Music Trade Review

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THE
REVIEW
J1UJIC TIRADE
VOL.
LXXXIV. No. 22 Published Every Satirday. Edward Lyman Bill, Inc., 420 Lexington Ave., New York, N.Y., May 28,1927
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National Music Industries Convention
Annual Meetings of the Music Industries Chamber of Commerce and Di-
visional Unit Associations to Be Held in Chicago, at the Hotel Stevens,
During the Week of June 5 to June 9 — Resume of the Program
T
but by those in other divisions of the industry, who now face, or
HE National Music Industries Convention to be held at the
expect to face, the problem of creating a market for the future.
Hotel Stevens, Chicago, during the week of June 5, may be
termed with a great degree of truth a milestone in a national
The progress of this movement cannot be judged too hastily
"Children's Crusade"—not the pitiable slaughter of innocents associ-
when it comes up for trial at the convention.
Although the idea
ated with the historic event of the Middle Ages, but a crusade of
was endorsed approximately a year ago in New York City, allow-
helpfulness, with a
ances must be made
spirit to bring the
for the period of
children of the nation
time spent in whip-
out of the darkness
ping the plan into
into the light so far
shape, in agreeing
as music is concerned.
upon the proper
In short, practically
method of raising the
all of the activities
necessary funds, in
scheduled f o r t h e
collecting those funds,
Chicago meetings, be-
and finally in actually
y o n d ' t h e routine
launching the cam-
business of the asso-
paign. The prospects
ciations, will have to
are that those who are
do directly or indi-
really interested in
rectly with the in-
the future of the
struction of children
piano will hear with
in playing musical
considerable surprise
instruments—not the
what has really been
piano alone, but in-
done within the few
s t r u m ents of all
months t h a t t h e
types. Never before
actual work has been
in trade history has
carried on.
the progress of any
This m o v e m ent
great movement been
has developed into a
so rapid within the
campaign to promote
single period of one
child interest, or at
year between conven-
least the interest of
tions. What was re-
grown-ups t h r o u gh
g a r d e d l a s t year
the medium of the
The New Hotel Stevens, Convention Headquarters, Chicago
largely in the sense
child. In the national
of a fad or a dream has since been recognized as an established
medium for the development of future business.
Sales Promotion Campaign
Of outstanding importance, of course, will be the report of the
progress of the Sales Promotion Campaign of the National Piano
Manufacturers' Association, for so far as the trade is concerned
this movement has been revolutionary, and its accomplishments
thus far will be regarded with great interest, not only by piano men,
advertising and the local tie-up advertising this point has been
stressed and in the endorsement of piano-playing contests and group
piano instruction in the schools and elsewhere the appeal to, and
through, the child is strongly evident.
The children's movement is one in which the industry stands
united even though there may be some divergent opinions as to the
particular channels through which the work can be carried on. The
Music Industries Chamber of Commerce, the Manufacturers' Com-
mittee and the National Association of Music Merchants are all