Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
OCTOBER 16, 1926
COLUMBIA
New Process
RECORDS
are recorded
4
4
THE RECORDS
WITHOUT SCRATCH
T^LECTRICAL recording is the one great advance in the record-
*~* ing art in twenty years* Columbia New Process Records, Viva-
tonal Recording, are absolutely the same as the voices and
instruments that make them*
The human voice is human—undistorted, natural. The
instruments all are real. The violin is actual. The guitar
is a guitar and nothing else. Each of the different wood-
winds is unmistakable, each of the brasses genuine. Even
the difficult piano is the piano itself—no less.
And besides all this, is the marvelously smooth surface
of the record made possible by the Columbia New Process
—no sound of the needle, no scratching noise. You hear
nothing but the music.
Columbia
The epoch-making electrical method of recording used
in Columbia New Process Records is offered to the public
by the Columbia Phonograph Company through arrange-
ment with the WESTERN ELECTRIC COMPANY.
COLUMBIA
1819 Broadway
NEW
PROCESS
PHONOGRAPH
COMPANY
"
New York
Record