Music Trade Review
Issue: 1927 Vol. 84 N. 20-SECTION-1 - Page 34
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
34
The Music Trade Review
Increased Prices on Orchestrations
Bringing Greater Profits to the Dealer
Discontinuance of Free Distribution to Great Extent by the Publishers Has Led to
the Establishment of a New and Profitable Field for the Dealer
Q O M E years back orchestrations of popular
^ songs were generally ^iven U< orchestra
leaders gratis. However, with the advent of
the modern dance and great increase in the
number of orchestras and other musical com-
binations, the expense of these free issues
became too heavy and charging a nominal price
lor orchestrations became the vogue. During
the past few seasons the sale of orchestrations,
due to the large number of orchestras in every
locality of the country, has produced added
revenue for the publisher and the retailer.
The retail price has steadily risen on orches-
trations. At the start it was generally around
25 cents, but this was quickly advanced to 35
cents retail. More recently, however, many
publishers have increased the list price of or-
chestrations to 50 cents, and this is a welcome
change to the music merchants of the country.
Formerly only a few dealers carried a fair
representation of popular orchestrations. This
was due to the small demand for them and
the small profit that was available for the mer-
chant at the earlier prices. At the 50-cent list
price a fair profit is given the retailer, and,
while there has been an ever-increasing list
of dealers handling orchestrations, the new
figures will remove all former obstacles for
practically all music merchants.
Besides the profit from the sale of orches-
trations, which is now considered fair, the
retailer finds an added value in handling them.
Most music merchants have much stock that
appeals to musicians in the way of musical
instruments and small goods. The sale of
orchestrations, therefore, makes possible luring
into such music stores a larger clientele, which
not only buys orchestrations but can be shown
other merchandise.
Thus the merchant finds the sale of orches-
trations not only brings added revenue, but
swells the volume of business in other direc-
tions. From the popular publishers' standpoint,
the new list prices will undoubtedly result in
a larger and wider sale of all popular issues.
The retailer under them is enabled to give
the publisher his greatest co-operation.
Besides the sale of orchestrations this newer
method of distribution results in giving the
publisher much data regarding the possibilities
and the progress of his issues. From the sale
of orchestrations in each locality, the publisher
is enabled to judge just how each of his num-
bers is advancing in public interest in specific
territory. He is able to see whether his more
important numbers are receiving the proper
exploitation in various centers, and, where
necessary, he can enlarge his campaign.
We are the exclusive
distributors for
The World Famous
Catalog of
Rudy Wiedoeft
Saxophone Solos
also
The newly organized
Paul Whiteman
Publications, Inc.
New Witmark Ballad
Winning Steady Success
"Just an Ivy-Covered Shack" Likely to Be One
of Best Selling Numbers in Black and White
Edition
"Just an Ivy-Covered Shack," a ballad pub-
lished by M. Witmark & Sons a few months
ago, has steadily advanced in prominence. Its
sale each week has shown a healthy increase
and it is now considered one of the leading
numbers in the Witmark Black and White
catalog. "Just an Ivy-Covered Shack" is the
work of Morey Davidson and Carl Rupp. Mr.
Rupp, the composer, is well known in Cleve-
land, where he conducts his own orchestra.
This number, besides being played by numerous
orchestras, is featured by a number of concert
artists. It is a catchy little ballad, which wins
friends with every rendition.
Herb Brown Is Honored
Herb Brown, song writer, who has again
come into the public eye through his "Doll
Dance," published by Sherman, Clay & Co.,
San Francisco, was recently made a sergeant
of police in Beverly, Calif., the town in which
Will Rogers is mayor. "Doll Dance" is a
unique novelty number that has steadily growr
in favor and which, from present indications,
looks like one of the best offerings Sherman,
Clay & Co. have released in some seasons. This,
together with the song "Idolizing," are .being
exploited by the New York office of the pub-
lisher and through representatives in other sec-
tions.
