Music Trade Review
Issue: 1927 Vol. 84 N. 18 - Page 4
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
Loeser Uses Special Demonstration
Room to Display Period Grand Pianos
Piano Department of Brooklyn Department Store Makes Displays of Kranich & Bach
Grands in Effective Setting in Special Room for Purpose
HpHE piano department of Frederick Loeser
•*" & Co., Brooklyn, N. Y., has had such pro-
nounced success with handling the Kranich &
a stir in the local trade a year or two ago, when
it was built along lines suggested by C. S.
Hammond, manager of the Loeser piano depart-
APRIL 30, 1927
picture is of Japanese design with a case of
walnut finished in a two-tone lacquer effect. The
figures decorating the case are Japanese in
character and are in relief. The other Kranich
& Bach period model in the photograph is of
Early English design. The appearance of
antiquity is produced in a unique manner by the
"crackle" finish of the case. The relief figures
on this instrument are hand-painted and done in
antique gold.
The special period display emphasizes the con-
Display of Kranich & Bach Period Grands by Loeser & Co., Brooklyn, N. Y.
Bach line of pianos in recent years that a dis- ment. Recently a dais has been constructed in fidence of Loeser officials in the consistent de-
play of two striking Kranich & Bach period the room on which the two Kranich & Bach mand by the public for new period effects in
grands has been set up in a special demon- art models have been mounted.
grand pianos, a position that has been well borne
stration room. This grand piano salon created
The piano on the left in the accompanying out by the sales of these instruments.
"How to Sell More Pianos"
Issued by Hardman Peck
Eleven Dealers' Advertisements Included in
Booklet—Dealers' Selling Aids Are Also
Featured
A booklet entitled "How to Sell More
Pianos" has been issued by the advertising
department of Hardman, Peck & Co., New
York, and is being mailed to the trade. Each
year this house provides its retail representa-
tives with attractive and constructive advertis-
ing material for use in local newspapers
throughout the country. Layouts for these
advertisements are planned by the Hardman
advertising department with a view to furnish-
ing up-to-date sales messages in a terse, ef-
fective form. Mats of the displays are supplied
to dealers requesting them.
It is interesting to note that nine of the
eleven advertisements in the Hardman adver-
tising booklet this year are devoted to the
small grand and some of the layouts are made
the more striking in that they are designed
without borders. Displays featuring the Stand-
ard player-piano and Standard small grand,
also made by Hardman, Peck & Co., are pro-
vided in the series, which ends with a layout
showing cuts of several leading styles of the
Hardman line. The center pages of the booklet
show photographs of the covers of twelve
Hardman pamphlets and folders, issued by the
house in the past and available to the dealer
for distribution to prospects in his store.
New Store in Madison, Wis.
MADISON, WIS., April 23.—T. Lane Ward, who
has been secretary-treasurer of the Hook Bros.
Piano Co., this city, and Cecil D. Brodt, mer-
chandising manager of this company, have
opened a new music store at 238 State street.
The new company, known as the Ward-Brodt
Music Co., has taken over the entire sheet music
department of both Hook Bros, store, 105 State
street, and the Forbes-Meagher Music Co., 27
West Main street. In addition, the new con-
cern has acquired the band instrument depart-
ment of the former.
Issues New Booklet
of Musical Quotations
The National Bureau for the Advancement of
Music has just issued a new sixteen-page book-
let containing several score of musical quota-
tions by men and women of prominence,
including those of other days, as well as con-
temporary notables. The quotations endorsing
music and its value are from President Coolidge,
the late President Harding, George Ade, Wal-
ter Damrosch, George Eastman, Oliver Wendell
Holmes, Otto Kahn, Longfellow, Shakespeare
and many others, and the booklet is offered as
being of particular value in connection with
school work.
Andrew G. McCarthy Resigns
SAN FRANCISCO, CM.., April 21.—Andrew G.
McCarthy, has resigned as director and treas-
urer of Sherman, Clay & Co., after many years'
association with that company. Mr. McCarthy
has been succeeded as treasurer by G. W. Bates,
but not in his directorate.
