Music Trade Review
Issue: 1926 Vol. 82 N. 8 - Page 48
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
T11K MUSIC TRADE
48
AMERICAN COMPOSERS,
Incorporated
HENRY WATERSON, President
Announce a New Series of
ORCHESTRA MUSIC
That will be featured in Concert—Motion
Pictures—and Broadcasting
NOW READY
THE WITCHING HOUR
REVIEW
Irving Berlin's "Always"
Has Record Sale
So Says Max Prival, Manager of the Sheet Mu-
sic Department of the J. G. McCrory Store of
Brooklyn, N. Y.
Last week The Review carried an exclusive
story on the record sales totals made by Irving
Berlin's new song "Always." In that item par-
ticular mention was made of the initial success
made with this number by the J. G. McCrory
FEBRUARY 20, 1926
Boy Scouts of America, Daniel Carter Beard,
national scout, commissioner, and chief scout ex-
ecutive James E. West. The band of Troop 159,
Brooklyn, N. Y., played the music for the occa-
sion and songs were rendered by the Jolly Scout
Quartet. Among the musical offerings was the
Waterson, Berlin & Snyder number "Smile A
Little Bit." Wee Willie Robyn sang "Love Me
and I Will Live Forever" and "After Awhile."
The Vincent Lopez Orchestra contributed two
of the season's successes, "Dinah" and "Every-
thing's Gonna Be Alright."
Offers Substantial Prize
for New Chamber Music
By HUGO FELIX
Very melodious, fine for atmospheric prologues, as aocora-
paniment for twilight scenes, mysterious, shadowy, full of
longing.
Small and Piano $1.00; Full and Piano $1.50;
Piano Conductor part $.30
TENDER QUESTION
C. C. Birchard Offers $1,000 for Composition of
That Type Selected as the Best Under the
Auspices of Music Clubs
By HUGO FELIX
For love scenes of a joyful character and as short melodious
concert number. Melody very catchy.
Small and Piano $1.00; Full and Piano $1.50;
Piano Conductor part $.30
THE DUEL
By HUGO FELIX
A characteristic accompaniment for action scenes; for a
duel with repeated attacks; violent quarrel; fighting of any
sort; has splendid orchestral possibilities.
Small and Piano $1.00; Full and Piano $1.50;
Piano Conductor part $.30
PHANTOM ARMY
(March Grotesque)
By EMIL BIERMAN
A characteristic piece in march form; illustrates an advance
from a sreat distance, a gradual approach and passing. Very
effective concert number.
Small and Piano $1.00; Full and Piano $1.50;
Piano Conductor part $.30
'BAMA COON
By ADA G. deLACHAU: Orchestration by CESARE SODERO
A short orchestral piece with the quality of a negro spiritual,
with a broad haunting melody that rises to a genuine climax.
Very effective as an encore number or to accompany romantic
southern scenes.
Small and Piano $.75; Full and Piano $1.00:
Piano Conductor part $.25
MOONLIGHT IN GRANADA
By JULIAN HUARTE: Orchestration by CESARE SODERO
A charming orchestral concert and accompaniment number
suggestive of the warm moonlight and Oriental character of
the Moorish City. Very effectively orchestrated.
Small and Piano $1.00: Full and Piano $1.50;
Piano Conductor part $.30
GRANIA OVERTURE
By M. WOOD HILL
A well knit composition that would serve as a prelude to a
drama or tragedy or as a concert number. A symphonic
score available on this number on special request.
Small and Piano $1.00; Full and Piano $1.50;
Piano Conductor part $.30
CANTER THROUGH THE WOODS
By HUGO FELIX
A very spirited composition, especially fine for riding scenes
of a smart character; the middle phrase illustrates a senti-
mental moment after dismounting.
Small and Piano $1.00; Full and Piano $1.50;
Piano Conductor part $.30
IT'S RAINING
By HUGO FELIX
An orchestral novelty of distinction; illustrates a rainstorm
scene with lightning and thunder—clearing toward the end.
Small and Piano $.75; Full and Piano $1.00;
Piano Conductor part $.25
KUTZTOWN REEL
By
HOMER NEARING; Orchestration by P. MONDRONE
An effective orchestration of a favorite tune among the
.Pennsylvania Dutch. Splendid for illustrating any sort of
rural jollity.
Small and Piano $1.00: Full and Piano $1.50?
Piano Conductor part $.30
FESTIVAL OVERTURE
By L. LESLIE LOTH
An overture of large proportions admirable as a concert
number and as accompaniment to action scenes.
Small and Piano $1.50; Full and Piano $2.00;
Piano Conductor part $.40
FOUNTAIN IN THE MOONLIGHT
By HUGO FELIX
Very effective study for scenes of quiet beauty, in the moon-
light, gardens, near a fountain, the border of a lake, etc.
