Music Trade Review
Issue: 1927 Vol. 84 N. 21 - Page 7
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MAY 21, 1927
The Music Trade Review
Northern California Ass'n Scores
Victory in Amending State Tax Bill
Succeeds in Removing Effect on Instalment Sales in Legislation Now Pending—Fred
R. Sherman to Attend Aeolian Hall Opening In New York
O A N FRANCISCO, CAL., May 12.—Members
^ of the Music Trades Association of North-
ern California have just received some more
communications from Shirley Walker, the presi-
dent. These frequently recurring letters al-
ways treat of matters of great importance to
the trade and do much to keep the interest of
members pepped up. The president's letter to
"The Music Trade of Northern California" is
dated May 7 and states, among other things,
that May 19 is the date of the next dinner
meeting. The speaker of the evening will be B.
J. Williams, director of sales of the Paraffine
Companies. Mr. Williams has trained and di-
rected salesmen for many years and he "knows
his stuff." He will give a talk on "Common
Sense in Selling" which will be worth hearing
by every salesman and every store owner.
Enclosed in the letter is a terse, two-page
statement regarding California personal prop-
erty tax revision, headed by the statement:
"This concerns your open accounts and also
has an important reference to your instalment
' sales accounts."
"The United States Supreme Court recently
issued a decision whereby California would lose
several million dollars of revenue unless the 7
per cent law on solvent credits was amended to
put the tax on solvent credits on the same basis
as the 1.45 rate on national banks.
"Assembly Bill No. 1265 was therefore intro-
duced in the Legislature April 5 by the Ad-
ministration forces.
"It passed the Assembly April 7 and was sent
to the Senate.
"It came to public notice on that date.
"The Governor announced that he would sign
it after it had passed the Senate.
"The inclusion of the merchants in the opera-
tion of this law was entirely accidental. Never-
theless, the terms of the bill worked a tre-
mendous hardship on the merchants doing an
instalment sales business, threatening to multi-
ply the tax on their solvent credits (open ac-
counts and instalment sale contracts) over five
times."
The statement goes on to show how the Music
Trades Association of Northern California an-
swered the general call from the California Re-
tail Council and how, as the result of much
effort, two amendments were added to the
measure to "draw the teeth," as far as the music
merchants were concerned.
Had the legislation, as originally drawn, gone
on the statute books, it would have cost music
merchants thousands of dollars. "This is a con-
crete illustration of the value of Association
work—of what an Association can do in an
emergency."
Another interesting enclosure is a printed
suggestion for handling the phonograph trade-
in problem. It is the report of the Committee
appointed some time ago to consider the prob-
lem. The Committee's report was adopted at
the dinner meeting of the Association on April
19, and it has been printed and sent out "merely
as a suggestion."
Period Pianos and June Brides
{•?. -The Wiley B. Allen Co. has a very interesting
Jtfne bride window, with a life-sized bride,
dressed in the latest style and standing beneath
what looks like stained-glass windows through
which a flood of colored light pours on her.
Shown with the bride are a Ludwig Dainty
Grand and two of the latest models of period
baby grands. One is a Kingsbury, Jacobean
Style, made by the Cable Co. of Chicago and
the other is a Haines Bros. Baby Grand piano,
in the Louis XV style.
Over 500 Sherman, Clay & Co. employes and
their friends attended the annual picnic of the
Sherman, Clay & Co.'s Employes' Association,
held at Paradise Cove, Marin County, May 8.
Luncheon, games, dancing, etc., occupied all the
hours of a perfect day. The O'Connor kids,
those of W. J. O'Connor, won a large share of
the prizes for games; Miss Delano, daughter of
E. J. Delano, won the beauty prize in the bath-
ing girls' contest, for there was Bay swimming.
A special challenge race for a Steinway grand,
donated by Harald Pracht, was competed for by
Fred J. Sherman and Ed. P. Little. It resulted
in a dead heat and it is hoped that the tie will
be run off during the Western Music Trades
Convention. The picnic committee presided at
the games.
