Music Trade Review

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MARCH 26, 1927
The Music Trade Review
New Method of Class Piano Teaching
Demonstrated in Aeolian Hall, New York
Visuola, Which Visualizes the Various Steps of the Student in Learning to Play the
Piano, Demonstrated Before Large and Enthusiastic Audience
A T Aeolian Hall, New York, on Friday of
last week, the first public demonstration of
the Visuola, a new and interesting method for
simplifying the study of piano-playing by the
eleven years and fourteen years respectively,
displayed at the grand piano the progress they
had made in music study over periods ranging
from seven hours to four years. A little four-
11
N. Y. Evening Journal
Publishes Piano Lessons
A series of twenty-four lessons in piano-play-
ing is being presented in the New York Eve-
ning Journal, appearing in this paper on Mon-
days and Thursdays, the first lesson having
been presented on March 10. The method of in-
struction was devised by \V. Scott Grove, of
Scranton, Pa., and the complete scries is de-
signed to teach the beginner the elements of
musical notation in twenty-four lessons. J. G.
Widener, until recently identified with the music
trade in New York and Philadelphia, is in
charge of this work for the newspaper.
H. Edgar French Indirect
Scarlet Fever Victim
NEWCASTLE, IND., March 19.—11. Edgar French,
vice-president and general manager of the
Jesse French & Sons Piano Co. here, is taking
an unexpected vacation in his home in this city.
His son has a light case of scarlet fever and
as Mr. French happened to be in his home when
the case was diagnosed he was promptly quar-
antined and had to do business for the next few
days over the telephone. His son is recovering
rapidly and in a few days Mr. French will be at
his desk at the Newcastle plant again.
Asks Public's Opinions
WASHINGTON, D. C, March 20. In an effort to
adopt policies concerning the broadcasting sit-
Demonstration of Visuola Method of Class Piano Teaching
uation which, when put into effect, will render
child and designed to get quick results through year-old girl, Bernadine, captivated the audi- the most valuable service to the listening public,
visualizing the making of piano music was held. ence by playing several little pieces after only the Radio Commission cordially welcomes the
The Hall was practically filled with those in- eight hours of instruction. The demonstration views of all persons who would like to lay
terested in the development of piano playing ended with the giving of a ten minute lesson to their ideas before it, according to Commis-
among children, and considerable enthusiasm a pupil by Mrs. Bostelmann. Franklin Dunham, sioner O. H. Caldwell.
educational director of the Aeolian Co., pre-
was displayed during the demonstration.
That is the central idea back of the series
The program opened with a talk by Ernest sided at the session.
of public hearings to be held here from March
The Visuola Method is most interesting. The
L. Crandall, president of the Visual Instruc-
29 through April 1, as previously announced.
tion Association of America, who explained the instructor is seated at one piano and the pupils Those who submit their views in writing will
logic of permitting the child to see the things cither at pianos or ordinary practice keyboards. have the same standing and will be given the
he was expected to learn. George Gartlan, A series of lights is provided, one for each note same consideration by the commission as those
director of music of the New York Public of the piano, white lights for the white keys who appear in person.
Schools, also gave an interesting talk in sup- and red lights for the sharps. As the teacher
port of utilizing the vision as a means for aid- plays at the master piano the pupil follows the
Consult the Universal Want Directory of
ing education. Dr. Guy M. Whipple, secretary lights as {hey appear over the keyboard of the The Review.
of the Society for the Study of Education, student piano or practice keyboard, and by fol-
talked on the psychological effects of enabling lowing the teacher the student is enabled to
the student to aid the mental process through play the various notes and chords of the
being able to see what was being taught him. selected composition.
The headquarters of the Visuola Corp. are in
The demonstration of the method itself was
conducted by Mrs. John C. Bostelmann, Jr., and the new Aeolian Building, Fifth avenue and
four children, aged four years, seven years, Fifty-fourth street, New York.
Troup Bros. Celebrate
Twenty-fifth Anniversary
Harrisburg Music Firm Completes Twenty-fifth
Year of Successful Progress
HARRISHURG, PA., March 19.—The past week
marked the celebration of the twenty-fifth an-
niversary of Troup Bros. Music Store, at 8
North Market Square, Harrisbu r g.
According to L. A. Troup and A. C. Troup,
members of the firm, after having several years
of apprenticeship in one of the largest piano
factories in the country, they opened their first
music store in Chambersburg in 1902, and at
that time was one of the largest music stores
in the Cumberland Valley. This was their
headquarters for over two years, after which
their business grew to such an extent that they
were compelled to obtain larger and more
up-to-date quarters. The main office was then
moved to York, with branch stores in Harris-
burg, Chambersburg, Lewistown, Lancaster and
several other central Pennsylvania towns.
After having their headquarters in York for
fifteen years, the Trustee Building, at 8 North
Market Square, was purchased in April, 1919,
and the main office was moved to this city.
The basement, first and second floors were
remodeled and made into an up-to-date music
store. The remaining third, fourth and fifth
floors were used for offices.
About three years ago, according to Mr.
Troup, the business grew to such an extent that
they were compelled to remodel the upper
three floors and at this time the name of the
building was changed to Troup Brothers Build-
ing. The store now occupies the entire build-
ing of six large floors and they have distribution
of musical merchandise in seven counties.
Moller Buys Stief? Branch
HAUKKSTUWX, Mu., March 21.—Negotiations have
been completed for the purchase of the local
branch of Charles M. StiefY, Inc., by the Moller
Music Co., of this city. The transaction was
precipitated by the necessity of the Stieff store
to move from its present location on account of
alterations being made on the building there.
Tn order to accommodate its increased business,
the Moller company has leased new quarters in
the Updegraff Building, 51 West Washington
street, to which the StiefT stock will be moved
shortly.
Reputation Counts
The Miessner Is Established
in Big Specialized Markets
School offleitils and music .supervisors, clergy-
men and religious workers know the Mifssnrr
as the original small piano, the loader in
every important improvement in this typo of
piano, down to the Sono-Rim, the latest and
greatest Miessner triumph.
Seven big mar-
kets, six in addition to the home, are open to
the little Miessner. Write for information.
MIESSNER PIANO CO.
ISO Reed St., Milwaukee, Win.
MIESSNER
THE LITTLE PIANO WITH THE BIO TONE