Ponce Sisters on Tour
Ethel and Dorothea Ponce, daughters of Phil
Ponce, head of Phil Ponce Publications, Inc.,
New York City, have just opened a five weeks'
engagement at the Balaban & Katz Theatres,
in Chicago. Later they are to play in many
other large Middle West cities. Among the
songs the Ponce sisters are singing are "Mem-
phis Jim" and "When I Look at That Mother
of Mine."
3 John Milton Hagen Selected
ROBBINS Music CORPORATION |J
799 Seventh Avenue. New York
The publishers find at the end of the year
that the aggregate revenue from the sale of
orchestrations is quite considerable, where for-
merly these publications were all expense.
Through his branch offices and representatives
the publisher can allocate his publicity activ-
ities so as to bring the best results from all
sections of the country.
John Milton Hagen, formerly associated with
popular music publishing houses as publicity
manager, and writer of a number of popular
songs, has been selected by Kathleen Kirkwood
to write the song for the musical comedy, "Bare
Facts of 1927." This is the second edition of
the revue, the first having been successfully
produced last Summer at the Triangle Theatre,
Greenwich Village.
MAY 14, 1927
D. B. & H. Issues
Two New Books
Saxophone Folio and Tenor Banjo Book Con-
tain Firm's Most Popular Numbers
De Sylva, Brown & Henderson, Inc., has just
announced two new book publications, a saxo-
phone folio and a tenor banjo book. The saxo-
phone book is called "Saxopholio" and contains
the first fifteen songs issued by this new pub-
lishing firm, including such numbers as "It All
Depends on You," "So Blue," "South Wind," "1
Wonder How I Look When I'm Asleep" and
"Positively Absolutely." This folio contains
parts for alto, C melody and tenor saxophones,
arranged in a manner so they may be played as
solos, duets or trios in any combination. Each
number has a complete piano accompaniment.
The arrangements are by Al Moquin.
The tenor banjo folio has the same contents
as the "Saxopholio." The arrangements for the
tenor banjo were made by J. Kalani Peterson.
Mr. Peterson is a well-known arranger and spe-
cializes in the fretted instruments. He is the
author of "Peterson's Ukulele Method," pub-
lished by Irving Berlin, Inc. and "Peterson's
Hawaiian Guitar Method," published by Sher-
man, Clay & Co.
New D. B. & H. Songs
Among the new songs that have been added
to the catalog of DeSylva Brown & Henderson,
Inc., are "You Won't See Me If I See You,"
"Oh How I Love My Boatman" and "Carlotta."
DeSylva, Brown & Henderson have arranged an
exploitation campaign on these new issues. The
campaign will be on a national scale through
the branch offices and the trade representatives
of the company.
Bratton Go. Moves
The Bratton Music Co., Eureka, Kan., which
succeeded the Cannon Music Co. several years
ago, has removed from the Kraus Building, 709
North Main street, to new quarters at 310 North
Main street.
Charter Wisconsin Piano Go.
The Wisconsin Piano Co., Milwaukee, Wis.,
has been incorporated recently with a capital
stock of $20,000, consisting of 200 shares of
par $100. Charles Brussat, George E. Samson
and Cornelius D. Magnihan are the proprietors.
A heavy fire loss was suffered recently by the
Leyhe Piano Co. and Burt, Tyson & Schrimp,
piano repair house, located in the two-story
brick building at 907 Elm street.
BUY YOUR MUSIC FROM
BOSTON
Publishers
Oliver Ditson Company
BOSTON
NEW YORE
Anticipate and Supply Every Requirement of Music
Dealers
ROBERT TELLER SONS & D0RNER
Music Engravers and Printers
SEND MANUSCRIPT AND IDKA OF
TITLE FOR ESTIMATE
311 West 43rd Street
New York City
Jack Mills Has Son
Jack Mills, head of Jack Mills, Inc., is re-
ceiving the congratulations of his friends due to
the fact that he is the father of a baby boy who
has been named Martin J.
