Music Trade Review

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44
The Music Trade Review
OCTOBER 30, 1926
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RAYMOND E>. EGANT
STEVEN PASTERNACK
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RICHARD A. WHITING
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who found the expense exorbitant, will now see
musical development in their communities.
A feature particularly interesting and inviting
to the music publishing industry is the fact that
the functions of this instrument and the programs
Reported New Device Is to Acquire Rights to Operettas and Other Musical Works of Victor being arranged will be reflected in sales of music
for both the standard and popular publishing
Herbert Which Are Controlled by M. Witmark & Sons—A New Field for Publishers
fields. The popular publishers have always
' | V HE success of the Vitaphone promises big late Victor Herbert. It is said that M. Witmark made good use of the exploitation possibilities
changes in the programs of photoplay & Son, who have a large number of these Her- of the orchestras in photoplay houses. Some of
houses. The possibilities of this instrument are bert works, were offered $50,000 for their catalog: the standard publishers have also been able to
large, for it is possible by it to hear the greatest Vitaphone, therefore, promises not only to re- take advantage of these possibilities. But in
artists at photoplay prices and in hundreds of vive interest in a new manner in these old pub- the standard field this was confined to a great
theatres instead of a few. Not only is the Vita- lications but will produce two sources of revenue extent to a certain few publishers. Now under
phone organization getting the biggest names in for the music publisher. The public rendition the Vitaphone method and the compilation of
the theatrical world and concert field, but the of such compositions will naturally create a programs for this instrument the advantages to
greatest symphony orchestras are recording for demand for the music and, in addition to the music publishers will be more widespread.
Between radio, the Vitaphone and the normal
this instrument. It can be readily seen that profits that will accrue to the publisher from
through the Vitaphone the audiences in photo- such sales, they will get a large advance fee for functionings of our musical organizations
throughout the country, nothing is apparently
play houses of the future will have brought performing rights.
before them the highest type of musical organ-
Most of the arrangements for the use of these being left undone to make America a more
izations and artists from every field of entertain- great catalogs will naturally be made through musical nation. The advance in recent years in
ment.
the American Society of Composers, Authors musical taste has been quite rapid and musical
Through the Vitaphone such stars as Al Jol- and Publishers. Negotiations are now going interests are being furthered to such an extent
son, Howard Brothers, Marion Talley, Reinald on between the society and Warner Bros., under the present scheme that should eradicate
Werrenrath and others have already been heard. owners of the Vitaphone. No figures have been any doubts as to the future musical life.
The range of programs will make for variety set for the privileges but recognition has
and the reproductions are everywhere acclaimed already been extended by Warner Bros, to copy-
Open Branch in Chicago
as actual lifelike performances.
right owners, and doubtless in a short period of
The Vitaphone organization is not only book- time the proper adjustments will be made and
Irving Bibo, of the firm of Bibo, Bloedon &
ing these prominent individuals and large musi- contracts closed.
Lang, has returned to New York after ten
cal combinations, but it is also undertaking the
In one move photoplay theatres, no matter weeks' stay in Chicago territory, arranging a
compilation of great catalogs. Recently negotia- what size, can program performances that ordi- campaign on his firm's numbers throughout the
tions were begun to acquire for Vitaphone use narily would only be possible in the metro- Middle West. Among other things he opened
the operettas and other musical works of the politan centers. All those interested in the a Chicago branch for his company and arranged
cause of music, and particularly better music, unusual activities on three songs, "Am I Wast-
Here Are Two Great Sellers for Your Cojnter
can readily see that this instrument should con- ing My Time on You," "It Won't Be Long
'SWEETEST GIRL, I LONG FOR YOU" and
siderably raise the musical standards of the Now" and "My Cutey's Due at Two-to-Two
"LOVE ME AS I LOVE YOU"
Send Your Order to the Distributors Below:
nation.
, To-day."
Richmond Music Supply Corp.. New York City
Lyon & llealy. Inc.. Chicago. 111.
City governments and civic associations, who
.1. vV. .Jenkins Sons' Music Co., Kansas City, .Mo.
C. I. Hicks Music Co., Boston Mass.
in the past were interested in bringing prom-
Consult the Universal Want Directory of
XI,ii Mulic Hubisli.ng Co., - Stephen D. Satzcwich
1523 Ohm Avenue, Bronx, New ~iork
inent musical organizations to their cities bul The Review.
Vitaphone Negotiating for Rights to
Widely Known Publishers' Catalogs
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