Small and Piano $.75: Full ana Piano $1.00;
Piano Conductor part $.25
New numbers of the same high standard will be
announced periodically.
These numbers are being brought to the atten-
tion of every orchestra leader, musician and
organist. You are sure to have calls—order now.
Fill out coupon below for the number
of free thematics you need to supply
your local orchestra leaders.
AMERICAN COMPOSERS, INC.
45 W. 45th St., NEW YORK
Please send me FKEE OF CHARGE
first violin
thematics of your publications.
NAME
ADDRESS
CITY
STATE
American Composers, Inc.
Henry Waterson, Pres.
45 W. 45th St.
New York
Max Prival
store of Brooklyn, N. Y. Max Prival, who is
one of the best-known sheet music merchan-
disers in the country, and who is in charge of
this McCrory department, states that while the
original record for the first day and the first
week still stands, the demand for the song "Al-
ways" bears out his earlier prediction that it will
establish a new high record for an individual
publication.
The McCrory store in Brooklyn has one of
the most thriving sheet music departments in
the country. It gives great attention to window
displays and has some original methods of
showing titles on its counters. Demonstrations
of all popular prints are given daily and the
whole sales force places special emphasis on
particular numbers that have been selected for
the week's leader.
The McCrory counter not only sells all the
hits but co-operates in a manner that creates
sales for them. Everything is done to remind
the purchasing public of the hits that are on the
air and those that are just coming along. In
this manner the department gets the most out
of all of the successes for it is helping along
their sales when they are slowly climbing to
popularity, it gets the cream of sales at the apex
of their success and a fair portion of the sales
when the number is showing a decline in pop-
ularity. Max Prival is able and experienced.
His qualifications include close connections
with the publishing industry, as for a number
of years he was an executive member of several
publishing organizations. His many years in
the retail field round out a sheet music expe-
rience that is unusual.
Boy Scout Anniversary
Program Widely Broadcast
Twelve Radio Stations Feature Program Which
Contained Many Popular Numbers
COLUMBUS, O., February 13.—Chamber music is
to receive a new recognition in America
through a prize composition contest announced
by Mrs. Edgar Stillman Kelley, president of the
National Federation of Music Clubs.
Through the Federation C. C. Birchard offers
a prize of $1,000 in the name of the Carolyn
Beebe New York Chamber Music Society and
the agreement to publish •he successful com-
position. This must be submitted prior to the
biennial convention at Chicago in the Spring of
1927.
The prize-winning composition must be scored
for the following instruments: Piano, first and
second violins, viola, violoncello, double bass
clarinet, flute, oboe, bassoon and French horn.
The work is not to require more than fifteen
or twenty minutes in rendition.
A prize of $1,000 for a new symphony also
will be given at the convention. The presence
of two prize-winning compositions on the pro-
gram constitutes an epoch in American musical
composition, Federation officials said.
Canadian Music Man Dies
MONTREAL,
CANADA,
February
13.—William
Henry Leach, president of the Leach Piano Co.,
Ltd., this city, died at his home here on Wednes-
day after a lengthy period of ill health. Mr.
Leach was born in Montreal and about forty
years ago entered the employ of C. W. Lindsay
where he remained for a number of years. Sub-
sequently he formed his own company. Many
members of the trade attended the funeral
Good Music Sales in Akron
AKRON, O., February 15.—Earle G. Poling, local
music shop proprietor, reports sheet music sales
much improved compared to past weeks. The
three-day appearance here of the musical com-
edy, "No, No, Nanette," greatly stimulated sales
of the song hits of this show, Mr. Poling said,
and completely cleaned him out "of many of the
numbers. "The Student Prince" music hits also
were much in demand. "Love Bound" is the
best seller locally now. Mr. Poling tied up with
a local newspaper running the story serially in
exploiting this number, all of which has brought
good results.
Stasny Number Scores
A. J. Stasny Music Co. has aroused unusual
interest in the novelty song "The Village Black-
smith" (Owns the Village Now). This number
is a fox-trot, written by John Tucker and Leslie
Moore. It was recently introduced by Billy
Jones and Ernest Hare, the Happiness Boys,
over the radio and since that time has been pro-
grammed frequently in vaudeville, always with
good success.
Twelve radio stations were linked up with the
thirty-minute radio program from Station
WEAF on February 8, celebrating the anniver-
sary of the founding of the Boy Scouts of
America. The time was donated by S. S.
Kresge, of the S. S. Kresge Co.
Consult the Universal Want Directory of
The program was opened by an expert scout
bugler followed by anniversary greetings ex- The Review. In it advertisements are inserted
tended by James J. Storrow, president of the free of charge for men who desire positions.