The Music Trade Review
Loeser Uses Special Demonstration
Room to Display Period Grand Pianos
Piano Department of Brooklyn Department Store Makes Displays of Kranich & Bach
Grands in Effective Setting in Special Room for Purpose
HpHE piano department of Frederick Loeser
•*" & Co., Brooklyn, N. Y., has had such pro-
nounced success with handling the Kranich &
a stir in the local trade a year or two ago, when
it was built along lines suggested by C. S.
Hammond, manager of the Loeser piano depart-
APRIL 30, 1927
picture is of Japanese design with a case of
walnut finished in a two-tone lacquer effect. The
figures decorating the case are Japanese in
character and are in relief. The other Kranich
& Bach period model in the photograph is of
Early English design. The appearance of
antiquity is produced in a unique manner by the
"crackle" finish of the case. The relief figures
on this instrument are hand-painted and done in
antique gold.
The special period display emphasizes the con-
Display of Kranich & Bach Period Grands by Loeser & Co., Brooklyn, N. Y.
Bach line of pianos in recent years that a dis- ment. Recently a dais has been constructed in fidence of Loeser officials in the consistent de-
play of two striking Kranich & Bach period the room on which the two Kranich & Bach mand by the public for new period effects in
grands has been set up in a special demon- art models have been mounted.
grand pianos, a position that has been well borne
stration room. This grand piano salon created
The piano on the left in the accompanying out by the sales of these instruments.
"How to Sell More Pianos"
Issued by Hardman Peck
Eleven Dealers' Advertisements Included in
Booklet—Dealers' Selling Aids Are Also
Featured
A booklet entitled "How to Sell More
Pianos" has been issued by the advertising
department of Hardman, Peck & Co., New
York, and is being mailed to the trade. Each
year this house provides its retail representa-
tives with attractive and constructive advertis-
ing material for use in local newspapers
throughout the country. Layouts for these
advertisements are planned by the Hardman
advertising department with a view to furnish-
ing up-to-date sales messages in a terse, ef-
fective form. Mats of the displays are supplied
to dealers requesting them.
It is interesting to note that nine of the
eleven advertisements in the Hardman adver-
tising booklet this year are devoted to the
small grand and some of the layouts are made
the more striking in that they are designed
without borders. Displays featuring the Stand-
ard player-piano and Standard small grand,
also made by Hardman, Peck & Co., are pro-
vided in the series, which ends with a layout
showing cuts of several leading styles of the
Hardman line. The center pages of the booklet
show photographs of the covers of twelve
Hardman pamphlets and folders, issued by the
house in the past and available to the dealer
for distribution to prospects in his store.
New Store in Madison, Wis.
MADISON, WIS., April 23.—T. Lane Ward, who
has been secretary-treasurer of the Hook Bros.
Piano Co., this city, and Cecil D. Brodt, mer-
chandising manager of this company, have
opened a new music store at 238 State street.
The new company, known as the Ward-Brodt
Music Co., has taken over the entire sheet music
department of both Hook Bros, store, 105 State
street, and the Forbes-Meagher Music Co., 27
West Main street. In addition, the new con-
cern has acquired the band instrument depart-
ment of the former.
Issues New Booklet
of Musical Quotations
The National Bureau for the Advancement of
Music has just issued a new sixteen-page book-
let containing several score of musical quota-
tions by men and women of prominence,
including those of other days, as well as con-
temporary notables. The quotations endorsing
music and its value are from President Coolidge,
the late President Harding, George Ade, Wal-
ter Damrosch, George Eastman, Oliver Wendell
Holmes, Otto Kahn, Longfellow, Shakespeare
and many others, and the booklet is offered as
being of particular value in connection with
school work.
Andrew G. McCarthy Resigns
SAN FRANCISCO, CM.., April 21.—Andrew G.
McCarthy, has resigned as director and treas-
urer of Sherman, Clay & Co., after many years'
association with that company. Mr. McCarthy
has been succeeded as treasurer by G. W. Bates,
but not in his directorate.
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