Music Trade Review
Issue: 1927 Vol. 84 N. 10 - Page 9
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MARCH 5, 1927
The Music Trade Review
Wiley B. Allen Co. Makes a Special
Showing of Cable Company Period Styles
Alex McDonald of Sohmer & Co., Tells of Advantages of Piano Playing Contests—
Redewill Resumes Gulbransen Recitals—Ross Opens New Store
C A N FRANCISCO, CAL., February 24.—
Alex McDonald, on his regular Spring trip
for Sohmer & Co., spent part of to-day at the
retail store of Sherman, Clay & Co. He was
suffering from a cold and slight hoarseness,
but he knows the little idiosyncrasies of Pacific
Coasters far too well to attribute this condition
to the past two weeks of almost continuous
rainfall.
As usual, Mr. McDonald was full of life and
enthusiasm. He knew all about the piano
contest planned for San Francisco's Music
Week and he expressed his conviction that
this and similar contests are the most wonder-
ful things ever dune for the piano industry.
Mr. McDonald was in Detroit last Summer,
when the piano contest was held there, and
he is convinced that it was a great start in the
right direction. If children are sold on the
piano idea their parents are usually sold on
the piano idea, too, for it is the children who
must create the market for pianos.
Comparing children and adults, Mr. McDon-
ald said: "We have only just begun to realize
how very few people learn to play the piano
after they are grown up. If they are ever to
play the piano they must learn as children.
There are a few exceptions, as there probabh
are to every rule, but as a general thing the
habit of piano playing must be created in child-
hood. That is why the piano-playing contests
for children of school age help to make a public
that plays the piano. This, of course, creates
a demand for pianos."
Mr. McDonald came to San Francisco via
Los Angeles and he is leaving in a few days
for home, traveling by Salt Lake, Denver and
Chicago.
Gene Redewill Resumes Gulbransen Recitals
Back from visiting his Arizona store, Gene
Redewill, proprietor of the Gulbransen Sales
Co., here, is accompanied by Baron J. V.
Auriemma, who looks like Caruso and sings
like Caruso, according to Mr. Redewill, and
was formerly Caruso's understudy. The Baron,
now an American citizen, is a native of Naples
and sings with equal ease in four or five lan-
guages. Mr. Redewill met the singer at the
home of a banker in Arizona, and, after hear-
ing him sing, induced him to come to San
Francisco for a series of Gulbransen concerts.
Auriemma is to sing over KGO on "Surprise"
night, next Tuesday. To-day his first Gulbran-
sen concert engagement was for the Shrine
Club's luncheon, in the large ballroom of the
Palace Hotel, with some 800 people present.
The Gulbransen piano accompanied, the object
of the recitals being to demonstrate its ability
in this line.
Makes New Showing of Period Styles
The inital showing of period styles created by
the Cable Company is being made by the
Wiley B. Allen Co. Three pianos are displayed
in a very striking window exhibit, a William
and Mary grand, a Queen Anne grand and an
upright of no designated period, the "Art
Nouveau." The background consists of carved
wood, which has almost a cathedral effect.
George J. Dowling, president of the Cable Com-
pany, is expected at the Wiley B. Allen Co.'s
headquarters here on his annual visit.
A number of distinguished Mason & Hamlin
artists are visiting the city and the Wiley P>.
Allen Co. is advertising the fact. They include
Gabrilowitsch, who has just left; Tito Schipa,
who is coming in a few days; Rudolph Reiter,
who will play two concertos with the Sym-
phony Orchestra, using a Mason & Hamlin,
and Alexander Brailow, Ampico artist and
Mason & Hamlin pianist, who is new to tbr
Pacific Coast, though well known in the East.
Ernest Urchs, from Steinway & Sons, is ex-
pected here to-day by officers of Sherman, Clay
& Co.
G. E. Corson, Pacific Coast traveling repre-
sentative of the Gulbransen Co., will be here
to-morrow to visit the Gulbransen Sales Co.
C. Albert Jacob, representing Jacob Bros.,
New York, called this week on L. F. Goelzlin,
proprietor of the Pacific Music Co. Jacob
Hros. control the Mathushek Piano Manufac-
turing Co., a line carried by the Pacific
Music Co.
Brunswick Dealers Give Encouraging Reports
C. P. MacGregor, of the San Francisco office
of the Brunswick, has just returned from visit-
ing Fresno, Stockton and Sacramento. Every-
where he found Brunswick dealers selling
expensive styles of Panatropes in excellent
volume. McNeil's Music Co., at Stockton, in
a city of less than 50,000 inhabitants, had sold
eighty-two Panatropes of ihe more expensive
kind. Mr. MacGregor is impressed by the con-
stantly increasing interest shown by members
of the music trades in the monthly dinner
meetings of the Music Trade Association of
Northern California.
