Music Trade Review
Issue: 1927 Vol. 84 N. 19 - Page 28
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
28
The Music Trade Review
MAY 7, 1927
exceedingly popular, and, although other con-
cerns have copied it in part, Mr. Lange holds
the orginal patent for his own use and profit."
In presenting their numbers the Hicks broth-
ers varied their program so that the efficiency
of the banjo in every field of music is demon-
strated. Playing a duet of Southern melodies,
these instrumentalists show how the native
beauty of these old and well-known composi-
tions can be enhanced. The banjos seem to
add to the beauty of the selections, due prob-
ably to the association of this instrument with
renditions of Southern melodies. Popular music
is played with a great deal of "pep," and the
so-called "hot" numbers have their turn at
drawing applause from the listeners. The Hicks
brothers are young and vivacious, and they
Trade Marks Known All Over the World
live their popular songs while they play them.
Over 150 Styles—Ukuleles, Banjo Ukes, Banjos, Tenor Banjos, Guitar Banjos,
Each of the brothers play specialty numbers to
Banjo Mandolins, Banjo Tiples, Tiples, Tenor Guitars, Mandolin Guitars. THE
show that his versatility is not limited to banjo-
BEST FOR THE PRICE.
playing, "Duke" Hicks is heard in a song spe-
"Only When Goods Are Well Bought Can They Be Well Sold."
cialty.
We are pioneers in this industry and exclusive manufacturers of musical stringed
In further remarks about the banjo, Mr. Hicks
instruments since 1879, selling direct to the retail stores. Why not let us take care
of your requirements in our line, resulting in larger profits for yourself? Samples
advises those present to turn their attention to
will speak louder than words. Send for catalog.
the long-necked banjo, which is fast becoming
the rival of the tenor banjo among high-class
players. He gives as reasons for this the fact
87-101 Ferry Street
EST. 1879
Jersey City, N. J.
that on the long neck or plectrum type, harmony
is closer, that solo work stands out better, and
that in duets it plays a most important part.
He says that such stellar players of the Para-
mount as Harry Reser of Cliquot Club Eskimo
(Continued from page 25)
a wonderful ability for just this kind of work. papers in order to give the Paramount banjo fame are using this type, alternating with the
"The advertising value of their services, I line the proper publicity we think it should tenor and plectrum banjos in recording for the
leading record companies during the last year.
am sure, is worth hundreds of dollars to me, have.
To prove the truth of the argument that the
and I can safely assure you, must be of im-
"We want to say that the Hicks brothers long neck works exceedingly well in duets, the
measurable value to yourselves.
put over this concert in our Chickering Hall
"Our crowd was upwards of seventy-five, and in a very satisfactory manner. We had an Hicks brothers play several numbers for the
we have gained some good leads which will audience of about 175 people, who are interested large assemblage.
Manager Maxwell Meyers of the Conn Bos-
no doubt turn out Paramount sales.
in banjos, and we feel that this concert will
ton
Co. in the demonstration saw to it that
"In closing, must say that Bob Hicks put be the means of selling a few of these instru-
the windows of the store told the story of the
the name Lange and what it stands for in ments, at least."
banjo ideas, both as to construction, tone and
The Hicks brothers have also appeared at exhibition in graphic matter to the thousands
service, over so big that the message must the Manegold Music House, Reading, Pa.; the that passed that way daily. Advertisements in
remain in the minds of our listeners for a Euclid Music Co., in Cleveland, and the Conn the local papers also served to inform the pub-
long time to come."
Boston Co., Boston, Mass.; Volkwein Bros., in lic about the demonstration. Direct results of
From Harrisburg, Pa., Frank Blumenstein, Pittsburgh; M. Steinert & Sons, New Haven, the exhibition were evident of the number of
spectators who lingered about afterwards. Both
manager of the J. H. Troup Music House, and are continuing the fine work.
states: "We are inclosing a copy of the news-
Between each group of selections Bob Hicks Rob and Duke explained many points of technic
paper ad that we ran three days in two daily speaks on the history of the Paramount banjo in banjo playing to individuals after they had
and on many things connected with efficient finished their program, and gave much of their
banjo playing. Mr. Hicks says: "The history valuable time to interested individuals.
