Music Trade Review
Issue: 1926 Vol. 82 N. 6 - Page 54
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
54
FEBRUARY 6, 1926
PARTIES
and
WO MAN
°th Dramatic Ballad
Sensation
BILLY ROSE, MORT DIXON
'and RAY HENDERSON
g£=i «V2fr*
that event, the song "Always" borders on a cli-
max. "Not for an hour, not for a day, not for
a year, but always," leaves little to be said.
The publisher, with the initial response on
such a heavy scale, has decided to give "Al-
New York's Leading Motion Picture House Gives Elaborate Presentation to the Latest Composi- ways" one of the most intensive sales and pub-
licity drives that has ever been given a song.
tion From the Pen of This Composer—February 27 Mechanical Release Date of Song
Berlin's New Number, "Always," Is
Featured at Capitol Theatre, New York
"Hot Coffee" Recorded
by Many Record Houses
The Capitol Theatre ran a series of announce-
TRVING BERLIN'S latest song, "Always,"
ments
calling attention to this feature of its
was the feature at the Capitol Theatre, New
York, at the Sunday performances, and it will program, with the result that despite an inclem-
continue to be the attraction throughout the ent Sunday the house was packed. The scene Triangle Number Now Available on Columbia,
in which "Always" is presented shows the S.S.
Harmony, Perfect, Brunswick, Edison and
"Leviathan" about to depart for Europe.Vith the
Okeh
young couple on deck waving good-bye. With
this appropriate atmosphere, "Always" is re-
The "Hot Coffee" number, published by the
peatedly sung and played to the many encores
Triangle
Music Publishing Co. and only re-
demanded by the audience.
leased several weeks ago, has already been re-
The number was placed on sale only recently,
and hundreds of letters and telegrams are ar- corded on numerous records. Billy Jones and
riving at the offices of Irving Berlin, Inc., con- Ernest Hare have made it for the Columbia Co.
taining repeat orders and urgent demands for and Johnny Marvin on the Harmony record.
title pages, streamers and other display material. There is a Perfect dance record by Lou Gold
One dealer in Brooklyn sold 1,000 copies of and His Orchestra and a vocal record in the
week. The number is staged with an elaborate "Always" the first day and retailers, even in same catalog by Miss Lee Morse. A Brunswick
presentation in a manner that sets a new some of the smallest communities, have ordered record has been made by Bennie Krueger and
His Orchestra and Al Bernard has made it for
standard for offering a song to motion picture 300 to 500 copies of the number.
the Edison record. There is an Okeh record by
audiences.
The mechanical recording companies have im-
portuned the Berlin organization to advance the Jack Glassner and His Orchestra and it appears
release date on the number. Originally set for in the Vocalion list by Peggy English.
March 15, it has now been changed to February
27, and although this did not quite satisfy the
talking machine and player roll companies, it
To Strengthen the Weaker Fingers—To Develop the Legato
was as much as the publisher would concede.
Touch, or the Staccato Touch—To Use as a Study in Wrist Work,
"Octave Work. Left Hand Melody, Crossing the Hands—and
"Always" is an unusual song. It certainly
Dozens of Other Problems?
will rank as one of Berlin's greatest. Many be-
You Will Find the Answer in the List of
lieve that it is far superior to "All Alone" and
"Remember." The lyric tells a wonderful love
story and the music that accompanies it adds to
ACCORDING TO
the value. Whether or not it will finally be
Brown Eyes, Why Are You
decided that it is Berlin's greatest, it certainly
is most timely. The lyric will carry a message
Blue?
From the Newly and Thoroughly Revised
(Berlin's message) to every town in the coun-
Smile a Little Bit
try.
C* WIT
WORLD-FAMOUS
Normandy
Succeeding his "Remember" and his mar-
riage, with the pages of publicity that followed
Dream Pal
s
What Shall I Give My Pupil?