2 0 5 4 W.L7VKE ST CHICAGO. H T
34
The Music Trade Review
Increased Prices on Orchestrations
Bringing Greater Profits to the Dealer
Discontinuance of Free Distribution to Great Extent by the Publishers Has Led to
the Establishment of a New and Profitable Field for the Dealer
Q O M E years back orchestrations of popular
^ songs were generally ^iven U< orchestra
leaders gratis. However, with the advent of
the modern dance and great increase in the
number of orchestras and other musical com-
binations, the expense of these free issues
became too heavy and charging a nominal price
lor orchestrations became the vogue. During
the past few seasons the sale of orchestrations,
due to the large number of orchestras in every
locality of the country, has produced added
revenue for the publisher and the retailer.
The retail price has steadily risen on orches-
trations. At the start it was generally around
25 cents, but this was quickly advanced to 35
cents retail. More recently, however, many
publishers have increased the list price of or-
chestrations to 50 cents, and this is a welcome
change to the music merchants of the country.
Formerly only a few dealers carried a fair
representation of popular orchestrations. This
was due to the small demand for them and
the small profit that was available for the mer-
chant at the earlier prices. At the 50-cent list
price a fair profit is given the retailer, and,
while there has been an ever-increasing list
of dealers handling orchestrations, the new
figures will remove all former obstacles for
practically all music merchants.
Besides the profit from the sale of orches-
trations, which is now considered fair, the
retailer finds an added value in handling them.
Most music merchants have much stock that
appeals to musicians in the way of musical
instruments and small goods. The sale of
orchestrations, therefore, makes possible luring
into such music stores a larger clientele, which
not only buys orchestrations but can be shown
other merchandise.
Thus the merchant finds the sale of orches-
trations not only brings added revenue, but
swells the volume of business in other direc-
tions. From the popular publishers' standpoint,
the new list prices will undoubtedly result in
a larger and wider sale of all popular issues.
The retailer under them is enabled to give
the publisher his greatest co-operation.
Besides the sale of orchestrations this newer
method of distribution results in giving the
publisher much data regarding the possibilities
and the progress of his issues. From the sale
of orchestrations in each locality, the publisher
is enabled to judge just how each of his num-
bers is advancing in public interest in specific
territory. He is able to see whether his more
important numbers are receiving the proper
exploitation in various centers, and, where
necessary, he can enlarge his campaign.
We are the exclusive
distributors for
The World Famous
Catalog of
Rudy Wiedoeft
Saxophone Solos
also
The newly organized
Paul Whiteman
Publications, Inc.
New Witmark Ballad
Winning Steady Success
"Just an Ivy-Covered Shack" Likely to Be One
of Best Selling Numbers in Black and White
Edition
"Just an Ivy-Covered Shack," a ballad pub-
lished by M. Witmark & Sons a few months
ago, has steadily advanced in prominence. Its
sale each week has shown a healthy increase
and it is now considered one of the leading
numbers in the Witmark Black and White
catalog. "Just an Ivy-Covered Shack" is the
work of Morey Davidson and Carl Rupp. Mr.
Rupp, the composer, is well known in Cleve-
land, where he conducts his own orchestra.
This number, besides being played by numerous
orchestras, is featured by a number of concert
artists. It is a catchy little ballad, which wins
friends with every rendition.
Herb Brown Is Honored
Herb Brown, song writer, who has again
come into the public eye through his "Doll
Dance," published by Sherman, Clay & Co.,
San Francisco, was recently made a sergeant
of police in Beverly, Calif., the town in which
Will Rogers is mayor. "Doll Dance" is a
unique novelty number that has steadily growr
in favor and which, from present indications,
looks like one of the best offerings Sherman,
Clay & Co. have released in some seasons. This,
together with the song "Idolizing," are .being
exploited by the New York office of the pub-
lisher and through representatives in other sec-
tions.