Ross Opens New Music Store Here
H. E. Ross is opening a new music store at
5438 Geary street, in the Richmond district.
Until last Fall Mr. Ross had a music store
across the street, but it was not exactly adapted
to the requirements of the business, so he
closed it. The new store of Mr. Ross is in the
Alexandria Theatre Building and is next door
to the theatre. He is carrying Vocalstyle rolls,
sheet music, Victor records and phonographs,
Orotone portable phonographs and is planning
to put in Cable & Sons pianos, for which L.
F. Goelzlin, of the Pacific Music Co., is Coast
representative. Mr. Ross gives violin lessons
and has had an attractive studio fitted up in
connection with his new store.
Lester at Convention
PHILADELPHIA, PA., March 1.—The Lester Piano
Co. will exhibit at the Chicago Convention dur-
ing the week beginning June 6, with headquar-
ters at the Stevens Hotel. This reservation was
made too late for inclusion in the list of ex-
hibitors which appeared in a recent issue of
The Review.
W. R. Parker Succeeds Strong
MIAMI, OKLA., February 26.—W. R. Parker has
been appointed manager of the Martin Bros.
Piano Co. store here, succeeding Earl Strong,
who has resigned. Mr. Strong opened the local
store about two years ago. In addition to the
change in management, elaborate alterations and
interior remodeling arc being planned and will
be started in the near future.
Consult the Universal Want Directory of
The Review.
tells von the story of Schumann's
smooth, responsive action. This is
but one of many achievements which
make the Schumann Piano so outstanding in value. Are
you reading Iwantokno, our monthly message to dealers?
M{V
u
B u l i t
L i k e
V i o l i n
H P URN the deals you are los-
-*- ing thru cut price competi-
tion into sales that will be made
secure by the outstanding quality
appeal of
djumann
When you impress a buyer with
the "built-in" merit of a Schu-
mann Piano you excite him with
the desire to own, eliminate any
preconceived notion of what he
might get for less money, and
put him on his guard when some-
one else quotes a price that isn't
so easily explained.
Schumann Piano Co*,
Rockford, III
MARCH 5, 1927
The Music Trade Review
Wiley B. Allen Co. Makes a Special
Showing of Cable Company Period Styles
Alex McDonald of Sohmer & Co., Tells of Advantages of Piano Playing Contests—
Redewill Resumes Gulbransen Recitals—Ross Opens New Store
C A N FRANCISCO, CAL., February 24.—
Alex McDonald, on his regular Spring trip
for Sohmer & Co., spent part of to-day at the
retail store of Sherman, Clay & Co. He was
suffering from a cold and slight hoarseness,
but he knows the little idiosyncrasies of Pacific
Coasters far too well to attribute this condition
to the past two weeks of almost continuous
rainfall.
As usual, Mr. McDonald was full of life and
enthusiasm. He knew all about the piano
contest planned for San Francisco's Music
Week and he expressed his conviction that
this and similar contests are the most wonder-
ful things ever dune for the piano industry.
Mr. McDonald was in Detroit last Summer,
when the piano contest was held there, and
he is convinced that it was a great start in the
right direction. If children are sold on the
piano idea their parents are usually sold on
the piano idea, too, for it is the children who
must create the market for pianos.
Comparing children and adults, Mr. McDon-
ald said: "We have only just begun to realize
how very few people learn to play the piano
after they are grown up. If they are ever to
play the piano they must learn as children.
There are a few exceptions, as there probabh
are to every rule, but as a general thing the
habit of piano playing must be created in child-
hood. That is why the piano-playing contests
for children of school age help to make a public
that plays the piano. This, of course, creates
a demand for pianos."
Mr. McDonald came to San Francisco via
Los Angeles and he is leaving in a few days
for home, traveling by Salt Lake, Denver and
Chicago.
Gene Redewill Resumes Gulbransen Recitals
Back from visiting his Arizona store, Gene
Redewill, proprietor of the Gulbransen Sales
Co., here, is accompanied by Baron J. V.
Auriemma, who looks like Caruso and sings
like Caruso, according to Mr. Redewill, and
was formerly Caruso's understudy. The Baron,
now an American citizen, is a native of Naples
and sings with equal ease in four or five lan-
guages. Mr. Redewill met the singer at the
home of a banker in Arizona, and, after hear-
ing him sing, induced him to come to San
Francisco for a series of Gulbransen concerts.
