Music Trade Review
Issue: 1926 Vol. 82 N. 8 - Page 5
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
FEBRUARY 20,
THE
1926
MUSIC TRADE
REVIEW
How the Gopp Music Shop Makes
Music Teachers an Asset
South Bend, Ind., Music House Provides Teachers' Studios in Its New Building Recently Erected, Hav-
ing Found That the Purchaser of a Musical Instrument Usually Is a Good Customer When He
Is in the Hands of the Proper Type of Teacher—Co-operation That Increases Sales
GOODLY number of piano and music
stores throughout the country maintain in
their store buildings groups of studios for
the use of local music teachers both for the pur-
pose of lightening the rent overhead, and for
maintaining contact with the teachers as a mat-
ter of good business. Few retailers, however,
have established such studios with the distinct
purpose in view of maintaining at close hand
A
ing all kinds of musical instruments, he does
not have to look elsewhere. This system also
keeps your customers and friends coming to
the store and it becomes known as a music
center. They bring friends and prospects for
both musical instruments and music lessons.
"This is only one method, however, that we
use in getting prospects. One of our latest
stunts has been the broadcasting of well-known
ment which was formally opened to the public
not long ago. It is in the new establishment that
special provision has been made for the accom-
modation of the teachers and their pupils.
New Hallet Davis Agency
Plan Approved by Dealers
Policy of Exclusive Representation for the Hal-
let & Davis and Angelus Lines Is Received
Enthusiastically
The change of policy announced recently by
the Hallet & Davis Piano Co., New York, with
respect to creating agencies with exclusive rep-
resentation of the Angelus and the Hallet &
Davis pianos in their assigned territories has
met with the approval of its dealers in all parts
of the country, many of whom have written in
to congratulate the management on taking this
step. "The large city dealers have particularly
been pleased with the announcement of exclu-
sive representation," said Walter C. Hepperla,
of the Hallet & Davis Piano Co., this week.
"They feel with us that a higher degree of con-
centration can be effected for the Angelus in
this way, both from the standpoint of uniform
local advertising and in the merchandising of
the instrument. We therefore feel," said Mr.
Hepperla, "that in announcing this policy we are
benefiting the dealers as much as ourselves."
Ampico Traveling School
Announces Extra Sessions
Views of the New Copp Music Co.'s Store in South Bend
1. Exterior view of the new store that succeeded the store recently destroyed by fire. 2. Second floor, recital
room and piano, and one of the phonograph sales rooms. 3. First floor, showing musical merchandise display cases
record counter and record demonstration booths in the rear. 4. reception room with view of corridor, showing
teachers' studios on right with radio and musical merchandise salesrooms on left—second floor.
adequate instruction facilities for the benefit of
those who purchase instruments from their
stores.
C. W. Copp, head of the Copp Music Shop,
128 South Michigan street, South Bend, Ind., is
one of those who believe that proper instruc-
tion in playing instruments sold is quite as im-
portant as making the sale itself. As a re-
sult, in the handsome new quarters recently oc-
cupied by the Copp Music Shop there are pro-
vided on the second floor eight attractively
equipped studios opening into a large recep-
tion hall where may be found instructors of
recognized ability, specializing in different
types,of instruments.
Mr. Copp keeps close contact with the teach-
ers and co-operates with them to the fullest
degree, getting their co-operation in turn. It
is the plan in the near future to arrange a
commodious recital hall on the third floor of
the building wherein teachers may give pupils'
recitals or hold other musical events.
The studios themselves have been established
in direct response to public demand, or, at least,
the demand of those who have purchased in-
struments from the Copp establishment. "In-
variably after a customer has purchased an in-
strument," said Mr. Copp, "the first question
that comes to mind is instruction and the pur-
chaser in most cases requests that the dealer
refer him to a good teacher. By introducing
the customer to the teachers we have in the
store, we can render an additional service after
the sale is made in recommending the best of
teachers. With the large group we have, teach-
old tunes over the local station WSBT in the
form of a music memory contest.
"We recently awarded ten prizes to the first
ten persons who correctly named the titles of
compositions played over WSBT station and
complied with all the rules governing the con-
test. The broadcasting took place three nights
a week, on Monday, Wednesday and Friday.
The prizes we gave to the winners included
radio sets and various musical instruments.
