Music Trade Review
Issue: 1926 Vol. 83 N. 12 - Page 47
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
SEPTEMBER 18, 1926
There was a large number of floral pieces, these
coming from the Ditson Co. collectively, and
men in the organization individually and from
the Music Publishers' Association of the United
States, the Boston Music Publishers' Associa-
tion, the family and many relatives and friends.
The Episcopal service was conducted by Rev.
Marcus H. Carroll, of Hanover, who is a com-
poser of church music, who had long had a close
association with the Ditson house. He was as-
sisted by Rev. Charles W. Duffield, a former
rector of the Allston parish. The music, with
Harris Shaw at the organ, was furnished by
the Pilgrim Quartet, whose members sang Mr.
Woodman's favorite hymns, "Lead, Kindly
Light," "Peace, Perfect Peace" and "Now the
Day Is Over."
The honorary pallbearers were Harry B.
Crosby, of the Arthur P. Schmidt Co.; Charles
W. Homeyer, of Charles W. Homeyer & Co.;
W. Deane Preston, Jr., of the R. F. Wood Music
Co.; H. B. McCoy, of the Theodore Presser
Co. of New York; Joseph Priaulx, of Charles
H. Ditson Co. of New York, and William Arms
Fisher, representing the Oliver Ditson Co.
Others present from a distance at the services
were Messrs. O'Meara and Glassmacher, of
Charles H. Ditson & Co.; W. L. Coghill, of
John Church Co.; Michael Keane, of Booscy &
Co.; Richard Powers, of Chappell & Co., and
Mr. J. T. Roach, of Hinds, Hayden & Eldredge,
all of New York, and Mr. Blaetz, of Theodore
Presser Co., of Philadelphia.
Popular Music in Stores
of Retail Music Dealers
Methods Which the Music Dealers Can Use to
Develop the Sales of Popular Prints in Their
Warerooms
In recent years the sales of popular music
by the legitimate music dealer have been
steadily mounting. In conjunction with the
activity of the popular sales counters in such
stores, a growing business has also been built
up in popular orchestrations.
In localities
where the legitimate dealer has no syndicate
store competition, the sales of popular music
naturally are comparatively larger. In either
event it is the legitimate dealer that gets or-
chestration sales. There are several reasons
for this, among them being that all popular
music is not sold to musicians, whereas or-
chestrations are, and it is only natural that the
young orchestra member should go to a source
for his orchestrations where he can get his
other supplies. Also he finds that the legiti-
mate music store is familiar with his needs and
can talk his language.
Popular music does to a great extent sell
itself. Its real prime need, so far as the re-
tailer is concerned, is display. Counters that
show the titles, self-serving racks and window
showings are the important aids in creating
volume sale of such prints.
There is another important method of in-
creasing popular sales, but one which most
legitimate dealers do not indulge in. That is
the demonstration of the goods. There are
many drawbacks to a proper carrying out of
demonstration activities, the outstanding ob-
stacle being the fact that the legitimate music
store caters to really two classes of people,
those interested in standard music and those
interested in popular prints. The purchaser of
standard music includes the musician, the
teacher and the pupil. In this category, of
course, are found many tastes, each with in-
dividual requirements; and much of the standard
material to meet these tastes is selected with
care. It includes every instrument, every voice,
and the scope of these tastes covering every
phase of music endeavor makes necessary a
tremendous stock of standard music.
Now it can be readily seen that the presenta-
tion of standard music is in a way a more
laborious undertaking than the simple activities
(Continued on page 46)
43
The Music Trade Review
EXTRA!
SPECIAL!
Five Hundred Dollars in Cash Prizes to
be Divided Among Winners of
Window Display Contest on
*
DOROTHY LEE'S
FAMOUS SONQS
CONTEST BEGINS AT ONCE AND ENDS ON DECEMBER 15th
An open invitation is extended to every dealer in sheet music, records or player rolls
to compete in a country-wide window display contest featuring songs by America's he-
loved composer, Dorothy Lee.
