Music Trade Review
Issue: 1926 Vol. 83 N. 4 - Page 5
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Martin Bros. Piano Co. Finds Slogan
Efficient Selling Factor
Springfield, Mo., House Uses This Type of Advertising, Both in Billboard and Mailing Card Form, With Good
Results—Development of Association Principle Aim of This Type of Advertising—Mailing
Campaign Proves Effective in Developing an Increased Sales Volume
T
HOSE members of the retail music trade
who have made use of slogans in the
development of public interest and sales
have found in many cases that they prove most
as a part of that campaign, lends added impor-
tance and interest to those slogans which have
already been used effectively by various re-
tailers.
Teach Your Children Music
It keeps them in
their school work
effective in impressing upon the mind of the
reader and the passer-by the association be-
tween the house itself and the distinctive line
Probably no catch line applied to the piano
has ever become quite so familiar to the public
as that used for many years by Benjamin S.
Forget the Cost of—
Aeolian Go. Employes
Hold Annual Outing
GOOD MUSIC
The Moral Results Are Priceless!
of products handled. This development of
association is the principal purpose of the
slogan, whether it applies to the product itself
Wise, New York, whose "What Is Home With-
out a Piano," stood out from newspaper adver-
tisement and billboards throughout the metro-
Music in the Home
Puts Sunshine in the Heart
or the house making or selling it.
The recent move of the National Piano Man-
ufacturers' Association to launch a promotional
politan territory of New York for many years.
Some concerns have stuck to one slogan
throughout the years and thus identified them-
The Child Who Studies
QOOD MUSIC" Is Too Busy
to Invent Master Crimes
campaign in the interest of the piano with the
selection of a suitable slogan for general use
in the belief that in variety there will be found
a means for creating and holding wider in-
terest. A particularly effective campaign along
this line has for some time been carried on by
the Martin Bros. Piano Co., Cable dealer in
Springfield, Mo. This concern has 'been using
billboards liberally and putting a different slogan
on each billboard and have tied-up with that out-
door campaign most effectively through the
medium of a series of postcards designed to
represent billboards and carrying the same
slogan.
These mailing cards are sent out at regular
intervals to prospective customers and have
proven sufficiently effective in promoting sales
to warrant the continuance of their use. It is
held that the brevity of the copy gives it its
greatest value, for the phrases are easy to read,
easy to remember, and have a definite "punch."
At the present time the Martin Bros. Piano Co.
is using a series of ten slogans, some of which
are reproduced and which might well be studied
by those who will have the task of selecting a
suitable slogan for general use by the industry.
selves closely with that particular trade, while
others have adopted and used a series of slogans
5
Hudson River Steamer Chartered to Take
Attendants to Indian Point Near Peekskill
Final plans for the annual Summer outing of
the Aeolian Co. Employes' Association, to be
held on Saturday, July 24, were completed early
this week by the Governing Board of the Asso-
ciation, who expressed the opinion that the af-
fair will be the "best ever." The Hudson River
steamer "Chauncey M. Depew" has been en-
gaged for the day and will sail from the docks
at West Forty-second street at 9.30 a. m., stop-
ping again at One Hundred and Twenty-fifth
street at 10 o'clock and at Yonkers at 10.40 to
pick up employes living nearer those points.
The outing this year will be held at Indian
Point, near Peekskill, N. Y., where both the
natural and cultivated facilities will assure a
most enjoyable setting for the picnic. W. H.
Price, chairman, with Walter Eifert and J.
Pearson comprise the committee on arrange-
ments and report that the Aeolian Employes'
Association has reserved the exclusive rights
to the steamer for the entire day. Music and
other entertainment will be featured on the trip
up the river and all kinds of sports and games
are planned after the destination has been
reached. There will be plenty of food to go
around and many surprises in store for those
taking the holiday, according to those who
ought to know. The weather man has thus far
been noncommittal.
Opens New Music Store
GRAVETTE, ARK., July 19.—A. L. Allum has
opened his new music store in the Hayes
Building, handling a full line of pianos, talking
machines and radio. The store was formerly
located in the Gravette Building on Main
street. Mr. Allum has had the quarters at the
new location completely remodeled.
Consult the Universal Want Directory of
The Review.
