Music Trade Review
Issue: 1927 Vol. 84 N. 10 - Page 24
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MUSICAL MERCHANDISE
Conducted By Thomas W. Bresnahan
Committee on Ukulele
Standards Holds Meeting
Spends Two Days Examining and Passing Upon
Ukuleles Made by Members—All Accepted
Instruments to Be Stamped
The committee on ukulele standards of the
National Association of Musical Instrument &
Accessories Manufacturers met this week at the
offices of the Musical Industries Chamber of
Commerce, New York, and spent two days ex-
amining various models of ukuleles made by the
members. The committee, which consists of H.
C Lorab, of the Waverly Musical Products Co.,
chairman; W. I. Kirk, of Lyon & Healy, and
H. L. Hunt, of Ditson's, decided which of the
instruments conformed with the standards
adopted by the association. For each model
that passed the test the manufacturer will re-
ceive a certificate to that effect. All instruments
of that model will then bear a stamp showing
the purchaser that it is a standard instrument.
Each such instrument will be accompanied by
the association's leaflet of elementary instruc-
tion in ukulele playing.
Widespread Vogue at
Present for Tenor Guitars
C. F. Martin & Co. Report Demand Now
Stronger Than at Any Time in Company's
Long History—Growth in Popularity Ex-
pected
Handcraft line of saxophones and band instru-
ments is now in the hands of Jack Herman,
well-known local musician. Mr. Herman is a
former vaudeville performer who was attracted
by the Martin instruments while on the road
and when he returned here to start a music
store he negotiated for the Martin agency. He
is already advertising them in the local news-
papers.
Schwartz Go. to Distribute
Shastock Music Rack
New Rack Has Many Features That Appeal
to the Professional Orchestra Musician—To
Exploit It Strongly in the East
The J. Schwartz Music Co., Inc., 10 West
Nineteenth street, New York, has been ap-
pointed distributor for the Shastock orchestra
music rack and carrying case made by the
L. W. Shastock Co., Cleveland, O. This new
item promises to be a big seller with the or-
chestra professionals, for it fills a big need. The
stand has a deep metal tray for holding plenty
of music and it folds compactly so that it makes
an excellent carrying case.
When in use there is a flowing banner which
can be lettered with the name of the individual
or orchestra, which makes a great flash effect.
It is an all-metal rack and is finished in bright
colors, in wide variety. Jack Schwartz, head of
the firm, reports that although the article is still
very new it is starting off unusually well.
While Jack Schwartz and Harry Dorfman are
now spending some time at the offices of the
company, the Schwartz sales organization is
well represented afield with Ben Schwartz, vice-
president of the company, in the Middle West;
A. J. Leyton in northern New York and Penn-
sylvania; Jack Levy on the Pacific Coast and
Irving Sacks in the South.
Not only is domestic business holding up well
with the J. Schwartz Music Co., but the firm
is booking some fine foreign business, a sub-
stantial order coming in last week from a bi^
music house in Sweden.
NAZARETH, PA., February 28.—There is a wide-
spread vogue at the present time for tenor
guitars, according to C. Frederick Martin, of
C. F. Martin & Co. This firm has been manu-
facturing guitars for almost a century, but at
no time in the company's history has the tenor
guitar been so popular as it is right now.
Whether it is a cause or a result of the tenor
guitar popularity, the whole line of guitars is in
demand right now and guitar music seems to be
on the road to that position in the heart of the
public that it held back in a more sentimental
age, according to Martin officials.
Evidence is accumulating in the form of
orders from dealers to show that they expect
that the popularity of the guitar will continue
to grow during the next few months. Martin
guitars are hand-made throughout from woods
that have been allowed to season for many
months in the drying rooms of the Martin fac-
tory.
The National Association of Musical Instru-
ment and Accessories Manufacturers held its
annual Winter meeting at the Buffalo Athletic
Club, Buffalo, N. Y., March 3 and 4. A com-
plete account of the meeting will appear in
the following issue of The Review.
Visits Bacon Factory
Consult the Universal Want Directory of
The Review.
Annual Meeting in Buffalo
GROTON, CONN., February 28.—John A. Haley,
the well-known five-string banjoist, of Haver-
hill, Mass., recently enjoyed a visit with
Frederick J. Bacon, president of the Bacon
Banjo Co. Mr. Haley spent two interesting
days with Mr. Bacon and David L. Day at
the Bacon factory and stated that it was quite
an experience to him to see his favorite mu-
sical instrument in the actual process of manu-
facture. Mr. Haley is one of Massachusetts'
leading exponents of the five-string banjo and
plays a Bacon instrument exclusively.
