Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
10
JULY 17, 1926
These Piano Action FACTS
—are of importance to every piano
manufacturer and dealer
IFTY-TWO years ago—in 1874—the first Wes-
sell, Nickel & Gross piano action was built. It
immediately set a new standard of quality for piano
actions. Through the use of the finest materials,
skilled and painstaking craftsmanship, and basic inven-
tions a hitherto unknown degree of responsiveness to
the pianist's touch was attained—greater durability
was secured.
Leading piano manufacturers turned to the Wessell,
Nickel & Gross action as the means of complementing
the tone quality built into their instruments. The use
of this action in fine pianos became so widespread as
to win for it the designation — "Standard of the
World."
Past history proves that the Wessell, Nickel &
Gross piano action played a leading part in the de-
velopment of the American pianoforte to its present-
day world leadership.
Today, the house of Wessell, Nickel & Gross is
under the personal direction of the second and third
generations of the founders of the business. The
founders' aims and ideals have been carried forward.
New inventions have been perfected to keep pace with
the progress of piano manufacture. The patent office
records show that more piano action inventions and
improvements are credited to Wessell, Nickel & Gross
than to any other action maker.
Wessell, Nickel & Gross quality begins with the con-
trol of supplies of raw material from its own mills in
Vermont. It ends with a final inspection that assures
absolute uniformity of production. Makers of fine
pianos have learned to depend upon this quality ex-
actly as they do the product of their own organizations.
F
The Wessell, Nickel & Gross action is the world's
highest-priced piano action because it is higher in
quality — better in performance — stronger in its re-
sistance to wear and tear and in its ability to remain
in the fine adjustment required of a piano action.
It is apparent to the piano dealer that a Wessell,
Nickel & Gross equipped piano or player piano is an
instrument which measures up to exacting quality
standards—an instrument which he is proud to sell—
an instrument which brings him more business through
the greatest advertisement in the world—a satisfied
customer.
Wessell, Nickel & Gross is helping both dealer and
manufacturer sell more pianos. It is rendering this
assistance through a comprehensive campaign of na-
tional advertising. The actual measure of this as-
sistance is unapproached by any other supply manu-
facturer. Here are the facts: We are telling prospec-
tive piano buyers all over the United States the im-
portance of the piano action. Our advertisements
enter 2,400,000 homes each and every month of the
year. This circulation represents a total of 12,000,000
readers each month of the year. Think this over!
Each month 12,000,000 people are being asked to visit
your store to select a piano.
Here is an outstanding opportunity for you to cash
in on sales work already done for you! Don't let
another week pass by that will see your floors without
Wessell, Nickel & Gross equipped instruments. Don't
let this demand created by Wessell, Nickel & Gross
advertising go elsewhere. Get in touch with your
manufacturers immediately. You'll find it a most
profitable move.
WESSELL, NICKEL & GROSS
Established 1874
NEW YORK CITY