Music Trade Review

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The Music Trade Review
14
OCTOBER 23, 1926
Philadelphia stores there also has been secured
headquarters for the town of Lansdale, Pa.,
at 110 West Main street, where will be carried
a complete line of the Lester and Leonard
pianos, made by the Lester Piano Co. The North
Two Axe in Philadelphia and One in Lansdale, Pa. — Steinway Official Instrument at Sesqui- Co. now has twenty-two stores in the State and
eight Philadelphia establishments given over to
Centennial Exposition Concerts—Stieff Shows New Period Grand Models
the sales of these instruments and other musical
DHILADELPHIA, PA., October 19.—Livelier turned from his trip to Europe to direct the merchandise.
As a special feature in the piano department
*• times in the music trade have been expe- closing concert. The Steinway has been in use
rienced within recent weeks and with the ap- at the Sesqui-Centennial broadcasting station the Morton Piano Co. is devoting much space
proaching holiday season the industry is facing exclusively, WCAU having employed a Stein- to the display of the Jacob Doll pianos made
way parlor grand for its special programs, while by the firm of Jacob Doll & Son, New York,
a prosperous Fall business.
the musical events in the auditorium, including and the Kimberly and Wentworth makes, also
Steinway at Sesqui Concerts
The Steinway has been the official instrument the Philadelphia Orchestra concerts, used the products of the Doll factory. There are several
of these pianos on display for the Autumn and
for the high-class musical programs given this full concert grand model.
the line includes the grand and player models
Three New Stores for F. A. North Co.
Summer as part of the Sesqui-Centennial Inter-
of attractively designed types. David Rosenfelt
For
the
purpose
of
maintaining
its
services
to
national Exposition celebration. It was used as
accompaniment to the series of concerts given the public, the F. A. North Co., 1306 Chestnut is head of the firm, with headquarters at 914
by the Philadelphia Orchestra, under the direc- street, has added three new stores to its chain Walnut street.
Following the retirement from the Philadel-
tion of the leading visiting symphony orchestra in this section. There has just been opened a
directors throughout the Summer months and new branch at 41 South Sixty-first street and phia branch of the former manager, W. H.
closing with the first days of October, when another at 4357 Main street, in the Manayunk Neilan, the local business of the P. A. Starck
Leopold Stokowski, the resident director, re- district of the city. In addition to the two Piano Co., 1125 Chestnut street, has been as-
signed to the direction of John C. Campbell.
New Stieff Period Models Shown
There has been on display at the Quaker City
branch of Charles M. Stieff, Inc., the two new
period style grands which have just been added
to the Stieff line. The two new Stieff grands
are designed in the Italian Renaissance and the
Louis XV style. They are unique in that the
French walnut from which they are made has
been in the Stieff factory for more than forty
years. The new models have been displayed
in the windows of the store at 1717 Chestnut
street and have attracted considerable attention
by their richness of appearance and the artistic
settings in which they are exhibited.
Following the resignation of C. A. Christian,
formerly manager of the Philadelphia branch
of the Rudolph Wurlitzer Co., the local store
has been placed under the direction of Ray F.
Akers. Manager Akers has been identified with
the music trade for more than six years. He
cofhes to Philadelphia as manager of the Wur-
litzer store from Seattle, Wash., where he had
been connected with the same company.
William Lavelette has been made manager of
the piano department of the Wurlitzer store,
succeeding Otis Fitzgerald, who returned to
his former employment on the sales staff of
the Ludwig Piano Co. in this city. Manager
Lavelette was formerly with the Yahrling &
Rayner Co., Youngstown, O. J. Birdsong has
become associated with the Wurlitzer store as
sales representative in the piano department.
The Wurlitzer Co. has been disposing of a
large number of the Studio grand pianos this
season.
Former Manager C. A. Christian, of the Wur-
litzer Co., is now identified with the John
Through many years of endeavor, the makers of
Wanamaker Store in the piano department.
Pianos and Player Pianos, bearing the famous name of
Max J. de Rochemont a Visitor
WINTER, have established in the minds of dealers a
The hospitality of G. C. Ramsdell was ex-
high degree of confidence and appreciation.
tended to Max J. de Rochemont, treasurer of
the
Laffargue Piano Co., over the week end,
So today, by this known and proven quality, careful
when the popular manufacturer spent an en-
buyers seeking fine instruments of a high standard of
joyable time sightseeing in the city and joining
value are assured reputation and good-will.
in the Sesqui-Centennial International Exposi-
tion celebration of American Legion Week.
There comes relief and confidence when dealing with an
After a visit to the Philadelphia headquarters
organization such as ours—upon which you can always
of the Laffargue, the firm of Ramsdell & Son,
rely.
127 South Twelfth street, the head of the com-
pany
accompanied Mr. de Rochemont to the
Investigate the WINTER PROSPERITY LINE
Sesqui grounds and then motored to the various
points of interest in the city and adjoining his-
Merely asking brings you Catalog
torical shrines. While in the city Mr. de Roche-
No. 24 and a helpful selling plan.
mont was the guest of Mr. Ramsdell at his
home over the week end.
Milton Peter Pan Model Introduced
Another trade visitor who was welcomed
throughout the week was Representative Wens-
ley," of the Milton Piano Co., who introduced
to the trade the newest model of the Milton
Also Makers of Rudolf and Heller
line, the Peter Pan, an upright in the miniature
& Co. Pianos and Player Pianos
style and made in artistic and handsomely de-
signed period models. It will be added to the
849 East 141st Street
lines handled by Ramsdell & Son, local retailers
of the Milton line.
F. A. North Co., of Philadelphia,
Opens Three New Stores in Its Chain
"POPULAR
as MUSIC ITSELF"
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