"Another plan of stimulating and directing
attention to music that we recently put into ef-
fect was to get permission from a local bank,
the First National Bank of South Bend, to in-
stall a piano in its lobby. This was gladly
given, so we installed the instrument and then
invited our friends, visitors, artists, to drop in
and try it, and at no additional cost advertising
is had and the patrons of the bank are being
entertained with very good music."
The Copp Music Shop is a general music store
handling a great variety of instruments, includ-
ing Crown pianos, made by the George P. Bent
Co., as well as Schubert and other makes of
pianos and players; Holton brand instruments;
Leedy drums and accessories; Gibson stringed
instruments, and a complete stock of other small
goods and accessories, together with Columbia
phonographs, records, Q R S and U. S. music
rolls, and several radio lines.
Mr. Copp has been in the music business for
the past twenty-two years, and has achieved a
full measure of success. About a year ago his
store and stock were destroyed by fire, but he
immediately made plans for a larger establish-
Session in Springfield, Mass., to Start on March
8, and in San Francisco on March 15, Aug-
menting Regular School Schedule
The Ampico Traveling School, which is now
in the midst of its Spring season, has just an-
nounced two additional sections, one for the
Eastern division, in Springfield, Mass., which
will open at Worthy Hotel that city on March
8, under the direction of E. J. Piquette, and
^he other for the Western division to open at
the Hotel Plaza, San Francisco, on March 15,
under the direction of C. D. Schneider. Mr.
Schneider will be in San Francisco for a week
prior to the opening of the school for the pur-
pose of receiving enrollments.
Seattle Plans for Convention
SEATTLE, WASH., February 11.—Plans are now
being made and committees appointed by the
Seattle Retail Music Dealers' Association for
the coming convention in Seattle next Summer
of the Western Music Trades Association, of
which the Seattle organization is a branch. The
date selected for the convention will be July 26,
27, 28 and 29. The convention was held in Los
Angeles last year.
Paul H. Schmidt in West
Paul H. Schmidt, assistant to the president
of Steinway & Sons and general manager of
the retail branch stores of the company, left
on Thursday of-this week for ^Cincinnati, to
look over the affairs of the branch stores in that
city and in Columbus.
FEBRUARY 20,
THE
1926
MUSIC TRADE
REVIEW
How the Gopp Music Shop Makes
Music Teachers an Asset
South Bend, Ind., Music House Provides Teachers' Studios in Its New Building Recently Erected, Hav-
ing Found That the Purchaser of a Musical Instrument Usually Is a Good Customer When He
Is in the Hands of the Proper Type of Teacher—Co-operation That Increases Sales
GOODLY number of piano and music
stores throughout the country maintain in
their store buildings groups of studios for
the use of local music teachers both for the pur-
pose of lightening the rent overhead, and for
maintaining contact with the teachers as a mat-
ter of good business. Few retailers, however,
have established such studios with the distinct
purpose in view of maintaining at close hand
A
ing all kinds of musical instruments, he does
not have to look elsewhere. This system also
keeps your customers and friends coming to
the store and it becomes known as a music
center. They bring friends and prospects for
both musical instruments and music lessons.
"This is only one method, however, that we
use in getting prospects. One of our latest
stunts has been the broadcasting of well-known
ment which was formally opened to the public
not long ago. It is in the new establishment that
special provision has been made for the accom-
modation of the teachers and their pupils.
New Hallet Davis Agency
Plan Approved by Dealers
Policy of Exclusive Representation for the Hal-
let & Davis and Angelus Lines Is Received
Enthusiastically
The change of policy announced recently by
the Hallet & Davis Piano Co., New York, with
respect to creating agencies with exclusive rep-
resentation of the Angelus and the Hallet &
Davis pianos in their assigned territories has
met with the approval of its dealers in all parts
of the country, many of whom have written in
to congratulate the management on taking this
step. "The large city dealers have particularly
been pleased with the announcement of exclu-
sive representation," said Walter C. Hepperla,
of the Hallet & Davis Piano Co., this week.
"They feel with us that a higher degree of con-
centration can be effected for the Angelus in
this way, both from the standpoint of uniform
local advertising and in the merchandising of
the instrument. We therefore feel," said Mr.
Hepperla, "that in announcing this policy we are
benefiting the dealers as much as ourselves."
