Music Trade Review
Issue: 1926 Vol. 82 N. 9 - Page 52
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
52
THE MUSIC TRADE REVIEW
FEBRUARY 27,
1926
PARTIES
and
WOMffN
PALS
Dramatic Ballad
Sensation
BILLY ROSE, MORT DIXON
RAY HENDERSON
You
Cartt
Go
Wrong
With
Any "FEIST' Song"
New Music Series for Moving Picture
Theatres Issued by American Composers
New York Firm Announces First Twelve Numbers in Series Designed Primarily to Give Moving
Picture Conductors Material Especially Written for Their Purposes
presentation of the number, and simplified ex-
ploitation to a considerable degree.
One of the outstanding features of the cam-
paign on "A Night of Love" inaugurated by
Chappell-Harms, Inc., is the sponsoring of this
waltz by two of the most prominent orchestra
leaders—music directors who have made a name
with their orchestras both in the record field
and by way of radio. Each of these leaders,
Vincent Lopez and Ben Bernie, has contributed
unsolicited testimonials of the number's popu-
larity. These testimonials were based upon the
number of times "A Night of Love" has been
played by request on the dance floor and on
communications received from radio enthusi-
asts.
Both the Vincent Lopez Orchestra and the
Ben Bernie combination of record and radio
artists have a wide following. Each of these or-
chestra leaders can do much to send a success-
ful number on its way to popularity. Both are
enthusiastic over the prospects of "A Night of
Love," and predict that it will be. one of the
biggest waltz hits of 1926, and from the dealer's
' T ^ H E first twelve numbers of a new series Witching Hour," "Tender Question," "It's Rain-
of orchestra music which, among other ing," "The Duel," "Canter Through the Woods"
things, will be particularly adapted to or- and "Fountain in the Moonlight."
chestras and photoplay houses has just been
announced by American Composers, Inc., 45
West Forty-fifth stree't, New York City. This
publishing organization, formed some time ago
by Henry Waterson, one of the pioneer pub-
Ushers, will periodically add to these offerings - New Chappell-Harms Number Bids Fair to Be
a Hit of First Caliber in Waltz Class—Vigor-
as publications of merit and of works for spe-
ous Exploitation Drive Under Way
cial purposes are presented.
Mr. Waterson, who has been in intimate con-
The waltz song, "A Night of Love," recently
tact with leaders of motion picture orchestras
for many years and who knows their wants, released by Chappell-Harms, Inc., has had a
their difficulties and their aspirations, has for most favorable reception. Waltz numbers gen-
some time looked forward to the development erally are not speedily recognized but occasion-
of a catalog that would open up a new era
for such musicians. Obviously they cannot con-
tinually repeat the musical classics; equally ob-
vious is their need of modern music written
by skilled composers which will fit in with mo-
tion picture requirements. Mr. Waterson de-
termined to see if he could not fill this want.
With this object in view he broached the
subject of writing such compositions to Dr.
Hugo Felix, the noted composer, who was at-
tracted to the proposition and who later pre-
sented several works which convinced Mr. Wat-
erson that his idea was not only feasible but
attainable as well.
Harry Sigmund was later selected by Mr.
Waterson to further the interest of. this new
orchestra idea, induce other well-known com-
*?•
posers to prepare compositions along the high
standards set and, through his wide acquaint-
ance with orchestra leaders, properly present
the publications to those for whom they were
composed.
Mr. Sigmund has been branch manager of
the First National and other large film manu-
facturers. Later he was associated in an exec-
utive capacity with the Tax Free Music Bu-
reau. These two activities gave him special
qualifications, experience and first-hand knowl-
edge of all the factors involved in the gather-
ing together and presenting, as well as exploit-
ing publications along the standards proposed
by American Composers, Inc.
Dr. Hugo Felix, the composer of many of
the first series, will be remembered for his
musical plays including "Pom Pom," "Lassie,"
"Marjolaine" and "The Sweetheart Shop." Other
well-known composers who have compositions
Top—Vincent Lopez Orchestra. Bottom—Ben Bernie and His Orchestra
in the first series are L. Leslie Loth, with "Fes-
tival Overture," JulianHuarte with "Moonlight in ally an unusual offering makes its appearance. viewpoint this means sales and profits.
Granada," Emil Bierman with "Phantom Army," Of course, the fact that "A Night of Love" is
Practically all of the orchestras in the metro-
and compositions by Homer Nearing, M. Wood by two very successful writers who will be re- politan area include "A Night of Love" in their
Hill and Countess Ada G. de Lachau. The Dr. membered for their "Memory Lane," which also programs, always finding an immediate response
*Felix numbers in the first series include "The jumped into quick prominence, has aided the from their audiences.