A birthday party was given yesterday by
Sherman, Clay & Co. to mark the entrance of
Paul Pahnke to the ranks of the Twenty-Five
Liverpool
Successful With Gulbransen
Smith & Phillips Music Co. Placing That In-
strument With Prominent Teachers and
Pianists—Complete Remodeling of Store
EAST LIVERPOOL, O., May 16.—The Smith &
Phillips Music Co., the well-known music house
of this city which recently celebrated its 57th
anniversary, carries a complete stock of Gul-
bransen pianos and not long ago completed the
remodeling of its store to provide a most at-
tractive setting for those and other instru-
Years Club. P. T. Clay presided and Pahnke rode
the goat bravely. Pahnke joined the organization
twenty-five years ago as a drayman. He has
kept up with the times and now drives one of
the big trucks of the firm. All the members
within reach were at the luncheon, and those in
the Northwest sent telegrams of congratulation
to the guest of honor.
Cantor Selected the Baldwin Piano
Eddie Cantor, making a series of special ap-
pearances at the Orpheum this week, selected
the Baldwin piano for his act, which is attract-
ing considerable attention here.
Will Attend Aeolian Hall Opening
Fred R. Sherman, vice-president of Sherman,
Clay & Co., and Howard Dumont, of the retail
piano department of the firm here, will attend
the opening of Aeolian Hall, June 1, and will
then proceed to Chicago for the National Con-
vention.
L. F. Goelzlin, proprietor of the Pacific Music
Co., Coast distributor for the Welte Mignon
(Licensee) reproducing rolls, is experiencing a
very big demand for the roll of "The Doll
Dance."
Atlantic Ocean to Argentina in the aeroplane,
"Santa Maria." At Roosevelt Dam, Arizona,
his plane was accidently burned, thus interrupt-
ing his flight. While Italy started prepara-
tions to send a new plane, De Pinedo went to
Washington, D. C, where he was received by
President Coolidge. He then came to New York
to await the arrival of his new plane, and was
welcomed by Mayor Walker and the Italian
Fascisti Society.
During his two weeks' stay in New York,
the Columbia Phonograph Co. took the oppor-
tunity to have him record "A Message to the
Italian People of America," in which he gives
the greetings and best wishes of Benito Mus-
1
Smith & Phillips Store and Miss Elizabeth Hamill
ments, a special room for grands being a fea- solini. He urges the Italians in America to
ture of the new arrangement.
work in perfect accord with the people of the
The company has been successful not only in country in which they live, aftd to join with
building up a good sales volume generally, but Benito Mussolini to achieve th£ great g&G& of
in placing Gulbransen grands with teachers and reconstructing their Fatherland.
pianists of local prominence, among them Miss
Elizabeth Hamill, a local teacher and .concert
pianist, who has installed a Gulbransen Grand in
her studio. The accompanying illustration
shows Miss Hamill at her Gulbransen and the
CANTON, O., May 16.—A diminutive grand piano
new Smith & Phillips store.
made in 1763 is attracting much interest here
this week in the display window of the Al-
ford and Frayar Piano Co. The piano, although
164 years old, gives forth as much tinkling
music as it ever did. Made by Johanna
Zumpe, in Hamburg, Germany, the piano was
Noted Italian Airman Records Stirring Message brought to America in 1825 by Rev. Daniel
to the Italian People of America as Musso- Krantz and is now the property of E. R.
Laughead, of the Wurlitzer Piano Co. The
lini's Representative
quaint little instrument is in excellent condi-
Colonel Francesco De Pinedo, the famous tion. The natural keys are of black and the
Italian aviator who made a world record, has sharps of white. The piano has been placed in
just made a record for the Columbia Phono- the Alford Fryar window beside the newest
1927 Wurlitzer and it is in interesting contrast
graph Co.
to
the present-day piano.
