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46
The Music Trade Review
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"Honey Lou" Linked up
With Newspaper Serial
Kondas Number to Receive National Exploita-
tion Through the Cleveland News and NEA
Service
Through the Cleveland News and later
through the NEA Service, another song, of a
popular character, is being hooked up with a
newspaper serial romantic story. The song is
entitled "Honey Lou" and is inspired by
Beatrice Burton's latest serial. The lyric of
"Honey Lou" is by Gene Acres and music by
Herman Hummell. The song is published by
the Kondas Music Publishing Co., of Cleveland,
Ohio.
The Kondas Co. plans to exploit this offer-
ing on a national scale as it is understood that
hundreds of newspapers throughout the country
will use the serial story with which it is linked.
As the instalments of the story appear in the
local dailies a special campaign through the
orchestras and radio stations who will be given
orchestrations of "Honey Lou" is being ar-
ranged.
In Cleveland "Honey Lou" is being featured
BUY YOUR MUSIC FROM
BOSTON
PubKshers
Oliver Ditson Company
BOSTON
NEW YORK
Anticipate and Supply Every Requirement of Music
Dealer!
ROBERT TELLER SONS & DORNER
Music Engravers and Printers
SEND MANUSCRIPT AND IDKA OF
TITXJB FOB KSTIMATK
311 West 43rd Street
New York City
/*m
^LOl^
by Maurice Spitalny at the Stillman Theatre
and the Hotel Statler and broadcast through
station WHK. Austin Wylie and his Vocalion
recording orchestra at the Golden Pheasant are
broadcasting through station WTAM as well as
Jack Horwitz and his Collegian Serenaders.
Many other Cleveland orchestras and those in
adjacent cities are also featuring "Honey Lou."
All of the photoplay organists have also made
it a feature.
Harry Reser Enters the
Music Publishing Field
Famous Banjoist Opens Offices at 150 West
Forty-sixth street, New York—W i d e 1 y
Known Composer
Harry Reser, the well-known recording artist,
WEAF broadcaster and banjoist, has entered
the music publishing business with headquarters
at 150 West Forty-sixth street, New York.
Among the Harry Reser publications are
"Lollypops," "Heebie Jeebies," "Easy Goin',"
"The Banjo and the Clock," "Clicquot,"
'"Frosted Chocolate," "The Old Town Pump"
which have been already released for banjo with
piano accompaniment. Besides these Reser has
issued banjo adaptations of "Turkey in the
Straw," "Southern Melodies," etc., and he is the
publisher of a large volume known as "Harry
Reser's Manual of Tenor Banjo Technic."
Harry Reser is considered one of America's
leading banjoists. He is a phonograph artist of
note and is the director of the well-known
Clicquot Eskimos which broadcast over WEAF
and fifteen other stations every Thursday. His
various connections will be of inestimable value
to his company in the exploitation of its pub-
lications.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
CHAPPELL-HARMS, INC.
LATEST SUCCESSES
FOR YOU AND ME
COME BACK IN DREAMS
THE FAR-AWAY BELLS
I FOUND YOU AT LAST
THAT LITTLE WORLD IS MINE
POPULAR SUCCESSES
185 MADISON AVENUE
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CALLING
ME HO
A Great Mother"Ballad
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Cync ky I. WOLFE GILBERT
Music by JAMES Y MONACO
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Roses of Picardy
A Night of Love
World Is Waiting for the Sunrise
In the Garden of Tomorrow
Song of Songs
By My Fireside
A Little Love, A Little Kiss
OCTOBER 30, 1926
Brown Bird Singing
There's a Song in My Heart
I Look Into Your Garden
I Heard You Singing
Bells of St. Mary's
Thank God for a Garden
Smile Thru Your Tears
NEW YORK CITY
"He Knows His Groc'ries"
Makes Immediate Success
Edward B. Marks Number Stands Out in
Usual Run of Musical Comedy Compositions
Now Before the Buyers
In the past twelve months there has been
a heavy increase in the number of comedy
popular songs. Some of these achieve a quick
success, but none of them seem very long
lived. Due to their short life there must be
a very good reason for publishers venturing
into this type of number on the present scale
that has been attained.
Inquiry proves that the real reason for an
abundance of comedy numbers is the demand
of radio singers for this type of material. This
not only includes solo artists but the singing
orchestras, who feel the need of lending variety
to their radio programs.
Whatever the cause, there seemingly are more
numbers of this type than the public can con-
sume. Naturally the sale created cannot
compare with those offerings of a more sub-
stantial character. That there is need for the
comedy number, however, is certain, and
naturally writers will fill this want, not only
for the royalties that may be attained but in
order to serve the interests of artists and or-
chestras who show co-operation on the balance
of catalogs.
One of the newest of the comedy numbers
and one that has made a good showing in
the short time since its release is the Edward
B. Marks number, "He Knows His Groc'ries."
This is considered a remarkable piece of tom-
foolery. It is by two writers who have written
some big successes in the past, Louis Breau
and Billy Huston.
Of course, novelty numbers of this character
are helped considerably when they lend them-
selves to dance purposes. That is generally
the problem of the writer and arranger taking
a comedy success and making it available as
an outstanding dance. This done, there is a
little more than the usual assurance that it
will prove profitable.
"He Knows His Groc'ries" has been given
a lively fox-trot arrangement. It is the work
of Frank Skinner, who to-day is considered
one of the leaders in the arranging field. That
this song is not just another novelty or an-
other dance is verified from the fact that the
following prominent artists are singing it: Van
and Schenck, Eddie Cantor, Jones and Hare,
Klein's Shoemakers, Lewis and Dody, Jay Flip-
pen and others.
CANY PUBLISHER. OUR REFEl
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