Ampico Traveling School
Announces Extra Sessions
Views of the New Copp Music Co.'s Store in South Bend
1. Exterior view of the new store that succeeded the store recently destroyed by fire. 2. Second floor, recital
room and piano, and one of the phonograph sales rooms. 3. First floor, showing musical merchandise display cases
record counter and record demonstration booths in the rear. 4. reception room with view of corridor, showing
teachers' studios on right with radio and musical merchandise salesrooms on left—second floor.
adequate instruction facilities for the benefit of
those who purchase instruments from their
stores.
C. W. Copp, head of the Copp Music Shop,
128 South Michigan street, South Bend, Ind., is
one of those who believe that proper instruc-
tion in playing instruments sold is quite as im-
portant as making the sale itself. As a re-
sult, in the handsome new quarters recently oc-
cupied by the Copp Music Shop there are pro-
vided on the second floor eight attractively
equipped studios opening into a large recep-
tion hall where may be found instructors of
recognized ability, specializing in different
types,of instruments.
Mr. Copp keeps close contact with the teach-
ers and co-operates with them to the fullest
degree, getting their co-operation in turn. It
is the plan in the near future to arrange a
commodious recital hall on the third floor of
the building wherein teachers may give pupils'
recitals or hold other musical events.
The studios themselves have been established
in direct response to public demand, or, at least,
the demand of those who have purchased in-
struments from the Copp establishment. "In-
variably after a customer has purchased an in-
strument," said Mr. Copp, "the first question
that comes to mind is instruction and the pur-
chaser in most cases requests that the dealer
refer him to a good teacher. By introducing
the customer to the teachers we have in the
store, we can render an additional service after
the sale is made in recommending the best of
teachers. With the large group we have, teach-
old tunes over the local station WSBT in the
form of a music memory contest.
"We recently awarded ten prizes to the first
ten persons who correctly named the titles of
compositions played over WSBT station and
complied with all the rules governing the con-
test. The broadcasting took place three nights
a week, on Monday, Wednesday and Friday.
The prizes we gave to the winners included
radio sets and various musical instruments.
"Another plan of stimulating and directing
attention to music that we recently put into ef-
fect was to get permission from a local bank,
the First National Bank of South Bend, to in-
stall a piano in its lobby. This was gladly
given, so we installed the instrument and then
invited our friends, visitors, artists, to drop in
and try it, and at no additional cost advertising
is had and the patrons of the bank are being
entertained with very good music."
The Copp Music Shop is a general music store
handling a great variety of instruments, includ-
ing Crown pianos, made by the George P. Bent
Co., as well as Schubert and other makes of
pianos and players; Holton brand instruments;
Leedy drums and accessories; Gibson stringed
instruments, and a complete stock of other small
goods and accessories, together with Columbia
phonographs, records, Q R S and U. S. music
rolls, and several radio lines.
Mr. Copp has been in the music business for
the past twenty-two years, and has achieved a
full measure of success. About a year ago his
store and stock were destroyed by fire, but he
immediately made plans for a larger establish-
Session in Springfield, Mass., to Start on March
8, and in San Francisco on March 15, Aug-
menting Regular School Schedule
The Ampico Traveling School, which is now
in the midst of its Spring season, has just an-
nounced two additional sections, one for the
Eastern division, in Springfield, Mass., which
will open at Worthy Hotel that city on March
8, under the direction of E. J. Piquette, and
^he other for the Western division to open at
the Hotel Plaza, San Francisco, on March 15,
under the direction of C. D. Schneider. Mr.
Schneider will be in San Francisco for a week
prior to the opening of the school for the pur-
pose of receiving enrollments.
Seattle Plans for Convention
SEATTLE, WASH., February 11.—Plans are now
being made and committees appointed by the
Seattle Retail Music Dealers' Association for
the coming convention in Seattle next Summer
of the Western Music Trades Association, of
which the Seattle organization is a branch. The
date selected for the convention will be July 26,
27, 28 and 29. The convention was held in Los
Angeles last year.
Paul H. Schmidt in West
Paul H. Schmidt, assistant to the president
of Steinway & Sons and general manager of
the retail branch stores of the company, left
on Thursday of-this week for ^Cincinnati, to
look over the affairs of the branch stores in that
city and in Columbus.
Future scanning projects are planned by the International Arcade Museum Library (IAML).