Don't Be Without
These Numbers
MUSIC CLASSIFIED
PIANO TECHNIQUE
M
a*o Py
?
KlNLEY
EDITION OF
STANDARD
a copy
TEACHING MUSIC
Selected by
STURKOW RYDER,
Celebrated Teacher, Composer and Concert Pianist,
and HENRY S. SAWYER,
Well Known Music Critic.
EDITORIAL STAFF of the McKINLEY PUBLICATIONS
Frederick A. Stock (Editor-in-Chief "Music in the Home"
Edition), Anne Shaw Faulkner (Music Chairman, General
Federation of Women's Clubs). Sturkow Ryder, Victor Gar-
wood, Allen Spencer, Clarence Eddy, Arthur Olaf Andersen,
Allen Ray Carpenter, Henry S. Sawyer and Others.
Send for Catalog of "One Thousand and One" Piano Selections.
McKINLEY MUSIC CO.
1501-1515 E. 55th St.
CHICAGO, ILL.
Copyright, 1921, by McKinli-y Music Co.
BUY YOUR MUSIC FROM
BOSTON
Publishers
Oliver Ditson Company
BOSTON
NEW YORK
Anticipate and aupply ETery Requirement of Music
Dealer*
Tomorrow Mornin'
All the Hits from
"The Vagabond King"
—by Rudolf Friml
Waterson, Berlin & Snydcr Co.
Strand Theatre Bldg.
White-Smith Music Pub. Co.
PUBLISHES*. PMSTTOS AJTD EMOHAVKM OF MUSIC
Vain Oflkces: 40-44 Winchester St. Boston.
Branca Houses: New York and Cnicaco.
ROBERT TELLER SONS & DORNER
Music Engravers and Printers
SEND MANUSCRIPT AND IDEA OP
TITLE FOR ESTIMATE
311 West 43rd Street
New York City
O?/W PUBLISHER. OUtZ
<^J JVR/TB FOR
f/ZfCBS
2054W.LAKE ST CHICAGO. ILL
THE MUSIC TRADE REVIEW
54
FEBRUARY 6, 1926
PARTIES
and
WO MAN
°th Dramatic Ballad
Sensation
BILLY ROSE, MORT DIXON
'and RAY HENDERSON
g£=i «V2fr*
that event, the song "Always" borders on a cli-
max. "Not for an hour, not for a day, not for
a year, but always," leaves little to be said.
The publisher, with the initial response on
such a heavy scale, has decided to give "Al-
New York's Leading Motion Picture House Gives Elaborate Presentation to the Latest Composi- ways" one of the most intensive sales and pub-
licity drives that has ever been given a song.
tion From the Pen of This Composer—February 27 Mechanical Release Date of Song
Berlin's New Number, "Always," Is
Featured at Capitol Theatre, New York
"Hot Coffee" Recorded
by Many Record Houses
The Capitol Theatre ran a series of announce-
TRVING BERLIN'S latest song, "Always,"
ments
calling attention to this feature of its
was the feature at the Capitol Theatre, New
York, at the Sunday performances, and it will program, with the result that despite an inclem-
continue to be the attraction throughout the ent Sunday the house was packed. The scene Triangle Number Now Available on Columbia,
in which "Always" is presented shows the S.S.
Harmony, Perfect, Brunswick, Edison and
"Leviathan" about to depart for Europe.Vith the
Okeh
young couple on deck waving good-bye. With
this appropriate atmosphere, "Always" is re-
The "Hot Coffee" number, published by the
peatedly sung and played to the many encores
Triangle
Music Publishing Co. and only re-
demanded by the audience.
leased several weeks ago, has already been re-
The number was placed on sale only recently,
and hundreds of letters and telegrams are ar- corded on numerous records. Billy Jones and
riving at the offices of Irving Berlin, Inc., con- Ernest Hare have made it for the Columbia Co.
taining repeat orders and urgent demands for and Johnny Marvin on the Harmony record.