Starting from Rome, De Pinedo crossed the
Old Piano Interests
Francesco De Pinedo Makes
Record for Columbia
MAY 21, 1927
The Music Trade Review
Northern California Ass'n Scores
Victory in Amending State Tax Bill
Succeeds in Removing Effect on Instalment Sales in Legislation Now Pending—Fred
R. Sherman to Attend Aeolian Hall Opening In New York
O A N FRANCISCO, CAL., May 12.—Members
^ of the Music Trades Association of North-
ern California have just received some more
communications from Shirley Walker, the presi-
dent. These frequently recurring letters al-
ways treat of matters of great importance to
the trade and do much to keep the interest of
members pepped up. The president's letter to
"The Music Trade of Northern California" is
dated May 7 and states, among other things,
that May 19 is the date of the next dinner
meeting. The speaker of the evening will be B.
J. Williams, director of sales of the Paraffine
Companies. Mr. Williams has trained and di-
rected salesmen for many years and he "knows
his stuff." He will give a talk on "Common
Sense in Selling" which will be worth hearing
by every salesman and every store owner.
Enclosed in the letter is a terse, two-page
statement regarding California personal prop-
erty tax revision, headed by the statement:
"This concerns your open accounts and also
has an important reference to your instalment
' sales accounts."
"The United States Supreme Court recently
issued a decision whereby California would lose
several million dollars of revenue unless the 7
per cent law on solvent credits was amended to
put the tax on solvent credits on the same basis
as the 1.45 rate on national banks.
"Assembly Bill No. 1265 was therefore intro-
duced in the Legislature April 5 by the Ad-
ministration forces.
"It passed the Assembly April 7 and was sent
to the Senate.
"It came to public notice on that date.
"The Governor announced that he would sign
it after it had passed the Senate.
"The inclusion of the merchants in the opera-
tion of this law was entirely accidental. Never-
theless, the terms of the bill worked a tre-
mendous hardship on the merchants doing an
instalment sales business, threatening to multi-
ply the tax on their solvent credits (open ac-
counts and instalment sale contracts) over five
times."
The statement goes on to show how the Music
Trades Association of Northern California an-
swered the general call from the California Re-
tail Council and how, as the result of much
effort, two amendments were added to the
measure to "draw the teeth," as far as the music
merchants were concerned.
Had the legislation, as originally drawn, gone
on the statute books, it would have cost music
merchants thousands of dollars. "This is a con-
crete illustration of the value of Association
work—of what an Association can do in an
emergency."
Another interesting enclosure is a printed
suggestion for handling the phonograph trade-
in problem. It is the report of the Committee
appointed some time ago to consider the prob-
lem. The Committee's report was adopted at
the dinner meeting of the Association on April
19, and it has been printed and sent out "merely
as a suggestion."
Period Pianos and June Brides
{•?. -The Wiley B. Allen Co. has a very interesting
Jtfne bride window, with a life-sized bride,
dressed in the latest style and standing beneath
what looks like stained-glass windows through
which a flood of colored light pours on her.
Shown with the bride are a Ludwig Dainty
Grand and two of the latest models of period
baby grands. One is a Kingsbury, Jacobean
Style, made by the Cable Co. of Chicago and
the other is a Haines Bros. Baby Grand piano,
in the Louis XV style.
Over 500 Sherman, Clay & Co. employes and
their friends attended the annual picnic of the
Sherman, Clay & Co.'s Employes' Association,
held at Paradise Cove, Marin County, May 8.
Luncheon, games, dancing, etc., occupied all the
hours of a perfect day. The O'Connor kids,
those of W. J. O'Connor, won a large share of
the prizes for games; Miss Delano, daughter of
E. J. Delano, won the beauty prize in the bath-
ing girls' contest, for there was Bay swimming.
A special challenge race for a Steinway grand,
donated by Harald Pracht, was competed for by
Fred J. Sherman and Ed. P. Little. It resulted
in a dead heat and it is hoped that the tie will
be run off during the Western Music Trades
Convention. The picnic committee presided at
the games.