Henry Stadlmair Go. Issues
Attractive New Catalog
Fine Violins Featured in New Volume as Well
as Other Lines of Musical Merchandise and
Band Instruments
The new catalog of the Henry Stadlmair Co.,
importer and manufacturers' agent for high-
grade musical merchandise, New York, made its
appearance in the trade last week and has al-
teady brought about an impetus in musical
merchandise buying. Fine violins made by some
of the leading luthiers of the old world are fea-
tured in this artistically presented thirty-two
page book.
Among the lines of merchandise illustrated
and described in the book are violin bows, chin
rests, bridges, rosin, bow hair, pegs, tailpieces,
etc., for the violin family as well as all trim-
mings. Avalon banjo-ukuleles, Miami ukuleles,
Fairmont and Broadmoor tenor banjos, Weis-
senborn Spanish and Hawaiian style guitars,
Andreas Morelli master violins, 'cellos and
basses, G. A. Pfretszchner, master reproduction
violins, Ernst Kreusler, hand-made art violins,
and Herman Lowendall, Gustav Fedor Heber-
lein, Jr., Carlo Gavoni and Adolph Neumann
violins.
There are band instruments by Guy Renne,
Paul, Dupre, Conservatoire model clarinets,
Buffet clarinets, piccolos, musettes, oboes and
flutes, reeds for all woodwinds, cases, mouth-
pieces, and many accessories are also listed.
Copies of the catalog will be mailed to leading
dealers throughout the United States and deal-
ers who fail to receive a copy should write for
it without delay.
Richard Koch Ends Visit
Richard Koch, of Koch Harmonica, Inc.,
New York, distributors of Koch harmonicas and
accordions, New York, returned to the Koch
factories in Germany last week, sailing on the
S.S. "Hamburg." Mr. Koch not only spent con-
siderable time at the New York office, but he
made a swing through the Middle West, where
he visited the jobbing trade. He reported that
he saw considerable evidences of the steadily
growing popularity of the Koch line.
Milton G. Schiller has joined the sales staff
of Perlberg & Halpin, wholesalers of musical
merchandise, Broadway at Nineteenth street,
New York. Mr. Schiller, who is an experienced
musical merchandise traveler, will call upon the
trade in the central States and has already left
on his first trip.
GRET5CH
for
Trade
Mark
MUSICAL MERCHANDISE
MUSICAL INSTRUMENT MAKERS
SINCE 1883
The Fred Gretsdi Mfe Co.
Secures Martin Agency
6O Broadway
WILKES-BARRE, PA., February 28.—The Martin
Band Instrument Co., Elkhart, Ind., has an-
nounced that the local agency for the Martin
24
Brooklyn.N.Y
MUSICAL MERCHANDISE
Conducted By Thomas W. Bresnahan
Committee on Ukulele
Standards Holds Meeting
Spends Two Days Examining and Passing Upon
Ukuleles Made by Members—All Accepted
Instruments to Be Stamped
The committee on ukulele standards of the
National Association of Musical Instrument &
Accessories Manufacturers met this week at the
offices of the Musical Industries Chamber of
Commerce, New York, and spent two days ex-
amining various models of ukuleles made by the
members. The committee, which consists of H.
C Lorab, of the Waverly Musical Products Co.,
chairman; W. I. Kirk, of Lyon & Healy, and
H. L. Hunt, of Ditson's, decided which of the
instruments conformed with the standards
adopted by the association. For each model
that passed the test the manufacturer will re-
ceive a certificate to that effect. All instruments
of that model will then bear a stamp showing
the purchaser that it is a standard instrument.
Each such instrument will be accompanied by
the association's leaflet of elementary instruc-
tion in ukulele playing.
Widespread Vogue at
Present for Tenor Guitars
C. F. Martin & Co. Report Demand Now
Stronger Than at Any Time in Company's
Long History—Growth in Popularity Ex-
pected
Handcraft line of saxophones and band instru-
ments is now in the hands of Jack Herman,
well-known local musician. Mr. Herman is a
former vaudeville performer who was attracted
by the Martin instruments while on the road
and when he returned here to start a music
store he negotiated for the Martin agency. He
is already advertising them in the local news-
papers.
Schwartz Go. to Distribute
Shastock Music Rack
New Rack Has Many Features That Appeal
to the Professional Orchestra Musician—To
Exploit It Strongly in the East
The J. Schwartz Music Co., Inc., 10 West
Nineteenth street, New York, has been ap-
pointed distributor for the Shastock orchestra
music rack and carrying case made by the
L. W. Shastock Co., Cleveland, O. This new
item promises to be a big seller with the or-
chestra professionals, for it fills a big need. The
stand has a deep metal tray for holding plenty
of music and it folds compactly so that it makes
an excellent carrying case.
When in use there is a flowing banner which
can be lettered with the name of the individual
or orchestra, which makes a great flash effect.
It is an all-metal rack and is finished in bright
colors, in wide variety. Jack Schwartz, head of
the firm, reports that although the article is still
very new it is starting off unusually well.