title pages, streamers and other display material. There is a Perfect dance record by Lou Gold
One dealer in Brooklyn sold 1,000 copies of and His Orchestra and a vocal record in the
week. The number is staged with an elaborate "Always" the first day and retailers, even in same catalog by Miss Lee Morse. A Brunswick
presentation in a manner that sets a new some of the smallest communities, have ordered record has been made by Bennie Krueger and
His Orchestra and Al Bernard has made it for
standard for offering a song to motion picture 300 to 500 copies of the number.
the Edison record. There is an Okeh record by
audiences.
The mechanical recording companies have im-
portuned the Berlin organization to advance the Jack Glassner and His Orchestra and it appears
release date on the number. Originally set for in the Vocalion list by Peggy English.
March 15, it has now been changed to February
27, and although this did not quite satisfy the
talking machine and player roll companies, it
To Strengthen the Weaker Fingers—To Develop the Legato
was as much as the publisher would concede.
Touch, or the Staccato Touch—To Use as a Study in Wrist Work,
"Octave Work. Left Hand Melody, Crossing the Hands—and
"Always" is an unusual song. It certainly
Dozens of Other Problems?
will rank as one of Berlin's greatest. Many be-
You Will Find the Answer in the List of
lieve that it is far superior to "All Alone" and
"Remember." The lyric tells a wonderful love
story and the music that accompanies it adds to
ACCORDING TO
the value. Whether or not it will finally be
Brown Eyes, Why Are You
decided that it is Berlin's greatest, it certainly
is most timely. The lyric will carry a message
Blue?
From the Newly and Thoroughly Revised
(Berlin's message) to every town in the coun-
Smile a Little Bit
try.
C* WIT
WORLD-FAMOUS
Normandy
Succeeding his "Remember" and his mar-
riage, with the pages of publicity that followed
Dream Pal
s
What Shall I Give My Pupil?
Don't Be Without
These Numbers
MUSIC CLASSIFIED
PIANO TECHNIQUE
M
a*o Py
?
KlNLEY
EDITION OF
STANDARD
a copy
TEACHING MUSIC
Selected by
STURKOW RYDER,
Celebrated Teacher, Composer and Concert Pianist,
and HENRY S. SAWYER,
Well Known Music Critic.
EDITORIAL STAFF of the McKINLEY PUBLICATIONS
Frederick A. Stock (Editor-in-Chief "Music in the Home"
Edition), Anne Shaw Faulkner (Music Chairman, General
Federation of Women's Clubs). Sturkow Ryder, Victor Gar-
wood, Allen Spencer, Clarence Eddy, Arthur Olaf Andersen,
Allen Ray Carpenter, Henry S. Sawyer and Others.
Send for Catalog of "One Thousand and One" Piano Selections.
McKINLEY MUSIC CO.
1501-1515 E. 55th St.
CHICAGO, ILL.
Copyright, 1921, by McKinli-y Music Co.
BUY YOUR MUSIC FROM
BOSTON
Publishers
Oliver Ditson Company
BOSTON
NEW YORK
Anticipate and aupply ETery Requirement of Music
Dealer*
Tomorrow Mornin'
All the Hits from
"The Vagabond King"
—by Rudolf Friml
Waterson, Berlin & Snydcr Co.
Strand Theatre Bldg.
White-Smith Music Pub. Co.
PUBLISHES*. PMSTTOS AJTD EMOHAVKM OF MUSIC
Vain Oflkces: 40-44 Winchester St. Boston.
Branca Houses: New York and Cnicaco.
ROBERT TELLER SONS & DORNER
Music Engravers and Printers
SEND MANUSCRIPT AND IDEA OP
TITLE FOR ESTIMATE
311 West 43rd Street
New York City
O?/W PUBLISHER. OUtZ
f/ZfCBS
2054W.LAKE ST CHICAGO. ILL
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