Music Trade Review

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The Music Trade Review
10
New Hotel Pfister, Milwaukee, Is
Equipped With Sohmers by Bradford Co.
Miessner Pianos Also Installed in House by Same Firm—Gether Piano Co. Moves to
New Location—Bradford Reports Busy Duo-Art Department
WJS., May 2.—Hugh W.
M ILWAUKEE,
Randall, president of the J. B. Bradford
Co., representative of the Duo-Art in the Stein-
way, Weber and Steck, says the Duo-Art de-
partment has been exceedingly busy during the
past few weeks. Several choice instruments
have been sold to many prominent Milwaukee
people, Mr. Randall reports. The newly re-
modeled Hotel Pfister has been completely
equipped with an allotment of pianos by the
company. The deal involved a large sales figure
as well as considerable prestige. It had been
much sought after by various dealers in the
city. The pianos purchased included a Sohmer
Cupid grand piano to be used in the new Colo-
nial dining room; a Sohmer upright for the new-
ly remodeled Fern Room and an equipment of
Miessner pianos to be used throughout the rest
of tfte hotel.
The J. B. Bradford Piano Co. will have Henry
Dumas in charge of their Art Furniture depart-
ment in the future. Mr. Dumas was formerly
with the C. E. Fischer Furniture Co.
. A page will be devoted to radio news in the
house organ, Keeping in Touch, which is pub-
lished by Ed Schuster & Co., Inc., of this city.
The page will include news items about radio
or fans in the Schuster organization.
Free music lessons to anyone purchasing a
piano or arranging to purchase an instrument
during the last week in April have been offered
by the Sundet Music Co., of Chippcwa Falls.
Persons taking this offer were given an order
on any teacher in the city whom they might
select for a course of instruction.
Josef Lhevinne, noted Russian pianist and
Ampico artist, who appeared here in a recital at
the Milwaukee Normal School, was entertained
at the home of L. M. Kesselman, president of
the Music Arts Corp. A reception was given in
his honor at the Kesselman home at 1034 Sum-
mit avenue by Mr. and Mrs. Kesselman and
Mr. and Mrs. Ralph Tilleman.
The Gether Piano Co. has moved from 631
Wisconsin avenue to a new location at 524
Twelfth street. The store will continue to fea-
ture pianos and Columbia and Sonora phorto-
graphs.
., rt . -
Jack Schaefer has been elected president,
the Schuster Association of Music, of
Schuster & Co. stores here. Miss Marveille
Rose has been elected secretary. The member-
ship committee of the organization includes
Charles Stehlik, Henry Koch and Max Hessler.
John Zastrow has been appointed assistant di-
rector of the association by R. Raschefsky,
director.
Dunham Addresses the
Illinois Supervisors
Aeolian Co. Has Special Exhibit at the Annual
Gathering of That Body in Springfield, 111.
Franklin Dunham, director of the educational
department of the Aeolian Co., New York, was
one of the principal speakers at the recent Illi-
nois conference of music supervisors at Spring-
field, 111. The Duo-Art was the official piano
at this conference. The Aeolian exhibit was in
Parlor E of the Abraham 'Lincoln Hotel, for
which the instruments were supplied by the
Music Shop, Springfield. Miss Katherine Bax-
MAY 7, 1927
ter and Osborn McConathy of the Aeolian edu-
cational department were in attendance with Mr.
Dunham.
Mr. Dunham's address was entitled "Music
Appreciation Without Materials," and was in
part as follows: "I hold no brief for the music
supervisor who is willing to labor along under
the handicap of lack of materials when with a
little effort these could be forthcoming.
"It is true that there are bad records like
bad pennies. There are bad rolls, too, that rise
up and haunt us like ghosts of the past. Our
one compensation comes in the knowledge that
these counterfeits are put out of circulation as
soon as discovered.
"Our responsibility to our individual firms
is as great as yours to your superintendent and
school board, but our total responsibility is to
the children and grown-ups of America.
"The radio is a factor for good or for bad,
as you use it. The marvelous broadcasting of
Walter Damrosch with the New York Sym-
phony, the lecture of John Marshall with the
Boston, Edith Rhetts, Detroit; Margaret Lowry,
Kansas City; Alice Keith, Cleveland; Mrs. Fry-
berger, St. Louis, are all preparatory to listen-
ing. This should be done, as in school, with a
phonograph and a first-class reproducing piano,
and is being done to-day in those cities.
"Our new audience is not the school—it is
the whole listening public."
Watson-Riecken Chartered
The Watson-Riecken Music Co., Everett,
Wash., has been incorporated recently with a
capital stock of $9,000 and will operate a retail
music business in that city. The incorporators
are W. D. Watson and H. M. Riecken.
Alterations have been completed recently in
the store of the Bradshaw Music Co., South
Grant street, Fitzgerald, Ga., and the ground
floor space has been doubled by the addition of
an adjoining store.
The Cabinet You Have Been Waiting For
Just the Thing to Help Close a Doubtful Sale
A Fine Cabinet to Help Boost Your Sales
It's Just a Natural Sales Leader
Advertise these cabinets in your newspapers. They will
bring customers into your store. Newspaper mats will be
furnished on request.
Order some of these cabinets and be convinced of their
true merits as sales getters.
No. 10
Height, 3^y 2 inches; width, 18 inches; depth, 14 inches.
This is a full sized cabinet with a capacity for 70
player rolls, not a miniature.
Capital Furniture Manufacturing Company
NOBLESVILLE, INDIANA