"A Night of Love" Gets
a Favorable Reception
52
THE MUSIC TRADE REVIEW
FEBRUARY 27,
1926
PARTIES
and
WOMffN
PALS
Dramatic Ballad
Sensation
BILLY ROSE, MORT DIXON
RAY HENDERSON
You
Cartt
Go
Wrong
With
Any "FEIST' Song"
New Music Series for Moving Picture
Theatres Issued by American Composers
New York Firm Announces First Twelve Numbers in Series Designed Primarily to Give Moving
Picture Conductors Material Especially Written for Their Purposes
presentation of the number, and simplified ex-
ploitation to a considerable degree.
One of the outstanding features of the cam-
paign on "A Night of Love" inaugurated by
Chappell-Harms, Inc., is the sponsoring of this
waltz by two of the most prominent orchestra
leaders—music directors who have made a name
with their orchestras both in the record field
and by way of radio. Each of these leaders,
Vincent Lopez and Ben Bernie, has contributed
unsolicited testimonials of the number's popu-
larity. These testimonials were based upon the
number of times "A Night of Love" has been
played by request on the dance floor and on
communications received from radio enthusi-
asts.
Both the Vincent Lopez Orchestra and the
Ben Bernie combination of record and radio
artists have a wide following. Each of these or-
chestra leaders can do much to send a success-
ful number on its way to popularity. Both are
enthusiastic over the prospects of "A Night of
Love," and predict that it will be. one of the
biggest waltz hits of 1926, and from the dealer's
' T ^ H E first twelve numbers of a new series Witching Hour," "Tender Question," "It's Rain-
of orchestra music which, among other ing," "The Duel," "Canter Through the Woods"
things, will be particularly adapted to or- and "Fountain in the Moonlight."
chestras and photoplay houses has just been
announced by American Composers, Inc., 45
West Forty-fifth stree't, New York City. This
publishing organization, formed some time ago
by Henry Waterson, one of the pioneer pub-
Ushers, will periodically add to these offerings - New Chappell-Harms Number Bids Fair to Be
a Hit of First Caliber in Waltz Class—Vigor-
as publications of merit and of works for spe-
ous Exploitation Drive Under Way
cial purposes are presented.
Mr. Waterson, who has been in intimate con-
The waltz song, "A Night of Love," recently
tact with leaders of motion picture orchestras
for many years and who knows their wants, released by Chappell-Harms, Inc., has had a
their difficulties and their aspirations, has for most favorable reception. Waltz numbers gen-
some time looked forward to the development erally are not speedily recognized but occasion-
of a catalog that would open up a new era
for such musicians. Obviously they cannot con-
tinually repeat the musical classics; equally ob-
vious is their need of modern music written
by skilled composers which will fit in with mo-
tion picture requirements. Mr. Waterson de-
termined to see if he could not fill this want.
With this object in view he broached the
subject of writing such compositions to Dr.
Hugo Felix, the noted composer, who was at-
tracted to the proposition and who later pre-
sented several works which convinced Mr. Wat-
erson that his idea was not only feasible but
attainable as well.
Harry Sigmund was later selected by Mr.
Waterson to further the interest of. this new
orchestra idea, induce other well-known com-
*?•
posers to prepare compositions along the high
standards set and, through his wide acquaint-
ance with orchestra leaders, properly present
the publications to those for whom they were
composed.
Mr. Sigmund has been branch manager of
the First National and other large film manu-
facturers. Later he was associated in an exec-
utive capacity with the Tax Free Music Bu-
reau. These two activities gave him special
qualifications, experience and first-hand knowl-
edge of all the factors involved in the gather-
ing together and presenting, as well as exploit-
ing publications along the standards proposed
by American Composers, Inc.
Dr. Hugo Felix, the composer of many of
the first series, will be remembered for his
musical plays including "Pom Pom," "Lassie,"
"Marjolaine" and "The Sweetheart Shop." Other
well-known composers who have compositions
Top—Vincent Lopez Orchestra. Bottom—Ben Bernie and His Orchestra
in the first series are L. Leslie Loth, with "Fes-
tival Overture," JulianHuarte with "Moonlight in ally an unusual offering makes its appearance. viewpoint this means sales and profits.
Granada," Emil Bierman with "Phantom Army," Of course, the fact that "A Night of Love" is
Practically all of the orchestras in the metro-
and compositions by Homer Nearing, M. Wood by two very successful writers who will be re- politan area include "A Night of Love" in their
Hill and Countess Ada G. de Lachau. The Dr. membered for their "Memory Lane," which also programs, always finding an immediate response
*Felix numbers in the first series include "The jumped into quick prominence, has aided the from their audiences.
"A Night of Love" Gets
a Favorable Reception
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