Ponce Sisters on Tour
Ethel and Dorothea Ponce, daughters of Phil
Ponce, head of Phil Ponce Publications, Inc.,
New York City, have just opened a five weeks'
engagement at the Balaban & Katz Theatres,
in Chicago. Later they are to play in many
other large Middle West cities. Among the
songs the Ponce sisters are singing are "Mem-
phis Jim" and "When I Look at That Mother
of Mine."
3 John Milton Hagen Selected
ROBBINS Music CORPORATION |J
799 Seventh Avenue. New York
The publishers find at the end of the year
that the aggregate revenue from the sale of
orchestrations is quite considerable, where for-
merly these publications were all expense.
Through his branch offices and representatives
the publisher can allocate his publicity activ-
ities so as to bring the best results from all
sections of the country.
John Milton Hagen, formerly associated with
popular music publishing houses as publicity
manager, and writer of a number of popular
songs, has been selected by Kathleen Kirkwood
to write the song for the musical comedy, "Bare
Facts of 1927." This is the second edition of
the revue, the first having been successfully
produced last Summer at the Triangle Theatre,
Greenwich Village.
MAY 14, 1927
D. B. & H. Issues
Two New Books
Saxophone Folio and Tenor Banjo Book Con-
tain Firm's Most Popular Numbers
De Sylva, Brown & Henderson, Inc., has just
announced two new book publications, a saxo-
phone folio and a tenor banjo book. The saxo-
phone book is called "Saxopholio" and contains
the first fifteen songs issued by this new pub-
lishing firm, including such numbers as "It All
Depends on You," "So Blue," "South Wind," "1
Wonder How I Look When I'm Asleep" and
"Positively Absolutely." This folio contains
parts for alto, C melody and tenor saxophones,
arranged in a manner so they may be played as
solos, duets or trios in any combination. Each
number has a complete piano accompaniment.
The arrangements are by Al Moquin.
The tenor banjo folio has the same contents
as the "Saxopholio." The arrangements for the
tenor banjo were made by J. Kalani Peterson.
Mr. Peterson is a well-known arranger and spe-
cializes in the fretted instruments. He is the
author of "Peterson's Ukulele Method," pub-
lished by Irving Berlin, Inc. and "Peterson's
Hawaiian Guitar Method," published by Sher-
man, Clay & Co.
New D. B. & H. Songs
Among the new songs that have been added
to the catalog of DeSylva Brown & Henderson,
Inc., are "You Won't See Me If I See You,"
"Oh How I Love My Boatman" and "Carlotta."
DeSylva, Brown & Henderson have arranged an
exploitation campaign on these new issues. The
campaign will be on a national scale through
the branch offices and the trade representatives
of the company.
Bratton Go. Moves
The Bratton Music Co., Eureka, Kan., which
succeeded the Cannon Music Co. several years
ago, has removed from the Kraus Building, 709
North Main street, to new quarters at 310 North
Main street.
Charter Wisconsin Piano Go.
The Wisconsin Piano Co., Milwaukee, Wis.,
has been incorporated recently with a capital
stock of $20,000, consisting of 200 shares of
par $100. Charles Brussat, George E. Samson
and Cornelius D. Magnihan are the proprietors.
A heavy fire loss was suffered recently by the
Leyhe Piano Co. and Burt, Tyson & Schrimp,
piano repair house, located in the two-story
brick building at 907 Elm street.
BUY YOUR MUSIC FROM
BOSTON
Publishers
Oliver Ditson Company
BOSTON
NEW YORE
Anticipate and Supply Every Requirement of Music
Dealers
ROBERT TELLER SONS & D0RNER
Music Engravers and Printers
SEND MANUSCRIPT AND IDKA OF
TITLE FOR ESTIMATE
311 West 43rd Street
New York City
Jack Mills Has Son
Jack Mills, head of Jack Mills, Inc., is re-
ceiving the congratulations of his friends due to
the fact that he is the father of a baby boy who
has been named Martin J.
2 0 5 4 W.L7VKE ST CHICAGO. H T
Future scanning projects are planned by the International Arcade Museum Library (IAML).