instrument
advertising and pointing out certain specific
cases that represent the nature of the work
that the Bureau has been doing in connection
with the music trade. These cases are typical
of the more common types of inaccuracies found
in the advertising and the bulletin has been
Will T. Brinkerhoff
corps of traveling salesmen covering definite issued as an aid to other advertisers to detect
territory. Some of these are already out in the mistakes which may be occurring now in their
copy.
field at work and more are to be added.
Attention has also been given to window
"In our exhibit at the Stevens Hotel during
the convention, we will show five new instru- signs and displays, for it has been found that
ments. These include Jthe Louis XV grand, there is a tendency in some instances to use
two straight uprights and two player uprights, cards in window displays which give the im-
one four feet five inches and the other four feet pression to the prospective customer on the
eight inches. There are other new styles in street that a certain instrument has been re-
work which will not be finished in time for duced to the price appearing on the card, when,
the convention, but we will soon have a line of in fact, the amount on the card is merely the
instruments which I believe to be of extraor- amount of the reduction.