A birthday party was given yesterday by
Sherman, Clay & Co. to mark the entrance of
Paul Pahnke to the ranks of the Twenty-Five
Liverpool
Successful With Gulbransen
Smith & Phillips Music Co. Placing That In-
strument With Prominent Teachers and
Pianists—Complete Remodeling of Store
EAST LIVERPOOL, O., May 16.—The Smith &
Phillips Music Co., the well-known music house
of this city which recently celebrated its 57th
anniversary, carries a complete stock of Gul-
bransen pianos and not long ago completed the
remodeling of its store to provide a most at-
tractive setting for those and other instru-
Years Club. P. T. Clay presided and Pahnke rode
the goat bravely. Pahnke joined the organization
twenty-five years ago as a drayman. He has
kept up with the times and now drives one of
the big trucks of the firm. All the members
within reach were at the luncheon, and those in
the Northwest sent telegrams of congratulation
to the guest of honor.
Cantor Selected the Baldwin Piano
Eddie Cantor, making a series of special ap-
pearances at the Orpheum this week, selected
the Baldwin piano for his act, which is attract-
ing considerable attention here.
Will Attend Aeolian Hall Opening
Fred R. Sherman, vice-president of Sherman,
Clay & Co., and Howard Dumont, of the retail
piano department of the firm here, will attend
the opening of Aeolian Hall, June 1, and will
then proceed to Chicago for the National Con-
vention.
L. F. Goelzlin, proprietor of the Pacific Music
Co., Coast distributor for the Welte Mignon
(Licensee) reproducing rolls, is experiencing a
very big demand for the roll of "The Doll
Dance."
Atlantic Ocean to Argentina in the aeroplane,
"Santa Maria." At Roosevelt Dam, Arizona,
his plane was accidently burned, thus interrupt-
ing his flight. While Italy started prepara-
tions to send a new plane, De Pinedo went to
Washington, D. C, where he was received by
President Coolidge. He then came to New York
to await the arrival of his new plane, and was
welcomed by Mayor Walker and the Italian
Fascisti Society.
During his two weeks' stay in New York,
the Columbia Phonograph Co. took the oppor-
tunity to have him record "A Message to the
Italian People of America," in which he gives
the greetings and best wishes of Benito Mus-
1
Smith & Phillips Store and Miss Elizabeth Hamill
ments, a special room for grands being a fea- solini. He urges the Italians in America to
ture of the new arrangement.
work in perfect accord with the people of the
The company has been successful not only in country in which they live, aftd to join with
building up a good sales volume generally, but Benito Mussolini to achieve th£ great g&G& of
in placing Gulbransen grands with teachers and reconstructing their Fatherland.
pianists of local prominence, among them Miss
Elizabeth Hamill, a local teacher and .concert
pianist, who has installed a Gulbransen Grand in
her studio. The accompanying illustration
shows Miss Hamill at her Gulbransen and the
CANTON, O., May 16.—A diminutive grand piano
new Smith & Phillips store.
made in 1763 is attracting much interest here
this week in the display window of the Al-
ford and Frayar Piano Co. The piano, although
164 years old, gives forth as much tinkling
music as it ever did. Made by Johanna
Zumpe, in Hamburg, Germany, the piano was
Noted Italian Airman Records Stirring Message brought to America in 1825 by Rev. Daniel
to the Italian People of America as Musso- Krantz and is now the property of E. R.
Laughead, of the Wurlitzer Piano Co. The
lini's Representative
quaint little instrument is in excellent condi-
Colonel Francesco De Pinedo, the famous tion. The natural keys are of black and the
Italian aviator who made a world record, has sharps of white. The piano has been placed in
just made a record for the Columbia Phono- the Alford Fryar window beside the newest
1927 Wurlitzer and it is in interesting contrast
graph Co.
to
the present-day piano.
Starting from Rome, De Pinedo crossed the
Old Piano Interests
Francesco De Pinedo Makes
Record for Columbia
Future scanning projects are planned by the International Arcade Museum Library (IAML).