Music Trade Review
Issue: 1927 Vol. 84 N. 20-SECTION-2 - Page 3
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
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m l e c t i o n
' Conducted by ^ ^ "* w £
T.W.BRESNAH«N^^ ^
r 7»
Published by The Music Trade Review, 420 Lexington Avenue, New York
Chicago Convention
June 6 to 9
Band Instrument Makers, Musi-
cal Merchandise Makers, and In-
strument and Accessories Meet
XHIBITS by almost every important mem-
ber of the musical merchandise industry
will feature the annual convention of the
music industry at the Hotel Stevens, Chicago,
the week of June 6, and a large attendance
is already assured. Preliminary reservations
at the Stevens indicate that the attendance of
dealers and buyers will be greater than ever
before in the history of music trade conven-
tions, the general trade sentiment being that
musical merchandise buying for the year will
get under way during this time.
The high points of the convention from a
musical merchandise aspect will be the annual
meetings of the several Associations and the
entertainment to be given the visiting members
of the industry by the Chicago trade. This
affair is in the nature of a surprise, and details
are lacking. The details are in the hands of
a special committee of the Chicago Association.
That the 1927 meeting is to be a business
convention is being emphasized on all sides.
Executives of the various concerns in the East
and in the West report that they are planning
elaborate exhibits, and will devote much time
to serious and practical discussions of the prob-
lems of the trade.
. Among the Associations that will hold annual
meetings at this time are the National Band
Instrument Manufacturers' Association, the Na-
tional Musical Merchandise Association and
the National Association of Musical Instrument
and Accessories' Manufacturers.
The band instrument body will be called to
order by its president, Carl D. Greenleaf, head
of C. G. Conn, Ltd., Elkhart, Ind., and expects
a 100 per cent attendance of members, nearly
all of whom are located near Chicago. Under
the direction of Mr. Greenleaf this body has
become one of the most efficient organizations
in the business world, and a great number of
progressive measures have been carried out in
the short time it has been in existence. Its
ambitious program for the reform of trade
E
abuses a n d t h e
d e v e l o p ment of
t h e market f o r
b a n d instruments
has given great
impetus to the sale
of this product and
the s p r e a d of
music.
The
Musical
Merchandise Asso-
ciation is another body which has operated for
several years under the same head. William J.
Haussler, of C. Bruno & Son, Inc., New York,
whose perennial election comes as an appre-
ciation of his able leadership and his untiring
efforts on behalf of trade activities. Mr.
Haussler has been fighting a single-handed job
to put through certain tariff measures, which
vitally affect the entire trade, and his report on
these activities will stir up a much to be de-
sired interest in them.
The Instrument & Accessories Makers have
the newest Association in the trade, but one of
the most active, for it meets several times a
year. At its March meeting in Buffalo prelimi-
nary action was taken on several measures to
be brought up at the convention, particularly
the exploitation of a slogan for the industrj,
standardization of instruments, and a campaign
of dealer helps in the exploitation of music.
Walter Gotsch, of the Walter M. Gotsch Co.,
is president of this Association, and his stimu-
lating personality has brought about a spirit
of co-operation among the committees and
members that is making for tangible achieve-
ment.
Another interesting feature of the convention
will be the musical instrument demonstrations
given informally at the exhibit rooms of the
various companies by experts representing the
manufacturers and crack professionals who use
the instruments. In past years these have al-
ways been one of the most attractive things
about the convention, and according to the ex-
hibitors' plans, the demonstrations will be bet-
ter than ever this year.
In addition to giving a banquet for visiting
dealers, jobbers and manufacturers of musical
merchandise to the national conventions on
Tuesday evening, June 7, at the Hotel Stevens,
the Association of Musical Merchandise Manu-
facturers will also act as hosts at a get-together
luncheon for visiting manufacturers on Tuesday
noon of the same date.
Plans for the programs for these two events
were discussed at a meeting of the local Asso-
ciation of Musical Merchandise Manufacturers,
held at the Auditorium Hotel, Thursday
evening, April 7.
Although it was emphasized that business
would be a marked feature of the convention
this year it was decided to hold a luncheon
on Tuesday noon for the visiting manufac-
turers. The luncheon will start promptly at
12:30 p. m. and continue until 2 p. m., with a
short but interesting program. F. R. Johnson,
of the Globe Music Co.; J. Krause, of the
Harmony Co., and C. G. Bjorkman, of Armour
& Co., were appointed a committee to take
care of the arrangements.