The songs selected for the contest include two of this composer's most famous suc-
cesses—"ONE FLEETING HOUR" and "OUT OF THE DUSK TO YOU." Both have
become universal favorites and have spread the fame of Dorothy Lee.
The third song is "IN THE HEART OF THE HILLS," a beautiful new gem by this
inspired composer. Words, melody and title form an ideal combination that will per-
petuate the song in the hearts of all music lovers.
Now, about the contest—
The display may include all three songs, "IN THE HEART OF THE HILLS," "OUT
OF THE DUSK TO YOU" and "ONE FLEETING HOUR," or only the new ballad, "IN
THE HEART OF THE HILLS."
It is only necessary to use the title pages and display signs which will be supplied
to contestants and are now available.
Dealers in Sheet Music, or Records, or Player Rolls may compete.
Three non-interested judges will select the winners; they are, Mr. V. D. Walsh, of
the Music Trade Review, Mr. B. W. McClelland, of the Music Trades, and Mr. Adrian
F. Boylston, of the Music Trade News. All have been in touch with the music trade
over a period of years and are, therefore, competent to act justly in their awards. Dis-
plays will be judged on the basis of artistic and effective arrangement.
The contest is now open and photographs will be accepted until December 15, 1926.
Photographs should be addressed to Sam Fox Publishing Co., The Arcade, Cleveland,
Ohio, attention of Dorothy Lee Contest Manager.
Displays will be judged for their Originality, Attractiveness and Selling Value.
The following valuable prizes will be awarded winners:
First Prize—$200; Second Prize—$100; Third Prize—$75; Fourth Prize—$50; Fifth
Prize—$25; Sixth, Seventh, Eighth, Ninth and Tenth Prizes—$10, each. A grand total
of Five Hundred Dollars in prizes. Every effort will be made to select the winners so
they will receive checks by Christmas.
DON'T DELAY YOUR DISPLAY—GET IT IN EARLY
Send for free title pages and attractive window cards
SAM FOX PUBLISHING CO,
CLEVELAND, OHIO
The Arcade
NEW YORK, N. Y.
158*160 West 45th St.
SEPTEMBER 18, 1926
There was a large number of floral pieces, these
coming from the Ditson Co. collectively, and
men in the organization individually and from
the Music Publishers' Association of the United
States, the Boston Music Publishers' Associa-
tion, the family and many relatives and friends.
The Episcopal service was conducted by Rev.
Marcus H. Carroll, of Hanover, who is a com-
poser of church music, who had long had a close
association with the Ditson house. He was as-
sisted by Rev. Charles W. Duffield, a former
rector of the Allston parish. The music, with
Harris Shaw at the organ, was furnished by
the Pilgrim Quartet, whose members sang Mr.
Woodman's favorite hymns, "Lead, Kindly
Light," "Peace, Perfect Peace" and "Now the
Day Is Over."
The honorary pallbearers were Harry B.
Crosby, of the Arthur P. Schmidt Co.; Charles
W. Homeyer, of Charles W. Homeyer & Co.;
W. Deane Preston, Jr., of the R. F. Wood Music
Co.; H. B. McCoy, of the Theodore Presser
Co. of New York; Joseph Priaulx, of Charles
H. Ditson Co. of New York, and William Arms
Fisher, representing the Oliver Ditson Co.
Others present from a distance at the services
were Messrs. O'Meara and Glassmacher, of
Charles H. Ditson & Co.; W. L. Coghill, of
John Church Co.; Michael Keane, of Booscy &
Co.; Richard Powers, of Chappell & Co., and
Mr. J. T. Roach, of Hinds, Hayden & Eldredge,
all of New York, and Mr. Blaetz, of Theodore
Presser Co., of Philadelphia.
Popular Music in Stores
of Retail Music Dealers
Methods Which the Music Dealers Can Use to
Develop the Sales of Popular Prints in Their
Warerooms
In recent years the sales of popular music
by the legitimate music dealer have been
steadily mounting. In conjunction with the
activity of the popular sales counters in such
stores, a growing business has also been built
up in popular orchestrations.
