Music Trade Review
Issue: 1926 Vol. 83 N. 21 - Page 48
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
48
The Music Trade Review
NOVEMBER 20, 1926
The "Hit" Number and the Publicity
Which It Gives the Musical Production
A Striking Example in the Latest Edition of Earl Carroll's "Vanities" and the Numbers Which
Are Used Therein from the Robbins - Engel Catalog
Jnspii'ation
Heart
oftic
A S an example of what may be done for
"^^ the success of a musical show by the care-
ful selection of musical numbers that have hit
possibilities apart from their being in a musical
production, has been proven by the present
song successes in Earl Carroll's latest "Van-
ities."
Here is a musical production for which num-
bers were selected regardless of who the com-
posers were or their publishers. They were
already released, giving the Eai! Carroll "Van-
ities" additional publicity, proving again that
Mr. Carroll has the right idea.
The importance of hit musical numbers in
a show of this type cannot be overestimated.
Many musical productions running on Broad-
way are only known throughout the country
by their hit songs, so that a careful selection
of numbers is most vital to the producer of the
service.
The Robbins-Engel Corp. has been extremely
successful in picking songs which are played
by orchestras in all parts of the country. They
have a reputation for catchy orchestra arrange-
ments and their entry into the production field
will undoubtedly prove very profitable to them
along with those producers whom they may
interest hereafter.
Congressional Library Wants
Old American Compositions
Music Division Especially Interested in Early
Americana—The Scope of This Division's
Work
y
America's
Beloved Composer
Dorotlr
j
Obiter of
\ \ One Fleetinq Hour
Published In Three Keys
With Violin And
Cello Obbligato - .
Also As Vocal Duets
And For Men's, Mixed
And Women's Quartets
SamFox^PubCo
The Music Division of the Library of Con-
gress is interested in acquiring old American
compositions. No doubt many music stores
throughout the country have rare but unsalable
works that would be most fitting additions to
the government's music library. Any one inter-
ested in seeing the completion of the present
Earl Carroll
chosen because of their hit possibilities and collections should address Carl Engel, chief of
secondly because of their stage presentation the Music Division of the Library of Congress,
Washington, D. C.
value.
This music library has one of the largest col-
Earl Carroll, who is one of the best-known
theatrical figures and is credited as being one lections extant and has in recent years been
of the shrewdest of showmen, began hunting supplemented substantially by gift collections
for songs simultaneously with planning the new from prominent music lovers.
The library, through a provision of the copy-
"Vanities." About that time Jack Robbins, of
the Robbins-Engel Corp., submitted a collection right law, automatically receives copies of cur-
of songs of the type that would appeal to the rent copyrights and these in themselves make
masses for their melody alone with material up a very large collection.
While great stress is laid by the library on
of many possibilities for elaborate stage pres-
the
collection of early Americana music for its
entation.
artistic
and historical value, it does not confine
Mr. Carroll, unlike other producers, was will-
its
collections
wholly to American works. In-
ing to be shown. The result was that out of
the songs Mr. Robbins had submitted Mr. deed its collection of international compositions
Carroll selected three, which have been popular- and manuscripts of past masters rivals in impor-
ized by the Robbins-Engel concern throughout tance one of the best collections of Europe,
the country in less than thirty driy.^ after the which, of course, had a much earlier start in this
"Vanities" opened. The songs are "Climbing direction.
The government's music library is already an
Up the Ladder of Love," "Hugs and Kisses,"
attraction for visiting Americans with musical
and "Alabama Stomp."
inclinations. Its importance is constantly be-
For the first time in the history of the
ing added to and undoubtedly in future years it
"Vanities" its songs are known and played from
will be the Mecca of all who are interested in
coast to coast, resulting in a great amount oi
music.
publicity that the "Vanities" heretofore lost.
This feature of Washington is alone worth a
The result of Earl Carroll selecting outside
visit
and, with the propaganda which has been
songs for his new "Vanities" should be suf-
quite
forceful in recent years to subsidize an
ficient food for thought to other production
American
conservatory of music, the national
managers who are not often fortunate in get-
capital
promises
in years to come to be the
ting songs that have commercial value plus
musical
center
of
the
nation both from an artis-
production value. The wisdom of Earl Carroll
tic
and
research
standpoint.
selecting such songs that had hit possibilities,
as is indicated by "Climbing Up the Ladder of
Love," "Hugs and Kisses" and "Alabama
Stomp" and others, is a fair presumption that
The new novelty song recently added to the
other producers will follow the same course.
The result of these numbers being popular catalog of Jack Mills, Inc., called "When Banana
from coast to coast has given this edition of Skins Are Falling" (I'll Come Sliding Back to
the Earl Carroll "Vanities" more publicity You) is proving one of the most successful
than any of his previous reviews. Whenever offerings this firm has issued in several months
"Climbing Up the Ladder of Love" or "Hugs and promises to rival its song "I Don't Mind
and Kisses" are sung or played on the radio Being All Alone" in popularity.
in cities all over the country, the Earl Carroll
Consult the Universal Want Directory of
"Vanities" is mentioned with the title. Each
song is making good on its merit, having been The Review. In it advertisements are inserted
recorded on every record and music roll and free of charge for men who desire positions.