T11K MUSIC TRADE
48
AMERICAN COMPOSERS,
Incorporated
HENRY WATERSON, President
Announce a New Series of
ORCHESTRA MUSIC
That will be featured in Concert—Motion
Pictures—and Broadcasting
NOW READY
THE WITCHING HOUR
REVIEW
Irving Berlin's "Always"
Has Record Sale
So Says Max Prival, Manager of the Sheet Mu-
sic Department of the J. G. McCrory Store of
Brooklyn, N. Y.
Last week The Review carried an exclusive
story on the record sales totals made by Irving
Berlin's new song "Always." In that item par-
ticular mention was made of the initial success
made with this number by the J. G. McCrory
FEBRUARY 20, 1926
Boy Scouts of America, Daniel Carter Beard,
national scout, commissioner, and chief scout ex-
ecutive James E. West. The band of Troop 159,
Brooklyn, N. Y., played the music for the occa-
sion and songs were rendered by the Jolly Scout
Quartet. Among the musical offerings was the
Waterson, Berlin & Snyder number "Smile A
Little Bit." Wee Willie Robyn sang "Love Me
and I Will Live Forever" and "After Awhile."
The Vincent Lopez Orchestra contributed two
of the season's successes, "Dinah" and "Every-
thing's Gonna Be Alright."
Offers Substantial Prize
for New Chamber Music
By HUGO FELIX
Very melodious, fine for atmospheric prologues, as aocora-
paniment for twilight scenes, mysterious, shadowy, full of
longing.
Small and Piano $1.00; Full and Piano $1.50;
Piano Conductor part $.30
TENDER QUESTION
C. C. Birchard Offers $1,000 for Composition of
That Type Selected as the Best Under the
Auspices of Music Clubs
By HUGO FELIX
For love scenes of a joyful character and as short melodious
concert number. Melody very catchy.
Small and Piano $1.00; Full and Piano $1.50;
Piano Conductor part $.30
THE DUEL
By HUGO FELIX
A characteristic accompaniment for action scenes; for a
duel with repeated attacks; violent quarrel; fighting of any
sort; has splendid orchestral possibilities.
Small and Piano $1.00; Full and Piano $1.50;
Piano Conductor part $.30
PHANTOM ARMY
(March Grotesque)
By EMIL BIERMAN
A characteristic piece in march form; illustrates an advance
from a sreat distance, a gradual approach and passing. Very
effective concert number.
Small and Piano $1.00; Full and Piano $1.50;
Piano Conductor part $.30
'BAMA COON
By ADA G. deLACHAU: Orchestration by CESARE SODERO
A short orchestral piece with the quality of a negro spiritual,
with a broad haunting melody that rises to a genuine climax.
Very effective as an encore number or to accompany romantic
southern scenes.
Small and Piano $.75; Full and Piano $1.00:
Piano Conductor part $.25
MOONLIGHT IN GRANADA
By JULIAN HUARTE: Orchestration by CESARE SODERO
A charming orchestral concert and accompaniment number
suggestive of the warm moonlight and Oriental character of
the Moorish City. Very effectively orchestrated.
Small and Piano $1.00: Full and Piano $1.50;
Piano Conductor part $.30
GRANIA OVERTURE
By M. WOOD HILL
A well knit composition that would serve as a prelude to a
drama or tragedy or as a concert number. A symphonic
score available on this number on special request.
Small and Piano $1.00; Full and Piano $1.50;
Piano Conductor part $.30
CANTER THROUGH THE WOODS
By HUGO FELIX
A very spirited composition, especially fine for riding scenes
of a smart character; the middle phrase illustrates a senti-
mental moment after dismounting.
Small and Piano $1.00; Full and Piano $1.50;
Piano Conductor part $.30
IT'S RAINING
By HUGO FELIX
An orchestral novelty of distinction; illustrates a rainstorm
scene with lightning and thunder—clearing toward the end.
Small and Piano $.75; Full and Piano $1.00;
Piano Conductor part $.25
KUTZTOWN REEL
By
HOMER NEARING; Orchestration by P. MONDRONE
An effective orchestration of a favorite tune among the
.Pennsylvania Dutch. Splendid for illustrating any sort of
rural jollity.
Small and Piano $1.00: Full and Piano $1.50?
Piano Conductor part $.30
FESTIVAL OVERTURE
By L. LESLIE LOTH
An overture of large proportions admirable as a concert
number and as accompaniment to action scenes.
Small and Piano $1.50; Full and Piano $2.00;
Piano Conductor part $.40
FOUNTAIN IN THE MOONLIGHT
By HUGO FELIX
Very effective study for scenes of quiet beauty, in the moon-
light, gardens, near a fountain, the border of a lake, etc.
