Music Trade Review
Issue: 1927 Vol. 84 N. 2-SECTION-1 - Page 30
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
30
The Music Trade Review
JANUARY 8, 1927
New Century Edition
John McGormack Sings
"Dorothy Lee Display
National Ad Campaign
"The Far-Away Bells"
Contest" is Extended
\Century Music Publishing Co. Maps Out an
Extensive Campaign of Publicity for the New
Season
Popular Tenor Features That Chappell-Harms
Number in Victor Co. Radio Concert on New
Year's Night
Closing Date Advanced to February 1 in Con-
sideration for Those Dealers Who Were Pre-
vented from Participating By the Holidays
The Century Music Publishing Co., which, for
the past fifteen years has advertised its Cen-
tury Edition in maRazines of national circula-
tion, has arranged plans for its 1927 advertising
campaign.
The Century advertising campaign has been
enlarged each year, reaching new millions of
readers, and is supplemented by a series of sales
helps which adds materially to the hook-up
value of this publicity program.
Prior to closing the plans for the 1927 cam-
paign the Federal Advertising Agency, which
handles the Century advertising account, made
a thorough and intensive study of all of the
Century past campaigns. In conjunction with
this probe the agency representatives had many
talks with Century dealers with the result that
they were able to- bring to bear upon the com-
ing season's advertising program many sug-
gestions made by Century merchants.
Details of the magazines to be used, the num-
ber of readers obtained and the territory cov-
ered will shortly be announced.
Among the songs featured by John McCor-
mack in his Victor radio concert program on
New Year's night was a Chappell-Harms, Inc.,
number "The Far-Away Bells." This is a typi-
cal McCormack offering and it is understood
that he plans to program it frequently during
the present season. Doubtless also it will ap-
pear on one of the early lists of Victor releases.
"The Far-Away Bells" has indications of be-
ing one of the most successful numbers ever
issued by the Chappell-Harms organization. The
great interest shown in this offering by concert
artists demonstrates it to be a number of un-
usual caliber.
The "Dorothy Lee Display Contest," arranged
by the Sam Fox Publishing Co. of New York
and Cleveland, ()., has been extended until Feb-
ruary 1. Originally it was scheduled to close on
December 31 but because of the fact that many
music merchants were unable, due to holiday
activities, to take part, the Fox Co. following
many requests decided on the later date of
closure.
The "Dorothy Lee Display Contest" is on
three songs by this successful writer: "In the
Heart of the Hills," "Out of the Dusk to You"
and "One Fleeting Hour." The material for the
displays is furnished gratis by the Fox organiza-
tion and there are no special qualifications. The
judges are three members of the trade'press and
'here are numerous prizes with duplicates in
case of ties, etc. Shortly after the contest closes
decision will promptly be made as to the win-
Germany's Sheet Music
Exports Show Decrease
Germany's exportation of sheet music in the
first nine months of the current year (1926) is
13 per cent, below the corresponding movement
in 1925. The importation is likewise down—by
19 per cent. There was an increase in ex-
ports in 1925 compared with 1924, but this suc-
cess has not been maintained. The largest buy-
ers, this year, have been Holland, Austria,
Switzerland, Czecho-Slovakia, England, the
United States and Belgium.
International Music Show
An International Music Exposition will be
held at Geneva from May 21 to June 6, 1927. It
will consist of two sections, commercial and
historic. International artistic events will be
held during the course of the fair. A very large
cosmopolitan attendance is foreseen. Informa-
tion may be obtained from the Secretary of the
Committee, Rue du Rhone, Geneva, Switzer-
land.
BUY YOUR MUSIC FROM
BOSTON
Publisher$
Oliver Ditson Company
BOSTON
NEW YORK
Anticipate and Supply Every Requirement of Music
Dealers
James Kendis Offers
Number of New Songs
Popular Song Writer Has Been Unusually Ac-
tive This Season, and With Promising Re-
sults—New Numbers Showing Up Well
James Kendis, of the firm of Kendis-Brock-
man Music Co., Inc., and a pioneer song writer,
has returned to unusual activity in the writing
field this season. Among his new offerings are
"The Rose I Shall Always Remember," "Dream
of Bygone Days," "If You Love Helen as You
Say You Do" and "Leave It To Me." These
songs have already been tried out arid have
shown up well giving the Kendis-Brockman
organization four active numbers.
James Kendis is the writer of numerous past
successes including "I'm Forever Blowing
Bubbles," "Feather Your Nest," "I Know What
It Means to Be Lonesome" and the novelty,
"When It's Night Time in Italy It's Wednes-
day Over Here."