Martin Bros. Piano Co. Finds Slogan
Efficient Selling Factor
Springfield, Mo., House Uses This Type of Advertising, Both in Billboard and Mailing Card Form, With Good
Results—Development of Association Principle Aim of This Type of Advertising—Mailing
Campaign Proves Effective in Developing an Increased Sales Volume
T
HOSE members of the retail music trade
who have made use of slogans in the
development of public interest and sales
have found in many cases that they prove most
as a part of that campaign, lends added impor-
tance and interest to those slogans which have
already been used effectively by various re-
tailers.
Teach Your Children Music
It keeps them in
their school work
effective in impressing upon the mind of the
reader and the passer-by the association be-
tween the house itself and the distinctive line
Probably no catch line applied to the piano
has ever become quite so familiar to the public
as that used for many years by Benjamin S.
Forget the Cost of—
Aeolian Go. Employes
Hold Annual Outing
GOOD MUSIC
The Moral Results Are Priceless!
of products handled. This development of
association is the principal purpose of the
slogan, whether it applies to the product itself
Wise, New York, whose "What Is Home With-
out a Piano," stood out from newspaper adver-
tisement and billboards throughout the metro-
Music in the Home
Puts Sunshine in the Heart
or the house making or selling it.
The recent move of the National Piano Man-
ufacturers' Association to launch a promotional
politan territory of New York for many years.
Some concerns have stuck to one slogan
throughout the years and thus identified them-
The Child Who Studies
QOOD MUSIC" Is Too Busy
to Invent Master Crimes
campaign in the interest of the piano with the
selection of a suitable slogan for general use
in the belief that in variety there will be found
a means for creating and holding wider in-
terest. A particularly effective campaign along
this line has for some time been carried on by
the Martin Bros. Piano Co., Cable dealer in
Springfield, Mo. This concern has 'been using
billboards liberally and putting a different slogan
on each billboard and have tied-up with that out-
door campaign most effectively through the
medium of a series of postcards designed to
represent billboards and carrying the same
slogan.
These mailing cards are sent out at regular
intervals to prospective customers and have
proven sufficiently effective in promoting sales
to warrant the continuance of their use. It is
held that the brevity of the copy gives it its
greatest value, for the phrases are easy to read,
easy to remember, and have a definite "punch."
At the present time the Martin Bros. Piano Co.
is using a series of ten slogans, some of which
are reproduced and which might well be studied
by those who will have the task of selecting a
suitable slogan for general use by the industry.
selves closely with that particular trade, while
others have adopted and used a series of slogans
5
Hudson River Steamer Chartered to Take
Attendants to Indian Point Near Peekskill
Final plans for the annual Summer outing of
the Aeolian Co. Employes' Association, to be
held on Saturday, July 24, were completed early
this week by the Governing Board of the Asso-
ciation, who expressed the opinion that the af-
fair will be the "best ever." The Hudson River
steamer "Chauncey M. Depew" has been en-
gaged for the day and will sail from the docks
at West Forty-second street at 9.30 a. m., stop-
ping again at One Hundred and Twenty-fifth
street at 10 o'clock and at Yonkers at 10.40 to
pick up employes living nearer those points.
The outing this year will be held at Indian
Point, near Peekskill, N. Y., where both the
natural and cultivated facilities will assure a
most enjoyable setting for the picnic. W. H.
Price, chairman, with Walter Eifert and J.
Pearson comprise the committee on arrange-
ments and report that the Aeolian Employes'
Association has reserved the exclusive rights
to the steamer for the entire day. Music and
other entertainment will be featured on the trip
up the river and all kinds of sports and games
are planned after the destination has been
reached. There will be plenty of food to go
around and many surprises in store for those
taking the holiday, according to those who
ought to know. The weather man has thus far
been noncommittal.
Opens New Music Store
GRAVETTE, ARK., July 19.—A. L. Allum has
opened his new music store in the Hayes
Building, handling a full line of pianos, talking
machines and radio. The store was formerly
located in the Gravette Building on Main
street. Mr. Allum has had the quarters at the
new location completely remodeled.
Consult the Universal Want Directory of
The Review.
Future scanning projects are planned by the International Arcade Museum Library (IAML).