In localities
where the legitimate dealer has no syndicate
store competition, the sales of popular music
naturally are comparatively larger. In either
event it is the legitimate dealer that gets or-
chestration sales. There are several reasons
for this, among them being that all popular
music is not sold to musicians, whereas or-
chestrations are, and it is only natural that the
young orchestra member should go to a source
for his orchestrations where he can get his
other supplies. Also he finds that the legiti-
mate music store is familiar with his needs and
can talk his language.
Popular music does to a great extent sell
itself. Its real prime need, so far as the re-
tailer is concerned, is display. Counters that
show the titles, self-serving racks and window
showings are the important aids in creating
volume sale of such prints.
There is another important method of in-
creasing popular sales, but one which most
legitimate dealers do not indulge in. That is
the demonstration of the goods. There are
many drawbacks to a proper carrying out of
demonstration activities, the outstanding ob-
stacle being the fact that the legitimate music
store caters to really two classes of people,
those interested in standard music and those
interested in popular prints. The purchaser of
standard music includes the musician, the
teacher and the pupil. In this category, of
course, are found many tastes, each with in-
dividual requirements; and much of the standard
material to meet these tastes is selected with
care. It includes every instrument, every voice,
and the scope of these tastes covering every
phase of music endeavor makes necessary a
tremendous stock of standard music.
Now it can be readily seen that the presenta-
tion of standard music is in a way a more
laborious undertaking than the simple activities
(Continued on page 46)
43
The Music Trade Review
EXTRA!
SPECIAL!
Five Hundred Dollars in Cash Prizes to
be Divided Among Winners of
Window Display Contest on
*
DOROTHY LEE'S
FAMOUS SONQS
CONTEST BEGINS AT ONCE AND ENDS ON DECEMBER 15th
An open invitation is extended to every dealer in sheet music, records or player rolls
to compete in a country-wide window display contest featuring songs by America's he-
loved composer, Dorothy Lee.
The songs selected for the contest include two of this composer's most famous suc-
cesses—"ONE FLEETING HOUR" and "OUT OF THE DUSK TO YOU." Both have
become universal favorites and have spread the fame of Dorothy Lee.
The third song is "IN THE HEART OF THE HILLS," a beautiful new gem by this
inspired composer. Words, melody and title form an ideal combination that will per-
petuate the song in the hearts of all music lovers.
Now, about the contest—
The display may include all three songs, "IN THE HEART OF THE HILLS," "OUT
OF THE DUSK TO YOU" and "ONE FLEETING HOUR," or only the new ballad, "IN
THE HEART OF THE HILLS."
It is only necessary to use the title pages and display signs which will be supplied
to contestants and are now available.
Dealers in Sheet Music, or Records, or Player Rolls may compete.
Three non-interested judges will select the winners; they are, Mr. V. D. Walsh, of
the Music Trade Review, Mr. B. W. McClelland, of the Music Trades, and Mr. Adrian
F. Boylston, of the Music Trade News. All have been in touch with the music trade
over a period of years and are, therefore, competent to act justly in their awards. Dis-
plays will be judged on the basis of artistic and effective arrangement.
The contest is now open and photographs will be accepted until December 15, 1926.
Photographs should be addressed to Sam Fox Publishing Co., The Arcade, Cleveland,
Ohio, attention of Dorothy Lee Contest Manager.
Displays will be judged for their Originality, Attractiveness and Selling Value.
The following valuable prizes will be awarded winners:
First Prize—$200; Second Prize—$100; Third Prize—$75; Fourth Prize—$50; Fifth
Prize—$25; Sixth, Seventh, Eighth, Ninth and Tenth Prizes—$10, each. A grand total
of Five Hundred Dollars in prizes. Every effort will be made to select the winners so
they will receive checks by Christmas.
DON'T DELAY YOUR DISPLAY—GET IT IN EARLY
Send for free title pages and attractive window cards
SAM FOX PUBLISHING CO,
CLEVELAND, OHIO
The Arcade
NEW YORK, N. Y.
158*160 West 45th St.
Future scanning projects are planned by the International Arcade Museum Library (IAML).