of the banjos which we are playing goes back
only to 1921. At that time Paul Whiteman came
Selmer at Convention
from California to the East and became quite
a sensation in a short time. Wm. L. Lange,
ELKHART, IND., April 30.—H. & A. Selmer, Inc.,
for thirty years manufacturer of high-grade will be represented with a display at the an-
banjos, recognized that a new type of banjo, nual convention of the music industries, at the
having greater power, resonance and brilliancy Hotel Stevens, Chicago, in June, according to
of tone, would find a permanent place in every the announcement made to-day by George M.
dance orchestra. He then set to work and Bundy, head of this company, which distributes
evolved this present banjo, which in the hands the famus Selmer woodwinds. The exhibit,
of Mike Pingitore, banjoist with Paul White- which will be in Room 534A, will be in charge
man's Orchestra, soon began to make a name of Mr. Bundy and Fred Neptune, sales manager.
National Musical String Co.
for itself because of its unusual volume and
New Brunswick, N. J.
quality of tone. Since that time it has become
Returns From the East
Sovereign and La Scala Stringed Instruments
OSCAR SCHMIDT, Inc.
Demonstrating the Paramount Brings Sales
Black Diamond
Strings
THE WORLD'S BEST
CHICAGO, III., April 30.—F. G. Fridrich, head of
Fridrich & Koch, well-known manufacturers of
drum sticks and accessories, 4107 Armitage ave-
nue, returned last week from an Eastern trip.
OIDESI AMD UKBTHOUSE III TM TRttl
Consult the Universal Want Directory of
The Review.
You have tried the rest
—Now use the BEST
Dependable
WHOLESALE
ONLY
CATALOG ON
APPLICATION
MUSICAL
MERCHANDISE
HA
ESXABUSHCD
ESXABUSHCD « 3
CBruno frSon Ate
551- S5» FOURTH AVE-N.V.C.
Joseph Rogers' Son
"XXX" and "STANDARD" Brand
VICTOR
TALKING
MACHINES
Drum and Banjo Heads
Made from Genuine Calfskin
The Frederick Rogers Co.
17 Jackson Ave.
Middletown, N. Y.
28
The Music Trade Review
MAY 7, 1927
exceedingly popular, and, although other con-
cerns have copied it in part, Mr. Lange holds
the orginal patent for his own use and profit."
In presenting their numbers the Hicks broth-
ers varied their program so that the efficiency
of the banjo in every field of music is demon-
strated. Playing a duet of Southern melodies,
these instrumentalists show how the native
beauty of these old and well-known composi-
tions can be enhanced. The banjos seem to
add to the beauty of the selections, due prob-
ably to the association of this instrument with
renditions of Southern melodies. Popular music
is played with a great deal of "pep," and the
so-called "hot" numbers have their turn at
drawing applause from the listeners. The Hicks
brothers are young and vivacious, and they
Trade Marks Known All Over the World
live their popular songs while they play them.
Over 150 Styles—Ukuleles, Banjo Ukes, Banjos, Tenor Banjos, Guitar Banjos,
Each of the brothers play specialty numbers to
Banjo Mandolins, Banjo Tiples, Tiples, Tenor Guitars, Mandolin Guitars. THE
show that his versatility is not limited to banjo-
BEST FOR THE PRICE.
playing, "Duke" Hicks is heard in a song spe-
"Only When Goods Are Well Bought Can They Be Well Sold."
cialty.
We are pioneers in this industry and exclusive manufacturers of musical stringed
In further remarks about the banjo, Mr. Hicks
instruments since 1879, selling direct to the retail stores. Why not let us take care
of your requirements in our line, resulting in larger profits for yourself? Samples
advises those present to turn their attention to
will speak louder than words. Send for catalog.
the long-necked banjo, which is fast becoming
the rival of the tenor banjo among high-class
players. He gives as reasons for this the fact
87-101 Ferry Street
EST. 1879
Jersey City, N. J.
that on the long neck or plectrum type, harmony
is closer, that solo work stands out better, and
that in duets it plays a most important part.