Small and Piano $.75: Full ana Piano $1.00;
Piano Conductor part $.25
New numbers of the same high standard will be
announced periodically.
These numbers are being brought to the atten-
tion of every orchestra leader, musician and
organist. You are sure to have calls—order now.
Fill out coupon below for the number
of free thematics you need to supply
your local orchestra leaders.
AMERICAN COMPOSERS, INC.
45 W. 45th St., NEW YORK
Please send me FKEE OF CHARGE
first violin
thematics of your publications.
NAME
ADDRESS
CITY
STATE
American Composers, Inc.
Henry Waterson, Pres.
45 W. 45th St.
New York
Max Prival
store of Brooklyn, N. Y. Max Prival, who is
one of the best-known sheet music merchan-
disers in the country, and who is in charge of
this McCrory department, states that while the
original record for the first day and the first
week still stands, the demand for the song "Al-
ways" bears out his earlier prediction that it will
establish a new high record for an individual
publication.
The McCrory store in Brooklyn has one of
the most thriving sheet music departments in
the country. It gives great attention to window
displays and has some original methods of
showing titles on its counters. Demonstrations
of all popular prints are given daily and the
whole sales force places special emphasis on
particular numbers that have been selected for
the week's leader.
The McCrory counter not only sells all the
hits but co-operates in a manner that creates
sales for them. Everything is done to remind
the purchasing public of the hits that are on the
air and those that are just coming along. In
this manner the department gets the most out
of all of the successes for it is helping along
their sales when they are slowly climbing to
popularity, it gets the cream of sales at the apex
of their success and a fair portion of the sales
when the number is showing a decline in pop-
ularity. Max Prival is able and experienced.
His qualifications include close connections
with the publishing industry, as for a number
of years he was an executive member of several
publishing organizations. His many years in
the retail field round out a sheet music expe-
rience that is unusual.
Boy Scout Anniversary
Program Widely Broadcast
Twelve Radio Stations Feature Program Which
Contained Many Popular Numbers
COLUMBUS, O., February 13.—Chamber music is
to receive a new recognition in America
through a prize composition contest announced
by Mrs. Edgar Stillman Kelley, president of the
National Federation of Music Clubs.
Through the Federation C. C. Birchard offers
a prize of $1,000 in the name of the Carolyn
Beebe New York Chamber Music Society and
the agreement to publish •he successful com-
position. This must be submitted prior to the
biennial convention at Chicago in the Spring of
1927.
The prize-winning composition must be scored
for the following instruments: Piano, first and
second violins, viola, violoncello, double bass
clarinet, flute, oboe, bassoon and French horn.
The work is not to require more than fifteen
or twenty minutes in rendition.
A prize of $1,000 for a new symphony also
will be given at the convention. The presence
of two prize-winning compositions on the pro-
gram constitutes an epoch in American musical
composition, Federation officials said.
Canadian Music Man Dies
MONTREAL,
CANADA,
February
13.—William
Henry Leach, president of the Leach Piano Co.,
Ltd., this city, died at his home here on Wednes-
day after a lengthy period of ill health. Mr.
Leach was born in Montreal and about forty
years ago entered the employ of C. W. Lindsay
where he remained for a number of years. Sub-
sequently he formed his own company. Many
members of the trade attended the funeral
Good Music Sales in Akron
AKRON, O., February 15.—Earle G. Poling, local
music shop proprietor, reports sheet music sales
much improved compared to past weeks. The
three-day appearance here of the musical com-
edy, "No, No, Nanette," greatly stimulated sales
of the song hits of this show, Mr. Poling said,
and completely cleaned him out "of many of the
numbers. "The Student Prince" music hits also
were much in demand. "Love Bound" is the
best seller locally now. Mr. Poling tied up with
a local newspaper running the story serially in
exploiting this number, all of which has brought
good results.
Stasny Number Scores
A. J. Stasny Music Co. has aroused unusual
interest in the novelty song "The Village Black-
smith" (Owns the Village Now). This number
is a fox-trot, written by John Tucker and Leslie
Moore. It was recently introduced by Billy
Jones and Ernest Hare, the Happiness Boys,
over the radio and since that time has been pro-
grammed frequently in vaudeville, always with
good success.
Twelve radio stations were linked up with the
thirty-minute radio program from Station
WEAF on February 8, celebrating the anniver-
sary of the founding of the Boy Scouts of
America. The time was donated by S. S.
Kresge, of the S. S. Kresge Co.
Consult the Universal Want Directory of
The program was opened by an expert scout
bugler followed by anniversary greetings ex- The Review. In it advertisements are inserted
tended by James J. Storrow, president of the free of charge for men who desire positions.
Future scanning projects are planned by the International Arcade Museum Library (IAML).