Incorporation papers have been filed recently
for William Waldman, Inc., New York, which
concern will engage in the sale of pianos and
radio with a capital stock of $10,000. The offi-
cers of the company arc W. and S. Waldman,
M. C. Kantrowitz.
Put this book
to work for you
SELLINC MUSICAL
MERCHANDISE
Robbins-Engel Plans
BY JAMES A. FREW
Robbins-Engel, Inc., announce the appoint-
ment of many trade representatives throughout
the country in addition to those who have, for
some time, been permanejgj^y connected with
the organization. Under Jhe new plans of the
company a campaign of expansion is being in-
augurated and it is proposed to greatly extend
the popular activities of the company. These
have, in recent months, received an added im-
petus due to the fact that the company has pub-
lished a series of outstanding successes and has
also been instrumental in contributing feature
numbers for this season's Earl Carroll's "Van-
ities" and "Greenwich Village Follies."
The only book published which shows music dealers
how to go about organizing • musical merchandise
department and how to run one at a profit.
It is written by a man who has used every method
he describe! in his own business and every one of
them made money for BUB. Put them t« work
for yourself.
Sent to you FREE
for five days
Test this book by reading it at our expense.
Fill out the inspection coupon and mail
it for our free five-day Inspection offer to
Music Trade Review, readers.
Mail This Coupon
Consult the Universal Want* Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
Edward Lymaa Bill. Is*..
3S3 MadlMi Avtau*, N w York City.
You may send me a copy of "Selling
Musical Merchandise" for which I here-
with remit $3.
MMJ»ia&Mmmmm2J^^^
CHAPPELL-HARMS, INC.
NUM
•tIMt
City
LATEST SUCCESSES
.State.
|
1
FOR YOU AND ME
COME BACK IN DREAMS
THE FAR-AWAY BELLS
I FOUND YOU AT LAST
THAT LITTLE WORLD IS MINE
ROBERT TELLER SONS & DORNER
POPULAR SUCCESSES
HMD MANUSCRIPT AND IDEA OF
TITLB IOB MTIMAT1
311 W«»t 43rd Str««t
Naw York City
Roses of Picardy
A Night of Love
World Is Waiting for the Sunrise
In the Garden of Tomorrow
Song of Songs
By My Fireside
A Little Love, A Little Kiss
185 MADISON AVENUE
^F&fiatftf^^
Music Engraver* and Printers
Brown Bird Singing
There's a Song in My Heart
I Look Into Your Garden
1 Heard You Singing
Bells of St. Mary's
Thank God for a Garden
Smile Thru Your Tears
O*WV PUBLISHER. OUR. REFERENCE
t^t *^> WRITE FOR PRICES ~~ •"->- •—
YORK CITY
l
2054W.LAKE ST. CHICAGO. ILL
30
The Music Trade Review
JANUARY 8, 1927
New Century Edition
John McGormack Sings
"Dorothy Lee Display
National Ad Campaign
"The Far-Away Bells"
Contest" is Extended
\Century Music Publishing Co. Maps Out an
Extensive Campaign of Publicity for the New
Season
Popular Tenor Features That Chappell-Harms
Number in Victor Co. Radio Concert on New
Year's Night
Closing Date Advanced to February 1 in Con-
sideration for Those Dealers Who Were Pre-
vented from Participating By the Holidays
The Century Music Publishing Co., which, for
the past fifteen years has advertised its Cen-
tury Edition in maRazines of national circula-
tion, has arranged plans for its 1927 advertising
campaign.
The Century advertising campaign has been
enlarged each year, reaching new millions of
readers, and is supplemented by a series of sales
helps which adds materially to the hook-up
value of this publicity program.
Prior to closing the plans for the 1927 cam-
paign the Federal Advertising Agency, which
handles the Century advertising account, made
a thorough and intensive study of all of the
Century past campaigns. In conjunction with
this probe the agency representatives had many
talks with Century dealers with the result that
they were able to- bring to bear upon the com-
ing season's advertising program many sug-
gestions made by Century merchants.
Details of the magazines to be used, the num-
ber of readers obtained and the territory cov-
ered will shortly be announced.
Among the songs featured by John McCor-
mack in his Victor radio concert program on
New Year's night was a Chappell-Harms, Inc.,
number "The Far-Away Bells." This is a typi-
cal McCormack offering and it is understood
that he plans to program it frequently during
the present season. Doubtless also it will ap-
pear on one of the early lists of Victor releases.
"The Far-Away Bells" has indications of be-
ing one of the most successful numbers ever
issued by the Chappell-Harms organization. The
great interest shown in this offering by concert
artists demonstrates it to be a number of un-
usual caliber.
The "Dorothy Lee Display Contest," arranged
by the Sam Fox Publishing Co. of New York
and Cleveland, ()., has been extended until Feb-
ruary 1. Originally it was scheduled to close on
December 31 but because of the fact that many
music merchants were unable, due to holiday
activities, to take part, the Fox Co. following
many requests decided on the later date of
closure.