He says that such stellar players of the Para-
mount as Harry Reser of Cliquot Club Eskimo
(Continued from page 25)
a wonderful ability for just this kind of work. papers in order to give the Paramount banjo fame are using this type, alternating with the
"The advertising value of their services, I line the proper publicity we think it should tenor and plectrum banjos in recording for the
leading record companies during the last year.
am sure, is worth hundreds of dollars to me, have.
To prove the truth of the argument that the
and I can safely assure you, must be of im-
"We want to say that the Hicks brothers long neck works exceedingly well in duets, the
measurable value to yourselves.
put over this concert in our Chickering Hall
"Our crowd was upwards of seventy-five, and in a very satisfactory manner. We had an Hicks brothers play several numbers for the
we have gained some good leads which will audience of about 175 people, who are interested large assemblage.
Manager Maxwell Meyers of the Conn Bos-
no doubt turn out Paramount sales.
in banjos, and we feel that this concert will
ton
Co. in the demonstration saw to it that
"In closing, must say that Bob Hicks put be the means of selling a few of these instru-
the windows of the store told the story of the
the name Lange and what it stands for in ments, at least."
banjo ideas, both as to construction, tone and
The Hicks brothers have also appeared at exhibition in graphic matter to the thousands
service, over so big that the message must the Manegold Music House, Reading, Pa.; the that passed that way daily. Advertisements in
remain in the minds of our listeners for a Euclid Music Co., in Cleveland, and the Conn the local papers also served to inform the pub-
long time to come."
Boston Co., Boston, Mass.; Volkwein Bros., in lic about the demonstration. Direct results of
From Harrisburg, Pa., Frank Blumenstein, Pittsburgh; M. Steinert & Sons, New Haven, the exhibition were evident of the number of
spectators who lingered about afterwards. Both
manager of the J. H. Troup Music House, and are continuing the fine work.
states: "We are inclosing a copy of the news-
Between each group of selections Bob Hicks Rob and Duke explained many points of technic
paper ad that we ran three days in two daily speaks on the history of the Paramount banjo in banjo playing to individuals after they had
and on many things connected with efficient finished their program, and gave much of their
banjo playing. Mr. Hicks says: "The history valuable time to interested individuals.
of the banjos which we are playing goes back
only to 1921. At that time Paul Whiteman came
Selmer at Convention
from California to the East and became quite
a sensation in a short time. Wm. L. Lange,
ELKHART, IND., April 30.—H. & A. Selmer, Inc.,
for thirty years manufacturer of high-grade will be represented with a display at the an-
banjos, recognized that a new type of banjo, nual convention of the music industries, at the
having greater power, resonance and brilliancy Hotel Stevens, Chicago, in June, according to
of tone, would find a permanent place in every the announcement made to-day by George M.
dance orchestra. He then set to work and Bundy, head of this company, which distributes
evolved this present banjo, which in the hands the famus Selmer woodwinds. The exhibit,
of Mike Pingitore, banjoist with Paul White- which will be in Room 534A, will be in charge
man's Orchestra, soon began to make a name of Mr. Bundy and Fred Neptune, sales manager.
National Musical String Co.
for itself because of its unusual volume and
New Brunswick, N. J.
quality of tone. Since that time it has become
Returns From the East
Sovereign and La Scala Stringed Instruments
OSCAR SCHMIDT, Inc.
Demonstrating the Paramount Brings Sales
Black Diamond
Strings
THE WORLD'S BEST
CHICAGO, III., April 30.—F. G. Fridrich, head of
Fridrich & Koch, well-known manufacturers of
drum sticks and accessories, 4107 Armitage ave-
nue, returned last week from an Eastern trip.
OIDESI AMD UKBTHOUSE III TM TRttl
Consult the Universal Want Directory of
The Review.
You have tried the rest
—Now use the BEST
Dependable
WHOLESALE
ONLY
CATALOG ON
APPLICATION
MUSICAL
MERCHANDISE
HA
ESXABUSHCD
ESXABUSHCD « 3
CBruno frSon Ate
551- S5» FOURTH AVE-N.V.C.
Joseph Rogers' Son
"XXX" and "STANDARD" Brand
VICTOR
TALKING
MACHINES
Drum and Banjo Heads
Made from Genuine Calfskin
The Frederick Rogers Co.
17 Jackson Ave.
Middletown, N. Y.
Future scanning projects are planned by the International Arcade Museum Library (IAML).