While Jack Schwartz and Harry Dorfman are
now spending some time at the offices of the
company, the Schwartz sales organization is
well represented afield with Ben Schwartz, vice-
president of the company, in the Middle West;
A. J. Leyton in northern New York and Penn-
sylvania; Jack Levy on the Pacific Coast and
Irving Sacks in the South.
Not only is domestic business holding up well
with the J. Schwartz Music Co., but the firm
is booking some fine foreign business, a sub-
stantial order coming in last week from a bi^
music house in Sweden.
NAZARETH, PA., February 28.—There is a wide-
spread vogue at the present time for tenor
guitars, according to C. Frederick Martin, of
C. F. Martin & Co. This firm has been manu-
facturing guitars for almost a century, but at
no time in the company's history has the tenor
guitar been so popular as it is right now.
Whether it is a cause or a result of the tenor
guitar popularity, the whole line of guitars is in
demand right now and guitar music seems to be
on the road to that position in the heart of the
public that it held back in a more sentimental
age, according to Martin officials.
Evidence is accumulating in the form of
orders from dealers to show that they expect
that the popularity of the guitar will continue
to grow during the next few months. Martin
guitars are hand-made throughout from woods
that have been allowed to season for many
months in the drying rooms of the Martin fac-
tory.
The National Association of Musical Instru-
ment and Accessories Manufacturers held its
annual Winter meeting at the Buffalo Athletic
Club, Buffalo, N. Y., March 3 and 4. A com-
plete account of the meeting will appear in
the following issue of The Review.
Visits Bacon Factory
Consult the Universal Want Directory of
The Review.
Annual Meeting in Buffalo
GROTON, CONN., February 28.—John A. Haley,
the well-known five-string banjoist, of Haver-
hill, Mass., recently enjoyed a visit with
Frederick J. Bacon, president of the Bacon
Banjo Co. Mr. Haley spent two interesting
days with Mr. Bacon and David L. Day at
the Bacon factory and stated that it was quite
an experience to him to see his favorite mu-
sical instrument in the actual process of manu-
facture. Mr. Haley is one of Massachusetts'
leading exponents of the five-string banjo and
plays a Bacon instrument exclusively.
Henry Stadlmair Go. Issues
Attractive New Catalog
Fine Violins Featured in New Volume as Well
as Other Lines of Musical Merchandise and
Band Instruments
The new catalog of the Henry Stadlmair Co.,
importer and manufacturers' agent for high-
grade musical merchandise, New York, made its
appearance in the trade last week and has al-
teady brought about an impetus in musical
merchandise buying. Fine violins made by some
of the leading luthiers of the old world are fea-
tured in this artistically presented thirty-two
page book.
Among the lines of merchandise illustrated
and described in the book are violin bows, chin
rests, bridges, rosin, bow hair, pegs, tailpieces,
etc., for the violin family as well as all trim-
mings. Avalon banjo-ukuleles, Miami ukuleles,
Fairmont and Broadmoor tenor banjos, Weis-
senborn Spanish and Hawaiian style guitars,
Andreas Morelli master violins, 'cellos and
basses, G. A. Pfretszchner, master reproduction
violins, Ernst Kreusler, hand-made art violins,
and Herman Lowendall, Gustav Fedor Heber-
lein, Jr., Carlo Gavoni and Adolph Neumann
violins.
There are band instruments by Guy Renne,
Paul, Dupre, Conservatoire model clarinets,
Buffet clarinets, piccolos, musettes, oboes and
flutes, reeds for all woodwinds, cases, mouth-
pieces, and many accessories are also listed.
Copies of the catalog will be mailed to leading
dealers throughout the United States and deal-
ers who fail to receive a copy should write for
it without delay.
Richard Koch Ends Visit
Richard Koch, of Koch Harmonica, Inc.,
New York, distributors of Koch harmonicas and
accordions, New York, returned to the Koch
factories in Germany last week, sailing on the
S.S. "Hamburg." Mr. Koch not only spent con-
siderable time at the New York office, but he
made a swing through the Middle West, where
he visited the jobbing trade. He reported that
he saw considerable evidences of the steadily
growing popularity of the Koch line.
Milton G. Schiller has joined the sales staff
of Perlberg & Halpin, wholesalers of musical
merchandise, Broadway at Nineteenth street,
New York. Mr. Schiller, who is an experienced
musical merchandise traveler, will call upon the
trade in the central States and has already left
on his first trip.
GRET5CH
for
Trade
Mark
MUSICAL MERCHANDISE
MUSICAL INSTRUMENT MAKERS
SINCE 1883
The Fred Gretsdi Mfe Co.
Secures Martin Agency
6O Broadway
WILKES-BARRE, PA., February 28.—The Martin
Band Instrument Co., Elkhart, Ind., has an-
nounced that the local agency for the Martin
24
Brooklyn.N.Y
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