The "Dorothy Lee Display Contest" is on
three songs by this successful writer: "In the
Heart of the Hills," "Out of the Dusk to You"
and "One Fleeting Hour." The material for the
displays is furnished gratis by the Fox organiza-
tion and there are no special qualifications. The
judges are three members of the trade'press and
'here are numerous prizes with duplicates in
case of ties, etc. Shortly after the contest closes
decision will promptly be made as to the win-
Germany's Sheet Music
Exports Show Decrease
Germany's exportation of sheet music in the
first nine months of the current year (1926) is
13 per cent, below the corresponding movement
in 1925. The importation is likewise down—by
19 per cent. There was an increase in ex-
ports in 1925 compared with 1924, but this suc-
cess has not been maintained. The largest buy-
ers, this year, have been Holland, Austria,
Switzerland, Czecho-Slovakia, England, the
United States and Belgium.
International Music Show
An International Music Exposition will be
held at Geneva from May 21 to June 6, 1927. It
will consist of two sections, commercial and
historic. International artistic events will be
held during the course of the fair. A very large
cosmopolitan attendance is foreseen. Informa-
tion may be obtained from the Secretary of the
Committee, Rue du Rhone, Geneva, Switzer-
land.
BUY YOUR MUSIC FROM
BOSTON
Publisher$
Oliver Ditson Company
BOSTON
NEW YORK
Anticipate and Supply Every Requirement of Music
Dealers
James Kendis Offers
Number of New Songs
Popular Song Writer Has Been Unusually Ac-
tive This Season, and With Promising Re-
sults—New Numbers Showing Up Well
James Kendis, of the firm of Kendis-Brock-
man Music Co., Inc., and a pioneer song writer,
has returned to unusual activity in the writing
field this season. Among his new offerings are
"The Rose I Shall Always Remember," "Dream
of Bygone Days," "If You Love Helen as You
Say You Do" and "Leave It To Me." These
songs have already been tried out arid have
shown up well giving the Kendis-Brockman
organization four active numbers.
James Kendis is the writer of numerous past
successes including "I'm Forever Blowing
Bubbles," "Feather Your Nest," "I Know What
It Means to Be Lonesome" and the novelty,
"When It's Night Time in Italy It's Wednes-
day Over Here."
Incorporation papers have been filed recently
for William Waldman, Inc., New York, which
concern will engage in the sale of pianos and
radio with a capital stock of $10,000. The offi-
cers of the company arc W. and S. Waldman,
M. C. Kantrowitz.
Put this book
to work for you
SELLINC MUSICAL
MERCHANDISE
Robbins-Engel Plans
BY JAMES A. FREW
Robbins-Engel, Inc., announce the appoint-
ment of many trade representatives throughout
the country in addition to those who have, for
some time, been permanejgj^y connected with
the organization. Under Jhe new plans of the
company a campaign of expansion is being in-
augurated and it is proposed to greatly extend
the popular activities of the company. These
have, in recent months, received an added im-
petus due to the fact that the company has pub-
lished a series of outstanding successes and has
also been instrumental in contributing feature
numbers for this season's Earl Carroll's "Van-
ities" and "Greenwich Village Follies."
The only book published which shows music dealers
how to go about organizing • musical merchandise
department and how to run one at a profit.
It is written by a man who has used every method
he describe! in his own business and every one of
them made money for BUB. Put them t« work
for yourself.
Sent to you FREE
for five days
Test this book by reading it at our expense.
Fill out the inspection coupon and mail
it for our free five-day Inspection offer to
Music Trade Review, readers.
Mail This Coupon
Consult the Universal Want* Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
Edward Lymaa Bill. Is*..
3S3 MadlMi Avtau*, N w York City.
You may send me a copy of "Selling
Musical Merchandise" for which I here-
with remit $3.
MMJ»ia&Mmmmm2J^^^
CHAPPELL-HARMS, INC.
NUM
•tIMt
City
LATEST SUCCESSES
.State.
|
1
FOR YOU AND ME
COME BACK IN DREAMS
THE FAR-AWAY BELLS
I FOUND YOU AT LAST
THAT LITTLE WORLD IS MINE
ROBERT TELLER SONS & DORNER
POPULAR SUCCESSES
HMD MANUSCRIPT AND IDEA OF
TITLB IOB MTIMAT1
311 W«»t 43rd Str««t
Naw York City
Roses of Picardy
A Night of Love
World Is Waiting for the Sunrise
In the Garden of Tomorrow
Song of Songs
By My Fireside
A Little Love, A Little Kiss
185 MADISON AVENUE
^F&fiatftf^^
Music Engraver* and Printers
Brown Bird Singing
There's a Song in My Heart
I Look Into Your Garden
1 Heard You Singing
Bells of St. Mary's
Thank God for a Garden
Smile Thru Your Tears
O*WV PUBLISHER. OUR. REFERENCE
t^t *^> WRITE FOR PRICES ~~ •"->- •—
YORK CITY
l
2054W.LAKE ST. CHICAGO. ILL
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