The local jobbers of musical merchandise
have joined the manufacturers in arranging for
the banquet in the evening. Wm. F. Ludwig,
of Ludwig & Ludwig, as chairman of the en-
tertainment committee for this affair, has
{Continued on page 18)
Ener qhandisf
m l e c t i o n
' Conducted by ^ ^ "* w £
T.W.BRESNAH«N^^ ^
r 7»
Published by The Music Trade Review, 420 Lexington Avenue, New York
Chicago Convention
June 6 to 9
Band Instrument Makers, Musi-
cal Merchandise Makers, and In-
strument and Accessories Meet
XHIBITS by almost every important mem-
ber of the musical merchandise industry
will feature the annual convention of the
music industry at the Hotel Stevens, Chicago,
the week of June 6, and a large attendance
is already assured. Preliminary reservations
at the Stevens indicate that the attendance of
dealers and buyers will be greater than ever
before in the history of music trade conven-
tions, the general trade sentiment being that
musical merchandise buying for the year will
get under way during this time.
The high points of the convention from a
musical merchandise aspect will be the annual
meetings of the several Associations and the
entertainment to be given the visiting members
of the industry by the Chicago trade. This
affair is in the nature of a surprise, and details
are lacking. The details are in the hands of
a special committee of the Chicago Association.
That the 1927 meeting is to be a business
convention is being emphasized on all sides.
Executives of the various concerns in the East
and in the West report that they are planning
elaborate exhibits, and will devote much time
to serious and practical discussions of the prob-
lems of the trade.
. Among the Associations that will hold annual
meetings at this time are the National Band
Instrument Manufacturers' Association, the Na-
tional Musical Merchandise Association and
the National Association of Musical Instrument
and Accessories' Manufacturers.
The band instrument body will be called to
order by its president, Carl D. Greenleaf, head
of C. G. Conn, Ltd., Elkhart, Ind., and expects
a 100 per cent attendance of members, nearly
all of whom are located near Chicago. Under
the direction of Mr. Greenleaf this body has
become one of the most efficient organizations
in the business world, and a great number of
progressive measures have been carried out in
the short time it has been in existence. Its
ambitious program for the reform of trade
E
abuses a n d t h e
d e v e l o p ment of
t h e market f o r
b a n d instruments
has given great
impetus to the sale
of this product and
the s p r e a d of
music.
The
Musical
Merchandise Asso-
ciation is another body which has operated for
several years under the same head. William J.
Haussler, of C. Bruno & Son, Inc., New York,
whose perennial election comes as an appre-
ciation of his able leadership and his untiring
efforts on behalf of trade activities. Mr.
Haussler has been fighting a single-handed job
to put through certain tariff measures, which
vitally affect the entire trade, and his report on
these activities will stir up a much to be de-
sired interest in them.
The Instrument & Accessories Makers have
the newest Association in the trade, but one of
the most active, for it meets several times a
year. At its March meeting in Buffalo prelimi-
nary action was taken on several measures to
be brought up at the convention, particularly
the exploitation of a slogan for the industrj,
standardization of instruments, and a campaign
of dealer helps in the exploitation of music.
Walter Gotsch, of the Walter M. Gotsch Co.,
is president of this Association, and his stimu-
lating personality has brought about a spirit
of co-operation among the committees and
members that is making for tangible achieve-
ment.
Another interesting feature of the convention
will be the musical instrument demonstrations
given informally at the exhibit rooms of the
various companies by experts representing the
manufacturers and crack professionals who use
the instruments. In past years these have al-
ways been one of the most attractive things
about the convention, and according to the ex-
hibitors' plans, the demonstrations will be bet-
ter than ever this year.
In addition to giving a banquet for visiting
dealers, jobbers and manufacturers of musical
merchandise to the national conventions on
Tuesday evening, June 7, at the Hotel Stevens,
the Association of Musical Merchandise Manu-
facturers will also act as hosts at a get-together
luncheon for visiting manufacturers on Tuesday
noon of the same date.
Plans for the programs for these two events
were discussed at a meeting of the local Asso-
ciation of Musical Merchandise Manufacturers,
held at the Auditorium Hotel, Thursday
evening, April 7.
Although it was emphasized that business
would be a marked feature of the convention
this year it was decided to hold a luncheon
on Tuesday noon for the visiting manufac-
turers. The luncheon will start promptly at
12:30 p. m. and continue until 2 p. m., with a
short but interesting program. F. R. Johnson,
of the Globe Music Co.; J. Krause, of the
Harmony Co., and C. G. Bjorkman, of Armour
& Co., were appointed a committee to take
care of the arrangements.
The local jobbers of musical merchandise
have joined the manufacturers in arranging for
the banquet in the evening. Wm. F. Ludwig,
of Ludwig & Ludwig, as chairman of the en-
tertainment committee for this affair, has
{Continued on page 18)
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