Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
10
The Music Trade Review
APRIL 16, 1927
Ihe '[New yiva-tonal
Columbia
Display
the
Viva-tonal
Columbia
The Successor to the Phonograph
The Viva-tonal Co-
lumbia not only looks
well in your window
but is a pleasing addi-
tion anywhere in your
show room.
It attracts attention
and interest because
it is something new
and different.
From the moment
of its introduction,
the Viva-tonal Colum-
bia has been vigor-
ously advertised to
your prospective cus-
tomers. Make the
most of this wide-
spread educational
campaign to teach the
public what a great
instrument the Viva-
tonal Columbia
really is.
Demonstrate
with the
Viva-tonal
Columbia *
The Viva-tonal Co-
lumbia is a wonder-
ful instrument for
demonstration.
Dealers tell us that
it never ceases to
astonish and inspire
an entirely new re-
spect for phonograph
music on the part of
the customer.
You will find Co-
lumbia salesmen alert
to give you all the
news about the Viva-
tonal Columbia. The
few moments you
spend in letting one
of them show you
why you should use
the Viva-tonal Co-
lumbia for demon-
stration will result in
additional profits
for you.
Viva-tonal Columbia Model 810—$300
Decorated Brown Mahogany
Model 800 {Two-Tone Walnut)-#275
Four attractive models of the Viva-tonal Columbia are illustrated here.
Seven models in all ranging in price from $90 to $300»
Viva-tonal
Colum-
bia Model 650. Rich
Brown Walnut— $150
Viva-tonal Columbia Model
yio—$ij^. Decorated Brown
Mahogany Model joo (Two-
Tone Walnut)—
$160
Viva - tonal Columbia Mod-
el 611. Decorated Walnut—
$7/5. Model 601 {Two-Tone
Broun Mahogany)— $90
The Viva-tonal Columbia
Columbia New Process Records
"Like Life Itself"
Made the new ivay— Electrically, Viva-tonal Recording
Play the Viva-tonal Columbia. It will astonish and thrill
your customers with its amazing volume, its interpretation
of the tempo and rhythm of band and orchestra, its clarity
and resonance and the sheer beauty it can bring forth from
the almost hidden grooves in the records played on it.
Columbia New Process Records may be played on any
phonograph. They include all the popular dance, vocal
and instrumental hits. Also "Masterworks" album sets
of imported and American recordings of the works of
the great composers.
COLUMBIA
For distribution—complete monthly catalog-lists of recent Columbia records
COMPANY , 1819 BROADWAY, NEW YORK
PHONOGRAPH
CITY