New Novelty Number
48
The Music Trade Review
NOVEMBER 20, 1926
The "Hit" Number and the Publicity
Which It Gives the Musical Production
A Striking Example in the Latest Edition of Earl Carroll's "Vanities" and the Numbers Which
Are Used Therein from the Robbins - Engel Catalog
Jnspii'ation
Heart
oftic
A S an example of what may be done for
"^^ the success of a musical show by the care-
ful selection of musical numbers that have hit
possibilities apart from their being in a musical
production, has been proven by the present
song successes in Earl Carroll's latest "Van-
ities."
Here is a musical production for which num-
bers were selected regardless of who the com-
posers were or their publishers. They were
already released, giving the Eai! Carroll "Van-
ities" additional publicity, proving again that
Mr. Carroll has the right idea.
The importance of hit musical numbers in
a show of this type cannot be overestimated.
Many musical productions running on Broad-
way are only known throughout the country
by their hit songs, so that a careful selection
of numbers is most vital to the producer of the
service.
The Robbins-Engel Corp. has been extremely
successful in picking songs which are played
by orchestras in all parts of the country. They
have a reputation for catchy orchestra arrange-
ments and their entry into the production field
will undoubtedly prove very profitable to them
along with those producers whom they may
interest hereafter.
Congressional Library Wants
Old American Compositions
Music Division Especially Interested in Early
Americana—The Scope of This Division's
Work
y
America's
Beloved Composer
Dorotlr
j
Obiter of
\ \ One Fleetinq Hour
Published In Three Keys
With Violin And
Cello Obbligato - .
Also As Vocal Duets
And For Men's, Mixed
And Women's Quartets
SamFox^PubCo
The Music Division of the Library of Con-
gress is interested in acquiring old American
compositions. No doubt many music stores
throughout the country have rare but unsalable
works that would be most fitting additions to
the government's music library. Any one inter-
ested in seeing the completion of the present
Earl Carroll
chosen because of their hit possibilities and collections should address Carl Engel, chief of
secondly because of their stage presentation the Music Division of the Library of Congress,
Washington, D. C.
value.
This music library has one of the largest col-
Earl Carroll, who is one of the best-known
theatrical figures and is credited as being one lections extant and has in recent years been
of the shrewdest of showmen, began hunting supplemented substantially by gift collections
for songs simultaneously with planning the new from prominent music lovers.
The library, through a provision of the copy-
"Vanities." About that time Jack Robbins, of
the Robbins-Engel Corp., submitted a collection right law, automatically receives copies of cur-
of songs of the type that would appeal to the rent copyrights and these in themselves make
masses for their melody alone with material up a very large collection.
While great stress is laid by the library on
of many possibilities for elaborate stage pres-
the
collection of early Americana music for its
entation.
artistic
and historical value, it does not confine
Mr. Carroll, unlike other producers, was will-
its
collections
wholly to American works. In-
ing to be shown. The result was that out of
the songs Mr. Robbins had submitted Mr. deed its collection of international compositions
Carroll selected three, which have been popular- and manuscripts of past masters rivals in impor-
ized by the Robbins-Engel concern throughout tance one of the best collections of Europe,
the country in less than thirty driy.^ after the which, of course, had a much earlier start in this
"Vanities" opened. The songs are "Climbing direction.
The government's music library is already an
Up the Ladder of Love," "Hugs and Kisses,"
attraction for visiting Americans with musical
and "Alabama Stomp."
inclinations. Its importance is constantly be-
For the first time in the history of the
ing added to and undoubtedly in future years it
"Vanities" its songs are known and played from
will be the Mecca of all who are interested in
coast to coast, resulting in a great amount oi
music.
publicity that the "Vanities" heretofore lost.
This feature of Washington is alone worth a
The result of Earl Carroll selecting outside
visit
and, with the propaganda which has been
songs for his new "Vanities" should be suf-
quite
forceful in recent years to subsidize an
ficient food for thought to other production
American
conservatory of music, the national
managers who are not often fortunate in get-
capital
promises
in years to come to be the
ting songs that have commercial value plus
musical
center
of
the
nation both from an artis-
production value. The wisdom of Earl Carroll
tic
and
research
standpoint.
selecting such songs that had hit possibilities,
as is indicated by "Climbing Up the Ladder of
Love," "Hugs and Kisses" and "Alabama
Stomp" and others, is a fair presumption that
The new novelty song recently added to the
other producers will follow the same course.
The result of these numbers being popular catalog of Jack Mills, Inc., called "When Banana
from coast to coast has given this edition of Skins Are Falling" (I'll Come Sliding Back to
the Earl Carroll "Vanities" more publicity You) is proving one of the most successful
than any of his previous reviews. Whenever offerings this firm has issued in several months
"Climbing Up the Ladder of Love" or "Hugs and promises to rival its song "I Don't Mind
and Kisses" are sung or played on the radio Being All Alone" in popularity.
in cities all over the country, the Earl Carroll
Consult the Universal Want Directory of
"Vanities" is mentioned with the title. Each
song is making good on its merit, having been The Review. In it advertisements are inserted
recorded on every record and music roll and free of charge for men who desire positions.
New Novelty Number
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