Auriemma is to sing over KGO on "Surprise"
night, next Tuesday. To-day his first Gulbran-
sen concert engagement was for the Shrine
Club's luncheon, in the large ballroom of the
Palace Hotel, with some 800 people present.
The Gulbransen piano accompanied, the object
of the recitals being to demonstrate its ability
in this line.
Makes New Showing of Period Styles
The inital showing of period styles created by
the Cable Company is being made by the
Wiley B. Allen Co. Three pianos are displayed
in a very striking window exhibit, a William
and Mary grand, a Queen Anne grand and an
upright of no designated period, the "Art
Nouveau." The background consists of carved
wood, which has almost a cathedral effect.
George J. Dowling, president of the Cable Com-
pany, is expected at the Wiley B. Allen Co.'s
headquarters here on his annual visit.
A number of distinguished Mason & Hamlin
artists are visiting the city and the Wiley P>.
Allen Co. is advertising the fact. They include
Gabrilowitsch, who has just left; Tito Schipa,
who is coming in a few days; Rudolph Reiter,
who will play two concertos with the Sym-
phony Orchestra, using a Mason & Hamlin,
and Alexander Brailow, Ampico artist and
Mason & Hamlin pianist, who is new to tbr
Pacific Coast, though well known in the East.
Ernest Urchs, from Steinway & Sons, is ex-
pected here to-day by officers of Sherman, Clay
& Co.
G. E. Corson, Pacific Coast traveling repre-
sentative of the Gulbransen Co., will be here
to-morrow to visit the Gulbransen Sales Co.
C. Albert Jacob, representing Jacob Bros.,
New York, called this week on L. F. Goelzlin,
proprietor of the Pacific Music Co. Jacob
Hros. control the Mathushek Piano Manufac-
turing Co., a line carried by the Pacific
Music Co.
Brunswick Dealers Give Encouraging Reports
C. P. MacGregor, of the San Francisco office
of the Brunswick, has just returned from visit-
ing Fresno, Stockton and Sacramento. Every-
where he found Brunswick dealers selling
expensive styles of Panatropes in excellent
volume. McNeil's Music Co., at Stockton, in
a city of less than 50,000 inhabitants, had sold
eighty-two Panatropes of ihe more expensive
kind. Mr. MacGregor is impressed by the con-
stantly increasing interest shown by members
of the music trades in the monthly dinner
meetings of the Music Trade Association of
Northern California.
Ross Opens New Music Store Here
H. E. Ross is opening a new music store at
5438 Geary street, in the Richmond district.
Until last Fall Mr. Ross had a music store
across the street, but it was not exactly adapted
to the requirements of the business, so he
closed it. The new store of Mr. Ross is in the
Alexandria Theatre Building and is next door
to the theatre. He is carrying Vocalstyle rolls,
sheet music, Victor records and phonographs,
Orotone portable phonographs and is planning
to put in Cable & Sons pianos, for which L.
F. Goelzlin, of the Pacific Music Co., is Coast
representative. Mr. Ross gives violin lessons
and has had an attractive studio fitted up in
connection with his new store.
Lester at Convention
PHILADELPHIA, PA., March 1.—The Lester Piano
Co. will exhibit at the Chicago Convention dur-
ing the week beginning June 6, with headquar-
ters at the Stevens Hotel. This reservation was
made too late for inclusion in the list of ex-
hibitors which appeared in a recent issue of
The Review.
W. R. Parker Succeeds Strong
MIAMI, OKLA., February 26.—W. R. Parker has
been appointed manager of the Martin Bros.
Piano Co. store here, succeeding Earl Strong,
who has resigned. Mr. Strong opened the local
store about two years ago. In addition to the
change in management, elaborate alterations and
interior remodeling arc being planned and will
be started in the near future.
Consult the Universal Want Directory of
The Review.
tells von the story of Schumann's
smooth, responsive action. This is
but one of many achievements which
make the Schumann Piano so outstanding in value. Are
you reading Iwantokno, our monthly message to dealers?
M{V
u
B u l i t
L i k e
V i o l i n
H P URN the deals you are los-
-*- ing thru cut price competi-
tion into sales that will be made
secure by the outstanding quality
appeal of
djumann
When you impress a buyer with
the "built-in" merit of a Schu-
mann Piano you excite him with
the desire to own, eliminate any
preconceived notion of what he
might get for less money, and
put him on his guard when some-
one else quotes a price that isn't
so easily explained.
Schumann Piano Co*,
Rockford, III
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